New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
The Accelerating Growth of Frictionless Commerce | A.T. KearneyKearney
Traditional payments are being replaced by new "frictionless" options that use customer-provided data to make a purchase without an explicit customer decision.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
The Accelerating Growth of Frictionless Commerce | A.T. KearneyKearney
Traditional payments are being replaced by new "frictionless" options that use customer-provided data to make a purchase without an explicit customer decision.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
The Boston Consulting Group, MIT Sloan Management Review, and the United Nations Global Compact joined forces to provide an inside look at how companies are dealing with sustainability issues: http://on.bcg.com/1Ci1R8l.
Cone Generation Z & CSR Study - The Power of the 40 percent in 2020Markus Schneider
Cone Communications informative study about how important CSR is for every business today - because 9 out of 10 consumers would switch to companies that are actively solving global issues and 7 out of 10 want to support them doing so. Download: http://www.conecomm.com/research-blog/2017-genz-csr-study
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Big data is getting bigger, creating more challenges and opening more opportunities for businesses. This McKinsey presentation argues that CMOs and sales leaders need to take 5 actions: harness their data, put data at the heart of the organization,
Digital 2022: Essential TikTok Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on TikTok adoption and use around the world in April 2022, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
Digital 2022: Essential Snapchat Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in January 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
The Boston Consulting Group, MIT Sloan Management Review, and the United Nations Global Compact joined forces to provide an inside look at how companies are dealing with sustainability issues: http://on.bcg.com/1Ci1R8l.
Cone Generation Z & CSR Study - The Power of the 40 percent in 2020Markus Schneider
Cone Communications informative study about how important CSR is for every business today - because 9 out of 10 consumers would switch to companies that are actively solving global issues and 7 out of 10 want to support them doing so. Download: http://www.conecomm.com/research-blog/2017-genz-csr-study
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Big data is getting bigger, creating more challenges and opening more opportunities for businesses. This McKinsey presentation argues that CMOs and sales leaders need to take 5 actions: harness their data, put data at the heart of the organization,
Digital 2022: Essential TikTok Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on TikTok adoption and use around the world in April 2022, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
Digital 2022: Essential Snapchat Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in January 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
Marketing to Millenials with overview of generational marketing, the evolution of talking, and key points with real world examples of how to reach this market with your brand. Initially presented by Raghu Kakarala for Engauge in Atlanta on January 28th, 2009.
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Tomorrow's Digital Customer | Generational Study | WP Engine - Mark RandallWhiteChalkRoadMarketing
Overview of a groundbreaking multi-generational tracking study on digital attitudes. Mark Randall (WP Engine, Country Manager- Aust & NZ) presented a brief overview of ground-breaking research on the future of the digital experience and how businesses can stay relevant. Presented at White Chalk Road 20th anniversary event in Perth, March 21, 2019.
FEED: The 2009 Razorfish Digital Brand Experience ReportIN2marcom .com
Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services.
This year's focus is on understanding how digital is changing the way that consumers interact with brands.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we also like to commission our own research.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up-to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we like to commission our own research so we can be confident that what we are recommending to our clients is accurate.
Each year we commission our own market research to better understand the use of earned media in visual marketing.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
The retail consumer survey helps retailers analyze how consumer behavior in the UK is influenced and how they can develop a CX strategy that brings ROI.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
Similar to Everything Marketers Need to Know About Generation Z (20)
Susan Frazier, director of custom research at PBS, shares how their organization creates customer-led marketing campaigns that continually elevate their content, ratings and brand: http://bit.ly/2Aw3xkL
Keurig Canada consumer insights analyst Eileen Chen shares how the company maintains its lead in the single-serve coffee market by leveraging customer relationships and giving customers products they truly desire.
Insight that drives sales: How Sun Life Financial leverages insight to create...Vision Critical
Learn how Sun Life Financial used customer intelligence to create targeted marketing messages and saved nearly $1 million in market research costs in the process.
Discover how authentic, ongoing customer insight helps DEWALT and Chico’s create and sell better products.
Watch the on-demand webinar: http://ow.ly/ebmw30055J9
Listen to the webinar here: http://ow.ly/4n83yg
Brian Solis, renowned speaker and digital marketing guru, and Nick Stein, senior vice president of marketing at Vision Critical, shares how to improve your company's end-to-end customer experience.
