SlideShare a Scribd company logo
Leveraging the power of  Mobile Marketing for brands  Mobile Monday, Mumbai 9 th  April 2007   THE NEXT ITERATION
About  2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs.   Source: GSM World
“ Worldwide over   350 billion text messages ,  are exchanged across the world’s mobile networks   every  month”   Source: GSM World
Mobile reaches  where  other media  cannot! Feb 2007 Mobile Subscriber data – 203mn
10 million  GPRS users?! “… About 15 per cent of the mobile phone subscriber base in India (140 million users) is on the GPRS platform that enables such applications…".  Source: The Hindu
“ Mobile is already a platform, but the consensus was that leveraging the power of the web,  integrating web services  into the mobile medium is the future of mobile.”   Mobile2.0 Conference
Unlearn! ,[object Object],[object Object]
Unlearn! ,[object Object]
Unlearn! ,[object Object],[object Object]
Unlearn! ,[object Object],[object Object]
The problem with  traditional advertising is that it's a "disconnected" process
Learn! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
context Learn!
immediacy Learn!
personalization   Learn!
Moving beyond ‘text and response’ campaigns
A world of interactivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: iLoop Mobile
Cases of ImaginAction ™
Adidas QR Tagging   ,[object Object],[object Object],[object Object],[object Object]
What will your message be? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Art meets mobile meets social media.  ,[object Object],[object Object],[object Object]
Nike ID ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Service rather than messages
Service rather than messages ,[object Object],[object Object],[object Object]
Mobile mischief  from 42 Below   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adidas Real Madrid  China Tour ,[object Object],[object Object],[object Object],[object Object]
Trends on why brand marketers have to beyond just messaging!
Trend #1 Mobile web applications are the future
Trend #2 We are creators not consumers (The power of user generated content)
Trend # 3 I am not a number, I am a tag
Trend #4 Communities will the way to build engagement – Generation C “ The population that is always in contact with friends and colleagues and trust them more  than your branded messages “
Why is it important for  us to work together?
By 2011, global advertising industry will be close to $600B. Can mobile start to increase its revenue share from its current levels of less than 0.2% to 2-5% by then?
Thank you

More Related Content

What's hot

chapter_1.pptx
chapter_1.pptxchapter_1.pptx
chapter_1.pptx
WiedyaSiregar1
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising Presentation
Emediate
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
Ashu Chopra
 
Análisis de mercado para la empresa
Análisis de mercado para la empresaAnálisis de mercado para la empresa
Análisis de mercado para la empresa
Universidad Técnica de Machala
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Lucki Dixit
 
9 sales promotion
9 sales promotion9 sales promotion
S10 - Sustainable Marketing.pdf
S10 - Sustainable Marketing.pdfS10 - Sustainable Marketing.pdf
S10 - Sustainable Marketing.pdf
JMHemachandra
 
Segmentation and targeting
Segmentation and targetingSegmentation and targeting
Segmentation and targeting
Vijyata Singh
 
60548823 a-study-on-brand-switching
60548823 a-study-on-brand-switching60548823 a-study-on-brand-switching
60548823 a-study-on-brand-switching
homeworkping4
 
Segmentation, targeting, and positioning
Segmentation, targeting, and positioningSegmentation, targeting, and positioning
Segmentation, targeting, and positioning
Vikash Kumar Bibhakar
 
Brand Value Chain - Marketing Management
Brand Value Chain - Marketing ManagementBrand Value Chain - Marketing Management
Brand Value Chain - Marketing Management
Aqib Syed
 
[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media
Michela Caltran
 
Types of brands
Types of brandsTypes of brands
Types of brands
Karthi Gayen
 
Guerrilla Marketing
Guerrilla MarketingGuerrilla Marketing
Guerrilla Marketing
Dave Earley
 
Buzz Marketing
Buzz MarketingBuzz Marketing
Buzz Marketing
EverettR
 
Promotional strategy
Promotional strategyPromotional strategy
Promotional strategy
Shivam Gupta
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal
ECO PHARMA
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
Rahul Patil
 
