Mobile marketing and mobile technologies are increasingly important for retailers. Three ideas are proposed for a "Small Shops Big Fun" marketing campaign:
1. Location-based mobile advertising in cities hosting shopping events to raise awareness and suggest attending in the last two days.
2. Developing a mobile couponing app called SCOUPY for the program where users can access discounts and promotions from participating retailers.
3. Creating a campaign on the Spaarspot savings app where users earn points for visiting retailers equipped with audio beacons promoting the shopping events.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
The Ultimate Marketing Tool - iBeacon Technology.Mark Gunner
MGA® provide you with everything you need to deliver highly targeted, proximity-based content through a mobile app. We have a team of leading mobile experts ready to help define and build your iOS/Android app or seamlessly transform your existing application. MGA® also handle your beacon management requirements for on-site planning, distribution, setup, and assigning dedicated locations and zones within your environment.
For more information please get in touch: studio@mgabrand.com
The presentation focuses on the importance of Omni-Channel Retailing, overcoming hurdles & how emerging unified platforms empower retailers to successfully adopt Omni-Channel strategy. This was presented by Ananth Padmanabhan in the event 'RetechCon' 2015.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
The Ultimate Marketing Tool - iBeacon Technology.Mark Gunner
MGA® provide you with everything you need to deliver highly targeted, proximity-based content through a mobile app. We have a team of leading mobile experts ready to help define and build your iOS/Android app or seamlessly transform your existing application. MGA® also handle your beacon management requirements for on-site planning, distribution, setup, and assigning dedicated locations and zones within your environment.
For more information please get in touch: studio@mgabrand.com
The presentation focuses on the importance of Omni-Channel Retailing, overcoming hurdles & how emerging unified platforms empower retailers to successfully adopt Omni-Channel strategy. This was presented by Ananth Padmanabhan in the event 'RetechCon' 2015.
About
Miipharos is the next generation in advertisment and broadcasting industry
the future of promotion now
Description
Miipharos is a service taking advantage of the ibeacon technology in order to trasmit to smartphones users personalised location based messages .
Messages can contain , promotional , informative , microlocations information , personalised according to users’ profile. The service is ECO friendly as it uses eco materials and low energy to operate!
10-Minute Guide to Marketing with iBeaconsWe Are Apps
iBeacons will be an essential part of proximity marketing. Find out how to use them to drive footfall to your location and move visitors to key points of interest or offers.
In this guide you'll discover that simply by knowing an app user's precise location you can engage them with highly relevant content - offers, promotions, competitions, video and audio content and more to take your marketing to the next level.
Discover what works and what doesn't when you use location based marketing beacons with iPhone and Android users. There also a useful FAQ for those inevitable questions that come out of looking at the latest new marketing technology for mobile.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Transcend is OMD’s point of view of the key media trends to watch out for in the next 12 months. Transcend goes beyond the surface, diving deep into what is really happening in media in China and the implications for advertisers. This year we will see TV channels evolve even more as TV channels claim back their audiences, the sophistication in how we buy on digital will be taken up a notch and social will drive data. Transcend will give you a clearer picture of what issues need to be considered when advertising to your customers.
How to Design for an Omni-Channel Shopping ExperienceUserZoom
According to the IDC Retail Insights report, Omni-Channel shoppers will spend 15% to 30% more than Multi-Channel shoppers and they are more likely to be your brand’s influencers and Net Promoter advocates. It is now evident, that brands who make the customer experience omniscient, i.e. continues and universal, will lead the marketplace.
So how do you design for an Omni-Channel shopping experience? View a webinar on-demand with Sean Van Tyne, author of The Customer Experience Revolution, to learn how to craft a uniform experience across channels and touch points.
Twitter Hashtag: #uzwebinar
In this 60-min webinar on-demand you will learn:
-What Omni-Channels are
-Who Omni-Channel Shoppers are
-What a journey map and a service blueprint is
-How to create an Omni-Channel
About
Miipharos is the next generation in advertisment and broadcasting industry
the future of promotion now
Description
Miipharos is a service taking advantage of the ibeacon technology in order to trasmit to smartphones users personalised location based messages .
Messages can contain , promotional , informative , microlocations information , personalised according to users’ profile. The service is ECO friendly as it uses eco materials and low energy to operate!
10-Minute Guide to Marketing with iBeaconsWe Are Apps
iBeacons will be an essential part of proximity marketing. Find out how to use them to drive footfall to your location and move visitors to key points of interest or offers.
In this guide you'll discover that simply by knowing an app user's precise location you can engage them with highly relevant content - offers, promotions, competitions, video and audio content and more to take your marketing to the next level.
