Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products. The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies

1. Meeting
Planners
Transitioning Into
A Mobile World
Tips, Tactics, &
Best Practices The
Digital Age.
rich@therichestweb.com

2. Planners Will Become Pathfinder
For Clients
In Changing Times?

3. BECAUSE WE ARE “SOCIAL CREATURES.”
We are driven by Wants, Needs & Desires
Because It makes you FEEL Something.
It has a LOOOOOONG Shelf Life!
Its Delivery is Instantaneous!
Its Reach is Infinite.
Its Gone MOBILE!
Living A Social Life

5. What Generation makes up
25% of the US population?
Change Is Here
The Millennial
Generation

6. The Millennial Shift!
Meeting Relevance

7. Millennials are the largest generation in
American history at, 80 million strong and
they possess
.
Millennials are very much about keeping up
with the Joneses, but not by collecting things
and products like their Boomer parents.
 But by collecting photos, friends and
experiences.
- Source “The Hipmunk Blog”
Know Thy Customer

11. Branson Arrivals 2014 YTD - Over - 2013 YTD
“Your observation panned out in Branson
too. We ask day of arrival on our Branson
visitor survey, and sure enough, this
year…”
• Sun-Tuesday arrivals represent 31.0% of all
visitors, up 30% from last year.
• Wed-Thursday at 24% is down by 2%
• Friday- Saturday arrivals account for 45% of
all visits, down 13% from last year.
Seek Confirmation

12. Adults over age 35 still prefer cars for interacting
with friends and family and providing an escape
from a hectic day, Millennials love smartphones
even more for those purposes.
Millennials & Cars
“Expect consumers to love
their cars even more when
the cars seamlessly
connect to their iPhones
and Galaxy’s, in time, cars
may just be giant mobile
docking stations with
wheels.

13. Hipmunk, the Travel Booking
website recently surveyed 3,000 Millennials
Millennials & Travel

14. 79 % of Millennials would enjoy a
“themed” seasonal flight with snacks,
drinks, and seasonal movies.
45 % of Millennials want to connect
socially with other passengers via
electronic chat, games, or social
networks
Millennials are last-minute bookers:
47 % book their vacation travel at
least 6 months in advance.
Millennial Travel Habits-1

15. At least 40 % of surveyed individuals
would likely use mobile car-sharing
services if they were offered in their
communities.
Generation Y is the most educated
generation in history, according to Pew,
with a higher percentage attending
college than ever before.
Millennials are willing to sacrifice a
great deal in pursuit of education,
and 78 % said they want to learn
something new when they travel.
Millennial Travel Habits-2
Source Huffington Post

16. Why are
Comments &
Ratings Important?
Relevance???
INSPIRE Ratings

17. Charles Schwab Boosts Acquisition
With Online Ratings & Reviews
A Focus On Transparency And Customer Acquisition Drives Early Success
Executive Summary
In June 2011, the digital marketing team
at Charles Schwab rolled out its Clients
Speak client ratings and reviews service.
To date, Charles Schwab customers have
written more than 1,000 mostly positive
reviews.
Ratings Matter

18. Consumer reviews are significantly more
trusted - nearly 12 times more - than
descriptions that come from manufacturers.(eMarketer, February 2010)
90% of consumers online trust
recommendations from people they know;
70% trust opinions of unknown users. (Econsultancy, July 2009)
Consumers were willing to pay between 20 to
99% more for a 5-star rated product than for a
4-star rated product, depending on the
product category. (comScore/Kelsey, October 2007)
Get Visitors to Testify

19. The Rise of the
Tablet and
the END of
the PC?
Connected, A Way of Life

20. 12/25/12 – Christmas Day
There were 17.4 million iOS and Android
devices activated on Christmas Day this year.
In total, more iPhones, iPads, Galaxy's, Kindle
Fires and other mobile devices were
activated on Dec. 25 than any other day in
history, a (332 % spike!)
Record Activations

21.  2011-14% of all travel related queries are coming
from a mobile phone, compared to 4% in 2010.
 Travel website traffic via the mobile web has
increased by a staggering 72% in the last six months,
to account for a total of 17.4% of all website traffic in
the industry.
 Five years ago, fewer than nine million
Americans owned a smartphone. Today, nearly 110
million carry mobile devices.
Country or
region
Number of mobile
phones
Population % of population Last updated
United States 327,577,529 310,866,000[8] 103.9 % June 2012[9]
That is an increase of 1,122% in 5 years!
Travelers Mobile Usage

22. Mobile
Responsive
(Adapt or DIE!)

23. A responsive
design, scales
media up or down
proportionally,
depending on the
device selected
and used by
consumer.
Responsive = Relevant

24. (SEO) STEP1
How To Target

25. Keyword Relevance
Google Keyword Tool

26. Be Analytical
(Consult Your
Analytics Account)
(SEO) STEP2
Numbers Don’t Lie!
Measure Twice…

27. Mobile Responsive – GA Mobile Traffic Overview
Non-Mobile Responsive – GA Mobile Traffic Overview

28. Mobile TSUNAMI – Warning!
How Highs The Water?
Measure Twice Cut Once

30. Check List To Be Relevant
1. Planners will Become Pathfinders
2. Millennials are Changing the World
3. Inspire (Relevant)Comments & Ratings
4. SEO - Listen To The Consumer
5. The PC’s Days Are Numbered
6. Mobile Responsive Relevance
7. Be Analytical – Measure Twice Cut Once
Today’s Takeaway

31. THANK YOU
THE END
To obtain a copy of this presentation, or contact Rich Benjamin for
additional Public Speaking or Marketing / Consultation Services
Call (865) 242-1700
E-Mail Rich@therichestweb.com
Website www.therichestweb.com