The marketing plan introduces SCROLL, a new futuristic cell phone with a detachable 9.5" screen. Key features include a dual-layer touch screen, solar-charging battery, high-definition cameras, large internal memory, and wireless charging rug. The plan outlines market research showing demand for mobility and large screens. Target markets are urban professionals and youth. Pricing and promotional strategies aim to establish market share against competitors like Samsung and Apple, with a contingency plan for future product lines.

1. Marketing Plan
BRIGHT CONCEPTS INC. ©
―serve profit earn profit‖
KALYANI MUDLIAR 1289
ROHAN SOLANKI 1310
NILESH PANDEY 12

2. Executive Summary
• Our product : SCROLL
• A cell phone created in mind to
cater the need of people to
provide best possibilities and
means of contact and
communication.
• Purpose of Design (Vision): To
provide maximum mobility and
portability in the palm of your
hand
• The concept of the phone is based
on providing best access to
information.

3. SCROLL: Our next GEN futuristic
cell phone

4. Features
•Two layer screen – A Fibre Liquid
Condensed Display(LCD) and a touch
screen.
•Nano technology used in battery for
converting sunlight to charge – no
requirement of plug—in charge.
•9.5‖ High Definition detachable screen.

5. •8 mega pixel camera at the back and a 5 mega
pixel camera for video calls.
•16GB in built memory and a micro SD slot for
external memory card expandable up to 64GB.
•Main dimensions:
•130 x 35mm main shell
•130 x 280mm open internal screen
•Wireless Rug that acts as a emergency charger .

6. •The SCROLL with its detachable screen
that’s a dream for the messenger freaks
and businessmen who need to type tedious
presentations on their cell phones to
provide it in their offices.
•This cell phone would provide a 9.5‖
screen in the pocket, ease of
communication and mobility.
•Instead of carrying an I-pad you could
carry a cell phone that’s sleek.

7. Market Analysis
Research & Development
• Today’s Smart phone market is a
wide market and plays a vital role
in technological upliftment.
• Analyzing the market situation our
team came up with the idea of
SCROLL : A NEXT GEN PHONE
through various research strategies
comprising of surveys, current
market trend, public reviews and
SWOT analysis.

8. • Based on all the research
conducted our product is designed
to:
▫ Satisfy basic consumer needs of
mobility & ease of communication.
• It is packed with additional
functions like:
▫ Viewing movies
▫ Quick browsing video links
▫ Convenience to use a large screen
located inside the phone in a
collapsed state.

9. •The SCROLLs 9.5” High Definition screen provides
the ability to view HD movies on the go with its
super large expandable screen.
•The SCROLL has an inbuilt memory of 16GB that
assures the users to have everything at every time
in the pockets, from pictures to movies, important
data to games, its all in it.

10. Product Life Cycle
Sales and
Profits
Periods/Stages
1. Development
2. Introduction
3. Growth
4. Maturity

11. Competitor Analysis
• Our main competitors are :
▫ Samsung
▫ Apple
▫ Nokia
• Critical Success Factors :
▫ Unique Features of the Phone
▫ USP of Mobility and Portability in
the palm of your hands.

12. Marketing Strategies
• Our product is new to the market and
also our firm is new.
• No fixed price norm.
• Use Skimming Pricing Policy.
• Our product is priced at Rs. 40,499/-.
• Reasons :
▫ High End Features
▫ High Cost of Promotion
▫ Appropriate Target Market
▫ High Cost of Production
▫ Recover the costs so that there is a
stable platform for the firm to establish
it self

13. • Target Market :
▫ Urban
▫ Individuals looking for Function ability
and Mobility in their cell phones.
▫ Businessmen
▫ Young Professionals
▫ Youth
▫ Creamy Layer class
• Targeted the urban market through
various distribution channel’s &
product’s heavy promotions

14. • High Promotion Costs are to be incurred.
• Reasons :
▫ To inject the product in the market
▫ Communicate our product to the potential
buyers.
▫ Urban Target Market
▫ New company, New product, and a very
competitive Smartphone market.
• With these promotional strategies, we are
expected to gain a steady and profitable
market platform
• Promotional Strategies to be used :
▫ Television
▫ Newspaper
▫ Radio
▫ Sponsorship’s
▫ Promotional activities
▫ Sales marketing

16. •Promotion
viz. hoardings
and bill boards
on busy
streets.
•Company and
Product
advertisement
on street side
information
boards.

17. Contingency Plan
• Our competitors are the smart phone
manufacturers.
• Therefore we are also planning to come up
with lot of options in future with a wide
variety of cell phones from Green
decomposing cell phone to Weather
Predicting cell phones.

18. To Conclude…
Glancing on the cell phone
features, pricing and promotional
strategies used, we look forward
to have great success and hope
that it will sustain the market
fulfilling both customer needs
and gaining exceptional profits.
“Scroll,
It is nothing but a laptop in your
pocket”