Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.
iHeartMedia - Engage with Today's Latino AudienceMMW AGENCY
Max Ramirez has been named the Director of Multicultural Sales for iHeartMedia Los Angeles. Responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia's multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers.
Before joining iHeartMedia, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for all digital revenue for their local radio websites and LaMusica app. Ramirez has over 17 years' leading U.S. Hispanic marketing initiatives for advertisers in the areas of Auto, CPG, Entertainment, Sports and Theatrical. A New York City native, Ramirez earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College in New York, NY. In his spare time, he enjoys empowering talent in the areas of ad tech, design and startups as the founder of The Advertising Society in Southern California.
Contact:
max@iheartmedia.com
The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows.
2015 transitioning into a mobile world mpiRich Benjamin
Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products.
The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
The music industry has seen a big shift with an increasing amount of brands and agencies activating around artists. From festivals to award shows, brands want in with music consumers … but they also want proof of ROI. This presentation by Nielsen Music's Tatiana Simonian covered how brands, agencies and artists are leveraging big data to plan, measure and maximize music campaigns. The presentation included case studies, talent analytics and brand affinity insights across key demographics and across fans of specific music genres and activities.
iHeartMedia - Engage with Today's Latino AudienceMMW AGENCY
Max Ramirez has been named the Director of Multicultural Sales for iHeartMedia Los Angeles. Responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia's multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers.
Before joining iHeartMedia, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for all digital revenue for their local radio websites and LaMusica app. Ramirez has over 17 years' leading U.S. Hispanic marketing initiatives for advertisers in the areas of Auto, CPG, Entertainment, Sports and Theatrical. A New York City native, Ramirez earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College in New York, NY. In his spare time, he enjoys empowering talent in the areas of ad tech, design and startups as the founder of The Advertising Society in Southern California.
Contact:
max@iheartmedia.com
The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows.
2015 transitioning into a mobile world mpiRich Benjamin
Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products.
The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
The music industry has seen a big shift with an increasing amount of brands and agencies activating around artists. From festivals to award shows, brands want in with music consumers … but they also want proof of ROI. This presentation by Nielsen Music's Tatiana Simonian covered how brands, agencies and artists are leveraging big data to plan, measure and maximize music campaigns. The presentation included case studies, talent analytics and brand affinity insights across key demographics and across fans of specific music genres and activities.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Local Media Advertising: a $130 billion industry in transitionNathan Schock
There are three big trends driving the transition of the local media advertising industry: media fragmentation, ad blocking and trust-based advertising. As the president of a startup in this space, I've been tracking these trends for several years. This is a white paper I developed on those trends.
L.E.K. recently conducted the first in-depth analysis of U.K. Millennials’ media consumption habits by life stage, from living at home with parents all the way through to starting their own families. The research, which covers six life stages, shatters the common assumption that, once millennials are older and have their own children, they revert to more traditional media consumption patterns.
Reaching the Unreachables. Novel Ways of Reaching Millennial Men. ad tech 2015Captive Media Ltd
Captive Media Founder and CMO gives a data-laden and startling overview of just how problematic reaching young male audiences has become with most mainstream media - especially TV and on-line. He talks particularly about the new psychology of the Millennial or Gen Y male, how they 'trade' their attention, and the imperative for advertising which reaches and speaks to them in their own terms
Let’s Start The Conversation - March 24, 2009Marc Nathan
Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/www.poplabs.com
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Local Media Advertising: a $130 billion industry in transitionNathan Schock
There are three big trends driving the transition of the local media advertising industry: media fragmentation, ad blocking and trust-based advertising. As the president of a startup in this space, I've been tracking these trends for several years. This is a white paper I developed on those trends.
L.E.K. recently conducted the first in-depth analysis of U.K. Millennials’ media consumption habits by life stage, from living at home with parents all the way through to starting their own families. The research, which covers six life stages, shatters the common assumption that, once millennials are older and have their own children, they revert to more traditional media consumption patterns.
Reaching the Unreachables. Novel Ways of Reaching Millennial Men. ad tech 2015Captive Media Ltd
Captive Media Founder and CMO gives a data-laden and startling overview of just how problematic reaching young male audiences has become with most mainstream media - especially TV and on-line. He talks particularly about the new psychology of the Millennial or Gen Y male, how they 'trade' their attention, and the imperative for advertising which reaches and speaks to them in their own terms
Let’s Start The Conversation - March 24, 2009Marc Nathan
Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/www.poplabs.com
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
DOSSIER DE PRENSA
www.simoG.es
Versión enero 2012
ÍNDICE
1. simoG
2. Servicios
a. Plataforma multimedia para colectivos
b. Servicios en las redes sociales
3. Sectores
a. Parques Científicos y Tecnológicos
b. Business Centers
c. Universidades y Escuelas de Negocios
d. Asociaciones
e. Ferias
f. Congresos
4. Sobre Lluís Soler Gomis
1. simoG
simoG es una empresa de servicios de tecnología cuya misión es crear plataformas multimedia para colectivos.
