Using behavioral targeting to target demographics is like using a horse to pull a hybrid vehicle. It works, but it's really not the best use of technology. Using 1st and 3rd party data to target consumers is more actuate and cost effective then traditional methods. With behavior, we can identify consumers looking for products or services within the week of the activity taking place. @kevinBekker www.linkedin.com/in/kevinbekker104/en plus.google.com/+KevinBekker KevinBekker.com