The document outlines the requirements for a media studies coursework unit on opening sequences in film. It includes:
1) The purpose of the unit is to assess technical, creative, and research skills as well as the application of knowledge and understanding in evaluating work.
2) Students will engage with contemporary media technologies and develop presentation skills required for further study and work.
3) The brief requires students to complete a preliminary continuity editing exercise and a main task of creating the titles and opening of an original two-minute fiction film.
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2. From the Exam Board (OCR)…
The purpose of this unit is firstly to assess candidates’ ability to plan and construct media
products using appropriate technical and creative skills (AO3); secondly to assess
candidates’ application of knowledge and understanding in evaluating their own work,
showing how meanings and responses are created (AO2); and finally to assess candidates’
ability to undertake, apply and present appropriate research (AO4).
The unit requires candidates to engage with contemporary media technologies, giving them
the opportunity to develop their own skills in these technologies. It also enables them to
develop the skills of presentation that are required for further study at higher levels and in
the workplace.
This is a coursework unit. Centres must set the brief from which candidates will produce:
A media product
A presentation of their research, planning and evaluation in digital
format(s).
3. The Brief
PREMLIMINARY EXERCISE: Continuity task involving filming and
editing a character opening a door, crossing a room and sitting down in a chair
opposite another character, with whom she/he then exchanges a couple of
lines of dialogue. This task should demonstrate match on action, shot/reverse
shot and the 180-degree rule.
MAIN TASK: the titles and opening of a new fiction film, to last a maximum
of two minutes.
All video and audio material must be original, produced by the candidate(s), with
the exception of music or audio effects from a copyright-free source. Both
preliminary and main tasks may be done individually or as a group. Maximum four
members to a group.
4. Portfolio Checklist
RESEARCH
Analysis of film opening sequences (x4)
Credits Research
Research into Film Director of your choice
Genre Case Study
Research into Target Audience
Institutional Research
PLANNING
Lighting Task
Moodboard
Treatment
Character profiles
Location recce and planning (issues & permission)
Costume planning
Script
Storyboard
Risk Assessments and Contingency Plans
Production Schedule
PRODUCTION
Job Roles
Shot List
Record of production process (diary format)
Action shots/photographs from shooting
Screenshots of editing
Audience Feedback
EVALUATION
Answer the following questions:
In what ways does your media product use, develop or challenge forms and conventions
of real media products?
How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?
Who would be the audience for your media product?
How did you attract/address your audience?
What have you learnt about technologies from the process of constructing this product?
Looking back at your preliminary task, what do you feel you have learnt in the progression
from it to the full product?
Research and
Planning Deadline:
Friday 25th November
Production Deadline
(including video)
10th March
Evaluation Deadline
20th March
5. Portfolio Guidance
• You must work in groups of 1-4 people.
• All research must be your own.
• Planning can be shared amongst your group via a group blog and there
should be a link on every persons blog to this group blog.
• When you post to the group blog, you must say who has completed this
work by introducing the blog with their name.
• Your blog must include a variety of different types of media to present
information. This could include:
• Powerpoint
• Animations
• Prezi’s
• Videos
• Filmed Interviews
• Screen Recordings
• Glogster
• Comic Strips
For an example of a blog that got full marks see:
http://lucysyear13mediablog.blogspot.co.uk/
7. Film Director
Find a film director who’s work you enjoy and give us an outline of their
achievements, including any early work and if they tend to use a
particular visual style. Include plenty if screen shots to show examples of
films they have directed.
Higher thinking – Compare and contrast their films? Has anything
changed over time and why? What has stayed the same? Why do you
enjoy their work? Why do you think they have become so influential?
Some examples can be found here…
http://www.amc.com/movie-guide/the-50-greatest-directors-of-all-time
Task 1
8. Genre Case-Study
Define your chosen genre – what does it look and sound like? (i.e. what are
the codes and conventions of this genre?)
Provide a brief history of your genre or a timeline. What are the key
influential films that have contributed to it’s development? i.e. Nosferatu
(Dracula) was considered the first ever horror film – it’s very different to
horror films today!
What kind of audience is the genre aimed at? Why? How do you know?
