If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z. Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach. While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.

1. Ryan Jenkins
by
by
ryan
jenkins

2. generation z ARE…
- 25.9% of the population
- the post-millennial & Youngest
generation
- most tech-savvy, connected, &
entrepreneurial generation Ever

3. Social
Students
Consumers
Workers
Generation z STAT CATEGORIES

4. generation z on
Social

5. 125% of Generation Z have quit their
parents’ and older siblings’ social
network in 2014.
(Post Gazette)

6. 2Generation Z tends to favor
Whisper, Snapchat, and Secret as
opposed to Facebook.
(Entrepreneur)

7. 375% of Generation Z visited a social
network site daily and spent an
average of 4.6 hours a day on social
networks.
(Sparks and Honey)

8. 415% of Generation Z said they’d
prefer to talk to their friends via
social media instead of in-person.
(Fast Company)

9. 581% of teenagers are on social
media.
(Mashable)

10. 693% of Generation Z say they visit
YouTube at least once a week, and
54% visit the site multiple times
throughout the day.
(Mashable)

11. 7Generation Z uses Twitter (26%),
Google+ (26%), and Instagram (17%) on
a weekly basis.
(Mashable)

12. 8Generation Z prefers to
communicate through images, icons,
and symbols.
(Huffington Post)

13. generation z AS
Students

14. 952% of Generation Z use YouTube or
social media for typical research
assignments.
(Mashable)

15. 1063% of Generation Z think
entrepreneurship should be taught
in college.
(Fast Company)

16. 1120% of Generation Z read textbooks
on tablets.
(Mashable)

17. 1264% of Generation Z are considering
an advanced college degree,
compared to 71% of Millennials.
(Business Insider)

18. 1333% of Generation Z watch lessons
online.
(Mashable)

19. 1430% of high school students today
are pushing out their graduation
date.
(Sparks and Honey)

20. 1532% of Generation Z work with
classmates online.
(Mashable)

21. 1675% of Generation Z think the cost
of college is worth it.
(Fast Company)

22. 178 in 10 of Generation Z believe
college is “very or extremely
important” to achieving their career
goals (compared to 7 in 10 members
of the general public).
(Fast Company)

23. 18In 2012, 67% of young professionals
said they thought online degrees
will be as accepted as traditional
college degrees—but just 52% of
Generation Z believe that.
(Fast Company)

24. generation z ASconsumers

25. 1957% of Generation Z prefer saving
money to spending it.
(Huffington Post)

26. 2038% of Generation Z say they make
most of their purchases online.
(Fast Company)

27. 21Generation Z spends more money on
food and drinks than anything else.
(Huffington Post)

28. 22The average Generation Z kid
received $16.90 a week in allowance,
translating to $44 billion a year.
(Sparks and Honey)

29. 2365% of parents of Generation Z
children said their child is
influential regarding vacation
choices.
(Huffington Post)

30. 2432% of parents of Generation Z
children said their child’s opinion
matters when it comes to buying
home furnishings.
(Huffington Post)

31. generation z AS
W
orkers

32. 2575% of Generation Z wish their
current hobby could become their
full-time job.
(Inc.)

33. 2638% of Generation Z have an
interest in personalizing their work
space.
(Millennial Branding)

34. 2772% of high school students say
they want to start a business
someday.
(Inc.)

35. 2865% of Generation Z say the people
whom they work with would enable
their best work.
(Millennial Branding)

36. 2961% of U.S. high school students
want to be entrepreneurs rather
than employees, compared to 43% of
college students.
(Post Gazette)

37. 30Generation Z states that honesty is
the most important quality for
being a good leader, followed by a
solid vision, and then good
communication skills.
(Millennial Branding)

38. 3161% of Generation Z have strong
desires for managers to listen to
their ideas and value their opinions.
(Millennial Branding)

39. 32Nearly 40% of Generation Z agreed
with the statement: “I will invent
something that changes the world.”
(Inc.)

40. 334 in 10 of Generation Z think they’ll
work for themselves in their
careers (according to the U.S.
Census, that’s more than 4x higher
than the actual percentage of
people who work for themselves).
(Fast Company)

41. about RYAN
SPEAKER/Author
I equip organizations & leaders with
the next generation leadership,
branding, & communication skills
needed to thrive in today’s multi-
generational marketplace.
Experience the blog & Podcast:
www.ryan-jenkins.com

42. consider RYAN
ryan-jenkins.com/checkavailability
rj@ryan-jenkins.com
770-695-7204
keynote SPEAKER
To be your next Gen z/Millennial…

43. STAY CONNECTED
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linkedin.com/in/theryanjenks
twitter.com/theRyanJenks
facebook.com/theRyanJenkins
youtube.com/theryanjenks