The document discusses using social networks like LinkedIn for business purposes such as lead generation and sales. It provides tips on how to build an effective profile, network with relevant connections, engage in discussions, and leverage your network to find new business opportunities and clients. The document also advertises a 4-part online training series on using LinkedIn for new business development.
24. Online Coaching Series Northwest Indiana Business Quarterly is sponsoring a 4-part online training series on LinkedIn for New Business Development If you NEED MORE SALES – This is a MUST! New Appointments Guaranteed! If You Are Looking to Increase: • Company and Team Visibility • Inbound Leads • Quality Appointments • Targeted Referrals • Client Retention • Profitable Sales Then this program is for you!
For those of you who have already built 1, 2, 3, 500+ connections, you need to understand your impact and reach within your network. It’s not a numbers game, it’s a targeting game. Doesn’t matter if you have 1000 connections if you’re not connecting to the people you need to connect to. If you look at level 1, these are your trusted friends and colleagues—these are the people in your email list and cell phones. Have access to this groups connections and are able to message them directly. The more targeted this group is, the more successful you will be. Level 2, ratio will be different for everybody, depending on how connected Level 1 people are. 5.9 million seems like a lot of people, but we’re only going to focus on 10, 30, 100 of them at a time. We’re going to spend most of our time on Level 1 and 2 because there are more than enough leads there. We’re going to use Level 3 connects selectively—bring targeted people into upper levels.