Provide examples of influential film directors within this genre.
Choose 2 or 3 examples of iconic films within this genre and provide brief
synopsis along with screenshots.
Task 2
9. Analysis of Film Opening Sequences
Add screenshots, embed clips and images of the opening sequence to include in your analysis.
Task 3
Narrative
Camerwork
Mise-en-Scene
Lighting
Sound
Colour
Editing
Representation
How and why audiences would engage with this text.
See separate help
sheet on the blog for
guidance on how to
write this analysis.
How many should I analyse?
• Minimum of 2 (C grade)
• 3-4 (A-B Grade)
Choose opening sequences from films within your genre.
10. Credits Research
You will analyse the credits of two opening sequences.
See separate help sheet for support on how to do this.
Task 4
11. Research the Target Audience
Research the target audience of your chosen genre and find out what audience
demographic the most successful films were aimed at.
Primary Research – draft a questionnaire in order to determine who your target
audience are and what their likes/dislikes are. Remember to ask a mixture of
open and closed questions.
Once you have collated your data, summarise
the results into Excel and produce pie charts
and graphs to support your results and findings.
What does this mean for your production?
Task 5
Higher thinking – Interview a few audience members from your target
audience demographic and film the interview. Edit in Premier Pro and
post the video to your blog.
12. Institutional Research
Create a brief timeline of the film industry.
Identify and discuss the difference between independent (e.g
Working Title) and larger film companies (Warner Bros).
Identify a few institutions and give examples of films they have
produced.
How are films marketed and distributed to the audience? What
has the impact of technology had? Netflix? YouTube?
How is the film industry regulated? BBFC and Censorship?
Pirating?
Task 6
14. Lighting Workshop Task 1
Write up a diary entry to explain the
lighting workshop – what you learnt and
how you could incorporate this into your
final piece.
Include photos of lesson and samples of
anything you made.
17. Character Profiles
Create profiles for your main characters.
Age? Gender? What will they look like? What are their personalities like? What
is their occupation? Etc etc
Give as much detail as possible….
Higher thinking – Take photographs of your
actors and include them in the profile. Include
actors names and a bit of a bio too.
Task 4
This is group work and should be posted on the group blog – you do not
need to do one each.
18. Location Research
Task 5
Do recce’s to your chosen locations and take photographs.
Evaluate whether there are any safety or access issues in
these places? Do you need permission (I.e. shooting
Trafalgar Square requires you to write to the council
first!).
This is group work and should be posted on the group blog – you do not
need to do one each.
19. Costume & Prop Research
Task 6
Produce a post that shows the planning of your costumes
and props (Glogster would be good for this).
It would be good practise to include a moodboard to
show your of inspiration.
Take pictures of your photographs and props, then
explain your choices.
This is group work and should be posted on the group blog – you do not
need to do one each.
20. Storyboard
Task 7
Copies can be found
outside the media office
or posted on the blog.
Higher Thinking: After
sketching a rough
storyboard, produce a
second one but this time
with photos to your
storyboard
This is group work and should be posted on the group blog – you do not
need to do one each.
21. Script
Task 8
Produce a Script for your
opening sequence.
See the help sheet for support on how
to format a script.
This is group work and should be posted on the group blog – you do not
need to do one each.
22. Production Schedule
Task 9
All templates
can be found
on the Year 12
blog.
This is group work and should be posted on the group blog – you do not
need to do one each.
23. Risk Assessments & Contingency
plans
Task 10
All templates can be found
on the Year 12 blog.
Higher Thinking: What are your
contingency plans? What could go
wrong? What will you do if
something does go wrong? What is
your back up plan?
This is group work and should be posted on the group blog – you do not
need to do one each.
25. Checklist
Explain the job roles for each person in your group and outline their
key responsibilities.
Include your shot list (see blog for template)
Document the production process on your blog in a diary-format – talk
about what's working well, what problems you had, changes you need
to make etc.
Action shots/photographs from shooting
Screenshots of editing
Include audience feedback regularly and record the adjustments you
are making as a result.
Group Blog
Group Blog
Individual Blog
Individual Blog
Individual Blog
Group Blog
