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New Media Kit - May 2015
NJ Advance Media provides leading digital marketing solutions to connect businesses with targeted audiences across their network of local news websites, newspapers, and magazines in New Jersey, offering integrated campaigns utilizing platforms like search, social media, and video to reach over 6 million adults in the local market.
New Media Kit - May 2015
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- 2. 2 NJ Advance Media:What we do It all starts with you. We empower our organization at all levels to help your business succeed. We provide solutions that align with your objectives. NJ Advance Media offers leading edge marketing solutions and provides actionable insights to connect with audiences at the right time, the right place and with the right message.
- 3. How we doit 3
- 4. • Global brands •World-class reputation • Nationwide presence • Best in-class digital marketing solutions • 12 local news and information websites ranking #1 in their markets, including NJ.com* • Newspapers in 25+ cities • Premier magazines 4 NJ Advance Media is part of Advance Publications Source: Nielsen Scarborough Report 2014 Release 2
- 5. 5 NJ Advance Mediarepresents… • Powerful local multimedia channels – 15 brands • Highly engaged local audiences • Comprehensive consultative services to businesses of all sizes Experts certified by Google, Yahoo! and Bing Authorized Reseller Microsoft Partner 2014 Partner of the Year Winner Digital Advertising
- 6. Print Mobile/Tablet SEO/SEM Content Marketing Social Your Target Audience 70%of consumers say content marketing makes them feel closer to the sponsoring company1 Video 75 % of all internet users watch digital video with advertising. Message recall for online video is 40%—double that of TV2 73% of online adults use social networking sites3 Local newspaper advertising has the highest ad engagement index among all measured mediums at 19% more than average4 Audience Targeting Target detailed audience profiles including interests, shopping intent, demographic, geographic and lifestyle data With 19.6 billion online searches per month, 93% of business website traffic comes from search5 Smartphone penetration has reached 65.2% of the US mobile subscriber market6 6 Integrated programs are customized to deliver your message to your best audience at the right time, in the right place Integrated solutions that set us apart Sources: 1 Content Marketing Institute 2013; 2 IAB/Nielsen 2012; 3 Pew Research September 2013; 4 2013 Nielsen National Cross-Media Engagement Study; 5 comScore January 2014 and Forrester Research; 6 comScore, 3-month average ending in December (Q4)
- 7. Local Newspapers • Readersare 19% more likely to engage with advertising within the medium compared to media overall • 35% of respondents say advertising in local newspapers influence purchase intent. This ranks higher than other mediums Direct Mail • 67% of recipients feel direct mail is more personal than the Internet • 46% of recipients read/looked at their direct mail and 23% visited the sender’s store location Trends in Print Source: http://dmdatabases.com/resources/direct-mail-vs-email-marketing 7
- 8. 2015 Digital MarketingTrends • In 2013, time spent with digital media among US adults surpassed time spent with TV by over 1 and a half hours for the first time — with mobile driving the shift • Average time spent with digital media (phone + tablet): 5 hours 46 minutes • In 2014, US adults spent 23% more time with mobile on an average day than in 2013 • In 2015, Mobile will represent 70% of total US search audience • 4 in 10 Social Media users have purchased an item online or in-store after sharing or favoriting on Twitter, Facebook or Pinterest Source: E-marketer, Vision Critical 2013 8
- 9. Smartphone owners usetheir phone to navigate numerous important life events Mobile Usage is on the Rise 64% of American adults are smartphone owners, up 35% from 2011 68% of smartphone owners use their phone to follow breaking news events and 33% say they do this frequently 94% search for location information 62% look up information about health condition 57% conduct online banking 44% look up real estate listings or other info about a place to live 43% look up information about a job Source: Pew Research Center U.S. Smartphone Use in 2015, Google The Mobile Playbook 9 Smartphone owners use their phone to navigate numerous important life events Mobile Usage is on the Rise
- 10. Source: Google/Nielsen’s MobileSearch Moments report 73% of mobile searches were found to lead to additional actions and conversions. Mobile 10
- 11. Local Search onMobile Devices Drive Purchase Last Local Search Resulted in Purchase Source: “Trends Shaping Local Search in 2014” comScore custom research - 15miles/Neustar Localeze Local Search Usage Study. 11
