This document discusses the importance of mobile marketing strategies for restaurants. It notes that mobile usage is growing and food searches are common on mobile devices. It recommends that restaurants create mobile-optimized websites to increase sales and visibility, expand their customer base through discounts and coupons, improve customer engagement with menus and booking options, and leverage customers as brand ambassadors by enabling sharing on social media. The overall message is that restaurants should see mobile as an opportunity and develop a strategy to benefit from this growing channel.