SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
Conclusion
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
Conclusion
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company .docxcurwenmichaela
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company 2 10
BU530 Company Case Studies for Final Research Paper
By
Your Name
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel ( DBA & MBA)
March , 2019
Company 1 Brief Intro:
Founded in xxxx, xx
Company 2 Brief intro:
Company 2 is a US-based xxxx, its headquarter is located xxx
1. GLOBALIZATION OF COMPANY 1 & 2
· Company 1’ globalization of Markets reflects:
Currently, company 1xxx
· Company2’ globalization of Markets:
1.2 Drivers towards Globalization.
· Company 1’s Drivers towards globalization.
· Company 2’s Drivers towards globalization.
1.3 Describe the global business environment and its main elements such as culture
· Company 1:
· Company 2:
2. COMPANY ANALYSIS
2.1. Company Mission and Goals
· Company 1:
· Company 2:
2.2Core Competency and Value Creation
· Company 1:
· Company 2:
2.3Three Levels of Corporate Strategy
Company 1 (example answers)
· Corporate Level Strategy is Growth Strategy: according to WSJ, xxx
· Business Level Strategy is Differentiation Strategy: according to NY times, xxx.
· Department-Level Strategy is Functional Strategy.
Company 2
· Corporate Level is Strategy Growthstrategy.
· Business Level Strategy is Differentiation strategy.
· Department-Level Strategy is Functional strategy.
3. COMPETITOR ANALYSIS.
3. Competitor’s analysis
3.1. Number of competitors in each market (domestic and international)
· Company 1:
· Company 2:
3.2. Market share of each competitor
· Company 1:
· Company 2:
3.3. Whether each competitor’s product appeals to a small market segment or has mass appeal.
Company 1:
· Company 1:
· Company 2:
3.3. Whether each competitor focuses on high quality or low price.
· Company 1:
· Company 2:
3.5. Whether competitors tightly control channels of distribution.
· Company 1:
· Company 2:
List of References:
BU530 2019 4th week with Samsung Company 2
BU530 Samsung Company Case Studies
By
Raushan Ibrayeva
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel ( DBA & MBA)
February, 2019
SAMSUNG
Samsung is the largest company in Korea. Samsung Electronics was founded in 2011 and is a large subsidiary. The Korean company receives about $ 150 billion a year and has 144 consolidated branches, including 28 recently merged at the end of 2014.
The company plans to develop innovative technologies and efficient processes that will open up new markets, make people's lives better, and Samsung will become the leader in the digital market. The company aimed at markets such as India, in order to reduce the cost of the product, reducing high technology.
The company was not going to standardize this product worldwide, at that moment there could.
This ppt contains all the data about Samsung Smartphone Marketing like- 4p's, SWOT analysis, STP analysis, USP, Marketing & Promotional strategies, about SAMSUNG Competitor's Analysis & comprehensive data of their competitor's during COVID situation.
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"Anshika Sharma Vashisht
This comprehensive report provides an in-depth account of my MBA summer internship experience within the dynamic marketing division of Samsung. Over the span of my internship, I was deeply involved in a series of strategic projects that offered me a panoramic view of the inner workings of one of the world's leading technology brands. My experience was marked by a blend of theoretical application and practical involvement, which significantly enriched my understanding of contemporary marketing practices.
### Market Analysis and Strategic Insights
My journey began with an extensive market analysis where I examined current market trends, competitive landscapes, and emerging opportunities and threats. This foundational work was crucial in shaping my understanding of the broader market context in which Samsung operates. I collaborated closely with the market research team to gather and analyze data, utilizing advanced analytical tools and methodologies. This enabled me to identify key market drivers and forecast future trends, which informed strategic decision-making processes within the marketing department.
### Consumer Behavior and Market Segmentation
Understanding consumer behavior was a pivotal aspect of my internship. I engaged in comprehensive studies to dissect consumer preferences, purchasing behaviors, and brand perceptions. Employing both qualitative methods (such as focus groups and in-depth interviews) and quantitative techniques (including surveys and statistical analysis), I was able to garner rich insights into the factors that influence consumer decisions. This deep dive into consumer psychology helped me appreciate the nuances of market segmentation and targeting, essential for crafting tailored marketing strategies.
### Campaign Development and Execution
A highlight of my internship was my active involvement in the development and execution of a major marketing campaign. This multifaceted project encompassed various stages from conceptualization and creative development to digital marketing and performance evaluation. I worked alongside seasoned marketing professionals, contributing to brainstorming sessions, content creation, and the formulation of digital marketing strategies. I also had the opportunity to manage social media campaigns, optimizing them for engagement and reach. This hands-on experience was invaluable in honing my skills in campaign management and digital marketing.
