This document provides guidance for answering a question about the audience for a media product. It instructs the student to visually represent their target audience through a video montage, moodboard, or online poster, showing who the audience members are, their tastes, spare time activities, and media preferences. It stresses that any visual representation should be accompanied by a brief summary paragraph and reference back to initial secondary and primary audience research.

1. Evaluation 4
Who would be the audience for your
media product?

2. For this question
you can either
create a video
montage of who
your audience
would be, a cut
and stick A4
moodboard or an
online poster all
with a supporting
paragraph

3. You need to;
1. Visually show who your audience members are (a selection of
photographs and cut out magazine images would be good)
2. Outline what tastes they have (shops, labels, drinks etc.)
3. What they do in their spare time (sport, clubbing, going to gigs
etc.)
4. What type of music or genre of films do they listen to/watch?
(images of bands, cd covers)
Detailed original audience research will help you greatly with this
question

4. Either in a Vlog or a supporting paragraph briefly summarise your
visual representation of your audience. REMEMBER!!! You must
tell the examiner where you found out this research – Refer to
your initial secondary and primary audience research.