Chap 5, designing marketing programme to build brand equity
Chap 5, designing marketing programme to build brand equityChap 5, designing marketing programme to build brand equity
Chap 5, designing marketing programme to build brand equity
Rajesh Kumar
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
Prashant Mehta
 

What's hot (20)

chapter_1.pptx
chapter_1.pptxchapter_1.pptx
chapter_1.pptx
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising Presentation
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
 
Análisis de mercado para la empresa
Análisis de mercado para la empresaAnálisis de mercado para la empresa
Análisis de mercado para la empresa
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
9 sales promotion
9 sales promotion9 sales promotion
9 sales promotion
 
S10 - Sustainable Marketing.pdf
S10 - Sustainable Marketing.pdfS10 - Sustainable Marketing.pdf
S10 - Sustainable Marketing.pdf
 
Segmentation and targeting
Segmentation and targetingSegmentation and targeting
Segmentation and targeting
 
60548823 a-study-on-brand-switching
60548823 a-study-on-brand-switching60548823 a-study-on-brand-switching
60548823 a-study-on-brand-switching
 
Segmentation, targeting, and positioning
Segmentation, targeting, and positioningSegmentation, targeting, and positioning
Segmentation, targeting, and positioning
 
Brand Value Chain - Marketing Management
Brand Value Chain - Marketing ManagementBrand Value Chain - Marketing Management
Brand Value Chain - Marketing Management
 
[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media[Dove] Paid, Owned and Earned Media
[Dove] Paid, Owned and Earned Media
 
Types of brands
Types of brandsTypes of brands
Types of brands
 
Guerrilla Marketing
Guerrilla MarketingGuerrilla Marketing
Guerrilla Marketing
 
Buzz Marketing
Buzz MarketingBuzz Marketing
Buzz Marketing
 
Promotional strategy
Promotional strategyPromotional strategy
Promotional strategy
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Chap 5, designing marketing programme to build brand equity
Chap 5, designing marketing programme to build brand equityChap 5, designing marketing programme to build brand equity
Chap 5, designing marketing programme to build brand equity
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 

Viewers also liked

Mobile Marketing Presentation
Mobile Marketing Presentation Mobile Marketing Presentation
Mobile Marketing Presentation
thunder::tech
 
Mobile marketing trends 2014
Mobile marketing trends 2014Mobile marketing trends 2014
Mobile marketing trends 2014
Smart Insights
 
Social media, mobile phone, and our lonely lives
Social media, mobile phone, and our lonely livesSocial media, mobile phone, and our lonely lives
Social media, mobile phone, and our lonely lives
Helen Wu
 
2009 01-21-mit-media-presentation
2009 01-21-mit-media-presentation2009 01-21-mit-media-presentation
2009 01-21-mit-media-presentation
Andrew Lewman
 
Future Of Digital Marketing
Future Of Digital MarketingFuture Of Digital Marketing
Future Of Digital Marketing
Neil Perkin
 
London taxi Advertising in Lebanon
London taxi Advertising in LebanonLondon taxi Advertising in Lebanon
London taxi Advertising in Lebanon
Rabih Dib
 
Advertising on the mobile phone
Advertising on the mobile phoneAdvertising on the mobile phone
Advertising on the mobile phone
Fadi Khater
 
Money is not the most important thing in life
Money is not the most important thing in lifeMoney is not the most important thing in life
Money is not the most important thing in life
Senghour Touch
 
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiMobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Asif Ali
 
Digital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future OutlookDigital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future Outlook
Siddharth Sriram
 
Advantages and Disadvantages of Mobile phone
Advantages and Disadvantages of Mobile phoneAdvantages and Disadvantages of Mobile phone
Advantages and Disadvantages of Mobile phone
Muhammad Ali
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
Priyanka Shinde
 
Mobile technology presentation
Mobile technology presentation Mobile technology presentation
Mobile technology presentation
Clair Waterbury
 
Science of Happiness Presentation
Science of Happiness PresentationScience of Happiness Presentation
Science of Happiness Presentation
Jon Unal
 
Presentation on mobile phones
Presentation on mobile phonesPresentation on mobile phones
Presentation on mobile phones
sirtwinkles
 