Discover tips and strategies on how to spread the impact of your research throughour your organization and how to use your insight community as a tool for collaboration.
This deck was first presented at the 2015 Vision Critical Summit.
Keeping top-performing physicians happy is the key to a hospital's success. They enhance the reputation of your hospital and attract more patients. With physician engagement at an all-time low, hospitals need to find a solution—and fast.
Discover how an insight community can help you build better relationships with your physicians and drive better business decisions:
https://www.visioncritical.com/solutions/health-and-pharmaceuticals/
Ninety six percent (96%) of tech manufacturers sell their products through the help of a channel partner, dealer or value-added reseller. Much is riding on keeping partners happy and loyal.
Discover four reasons why vendor-partner relationships fall apart and what you can do about it in this infographic from Vision Critical.
To find out more about how you can engage with channel partners and keep your relationships strong, watch a demo for the Vision Critical Partner Intelligence Suite:
http://ow.ly/Piiiv
Fans aren't as loyal as they used to be. They're busying fewer tickets, increasingly distracted by entertainment options and following teams in a way that wasn't possible without technology. In exchange for their loyalty, they demand a new level of intimacy with teams, from social media exchanges with players to behind-the-scene tours. Leagues that don't find new ways to engage with fans risk losing more than games.
Give your fans more than a winning streak. Discover how world class sports organizations are harnessing the collective wisdom of their fans: http://ow.ly/L6miq
So You Think Your Company is Customer-Centric, But are You Really? Vision Critical
In the era of the customer, many companies claim to put their customers at the core of their business. But do they really? Is your company truly customer-centric?
Discover how outperforming companies put customers at the center of their strategies.
For more:
http://bit.ly/ccentric-info
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
There's a revolution going on.
We are living in the age of the empowered customer. Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more information, more choices, and more opportunities to broadcast their opinions than ever before.
Equip yourself for today’s empowered customer. Read this Slideshare presentation to learn about 3 companies that are showing what it means to thrive in the customer revolution.
To learn more, read the manifesto for companies in the age of the empowered customer: http://bit.ly/custrevs
Market research and insight professionals are now at center stage for helping businesses make sense of consumer data and make it count. More than ever before, marketing team heads and C-suite executives are counting on these individuals and groups to get a handle on the people that matter most to the business—the customers.
Industry pundits and analyst have come out and said that we’re living in the Age of the Customer and the only competitive advantage a business has is how it interacts with and wins over its customers. Marketing teams are trying harder than ever to get a handle on this group. So much so that Gartner has predicted that by 2017 the CMO will outspend the CIO on information technology tools used to help marketing understand the customer.
This presentation is about the researcher of the future; it walks through the 5 steps researchers and marketers need to do to make data count in the enterprise.
This PowerPoint deck was first presented by Andrew Reid, Founder, President and Chief Product Officer at Vision Critical, at the Advertising Research Foundation's Re:Think 2014 conference.
For more information about Vision Critical, please visit:
http://www.visioncritical.com
Privacy, Permissions and the Evolution of Big DataVision Critical
In the a world with stronger privacy regulations, how can you get customer consent to access the data that drives your marketing and your business? Big Data has allowed business to tap the power of customer data, but increased public attention to privacy—and pressure for government regulation—means that organizations can't assume they’ll have unfettered access to consumer data.
This SXSW Interactive workshop, presented by Andrew Grenville, chief research officer at Vision Critical, and Tyler Douglas, chief marketing officer at Vision Critical, helped participants prepare to balance privacy concerns with the need for data.
This presentation:
- Shares fresh data on consumer attitudes towards privacy
- Explores successful models for obtaining consumer consent for data access
- Identifies ways to provide value to customers who share data
For more information about the session: http://bit.ly/sxswconsent
To learn more about the study behind this presentation, please see: http://www.visioncritical.com/communities-consent-white-paper
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)Vision Critical
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insight into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?
Find a new way of tackling these questions in a session that shares a new approach to social media insight, and see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Find out how this brings new insight to a 90,000-person study of the collaborative economy; how it enhances what we know about online fundraising; and what it tells Discovery about how social media users watch TV. Whether you're looking for fresh insight on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.
