steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGYVARUN KESAVAN
INTRODUCTION
Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.
THE INCEPTION OF SWIGGY
In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.
When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed. While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.
Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.
THE INITIAL HI-CUPS FACED BY SWIGGY
Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.
THE BUSINESS AND REVENUE MODEL OF SWIGGY
The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.
1.Swiggy
2.product line and target
3. Business models
4. Delivery options
5. Promotions
6.Logistics
7. Salary of delivery boy
8.Customer Relationship Management
9.Competitors
10. Market position
GravyTrain- Best Digital Advertising Agency in DelhiYukti Thakur
GravyTrain- thegravytrain.biz is the digital wing of Grasshoppers India offers digital advertising services in Delhi such as website designing and development, social media marketing, social media optimization, Search engine marketing, search engine optimization, Pay per click advertising and online reputation management.
We have made a brief report about the current and upcoming marketing trends in the Real Estate Industry.
This report covers the following topic:
Current Digital Trends
Commonly Faced Problems
Challenges & Opportunities
A New Approach to Digital Promotions
Future Trends
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
This is a presentation that makes all major aspects of internet marketing simple for real estate agents.
It was originally presented to real estate agents at Royal LePage in Vaughan, Ontario, Canada.
Presented by All The Way Up Media
https://allthewayupmedia.com
This digital marketing guide, brought to you by KOL Limited, revolves around tips you can use to market your website online in a better way in year 2015.
This slide presents the differences between Jugaad Innovation and Gandhian Innovation. Both these innovations are unique to India. While Jugaad focuses on creative solutions to deal with scarcity, Gandhian innovation addresses the needs of marginalized sections of the society.
Explains what NSQF entails; the objectives of NSQF. The 3 pillars of NSQF. The impetus given to skill development to promote employability of students.
Question Bank for the subject: Entrpreneurship and Start-Up management. This will be useful for Question Paper setters as well as students. Students will get an idea of their preparedness for the examination. They can practice the answers to these questions. The students will also get some real world exposure and they can search for answers not just from Internet sources but also from books, business journals and research papers.
The honeycomb framework enables managers to understand how to use social media strategy as part of their overall marketing strategy. Businesses that have greater clarity on how to leverage the power and potential of social media are successful in the long run.
What are RTBs? What is their role in the consumer's purchasing process? How do they impact purchasing decision of a customer? What are the types of RTBs? The presentation attempts to answer such questions. Also the importance of RTBs are highlighted.
This presentation talks about the unique strategy adopted by Swaraj Tractors and how this strategy enabled them to establish a greater connect with the farmer community.
The presentation talks about the effective use of social media by Berger Paints and how they used the Indian festival of Raksha Bandhan as the leitmotif of their social media campaign for establishing a great connection with customers. The case also highlights the role and relevance of UGC in digital marketing.
This presentation highlights entrepreneurs' identification of business opportunity without worrying about availability of resources; their non conformance to hierarchical and bureaucratic organizational processes; how entrepreneurship can be contrasted with traditional managerial roles in a business enterprise. Entrepreneurial behavior is starkly different - entrepreneurs focus on growing the business rather than pondering about improving organizational efficiency. Psychological traits and non psychological traits can be studied to understand their motivations as an entrepreneur. Their focus on 'value creation' is what sets them apart.
Differences between Celebrity Endorsements and Influencer MarketingVenkatesh Ganapathy
This document highlights the subtle differences between celebrity endorsements and influencer marketing. Influencer marketing is an effective technique that leverages the power of an influencer on social media.
This document dovetails the process of research in brief. It highlights the importance of understanding the problem statement and its motivation. Research being an iterative process it is essential to frame the problem statement carefully before proceeding to the next stage. A research study must be reliable, valid and accurate.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. PROFESSOR VENKATESH GANAPATHY, ASSOCIATE PROFESSOR, PRESIDENCY BUSINESS SCHOOL
DIGITAL MARKETING – SAMPLE QUESTION PAPER-3
SECTION A
Attempt any five questions:
1. Explain the usefulness of Paypal as a payment gateway.
2. What are the strategies to effectively deal with online reputation management?
3. How can Facebook be used for digital marketing efforts of a business?
4. Explain the different ways of engaging consumers in the digital marketing space.
5. Discuss the benefits of Pay per Click. How do Google Ad words help in this type
of search?
6. What is link building? Give suitable examples.
7. Briefly discuss the new SEM landscape.
8. How is Long tail SEO useful for digital marketers?
SECTION B
Attempt any three questions:
1. What is Page Ranking? Review its importance in digital marketing.
2. Discuss the basic tenets of Viral Marketing.
3. Make an analytical comparison between search methodologies in Google, Bing
and Yahoo.
4. Trace the journey from brick and mortar to mobile banking in the Indian banking
landscape.
2. PROFESSOR VENKATESH GANAPATHY, ASSOCIATE PROFESSOR, PRESIDENCY BUSINESS SCHOOL
5. How can customer profiles be built using navigation and sales data?
6. Discuss the process to be followed while using payment gateways. What are the
security concerns while using payment gateways and how can these be
effectively addressed?
