This presentation covers the subject of protecting your web presence, a how to insure that you are not held hostage by your web administrator.

1. Welcome to
Protecting Your Web Presence

2. Protecting Your Web Presence

3. STEP 1 - Domain Registration
• Domain Registration - is the term used to
describe the process of acquiring a domain
name from a domain name registrar.
Domain Name = www.therichestweb.com
Domain Registrar Providers =
GoDaddy.com – HostGator.com - 1in1.com

4. Domain Registrant
• Why is Domain Registrant IMPORTANT?
• Because he who registers a domain is
recognized as the DOMAIN OWNER and is
the only person who can make changes to
the account status.
• Only the designated registrar may modify
or delete information about domain
names in a central registry database.

5. What Does This Mean?
• If you have an agency or a 3rd party web
administrator register your domain name, quite
often they will register the domain name in their
account. By default, this can make the domain
theirs.
• SOLUTION – When it comes to domain
registration and or purchasing domains, you
should create your own registry account and
purchase your own domain in your own account.

6. How Do I Do This?

8. Advantages to Being Registrant
• You are the Registrant / Owner
• You are the Admin Contact
• Tech Contact is generally your hosting
provider
• YOU ARE IN CONTROL

9. How to Verify http://whois.domaintools.com

11. Good - Example
Gatlinburg Chamber
is Registrant
Site is registered until
12/27/2018

12. Does Domain Registration Length
Have any SEO Advantage?
http://searchengineland.com/google-domain-registrations-dont-affect-seo-or-do-they-25483
Google says No to SEO value - But I say to
“Err on the Side of Caution”

13. Ever Been Held Hostage???

14. How Bad Can It Be, Really???
• What’s the worst thing that can happen?

15. Was This an Extreme Example?
• Yes it was an extreme example of what can happen
if someone gets hold of your domain name.
• The previous example was from a Software
company who let their domain registration
information get out of their control.
• Is there a Fix to this situation?
• Yes & No, there is a solution to everything but that
takes time and time equals money; or should I say
“Time COSTS Money = Loss of Revenue”

16. Control Your Website Destiny
• If you have your own account, you are in
total control of your domain.
• The ability to control your DNS/Nameservers
puts you in the drivers seat, and your
domain name can never be held hostage.
www.THERICHESTWEB.com
is under my total control.

17. Where Do We Go From Here?

18. Hosting
• To Host or not to Host, that is the question?
• There are two choices each with its own set
of advantages and challenges.
1. First Choice: Secure Your Own Hosting
2. Second Choice: A Web Hosting Agency

19. Securing Your Own Hosting
• Pros
• You are in control
• Cons
• Technical knowledge required
• You are responsible for downtime
• Suggestions – If you do decide to self
host, I suggest getting a Website for
Dummy’s book for a basic understanding.
Then, get use to calling tech support at
the hosting company.

20. Hosting by Web Agency
• Pros
• Agency handles all aspects of your website
• Agency deals with the technical stuff
• Additional services provided by agency
• Cons
• Agency priorities may not be your priorities
• Possible hostage taking of your website
• Agency has access to your data
• Suggestions
• Get periodic copies of your website and data and
collateral materials i.e. (photos, videos, PDF’s)

21. What to Look for in Hosting
• A good web hosting provider is a key
element in having a smooth running site.
There are countless providers out there.
Don’t get overwhelmed by all of the
choices and features providers offer.
1. Great technical support
2. 99.9% uptime guarantee is all that you
should be concerned about at this point.

22. Who to Choose
Ultimate Review List of 80 Best
Web Hosting Providers Compared
http://tomuse.com/reviews-top-website-host-companies-compare/

23. Can There Be Anything Else?

24. Other Networks?
• What is the one thing needed to open an
Online Account?
• That’s right -- An E-mail address.

25. Only Use Company E-mails
• Only use company e-mail addresses when
opening any online account.
• Why ?
• If I use my personal e-mail rich.benjamin.a@gmail.com
to register the company Facebook Page
and I leave the company, it may be hard or
impossible for a company to post and
inform followers of events and specials.

26. Consider the Work Involved

27. Google Analytics

28. What are Google Analytics?
• They are your online P&L Statement.
Review of your analytics should be done
on a regular basis.
• WARNING – Look at the big picture! Do
not get bogged down in every minute
detail. Our business is tourism, we know
their will be highs and lows.
• Your goal should be to push the lows up
and create more demand in these times.

29. HOPE & PRAY
• NEVER let an employee create a Google
Analytics account for your business under
their personal e-mail account. This is
potentially a HUGE security risk.
• If that employee leaves the company, you had
better HOPE& PRAY that they give you access
or you can Kiss your historical web traffic
reports goodbye.
Worst case scenario, your data is given to a competitor.

30. Summation (Tips) or Suggestions
• Domain Registration – Create a company
account with company e-mail & control
the destiny of your business.
• Website Hosting – Decide if you want to
self host or if you would like to pay an
agent to host for you. Educate yourself and
make informed decisions.

31. • Social Media – Create all accounts with a
company e-mail. If your accounts are under
an employee E-mail address, have employee
edit profile and change to company e-mail.
• Google Analytics – Be sure that this account
is registered under a company e-mail
account. Be sure that the GM is also
registered as a user on the account.

32. Next Session
Business Learning in the Library:
Social Media and Online Reputation
Management (Part II)
Tuesday, April 10, 2012
8:30 am - 10:00 am
Anna Porter Public Library in Gatlinburg

33. Thank You for Your Time
rich@therichestweb.com
(865) 242-1700
Download this presentation at
http://therichestweb.com/downloads
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