Samsung, founded in 1938, is a South Korean multinational conglomerate known for its innovative technology products. Its flagship subsidiary, Samsung Electronics, leads in global markets with cutting-edge smartphones, televisions, semiconductors, and home appliances. Samsung is renowned for its commitment to quality and technological advancement.
Presentation on service marketing(“the service gap model of national bank ltd.”)Md. Sourav Hossain
This presentaton will help every student for making their assignment and presentation better and effective. From it everyone can understand the Gap model of National Bank as well as the whole private banks.
This presentation will help every student for making their assignment and presentation better and effective. From it we will understand the banking functions of commercial banks in BD.
Presentation on international business( differences in culture)Md. Sourav Hossain
This assignment will help every student for making their assignment and presentation better and effective. From it every student will understand the cultural differences in the world.
Assignment on Entrepreneurship development( stories of a successful entrepren...Md. Sourav Hossain
This assignment will help every student for making their assignment and presentation better and effective. From this everyone will understand that how to be a successful entrepreneur.
Assignment on service marketing(“the service gap model of national bank ltd.”)Md. Sourav Hossain
This assignment will help every student for making their assignment and presentation better and effective. From this assignment every student will know about the gap model of National Bank
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Overview on Edible Vaccine: Pros & Cons with Mechanism
Assignment on International Marketing Samsung Company
1. Z.H.SIKDER UNIVERSITY OF SCIENCE AND TECHNOLOGY
Modhupur, Bhedorgonj, Shariatpur
An Assignment on-
“Samsung Company”
Prepared For:
Shaharima Juthi
Lecturer
Department of Business Administration
Z.H. Sikder University of Science and Technology
2. An Assignment
On
“Samsung Company”
Submitted to:
Shaharima Juthi
Lecturer
Department of Business Administration
Z.H. Sikder University of Science and Technology
Submitted by:
The Avengers
Program: BBA, Batch: 1st
Section: A
Business Administration
Z.H. Sikder University of Science and Technology
Date of Submission: 3 August, 2015
3. THE AVENGERS
Group Details
Sl no. Name ID
1. Azaaz Munshi 120216086
2. Md. SouravHossain 120216037
3. Mezanur Rahman 120216002
4. Sonia Akter 120216121
5. Helena Akter 120216124
6. Nusrat Jahan Nipa 120216060
4. Letter of Transmittal
August 03, 2015
Shaharima Juthi
Lecturer
Department of Business Administration
Z.H. Sikder University of Science and Technology
Subject: Submission of An Assignment focused on“Samsung Company”
Dear Madam,
Here is our study assignment that you assigned us; to submit as a partial requirement you’re
your course namely ‘International Marketing.’ While preparing this assignment we have
gone through internet, newspaper, journals & different study assignment that are available
in the secondary sources. Actually this study is very much relevant with our course and we
have learnt a lot about practical field of this course, & hope that will be very much
beneficial for our International Marketing decision making. We have put our best effort
yet it is very likely that the assignment may have some mistake and that are unintentional. I
hope that the assignment will meet your expectation.
We shall be glad to answer any kind of question about any matter relating to this assignment
and shall be pleased to provide further clarification if necessary.
Yours Faithfully,
The Avengers
5. Acknowledgement
First, it is the Almighty ALLAH who gives us the sense to understand what is right and
wrong. We have to prepare with proper acknowledge and information which we got from
various sources of references.
At this point, we would like to acknowledge some of the people who have made a major
contribution to prepare the assignment. First of all, Lecturer ShaharimaJuthi, study
assignment instructor, who has given us the instructions to prepare the assignment correctly.
We highly grateful to some individual who conducted the study on the same topic help us a
lot and make us easy in preparing this assignment.
EXECUTIVE SUMMARY
This assignment is about The Overall Samsung Company.
6. About the Company:
World Largest Electronics Company Samsung was began in 1969 in Suwon, South Korea as
Samsung Electric Industries, originally manufacturing electronic appliances such as TVs,
calculators, refrigerators, air conditioners and washers. The native name of the company is
SumSong. It is founded in 1938. It is founded by Lee Byung Chul. The headquarter of
Samsung Company is situated at Seoul, South Korea. The company serve their product all
over the world. Samsung began producing electronic products, TVs and mobile phones in late
60s. The main product of Samsung Company is flash drives, digital displays and other
electronic products.
The Objective of Company:
The main objective of Samsung Company is to sell quality products to customer interested in
purchasing.
Vision and MissionStatement of the Company:
As stated in its motto, Samsung Electronic Vision for the new decades is ‘Inspire the World,
create the future’. Samsung has got its aim set as being ‘Digital-E’ company. As one of the
leading Electronics Company in the world, Samsung electronics is characterized by new
technology, Creative solutions and innovative products. Its mission statement changes every
decade to match the current business and technology climate.