SECTION C
Case Study (Compulsory)
Swiggy and Digital Marketing
Swiggy is a Bangalore based food tech start-up by three techies from the IIT, IIM breed
of entrepreneurs – Nandan Reddy, Rahul Jaimini and Sriharsha Majety. Operational
since August 2014, Swiggy has expanded its services in 8 cities across more than 1000
restaurants. The customer base has swelled to more than 30000 customers across the
length and breadth of India. Swiggy is thus an example of a success story of a startup in
the food delivery space.
Swiggy is food ordering and delivering company that provides a single window for
ordering food from a wide range of restaurants. It is a delivery solution that connects
neighbourhood restaurants with urban foodies.
Swiggy was born with the idea of providing an end to end food service – right from
order to delivery. Though it sounds a bit counterintuitive, Swiggy maintains that it wants
to make kitchens obsolete.
Swiggy has competition from Food Panda, Zomato and Tiny Owl. But it has its own fleet
of delivery agents comprising of full time and part time delivery staff. The mobile app
makes it easy for a customer to order food from the comforts of his home as well as
3. PROFESSOR VENKATESH GANAPATHY, ASSOCIATE PROFESSOR, PRESIDENCY BUSINESS SCHOOL
track the order in real time basis. Faster delivery has remained Swiggy’s core
competence. So, restaurants can now focus on concentrating on their core business
and scaling up the delivery revenues. Customers are delighted with Swiggy because
there is no minimum order limitation and cash on delivery option is available.
Swiggy has managed the successful integration of both online and offline marketing
campaigns. Both these forms have complemented each other so well. Swiggy’s
promotions are through Facebook, Twitter, YouTube, Pinterest and Instagram. Visual
imagery and food walks in local areas have characterized Swiggy’s promotional efforts.
Facebook page is active and regularly updated with one post a day. The posts are eye-
catching, laced with humour and creative quotient. Swiggy has close to 70000 fans on
Facebook. The posts have served as an effective means of engaging with consumers.
Not satisfied with its efforts, Swiggy has also taken on “video advertising” as part of viral
marketing campaign. The video that was released during Diwali garnered 60000 views.
The returns on digital marketing efforts are so clearly visible, unlike traditional
advertising platforms. Swiggy has consistently delivered the message across all the
channels that they are better than others when it comes to delivery. On Twitter, Swiggy
has 6000 followers and the Twitter handle is effectively used to respond to both criticism
and appreciation from customers.
On Tuesdays, Swiggy organizes contests on Twitter and gives away coupons and
munching bags for the winners. Pinterest and Instagram are other platforms where
Swiggy’s presence is well-defined. This multi-channel strategy and social media
presence have led Swiggy to effectively manage its relationships with customers and
create greater visibility about its brand.
Swiggy’s digital marketing efforts have led to a higher brand recall, a growing fan base
on social media channels and the immense popularity of its mobile app. Swiggy’s
business model and social media campaigns have led to:
• Customer-centric design in all elements of business planning
• High response rate in addressing customer queries
4. PROFESSOR VENKATESH GANAPATHY, ASSOCIATE PROFESSOR, PRESIDENCY BUSINESS SCHOOL
• Creative and customer engaging campaigns
• Leveraging events of great popularity for brand recall
• Promotions aimed at improving visibility for clients
Swiggy has two major revenue streams.
1. The major part of Swiggy’s revenue is from the commission that it collects
from restaurants for lead generation and for serving as a delivery partner.
2. Swiggy also charges a nominal delivery fee from customers on orders
below a threshold value.
Indian food delivery market is valued at 15 billion dollars and is set for an exponential
growth. Food delivery has become a very competitive market in India. Now that Uber
has finally released its food delivery app UberEATS in Mumbai and Google has
launched its hyperlocal services and meal delivery app Areo in Bangalore and Mumbai,
the competition is getting tougher for Swiggy. Swiggy is aiming to maintain its market
share by keeping their maximum focus on 8 major cities which are Mumbai, Pune,
Bangalore, Hyderabad, Chennai, Delhi, Gurgaon, and Kolkata.
Questions:
1. In the context of the above case, discuss the relevance of a multi-pronged
presence on social media to achieve success in digital marketing efforts.
2. How has Swiggy managed to stay ahead of its competition?
5. PROFESSOR VENKATESH GANAPATHY, ASSOCIATE PROFESSOR, PRESIDENCY BUSINESS SCHOOL
3. As the Indian food delivery market becomes intensely competitive, how can
Swiggy create a successful business model for the future? Can you think of any
other revenue streams that can be incorporated into its business model?
6. PROFESSOR VENKATESH GANAPATHY, ASSOCIATE PROFESSOR, PRESIDENCY BUSINESS SCHOOL
3. As the Indian food delivery market becomes intensely competitive, how can
Swiggy create a successful business model for the future? Can you think of any
other revenue streams that can be incorporated into its business model?