2016 shall reveal that SECURITY is a major issue in managing Websites and Social Media

1. What Is Going On
Web/Social - 2016?
Everything Web/Social … It’s About SPEED

2. Websites & Social Media - Must Be Intuitive
If They Are Not
Intuitive…
You Will
Confuse the Consumer

3. Don’t Make “The Guest...Think”
The Visitor has a GOAL in Mind,
they come to you for a service or information
Consumers all have Questions?
If you study your consumers, you will find that
the majority have the same 3-5 questions.
A Good Web & Social Media Presence
Should act just like your In House Guest Service

4. Humans have shorter attention span than goldfish,
Thanks to smartphones
Web & Social elements MUST get to the point or be VERY Compelling
A Microsoft study highlights
the deteriorating attention
span of humans, saying it has
fallen from 12 seconds in
2000 to…

5. 5- Essential Web Elements
1. Blog
2. Analytics
3. Social Media
4. Call to Action
5. Easy Navigation - 3 clicks or less (to conversion)

6. Go Mobile - or - Go Home!
Attraction Site Stats Launched 10 Days Prior

8. Have a Dialogue With Webmaster
How Does Your Business Run!
• Landing Pages - Content - Call to Action
• Remember not everyone buys on line
Calls To Action
• Phone # -
• Offer Coupons
• Online Purchase
* This is The Biggest TIP of the Day *

9. Trends in
Social Media
Video – Video – Video
Stellar Photography

10. 27,407 Impressions Since - January 22nd 2016
11,901 Video Views

13. Motorcycle Rule of
the Road
o Its not IF you are going to go down!
o Its WHEN You Go Down!
Develop A Plan of “A-HACK”

17. Web Marketing Recap
• All Web is a Social Interaction - Use Etiquette
• Navigation is Crucial to Success
• 5 Types/ Uses of Website
• Go Mobile or Go Home
• Comments & Ratings
• Landing Pages
• Inform Webmaster How your Business Runs
• Pop Ups & QR Codes