Viewers also liked (15)

Mobile Marketing Presentation
Mobile Marketing Presentation Mobile Marketing Presentation
Mobile Marketing Presentation
 
Mobile marketing trends 2014
Mobile marketing trends 2014Mobile marketing trends 2014
Mobile marketing trends 2014
 
Social media, mobile phone, and our lonely lives
Social media, mobile phone, and our lonely livesSocial media, mobile phone, and our lonely lives
Social media, mobile phone, and our lonely lives
 
2009 01-21-mit-media-presentation
2009 01-21-mit-media-presentation2009 01-21-mit-media-presentation
2009 01-21-mit-media-presentation
 
Future Of Digital Marketing
Future Of Digital MarketingFuture Of Digital Marketing
Future Of Digital Marketing
 
London taxi Advertising in Lebanon
London taxi Advertising in LebanonLondon taxi Advertising in Lebanon
London taxi Advertising in Lebanon
 
Advertising on the mobile phone
Advertising on the mobile phoneAdvertising on the mobile phone
Advertising on the mobile phone
 
Money is not the most important thing in life
Money is not the most important thing in lifeMoney is not the most important thing in life
Money is not the most important thing in life
 
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiMobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
 
Digital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future OutlookDigital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future Outlook
 
Advantages and Disadvantages of Mobile phone
Advantages and Disadvantages of Mobile phoneAdvantages and Disadvantages of Mobile phone
Advantages and Disadvantages of Mobile phone
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
 
Mobile technology presentation
Mobile technology presentation Mobile technology presentation
Mobile technology presentation
 
Science of Happiness Presentation
Science of Happiness PresentationScience of Happiness Presentation
Science of Happiness Presentation
 
Presentation on mobile phones
Presentation on mobile phonesPresentation on mobile phones
Presentation on mobile phones
 

Similar to Mobile Marketing

Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
Sivaraman Swaminathan
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising Opportunities
Vijay Sharma
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
Kenko Health, Inc.
 
Call To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOHCall To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOH
Posterscope
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
yourdigital
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketing
Prashant Chalke
 
A View On Mobile Marketing
A View On Mobile MarketingA View On Mobile Marketing
A View On Mobile Marketing
João Fernandes
 
A view on mobile marketing - ucp
A view on mobile marketing - ucpA view on mobile marketing - ucp
A view on mobile marketing - ucp
João Fernandes
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
Matty Hoey
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
Jonathan Burton
 
Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013
Purplegator
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
Kenko Health, Inc.
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
yourdigital
 
Marketing through mobile
Marketing through mobileMarketing through mobile
Marketing through mobile
brendeezyy
 
Online marketing trends
Online marketing trendsOnline marketing trends
Online marketing trends
Joaquin Hermoso Marques
 
Tim Duggan Brainfood Store Presentation 240210
Tim Duggan Brainfood Store Presentation 240210Tim Duggan Brainfood Store Presentation 240210
Tim Duggan Brainfood Store Presentation 240210
Alchemy
 
Telecom Trend Tracker Newsletter 3.13.09
Telecom Trend Tracker Newsletter 3.13.09Telecom Trend Tracker Newsletter 3.13.09
Telecom Trend Tracker Newsletter 3.13.09
David Stutts
 
Mobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and ShopsMobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and Shops
affordableweb
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
JakeGriff
 
Mobile Website Essentials
Mobile Website EssentialsMobile Website Essentials
Mobile Website Essentials
Pam Lehr
 

Similar to Mobile Marketing (20)

Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising Opportunities
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
 
Call To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOHCall To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOH
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketing
 
A View On Mobile Marketing
A View On Mobile MarketingA View On Mobile Marketing
A View On Mobile Marketing
 
A view on mobile marketing - ucp
A view on mobile marketing - ucpA view on mobile marketing - ucp
A view on mobile marketing - ucp
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Marketing through mobile
Marketing through mobileMarketing through mobile
Marketing through mobile
 
Online marketing trends
Online marketing trendsOnline marketing trends
Online marketing trends
 