This panel was presented at SXSW Interactive on March 7, 2014. The panel included:
- Alexandra Samuel, Vision Critical • @awsamuel
- Jeremiah Owyang, Crowd Companies • @jowyang
- Colby Flint, Discovery Communications • @discoverycomm
- Beth Kanter • @kanter
Some data from this presentation were taken from our latest report, Sharing is New Buying: How to Win in the Collaborative Economy: http://bit.ly/SharingNewBuyingSH
Infographic: Sharing is the New Buying (How to Win in the Collaborative Economy)Vision Critical
Who are the people sharing in the collaborative economy, and what can businesses do to win in this emergent market?
These questions are the focus "Sharing is the New Buying: How to Win in the Collaborative Economy," a report released by Vision Critical in partnership with Jeremiah Owyang of Crowd Companies. This infographic summarizes the report's key findings.
Read the 2015 updated report: http://ow.ly/T2vuw
Sharing is the New Buying: How to Win in the Collaborative Economy [INFOGRAPH...Vision Critical
In the Collaborative Economy, people can get what they need from each other—rather than buying from established brands. Businesses need to understand this emergent market in order to embrace the opportunities it offers.
In partnership with Jeremiah Owyang of Crowd Companies, Vision Critical asked 90,112 people in the US, Canada and the UK about their participation in the Collaborative Economy. These infographics show our report's key findings.
To read the full report: http://bit.ly/SharingNewBuyingSH
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Everything Marketers Need to Know About Generation Z
1. Everything
Marketers
Need to
Know About
Generation Z
New data on Gen Z attitudes on
media consumption, travel, financial
services, health care, retail and more
By Vision Critical
With research by Maru/VCR&C
Learn the differences between
Millennials and Generation Z
(Turn to page 31)
2. Generation Z, the cohort born
after 1995, is sneaking up fast
on the consumer marketplace.
While they’re still mostly
kids and teens, Generation
Z’s eldest members are now
21 years of age and already
stepping into the spotlight.
3. In the U.S. alone,
there are roughly
65 million
Gen Zers
5. But as Generation Z
enters its prime,
many companies have
yet to prepare for
this cohort’s arrival.
6. The impact of Millennials on every
industry is why Vision Critical,
in partnership with the insights
consultancy MARU/VCR&C, embarked
on a project to speak directly to
Generation Z.
The resulting report, The
Everything Guide to Generation Z, is
comprehensive and full of surprises.
It will help marketers engage
Generation Z now and in the future.
7. Here’s a look at the
report’s top findings.
DOWNLOAD THE FULL
REPORT FOR DETAILS
9. 88% OF #GENZ ARE OPTIMISTIC ABOUT THEIR FUTURE
We asked:
Are you
optimistic
about the
following?
My own
personal
future
The future
of my children
The U.S
economy
The world
economy
The
environment 58%52% 60% 54%
86% 74%88% 78%
64% 54%66% 58%
55% 46%50% 43%
54% 36%46% 32%
Gen Z BoomersGen XMillennials
Tweet this stat!
13. We asked:
What do you
subscribe to?
Pandora
Netflix
Spotify
Cable TV
Amazon
Prime
Satellite TV
55%44% 35% 14%
68%
35%
38%
17%
71%
26%
24%
2%
62% 58%58% 49%
49% 35%37% 25%
36% 20%27% 32%
Gen Z BoomersGen XMillennials
71% OF #GENZ ARE SUBSCRIBED TO NETFLIX; 26% ARE
SUBSCRIBED TO SPOTIFY
Tweet this stat!
15. We asked:
What do you
think of ads?
42% 35%
77% 65%80%77%
61% 66%77%67%
53%42%
68% 69%75%69%
Appreciate
when ads are
done well
Actively tune
out ads
Seek out ads
before buying
something
Ads are
disruptive
Gen Z BoomersGen XMillennials
69% OF #GENZ THINK ADS ARE DISRUPTIVE
Tweet this stat!
19. Cover monthly
expenses
Save money
for a rainy day
Pay off loans
Retire one day
Buy whatever
I want
(within reason)
Own a house
We asked:
Are you
confident
you’ll be
able to...
57% 85%
72% 82%
84% 87%
57% 64%
93%92%
73% 75%87%84%
85%84%
77%83%
74%79%
85%89% 75% 83%
Gen Z BoomersGen XMillennials
89% OF #GENZ ARE CONFIDENT THEY’LL BE ABLE TO OWN A
HOUSE SOMEDAY—MORE THAN ANY OTHER GENERATION
Tweet this stat!
