Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Marketing for the Digital Consumer – Roadmap for CPG Companies Infosys
In this document know how the digital revolution has thrown up range of opportunities for the CPG companies and how they can utilize these opportunities to generate value.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
13 emerging trends and issues that will define how we do marketing in 2013.
Check out johnblaskett.com to leave a comment or check out other posts on marketing and advertising.
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Marketing for the Digital Consumer – Roadmap for CPG Companies Infosys
In this document know how the digital revolution has thrown up range of opportunities for the CPG companies and how they can utilize these opportunities to generate value.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
13 emerging trends and issues that will define how we do marketing in 2013.
Check out johnblaskett.com to leave a comment or check out other posts on marketing and advertising.
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Whitepaper 1st may 12 mobile marketing Kumar Gaurav
Are you stuck on Marketing?
What new to do? How to grab consumer's short attention Span? How to do out of box marketing campaigns? How to increase ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
Ways Marketing and Advertising will Change for the Better - SG Analytics.pdfSG Analytics
The future of the digital marketing world is continuing to transition at a faster pace. The next phase of advertising will offer access to flexible testing.
Visit:
https://www.sganalytics.com/blog/the-future-of-marketing-and-advertising/
White pepper 7th June How Mobile Can DominateKumar Gaurav
From Awareness to Consideration to Purchase....
Mobile is helping brand and marketing managers, target their brand message to specific Target Group increasing the ROI on marketing spends.
Some say if we can tap the energy in lightning, we may get green electricity for hundreds of years. Wow!! I don’t know how soon that can be done but what I know for sure is that similar potential lies in Mobile Media. If you are able to amply harness it, I can say with great certainty that you shall raise the bar of your offerings in terms of better product/service development, delivery & support processes. Thanks.
White pepper 21st june gamification of brands_mobile mediaKumar Gaurav
Augmented Reality (AR) is a term for a live direct or an indirect view of physical, real world environment whose elements are augmented by a computer generated sensory input such as sound or graphics.
It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. As a result, the technology functions by enhancing one’s current perception of reality.
By contrast, virtual reality replaces the real world with simulated one.
Think Mobile As A Marketing Tool, Think Lumata Kumar Gaurav
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Global Interconnection Group Joint Venture[960] (1).pdf
Whitepaper_1st may '12_Mobile Marketing
1. Mobile Marketing is to be
leveraged & not to be feared
Contents
Are you stuck on Marketing?................................................................................................................... 2
Mobile Marketing – The New Opportunity............................................................................................... 3
Mobile on a gallop, stealing budgets from traditional media ................................................................... 4
Agencies need to get over their fear of mobile marketing ...................................................................... 5
Numbers’ game ................................................................................................................................... 5
Right party ........................................................................................................................................... 6
Three Behavioural Trends of Mobile Experience .................................................................................... 7
Some News in Mobile Advertising Space ............................................................................................... 8
Mobile Advertising ............................................................................................................................... 8
Universal Pictures drives film awareness via mobile ad campaign ............................... 8
Google addresses burgeoning apps marketplace with new ad units ........................... 8
Celebrity Cruises builds database via mobile calls-to-action - Luxury Daily .............. 8
Unilever’s Dove promotes beauty products through multichannel digital effort ....... 8
Breguet matches competitors with mobile history, collection showcase - Luxury
Daily .................................................................................................................................................... 8
Why are marketers forgetting to optimize their mobile campaigns? ........................... 9
Warner Bros. raises film awareness through mobile ....................................................... 9
Michael Kors ups mobile efforts for Mother’s Day campaign - Luxury Daily .............. 9
Target ramps up its marketing efforts via new mobile ad campaign........................... 9
De Beers, Clarisonic engage brides-to-be via watermarked ads - Luxury Daily ....... 9
Bentley offers virtual test drive in app update - Luxury Daily ...................................... 9
Should marketers invest in in-app ads or mobile display? .......................................... 10
What White Castle could have done to make its mobile ad campaign successful .. 10
72pc affluent consumers have no spending limit in apps: study - Luxury Daily..... 10
2. Are you stuck on Marketing?
out of box
What new to do? How to grab consumer's short attention Span? How to do
marketing campaigns How to increase ?
ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
“Mobile is so interesting because it combines the ability to consume and heroize brands with the
ability to take action,” said Patrick J. Moorhead, senior vice president and group management director
of mobile platforms at Draftfcb Chicago.
4. Mobile on a gallop, stealing budgets from traditional media
M obile advertising works when used as part of a cross-media campaign and dialogue.
According to Berg In-sight, mobile will account for 15.2 per cent of global online ad spend in 2016. The
total value of the global mobile marketing and advertising market will grow from $3.4 billion in 2010 at a
compound annual growth rate of 37 per cent to $22.4 billion in 2016.
Mobile advertising matured drastically in 2011, with more sophisticated ad units and campaign
executions. This maturation has made consumers more open to mobile ads.
According to Nielsen’s State of the Media:
Consumer Usage Report, 51 per cent of consumers say that they are OK with advertising on their
devices if it means they can access content for free.
For 2012 expect to see more integration of social into mobile ads and marketing programs. Also,
location will be a key aspect of mobile marketing and advertising strategy. Larger budgets will lead to
higher fill rates for publishers.
5. Agencies need to get over their fear of mobile marketing
April 27, 2012
By Alex Kutsishin
With more than 1 billion smartphones in use worldwide and approximately half of all online searches
now originating on mobile devices, this is the time for advertising agencies to fully embrace the new
possibilities of mobile advertising. But many are still reluctant to do so. The reason? Fear of the
unknown.
It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get
over their fear of mobile marketing – quickly.
Mobile Internet use is poised to outstrip desktop Internet use in 2014. Mobile device use already tops
PC use in many major markets, according to a Google study.
Numbers’ game
If the threat of irrelevance is not sufficient motivation to take the plunge, ad agencies should also note
that mobile customers are a highly desirable demographic group:
• 36 per cent of mobile shoppers are in the 25-34 age range and an additional 21 per cent are 35-44 –
the exact demographic many advertisers are trying to reach.
• 52 per cent of mobile shoppers use their smartphones to research product features, and 29 per cent
conduct comparison shopping online using their devices.
• 34 per cent of mobile shoppers make $100,000 per year or more and 18 per cent make between
$75,000 and $100,000.
With such attractive demographics and a marketplace that is increasingly turning to mobile advertising
solutions, agencies that focus exclusively on print and PC-based advertisements have plenty of
reasons to explore the prospect of mobile marketing.
However, many agencies are hampered by misperceptions about the technical complexity of the
mobile medium as well as the expenses involved.
The good news is that these fears are misplaced.
6. Right party
Just as technology has generally become simpler and more intuitive for the average user, mobile
technology is becoming more straightforward for both users and advertisers.
Today, it is easier than ever for an agency to develop and implement a mobile marketing strategy and
take advantage of the huge opportunities the explosive growth in the mobile advertising sector
presents.
Creative teams can now access an array of third-party offerings that can make creating branded
mobile content a snap.
Offering truly user-friendly mobile content creation systems at an affordable price, third-party
developers now empower advertisers to build and publish Web content and specialty apps complete
with highly customizable buttons, fonts, headers and embedded video.
Agencies no longer need specialized technology expertise to operate mobile campaigns since their
development partners can handle the back-end architecture.
With the right partner, agencies can leave worries about screen-size optimization and mobile viewing
dimensions behind and focus on creating compelling content and campaign strategies that drive
revenue.
A competent third-party provider can allow agencies to develop mobile ads in-house without
programming knowledge, much as software programs enable non-techie users to create, edit and
publish documents and social media content every day without ever entering a single code.
Many third-party services also make social media integration and analytics part of the package, with
access to Twitter and Facebook widgets as well as campaign metrics from applications and programs
such as Google Analytics and APIs.