Tim Duggan Brainfood Store Presentation 240210
Tim Duggan Brainfood Store Presentation 240210Tim Duggan Brainfood Store Presentation 240210
Tim Duggan Brainfood Store Presentation 240210
 
Telecom Trend Tracker Newsletter 3.13.09
Telecom Trend Tracker Newsletter 3.13.09Telecom Trend Tracker Newsletter 3.13.09
Telecom Trend Tracker Newsletter 3.13.09
 
Mobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and ShopsMobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and Shops
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Mobile Website Essentials
Mobile Website EssentialsMobile Website Essentials
Mobile Website Essentials
 

More from Sivaraman Swaminathan

03 02 2016_loyalty_summit
03 02 2016_loyalty_summit03 02 2016_loyalty_summit
03 02 2016_loyalty_summit
Sivaraman Swaminathan
 
Customer Chain Management
Customer Chain ManagementCustomer Chain Management
Customer Chain Management
Sivaraman Swaminathan
 
P Brooks, Doug 071508
P Brooks, Doug 071508P Brooks, Doug 071508
P Brooks, Doug 071508
Sivaraman Swaminathan
 
P Martino, Rich 071408
P Martino, Rich 071408P Martino, Rich 071408
P Martino, Rich 071408
Sivaraman Swaminathan
 
The emerging big switch
The emerging big switchThe emerging big switch
The emerging big switch
Sivaraman Swaminathan
 
New Media Wave
New Media WaveNew Media Wave
New Media Wave
Sivaraman Swaminathan
 
Business impact of blogs
Business impact of blogsBusiness impact of blogs
Business impact of blogs
Sivaraman Swaminathan
 

More from Sivaraman Swaminathan (7)

03 02 2016_loyalty_summit
03 02 2016_loyalty_summit03 02 2016_loyalty_summit
03 02 2016_loyalty_summit
 
Customer Chain Management
Customer Chain ManagementCustomer Chain Management
Customer Chain Management
 
P Brooks, Doug 071508
P Brooks, Doug 071508P Brooks, Doug 071508
P Brooks, Doug 071508
 
P Martino, Rich 071408
P Martino, Rich 071408P Martino, Rich 071408
P Martino, Rich 071408
 
The emerging big switch
The emerging big switchThe emerging big switch
The emerging big switch
 
New Media Wave
New Media WaveNew Media Wave
New Media Wave
 
Business impact of blogs
Business impact of blogsBusiness impact of blogs
Business impact of blogs
 

Recently uploaded

Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Data Hops
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
marufrahmanstratejm
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Intelisync
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 

Recently uploaded (20)

Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 

Mobile Marketing

  • 1. Leveraging the power of Mobile Marketing for brands Mobile Monday, Mumbai 9 th April 2007 THE NEXT ITERATION
  • 2. About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs. Source: GSM World
  • 3. “ Worldwide over 350 billion text messages , are exchanged across the world’s mobile networks every month” Source: GSM World
  • 4. Mobile reaches where other media cannot! Feb 2007 Mobile Subscriber data – 203mn
  • 5. 10 million GPRS users?! “… About 15 per cent of the mobile phone subscriber base in India (140 million users) is on the GPRS platform that enables such applications…". Source: The Hindu
  • 6. “ Mobile is already a platform, but the consensus was that leveraging the power of the web, integrating web services into the mobile medium is the future of mobile.” Mobile2.0 Conference
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. The problem with traditional advertising is that it's a "disconnected" process
  • 12.
  • 15. personalization Learn!
  • 16. Moving beyond ‘text and response’ campaigns
  • 17.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Trends on why brand marketers have to beyond just messaging!
  • 29. Trend #1 Mobile web applications are the future
  • 30. Trend #2 We are creators not consumers (The power of user generated content)
  • 31. Trend # 3 I am not a number, I am a tag
  • 32. Trend #4 Communities will the way to build engagement – Generation C “ The population that is always in contact with friends and colleagues and trust them more than your branded messages “
  • 33. Why is it important for us to work together?
  • 34. By 2011, global advertising industry will be close to $600B. Can mobile start to increase its revenue share from its current levels of less than 0.2% to 2-5% by then?