21. We asked:
How much do
you trust
financial
services
companies
and financal
institutions?
53% 62%
28% 22%
12% 10%
24%22%
24%13%
47%60%
7% 6%5%5%
Not very
trusting
Very
trusting
Somewhat
trusting
Not at all
trusting
Gen Z BoomersGen XMillennials
60% OF #GENZ ARE ‘SOMEWHAT TRUSTING’ OF FINANCIAL
INSTITUTIONS; 13% ARE ‘VERY TRUSTING’
Tweet this stat!
23. We asked:
When it comes
to health and
nutrition,
where do
you get your
information?
Websites,
blogs
News on TV
(online or
offline)
Google
searches
Doctor, Nurse,
Pharmacist
Family and
friends
44% 30%32% 17%
31% 29%25% 37%
58% 50%50% 33%
46%44% 51% 71%
47% 37%66% 32%
Gen Z BoomersGen XMillennials
66% OF #GENZ TURN TO FAMILY AND FRIENDS FOR NUTRITION
AND HEALTH INFO
Tweet this stat!
25. We asked:
How import-
ant is it that
products are...
Aligned
with my
beliefs
High
quality
Fashionable
designs
Classic
designs
Functional
Good
looking
66% 68%
93% 99%94%91%
71%70%
90% 97%93%90%
51% 35%65%67%
64% 63%66%62%
90% 82%90%93%
Gen Z BoomersGen XMillennials
93% OF #GENZ LOOK FOR PRODUCTS THAT LOOK GOOD;
91% LOOK FOR FUNCTIONAL GOODS
Tweet this stat!
27. 41%34% 23% 30%
83%
24%
79%
7%
86%
12%
68%
-%
52% 37%52% 45%
33% 38%28% 39%
31% 21%27% 16%
Motels
Camping
Hotels
Vacation
rental
With family &
friends
Airbnb
We asked:
Where do you
prefer to stay?
Gen Z BoomersGen XMillennials
Gen Z BoomersGen XMillennials
86% OF #GENZ PREFER TO STAY IN HOTELS; ONLY 12%
PREFER AIRBNB
Tweet this stat!
29. We asked:
When it
comes to your
ideal job,
what matters
to you most?
26%32% 20% 30%
54%
25%
52%
37%
65%
19%
49%
38%
47% 36%38% 39%
37% 35%27% 29%
17% 18%23% 12%
Salary
Work–life
balance
Having
impact
Medical
benefits
Making a
difference
Job security
Gen Z BoomersGen XMillennials
WHILE WORK-LIFE BALANCE MATTERS TO 47% OF
#MILLENNIALS, ONLY 38% OF #GENZ CARE ABOUT IT
Tweet this stat!
31. 1980–1995 1995–present
Net Generation,
Me Generation
iGen, Millennials on
Steroids, Snapchat
Generation
Lena Dunham,
Kanye,
Michael Phelps
Katniss Everdeen,
Pewdie Pie,
Katie Ledecky
That they’re entitled and
need constant feedback
and coddling
That they learned to swipe
(a screen) before they
learned to speak
Millennials Generation Zvs.
Appeared
Nicknames
Role models
Stereotype
they’re
sick of hearing
TO SEE MORE OF THIS INFOGRAPHIC WITH MORE STATS,
GO TO WWW.VISIONCRITICAL.COM/RESOURCES
32. Not really—37%
purchased something over
mobile in the last
six months
Yes—53% purchased
something over mobile
in the last six months
Yes—63%
prefer
organic
products
Somewhat—only 47%
prefer organic products
Somewhat—
54% prioritize
salary
Definitely—
65% prioritize
salary
Moving up the ladder,
bringing in the vote,
waiting for Boomers to
leave them a $30-trillion
collective inheritance
Ready to conquer the
world—provided there’s
high-speed connectivity
Millennials Generation Zvs.
A threat to
retailers?
A threat to
CPG?
On the money
train
Prospects
Millennials Generation Zvs.
TO SEE MORE OF THIS INFOGRAPHIC WITH MORE STATS,
GO TO WWW.VISIONCRITICAL.COM/RESOURCES
33. DOWNLOAD E-BOOK
Though they’re following
in the footsteps of
Millennials before them,
Generation Z is a distinct
and unique cohort with
its own set of values,
concerns and behaviors.