Marketing to a millennial audience and the effectiveness of personalisation.

1. Marketingtoa
millennial
M U S I C E Q U I P M E N TW W W . J G A R E C R U I T M E N T . C O M

2. Marketing to a millennial audience
and the effectiveness of
personalisation
To the Millennial, there has never been the world without the
internet. Most won’t know how to cope without it and are unable
to imagine using a book to find information when the internet
has it just one click away. They grew up with technology and are
the most tech savvy group of any generation

3. They also wield
more than a trillion
dollars’ worth of
buying power every
year according to
an estimate in 2012.
FUTURECAST.COM

4. Born between 1980 and 2000 (some
say 1995), millennials are
considered the most connected
group of all time. More than 70
percent of millennials reported being
fully connected when they were
away from home.
Not only are the millennials highly connected, but
there is also a vast number of them, making up more
than 25 percent of the current population

5. With such a huge, well-connected and affluent
group of people, you’d think the millennials would
be a marketer’s dream group—but they aren’t. In
some cases, marketers and marketing have failed at
approaching and selling to the millennial group.
Millennials thrive on online content but not just any
content. They are quite discerning, and while willing
to engage, they don’t engage with just anything.
Instead, they prefer to engage with content that is
more reflective of their values and that are
personalised.

6. The average millennial spends
about 14-20 hours per week on
their phone. 90 percent of
millennials said that they never
leave home without their phone
and that they rely very heavily
on the phone
WWW.ZOGBYANALYTICS.COM

7. The millennial generation spends most of their time on social
media on mobile phones which are why using social media
sources, and personalised email campaigns can be very
effective if approached and utilised correctly. Just as with
any other target group, if you want to catch the proverbial
millennial fish, you need to “fish where the fish are
For the Millennial, that means marketing
personalised, engaging and reflective content
through multiple channels such as email, social
media, video sites, and groups of like-minded people
found on LinkedIn and Facebook..

8. Millennials as a whole (84%)
do not trust blatant
advertising
Forbes recommends targeting Millennials
carefully as they do not appreciate a less than
personal experience. Another thing that they
don’t like is advertising..
Most do not like or buy what they see on
television, but if the same product is seen
embedded in a mobile video on a social media
site, may well purchase and use it.

9. “adopting a marketing
strategy that involves video
content via the mobile may
be the method in which
marketers can efficiently
and successfully reach
millennials.”
HTTP://ADSPRUCE.COM/

10. Mobiles/PCs
Another way to advertise to the millennial group
is the insertion of a product in a video or image.
Product placement techniques can be highly
effective.
Many millennials say that they research on the phone
but do not purchase from the smartphone, waiting until
they arrive at home to buy a product on a laptop or PC.
Executives particularly use this method, but even so,
the decisions are still being made on mobile devices.
That means marketing should be tailored to those who
are using smartphones when making buying decisions.

11. What are the top ways to
engage and to market to
millennials today?
If millennials are your target
audience, approach them using these
methods, and you will engage them.
Millennials take longer to build trust
but in the long run, the time spent
developing this trusting relationship
can be well worth it. However, be
mindful never state or even intimate
that you are targeting Millennials
alone as that can be the surest way
to lose your audience completely.
1. Keep it all mobile friendly
2. Offer solutions to day to day
problems.
3. Suggest, don’t market
4. Give quality social proof
5. Showcase your social values.
Millennials appreciate
companies with good ethics

12. What do you think?
What marketing
channels do you believe
are most effective at
engaging a millennial
audience?
m
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