Discover what works and what doesn't when you use location based marketing beacons with iPhone and Android users. There also a useful FAQ for those inevitable questions that come out of looking at the latest new marketing technology for mobile.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Transcend is OMD’s point of view of the key media trends to watch out for in the next 12 months. Transcend goes beyond the surface, diving deep into what is really happening in media in China and the implications for advertisers. This year we will see TV channels evolve even more as TV channels claim back their audiences, the sophistication in how we buy on digital will be taken up a notch and social will drive data. Transcend will give you a clearer picture of what issues need to be considered when advertising to your customers.
How to Design for an Omni-Channel Shopping ExperienceUserZoom
According to the IDC Retail Insights report, Omni-Channel shoppers will spend 15% to 30% more than Multi-Channel shoppers and they are more likely to be your brand’s influencers and Net Promoter advocates. It is now evident, that brands who make the customer experience omniscient, i.e. continues and universal, will lead the marketplace.
So how do you design for an Omni-Channel shopping experience? View a webinar on-demand with Sean Van Tyne, author of The Customer Experience Revolution, to learn how to craft a uniform experience across channels and touch points.
Twitter Hashtag: #uzwebinar
In this 60-min webinar on-demand you will learn:
-What Omni-Channels are
-Who Omni-Channel Shoppers are
-What a journey map and a service blueprint is
-How to create an Omni-Channel
Screenshots en beschrijvingen 'App in a day'Ramon1974
Screenshots en beschrijvingen van apps en concepten bedacht tijdens het 'app in a day' event tijdens de Dag van de Ambtenaar 2.0 op 2011/02/16. i.s.m. VPRO, Geonovum, Hackdeoverheid en Ministerie van EL&I
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
Implementing Mobile Application on your retail StoreKoombea
Tech-savvy customers are the future shoppers, and mobile apps serve as the medium that will power retail into the future. Contact Us! We can help you build your ideas. https://koombea.com/contact/
With this eBook, you will learn about powerful mobile marketing techniques that will help you instantly maximize exposure and also discover the drop-dead-easy strategies that will put your offer in front of thousands of mobile shoppers in order to earn profits to the great extent for your online business.
Technological advancements have elevated consumers’ expectations for the in-store shopping experience. The future of retail is about choice, consistency and customization. Consumers’ want the ability to choose how, when and where they shop, and retailers need to be prepared to meet those preferences. Outdoor retailers can leverage the support of in-store technologies to not only meet customers’ expectations, but create inventory transparency, reduce inventory overhead costs, provide a wider selection of products, and most importantly, gather customer data to better adapt to their shopping behaviors. Analysts agree that retailers who adopt trending technologies for business development are the most likely to grow their revenue and market share.
Factors to consider when designing your in-store technology platform:
•Look at how consumers are using mobile devices in-store to determine which technology will be most effective (focus on simplifying and assisting in their shopping experience).
•Start small with one product (i.e. mobile app or an iPad display) and then add on elements to reduce risk.
•Be flexible, watch and analyze – in-store technologies have website-like analytics to track user behavior (traffic, visits, click-throughs) and understand whether it’s effective.
•Create a unified supply chain strategy where orders can be placed and fulfilled through any channel before launching a mobile POS platform.
•Focus on providing a consistent and seamless experience by aligning Online and in-store efforts.
The following is a sample of how retailers have used advanced technologies to provide enhancements to the in-store shopping experience.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
Si te ha tocado ir a alguna junta y escuchaste la palabra "OMNICHANNEL" estás en el lugar correcto. Este documento te explicará en qué consiste este término.
Géo-Beacon France
La solution Beacon pour vos commerces, stades ... Le marketing mobile, digital est en marche. Nous utilisons la solution Moca pour : Retail, stades, aéroports, musées ....
(Beacon France, Beacon Paris, Beacon achat)
Cedric Foray, managing partner of our Paris office and our top expert in Distribution was in Lisbon in the Mobile Forum Portugal 2013, organized by APDC, to share his vision regarding the main distribution trends and their connection to the digital arena.
5 Best Practices for Mobile Retail AppsJim Nichols
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Online to offline. What is in for traditional retailers? Value Partners
A new perspective devoted to O2O and the latest approaches adopted by retailers trying to integrate online resources with their offline physical assets
Similar to Retailer's Mobile challenge 02022015 (20)
Online to offline. What is in for traditional retailers?
Retailer's Mobile challenge 02022015
1.