IN LIGHT OF these new options and the rapid growth of the mobile advertising industry, the only
question that remains is why any agencies are still reluctant to jump on the mobile marketing
bandwagon.
With affordable new offerings and user-friendly technology, it is time for the last of the holdouts to
mobilize their marketing campaigns
8. Some News in Mobile Advertising Space
Mobile Advertising
Universal Pictures drives film awareness via mobile ad campaign
May 2, 2012
Universal Pictures is promoting its new “The Five-Year Engagement” film through a series of
mobile ads that feature the movie’s trailer and branded radio station.
Google addresses burgeoning apps marketplace with new ad units
May 2, 2012
With the mobile application market continuing to grow, Google has introduced new and enhanced
ad units to help marketers promote, track and monetize their apps.
Celebrity Cruises builds database via mobile calls-to-action - Luxury Daily
May 2, 2012
Luxury Daily today - Celebrity Cruises builds database via mobile calls-to-action; 70pc affluent
males prefer online shopping: study.
Unilever’s Dove promotes beauty products through multichannel digital effort
May 1, 2012
Unilever’s Dove is using mobile advertising to encourage consumers to get involved in a broader
digital campaign that promotes healthy skin and the brand’s personal care products.
Breguet matches competitors with mobile history, collection showcase - Luxury
Daily
May 1, 2012
Luxury Daily today - Breguet matches competitors with mobile history, collection showcase; Do
luxury brand Olympics sponsorships work?
9. Why are marketers forgetting to optimize their mobile campaigns?
April 30, 2012
Too many marketers are hopping on the mobile bandwagon without fully considering the consumer
experience they are delivering after the call to action.
Warner Bros. raises film awareness through mobile
April 30, 2012
Warner Bros. is aiming to get movie lovers excited about its upcoming “Dark Shadows” film via a
mobile campaign that incorporates social.
Michael Kors ups mobile efforts for Mother’s Day campaign - Luxury Daily
April 30, 2012
Luxury Daily today - Michael Kors ups mobile efforts for Mother’s Day campaign; Elliman luxury
real estate magazine relaunch focuses on affluent lifestyle.
Target ramps up its marketing efforts via new mobile ad campaign
April 27, 2012
Target is running a new mobile advertising campaign that promotes its pharmacy initiatives and
lets consumers learn more about it.
De Beers, Clarisonic engage brides-to-be via watermarked ads - Luxury Daily
April 27, 2012
Luxury Daily today - De Beers, Clarisonic engage brides-to-be via watermarked ads; Oscar de la
Renta reinvents social commerce via brand-controlled product sharing.
Bentley offers virtual test drive in app update - Luxury Daily
April 26, 2012
10. Luxury Daily today - Bentley offers virtual test drive in app update; Burberry fetes largest Asia-
Pacific store via 4D spectacle.
Should marketers invest in in-app ads or mobile display?
April 25, 2012
Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option
for marketers who want to reach mobile consumers. While savvy marketers have begun pouring
more money into in-app ads, mobile Web-based display advertising can still make sense for many.
What White Castle could have done to make its mobile ad campaign successful
April 25, 2012
White Castle’s mobile advertising campaign clearly aims to engage new and existing customers by
offering them the ability to order food through their handsets. However, by leading users to an
unoptimized landing page, the fast food giant missed its goals due to poor execution.
72pc affluent consumers have no spending limit in apps: study - Luxury Daily
April 25, 2012
Luxury Daily today - 72pc affluent consumers have no spending limit in apps: study; Gucci uses
actress endorsement for China-area accessories campaign.
11. st
Monday, 1 May, 2012
Thanks for your time.
Kumar Gaurav
+91 95604 52199
Source:
Mobile Marketer Classic Guide to Mobile Advertising.
The Mobile Marketing Handbook by Kim Dushinski
Reports from the Mobile Marketer.
Alex Kutsishin is president of FiddleFly Inc., a Columbia, MD-based developer of mobile Web
sites