1. your mobile strategy
A 3-step strategy to
leverage the mobile web

2. your mobile strategy
map to the mobile universe
ur mobile!s platform & toolset empowers you to connect with your audience via the world!s fastest growing
communication channel: the mobile web. Through a 3-step process, you can build your mobile strategy: start by building
your brand relevance, then increase your users's experience through a rich toolset, and finally extend your business
process to the mobile world, saving time and costs on the go.
3 Extend Business Process
Integrate your enterprise
process with a powerful,
safe and stable mobile
2 Rich User Experience
framework.
Give your users the
tools they need to
experience your brand
in an interactive way.
1 Brand Relevance
Give your brand
relevance in the mobile
world. No pinching or
squinting. Tell the world
your story.

3. your mobile strategy
brand relevance
At the most basic level, users expect immediate
access to legible information about you, your
company, your cause in the mobile web. This is called
Mobile Brand Relevance. If your audience is
squinting, sliding horizontally, pinching to shrink and
pulling to expand, your brand is irrelevant and people
leave your mobile site within seconds. You have lost
the opportunity to engage with them.
ur mobile!s easy-to-use content management system
makes your move to mobile simple and intuitive. The
ur mobile system puts the power of the mobile web at
your fingertips, making your mobile presence relevant
in no time.

4. your mobile strategy
rich user experience
ur mobile!s content management system makes your
message relevant on the mobile web. Our services
empower you to impact your user with a rich,
memorable experience.
Mobile gives you the chance to place video, audio,
pictures, opt-in solutions, real time updates,
emergency notification, advocacy and so much more.
People use or will access your mobile web more
frequently than your online web. As a result, they
connect with you more frequently if given a pleasant
experience via your mobile presence.
create a mobile experience
Easily build a form to collect any Make it a true mobile experience by Show off using the Flickr slideshow
type of data. You have complete allowing users to find you in integration tool. Simply choose your
control over questions, and can relationship to their physical album, and share with the world.
setup advanced export option. location.
Leverage Facebook and Twitter to
Have a news feed from your Easily embed YouTube or Vimeo connect with your visitors and start
website? You don!t need to enter videos right into your mobile conversations.
the content twice. Add your experience for a multimedia
newsfeed (or any newsfeed) to your experience on the go. And many more services!
mobile site, and share the latest
updates.

5. your mobile strategy
extend your business process
You can count on innovation for the rapidly-changing
mobile environment. Our pioneering offerings have an
architecture that separates user experience from the
underlying platforms that make it happen, giving you
the power to optimize your process through the
mobile channel. Remove redundant steps, simplify
complexity and reduce costs.
By combining messaging services and enterprise
integration patterns to accommodate communication
points, your process is always connected.
By integrating your enterprise process
with a powerful, safe and stable mobile
framework, your field staff can interact
with each other and with your system on
the go. No more wasted hours, no more
paperwork, no more wasted dollars.
We make your process even more
efficient by employing a mobile web
architecture. No proprietary apps to
develop, no issues with multiple mobile
devices. Your system can be accessed
by any type of smartphone device, giving
you full control over the process.

6. your mobile strategy
about us
Our tools empower you to engage your audience
where they are: the mobile web.
• Empower your brand relevance in the mobile web
• Empower rich engagement with your audience
• Earn a significant return
ur mobile builds intuitive tools that empower brand
relevance, rich audience engagement and financial
return in the mobile web.
Our Philosophy & Beliefs
We work hard for your benefit and ours.
We believe user expectation and desire drive design
and technology. Technology shouldn!t define the user
experience. Jeff Hartwig, our CTO, preaches this. We
believe him.
Our knowledge is relevant. We live in the mobile
space, keep our respective ears to the ground, and
intentionally stay in tune so that we can pass this
market insight to you. Learn more
Visit our blog at
www.urmobile.com/blog
to learn more about the mobile universe, and how you can go mobile faster.