Back to School Trends and Observations 2011

Back-to-School Trends & Observations March 2011 Prepared by: James Powell, Director Insights and Planning Jeff Pontes, Director Digital Strategy

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BTS shopping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CDN source: CBC August 2010

Spending on BTS is increasing US source: Deloitte's 2010 BTS Survey ,[object Object],CDN source: VISA 2010 BTS Survey

BTS is starting earlier ,[object Object],[object Object]

Back-to-school starts online

Shopping starts online ,[object Object],[object Object],[object Object],[object Object]

Millenials (15-32) ,[object Object],[object Object],Global source: Iconoculture Quant Analyzer

Millenials (15-32) ,[object Object],[object Object],[object Object],[object Object],US source: Pew Research Centre, 2010 Global source: Iconoculture Quant Analyzer

teens & tweens ,[object Object],Global source: Collective Intellect 2011 Global source: Iconoculture Quant Analyzer

teens & tweens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

teens & tweens ,[object Object],CDN source: 2011 DECODING Digital Friends study

Don't forget about mom & dad ,[object Object],[object Object]

Keep it direct ,[object Object]

Mobile is the killer app ,[object Object],[object Object],[object Object],[object Object]

Mobile is the killer app Global source: Iconoculture Quant Analyzer

Mobile is the killer app US source: Deloitte's 2010 BTS Survey

Everything is now rateable ,[object Object],[object Object],[object Object]

It's not the size of the network... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CDN source: 2011 DECODING Digital Friends study

Older students are more active content creators

High Online Activity Does not translate to High Interactions With Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source: Understanding the Intricate Digital Behaviors of Young Consumers, March 1, 2011, Forrester Research

I want to be famous... ,[object Object],[object Object],[object Object],[object Object]

Let's get local ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Location-Based Social Networks: A Hint Of Mobile Engagement Emerges, Melissa Parrish, July 2010

Gamification is the new Web 2.0

Gamification influences consumer behaviour ,[object Object],[object Object],[object Object],Since humans have a psychological predisposition to engage in gaming it may be applied to anyone *Gamification 101: An Introduction to the Use of Game Dynamics to INfluence Behavior, Bunchball, 2010

Game mechanics fulfill human desires ,[object Object],*Gamification 101: An Introduction to the Use of Game Dynamics to INfluence Behavior, Bunchball, 2010

Status is king ,[object Object]

Price isn't the only game in town

FREEdom reigns TEEN's respond "I like this brand and have communicated with them digitally .

Make it FUN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You've got to give to get ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Thank You Jeff Pontes Director Digital Strategy E-mail: [email_address] Twitter: @jeffpontes Blog: http://bit.ly/CMA_blog LinkedIn: www.linkedin.com/in/yourbrandvoice James Powell Director Insights and Strategy E-mail: [email_address] LinkedIn: www.linkedin.com/in/yourbrandvoice

Back to School Trends and Observations 2011

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Editor's Notes