- 12. 12 New Jersey: Aprime market for business Sources: Nielsen 2015, U.S. Census Average Household Income: $96,914 % of Households with Income $100,000+: 35% Consumer Expenditures Per Household: $64,231 Effective Buying Income (EBI) Per Household $76,375 NJ Counties Ranked Among Top 20 Wealthiest in U.S. U.S. Rank County Avg. HH Income Hunterdon $139,202 Somerset $127,813 Morris $126,236 US Rank 3rd 6th 2nd 4th 6 15 18
- 13. NJ.com reaches adesirable audience 13 Source: comScore Plan Metrix, January 2015 51% 58% 61% 42% 40% 46%54% 26%56% 58% 62% 45%
- 14. 14 Combining print anddigital for powerful reach of the New Jersey region Sources: Digital: comScore Key Measures & Key Measures Local Market, 6 month average unique visitors (June-November 2014), NY/Philadelphia DMAs; Desktop/Mobile: ratio calculated based on national NJ.com comScore data; Print: Scarborough 2014 Release 2, New York/Philadelphia Local Market Mix study, 30-day unduplicated reach (Note: Cranford Chronicle, Hunterdon Observer and Warren Reporter are not measured in Scarborough); Other: Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to comScore reported digital reach
- 15. NJ.com’s growth faroutpaces total Internet audience and News and Information sites over the past two years 15Source: comScore Media Metrix, March 2013-2015 69% Growth in unique visitors
- 16. Audience Targeting 16 Demographic targetusers based on age, household income, family size etc. Geo-target audience Contextually target audience in direct correlation to the content of the web page the user is viewing Behaviorally target audience based on the types of websites they have visited. Re-Message candidates based on their exposure to or interaction with your advertising or website -- remain engaged Device target users based on the device they use We find your best audience across networks, platform and devices.
- 17. NJ.com collects richfirst party data to precisely target your audience Collecting data from 5+ Million Monthly Unique Visitors* in the New Jersey Market 17 Search Ad interaction: view, click Content Interest Social influencers Source: NJ.com unique visitors: comScore 6 mo average (June-Nov 2014), 2014 Release 2, Nielsen Scarborough, New York & Philadelphia Mix Study. NJ.com audience demographics: 2014, Release 2 Nielsen Scarborough Report. New York & Philadelphia mix study, Base = New Jersey, NJ.com past 7 days. NJ.com Audience Index to NJ Market HH Income $100,000 or more 159 HH Income $250,000 or more 152 College Grads/Post College 151 Gambling/casino trip planned, next 12 months 138 Attend Professional Sports Event past year 135 Used Wireless Phone to access the internet 134 Parent of Child under 18 133 Employed 129 Adults 18 - 49 127 HH Owns Investments of $100,000 or more 127 Plan to buy Auto: New, Used or Leased 124 Took a Trip in the past 12 months 119 Drank Liquor past 30 days 116 Took a Foreign Trip past 3 years 116 Drank Beer past 30 days 110 Buys Locally Grown/Organic Food 108 Homeowner 106 HH Owns 3+ Autos 106 Visited a Restaurant past 30 days 104 Comment
- 18. We combine richfirst party data from our affiliated web properties, 2nd party data from the Conde Nast family of digital publications plus third party data including purchase intent and behaviors to deliver a custom targetable audience of your best prospects. Pinpointing your best prospects is our specialty 18 more than 60m monthly unique visitors more than 550m monthly page views we own 87.6m 1st party cookies we control 3.7b 2nd & 3rd party cookies * * Plus other networks
- 19. 19 We will extendthe reach of your campaign to a qualified audience through network agnostic audience targeting techniques. Applying our data-driven approach across the web Sample networks Sample websites
- 20. • Our solutionsare rooted in your objectives. • Consumer media consumption habits are changing. Marketers are reacting by investing where their audiences are and where engagement is maximized. • NJ Advance Media has the scale and experience to offer you leading edge marketing solutions. • On behalf of the local media we represent, we provide reach of more than 6.3 million adults in New Jersey – more than any other local print/digital combination media company. • NJ Advance Media’s approach to your business integrates multiple solutions to help you pinpoint your best audience, delivering the right message at the right time and place. In Summary 20
- 21. Committed To You Asyour marketing partner at NJ Advance Media, I am committed to providing you with effective, creative programs that will exceed your expectations. I will accomplish this by executing your programs in a timely manner, and consistently evaluating their performance against the goals identified in the campaign. Rep name Rep Title Phone Number Email address
Editor's Notes
- #10 Needs graphics/creative touches please