The document proposes a short film project titled "Bitter Shot" targeted at 16-24 year olds. It will be a 60-90 second thriller about former best friends where one turns into a stalker trying to kill the other. Production techniques will include Foley sound recording and editing in Premier Pro. An ongoing evaluation process will be used to improve the project over its 5 week schedule, which includes pre-production, filming, post-production, and screening.

1. Proposal
1
Working Title:
Bitter Shot
Audience:
My audience for my short film is targeted for 16-24 year olds with a unisex gender. From
my research on YouGov.com my social status is C2DE. I have chosen this social status as
it means anyone can watch what I have produced. This means that the short film will
be free as the audience is working class, this relates to my product as anyone can
play it! The way in which it is free no one has to pay to see the short film. This will
also create a buzz, as it will expand the audience. The psychographic for this group
is an emulator. This relates to my short film, as the audience member wants to
seem successful and powerful.
Rationale (approx. 100 words)
Throughout the 16 weeks, which I have been at college, I have learnt how to edit videos
with premier pro, create my own animation and use Photoshop effectively. The subjects
which I have studied this year have impacted my idea for my short film. I know now how
to edit videos, so throughout my planning for this short film I have been thinking of
different ways how to edit this and make it look really cool. Last rotation, I was learning
about video games and for my final project in this rotation I had to animate through
Photoshop and export into premier pro, this will have a direct impact on my project as I
have experienced the difficulties of premier pro and I know how not to make these
mistakes again.
Project Concept (approx. 200 words)
My concept for my project is a Short film lasting 60-90 seconds. The genre of my film is a
thriller mainly because it consists of a stalker. Basically, a best friend turns bad. They have
a massive row and end up breaking up their relationship. One of the girls goes rogue and
becomes this crazy stalker who tries to kill her best friend. Many of the audience have
experienced a row with one of their best friends and they will be able to relate to a bit of
the story. The research, which I will need to conduct, is how to intrigue the audience to a
short film and how I can make this short film more popular with the targeted audience.
This will help my project as I will constantly be thinking about what the target audience
will be wanting and interested in.
Production Techniques (approx. 150 words)
I will need to include some specialist techniques to entice the audience. One of the
techniques, which I will include, using a Foley sound recording. This includes a Tascam
recorder. When I was doing my research, I learnt some tips about using Foley sound
effects. Another specialist technique, which I will use during postproduction, is using the
editing software Premier pro. Also, when I was looking for research techniques, I looked
at a few clips, which showed me tips and short cuts for this software.
Evaluation (approx. 50 words)
When evaluating my work, I will conduct a on-going evaluation throughout the week
which I can include in my overall evaluation as it can be examples on how I have
developed over the week. I will include self-reflection and I will even get one of my
classmates to evaluate my work and get them to say what is good and bad about the weeks
work.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production
Experiments
In the initial response, I had to evaluate how I felt about the
whole proposed proposal. I had to complete three mind maps of
potential ideas for my project. These included 3 mood boards
and 3 mood board analysis. For the product experiments, I had to
create my own short film and film around college for one of the
experiments, my other experiment was for ‘Shaun of the dead’ I
had to create my own sound effects to match up with this film.
2 -Product
-Audience Research
-Proposal
-Begin Pre-
production
My audience research took longer than I thought it would, I had
to create my own primary audience. I created a survey on survey
monkey, which 9 people answered. This became really helpful. I
had to look online for secondary research, I went onto the
yougov website and found a profile for people who enjoy
filmmaking as they would be the audience for short film. I then
found 3 products that matched my idea for my product and
analysed them. I then looked-for tips for editing, story and
sound. In my proposal, I included my concept and my target
audience in this as well as other important subjects. I then began
to start the Pre-production which included a story development
sheet
3 -Pre-production
-Filming
This week will include finishing my pre-production. This
includes creating my own storyboard and a shot list which I will
spend time on creating so it has loads of detail involved. When
going onto stage three in this PowerPoint I have to do a risk
assessment, contingency plan, a production schedule and a call
sheet as well as many other tasks. During this week, I also have
to book the equipment out to film with. By the end of the week I
should be thinking about filming if I have prepared fully to film.
4 -Filming/Editing For week four I have to make sure I have filmed the whole of my
short film on the equipment which I booked out. I will film on
Wednesday. This means I can finish the rest of my theory work
on the Tuesday and be fully prepared to film on the Wednesday.
Leaving Thursday and Friday to edit my film. When I get time
on Wednesday, I have booked out the Tascam recorder meaning
that when I’m going around filming I can also film my sound
effects.

3. Proposal
3
5 -Post-production
-
Screening/Evaluation
For my post production, I will start to write my evaluation.
Hopefully by week 5 I would have finished editing my film and
be ready to evaluate it. When evaluating my work, it will be a
whole lot easier because of the ongoing evaluation which I have
been conducting over the 5 weeks. I also have to complete a
Production reflection PowerPoint in this week so my main focus
will be these two PowerPoints.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and newspaper articles
etc.
1. Palfreeman, Hannah. (2018) Target Audience Research Survey (conducted on 18.01.2018)
2. Simran, Jabbal . (2018) Target Audience Interviews (conducted on 18.01.2018)
3. Nick Redfern. (.). Category Archives: Short Films. Available:
https://nickredfern.wordpress.com/category/short-films/. Last accessed 18th January 2018.
4. Stéphanie Joalland . (2012). 7 Rules for Writing Short Films. Available: https://www.raindance.org/7-
rules-for-writing-short-films/. Last accessed 25th Jan 2018.
5. Matt Hubbard. (2015). Recording Foley and Sound Effects: The Fundamentals. Available:
https://www.premiumbeat.com/blog/recording-foley-and-sound-effects-the-fundamentals/. Last
accessed 25th January 2018.
6. https://www.surveymonkey.com/r/K2SRML8
7. https://www.youtube.com/watch?v=pLQKvhBLEhM
8. https://www.youtube.com/watch?v=jLv4Lgf88Kw