The Goal of the Company:
The ultimate goal of Samsung electronics is to emerge as a global business leader of
unparalleled determination and accomplishment, offering new value and more prosperous
future not only to our customers, shareholders and regional communities, but also to
humanity as a whole.
7. Marketing Strategy:
Samsung has a vast product portfolio and its presence is in several different product
categories. The Company uses 4 marketing mix in their marketing strategies.
Products in the marketing of Samsung:
1. Tablets
2. Mobile Phones
3. Smartphones
4. Normal Phone
5. Television
6. Camera
7. Refrigerator
8. Air Conditioner
9. Laptop etc.
Price in the marketing mix of Samsung:
Because of its presence in deferent product categories Samsung uses various pricing strategy.
We can divided the pricing strategy and match it with the product that it is used for. Samsung
Company follows Skimming the price and Competitive policy in the marketing mix.
Skimming the Price: Recent Samsung Note 3 + Gear is another entrant in the market which is
catching people eyes. Thus Samsung uses skimming price for these products wherein it tries
to get a high value in the start before competitor catch up. Once the model is old or any
competitor has launched a similar product, Samsung Company immediately drops the price.
Competitive Pricing: There are so many strongest competitors in the market like LG,
Panasonic etc. so Samsung Company keeps competitive pricing so as to beat the competitor.
Samsung as a brand hardly uses penetrative pricing because it does not enter late in the
market.
Place in the marketing mix of Samsung:
Samsung is present through various channels in the market. It works on the channel
marketing concept wherein there are three segments such as sales and service dealers, modern
retail, and distributors. The sales and service dealers handle key accounts for Samsung and
8. are involved in corporate sales. These dealers may also open exclusive Samsung showrooms.
The modern retail segment includes large retailers like croma, hypercity etc.
The distribution network is the most interesting in the case of Samsung. In several cities,
Samsung has a single distributor through whom they distribute throughout a territory. For
example- In Bangladesh the Electra is a large distributor of Samsung smartphones.
Promotion of the marketing mix of Samsung:
Samsung uses multiple forms of promotion and tactics to attracting the customers to
themselves through advertising and other sales promotions.
For example: Samsung uses various marketing vehicles across the year covering festive
season as well as non-festive time. On the other hand, it gives many offers and discount to its
trade partners to motivate them to sale Samsung products above competition. They also uses
celebrity marketing to promote their products such as recently the Samsung Company make a
advertise by using the Cricket superstar Mushfiqur Rahim.
SWOT Analysis of Samsung Company:
Strengths:
Samsung is one of the largest company in the world. Samsung is top rated company all over
the world. By the ranking of Business week Samsung as 20th on the top 100 world brand and
second in electronic industry. Samsung electronics is largest worldwide manufacture of
memory chip and the second largest manufacture of semiconductors. Samsung is one of the
largest industries in cell phone brand the entire world. Samsung introduces new innovation in
the laptop industry. Samsung Company is famous in the UK and others well known countries
around the world.
Weakness:
Weakness of Samsung Company is not proactively coming out with newer models. Samsung
introduce different models at different price that focus on mass market instead of position
markets. Samsung all kind of products the prices of other brands is so cheap.
9. Opportunities:
Samsung Electronics worked at four areas in the software Market.
These are following as:
1st in Digital
2nd in Media,
3rd in Semiconductor, Telecommunication Network,
4th is LCD Digital Appliance.
They also expand a lot of opportunities in those areas. Samsung Company provides quality
products to their customer with higher brand which is a great opportunity.
Besides these inAsia the company has so many opportunities such as:
1. Growing Bangladesh’s Smartphones market
2. Growing mobile advertising industry
3. Growing demand for quality application
4. Growth of tablets market
5. Obtaining patents through acquisitions.
Threats:
1. Saturated smartphone market in developed countries
2. Rapid technological change
3. Decaling margins on hardware production
4. Breached patents
5. Apple’s iTV launched
6. Price wars
Marketing Budget of Samsung:
Samsung will have spent $14 billion on marketing and promotion of its products in 2013
which is more than Iceland’s total GDP. According to data from Thomson Reuters, Samsung
will spend 5.4% of its annual revenue on advertising and promotion, more than any other of
world’s top 20 companies by sales.
10. Example: From hiring Lionel Messi to lead a team of footballing superstar again a race of
aliens, to being on one of the main sponsor of the Olympics and X-factor, Samsung name is
everywhere.
Conclusion: It is very clear that mission and vision policy, marketing strategies,
technological updates and research and development are the key features for the progress of a
company. In the precious discussion, it is obvious that Samsung is keeping all of those factors
under consideration. In it set goals Samsung not only improving home based entertainment
but it has planned to provide all the basic equipment and accessories required for the office
use.
Marketing Strategies of Samsung are developing as there is shift in the media from TV to
Internet. So Samsung has got a good set up of website and its market strategies are
reasonably up to date.
The End