2. 2
Mobile marketing
“If your information is not available on a small screen, it
doesn’t exist for all the people that rely on their mobile
phones for access.”
3. 3
Mobile context: The reality
• Advertisers communicate their URL through TV
• 86% of people use mobile internet while watching television
• Many advertisers do not have a mobile site
• 30% of searches for restaurants comes from mobile
• Most restaurant websites are horribly useless through
mobile
• 77% of mobile searches are from home or work
• 79% of smartphone users uses their mobile in a shop for
product research
Source: Marketresponse
4. 4
Mobile and retail
“People are using the smartphone in the store as a complement
to what they’re doing. When you start to view the smartphone as
a complement to the purchase cycle, and as retailers understand
that, that number will only increase.” Bill Dinan (Telmetrics)
5. 5
Retail trends 2015
Are physical stores history and we buy only via our smartphone soon? Hereby the five key
trends in a row, from the point of view of the customer and retailer in 2015.
Online and offline blend
Two things that from the point of view of the customer appeared, until recently, two different
worlds grows closer: physical shops and webshops blend more and more to interactive shop
models, called ' interactive stores '.
Retail focuses on integrated systems
As the customer via all sales channels should be able to be operated, means that for the retail
sector that separately existing technologies (online and offline) to integrated systems need to
be bundled.
Smaller shops and larger online offer
Several studies, including the EHI-Institute from Germany, show that there is a trend of stores
with a smaller shop surface, but greater customer proximity. In parallel, the number of
interactive stores, as well as the online offer.
6. 6
Retail trends 2015
Personalized shopping experience
Retailers know their customers must be able to offer the desired buying experience. Customers
expect tailored information and so should the presentation in the shop to sex, age and, where
appropriate, be adapted even to the online buying habits.
Social camera in attendance
The so-called ' social ' cameras will find more in the future entrance in the retail sector. So their
customers can shop directly via social media experience to share it with others.
Source: Axis
8. 8
First idea – mobile advertising
Location-based advertising (LBA)
is a new form of advertising that
integrates mobile advertising
with location based services. The
technology is used to pinpoint
consumers location and provide
location-specific advertisements
on their mobile devices.
Small Shops Big Fun can locally
advertise in the two or three
cities to announce the shopping
day.
First we start an awareness
campaign with a click to
calendar component and the last
two days we suggest to do a
location based campaign.
9. 9
Second idea – mobile couponing via SCOUPY
What is SCOUPY?
With SCOUPY follow your favorite App With brands, shops and restaurants. Then informs you
about all the new SCOUPY online and offline discounts, directory listings, coupons, money-back
actions and fun news of your favourites via notifications or email. With the Scoupy-App you see
immediately what actions and offers there near you can be found. With SCOUPY find and follow
your advantage every day!
The idea is to develop a specific environment for our program and the retailers in the SCOUPY app.
Of course this will be promoted via the SCOUPY app and which SCOUPY users can use during the
shopping day at shops who are participating the Small Shops Big Fun program.
10. 10
Second idea – Permision and Location Based Marketing
via SCOUPY
General information
With SCOUPY you can reach 750 000 potential consumers
There is a special retail concept how local retailers can only reach consumers in their region.
Retailers have their own company page on the SCOUPY platform with: information on hours of
operation, company photos and video! Their actions, addresses, reviews, link to the retailers
website, professional editing and DTP support and route planner.
But also push notifications to the fans of specific retailers.
11. 11
Third idea – A Spaarspot campaign
• Spaarspot primarily care for extra store visit.
• High conversion
• Spaarspot spot is an independent savings program, no
loyalty program
• Platform is campaign driven and also possible for
brands and small stores (chains)
• Customer behavior, profile data make it possible to
achieve the relevant target group
• Spaarspot complementary to existing loyalty/loyalty
cards
Idea is to develop a campaign with the Spaarspot team for
the Small Shops Big Fun program.
Spaarspot is a free mobile savings program that allows you with your smartphone can save points
while shopping, watching TV and on the go.
Points are redeemable for gift cards and other savings goals.
12. 12
Campaign at Spaarspot
Campaign concept
Some fifty locations in two different cities
(eg. Nijmegen & Arnhem) can be equipped
with an audio verification-beacon. Spaarspot
spot gives us these beacons on loan and are
by their dual function (combined technology
and low energy Bluetooth audio
authentication) the only of their kind. All of
these locations can be provided in our
databases on GPS coordinates based virtual
fences (so-called Geofence). We do this on
distance and of course no one is
experiencing some discomfort. Spaarspot
can detect savers that are nearby a retailer
and reward them by giving points.