Sus principales objetivos son:
• Aportar a los clientes mayor visibilidad online
• Incrementar la reputación de los clientes y fidelizarlos
• Obtener un aumento del posicionamiento online de las empresas que forman parte de este colectivo.
Entre los colectivos más destacados se encuentran los Parques Científicos y Tecnológicos, asociaciones, universidades, escuelas de negocio y ferias y congresos.
La empresa, ubicada en el Parc Científic Barcelona, está formada por:
• Equipo de profesionales con experiencia en el campo de los eventos y ferias.
• Community Managers, expertos en Redes Sociales y en posicionamiento online.
• Equipo de diseño, fotografía y vídeo.
2. SERVICIOS
Los servicios de simoG se dividen en dos: creación de espacios multimedia para colectivos y servicio de redes sociales.
a. Plataforma Multimedia para colectivos
simoG se encarga de dar presencia online a los colectivos con el objetivo de generar negocio mediante la creación de una plataforma multimedia online en la que se visualiza y escucha todo el contenido, que hasta entonces era offline. En la plataforma se incluyen video-entrevistas, fotografías, folletos, datos de contacto, etc.
Todo ello se vincula a las redes sociales multiplicando así su visibilidad online y el ranking en los buscadores.
b. Servicio en las redes sociales
simoG propone crear el Social Media Plan, un plan integral de comunicación y de servicios de valor, incluyendo desde la producción de contenidos hasta la difusión y el mantenimiento de las relaciones. Esta plataforma de relación es:
• un medio donde volcar los temas que nos interesa comunicar.
• un canal de difusión.
• una red de personas con quien construir relaciones comerciales.
simoG asesora a los organizadores a definir las redes sociales más adecuadas y su estrategia de participación con el objetivo de desarrollar acciones de marketing y comunicación en los medios digitales.
3. SECTORES
Parques Científicos y Tecnológicos & Business Centers
La Plataforma Multimedia para Parques Científicos y Tecnológicos y Business Centers es una web dinámica con información de las empresas presentes en el Parque o Centro de Negocios, un site multi-idioma que contiene información corporativa y multimedia del centro, con un listado de las empresas presentes segmentadas por sector y tecnología.
Cada empresa presente en el parque o centro dispone de un microsite con su información, as
In dieser Ausgabe:
> BMWi: The Road To The Possible
> Dorette Segschneider: Wirtschaftsfaktor Glück?
> Crossdigitale Medienforschung im Big-Data-Zeitalter
> Markenzukunft vorgedacht und vorgemacht
> MAN kann!
u.v.m.
>> V.i.S.d.P.: Norbert Gierlich
>> Redaktion: Norbert Gierlich, Mareike Siedler, Susan Bühler, Suzanne Bubolz
>> Konzept und Design: Susan Bühler, Marketing Freiraum http://www.marketing-freiraum.de
>> Fotoredaktion: Norbert Gierlich
EL LIBRO ROJO DEL COLE, un libro que ofrece "soluciones" a la juventud que padecía el sistema educativo de los años 70, pero que en realidad es una crítica a éste, y del que no estamos tan distanciados en la actualidad a pesar de haber pasado 40 años .
The Big, Fat Lies About Advertising reveals what is really going on with media habits today and provides new context on the importance of digital marketing.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Congratulations…you’ve survived some very
tough years. You are the BEST!
What’s Your Strategy?
“Even if you’re on the right track you’ll still get run
over if you just sit there.” Will Rogers
What does YOUR
business future
look like?
How do you
GROW in
today’s economy?
We’re going to
show you today!
3. The Trends and Future of Business
3 Significant Impacts:
1. Trends in Technology
Smart Phones / Devices
Social Media
The Internet
2. Customer Service
3. Trends in Media Today
BUSINESS TRENDS
will help you chart your course!
6. Social Media has Pros and Cons!
Trend # 1 Technology: Social Media
1.5 billion users
Your company’s
hymnal. Electronic
newsletter.
Younger people
interest fading.
Its melted into
sub-groups
diminishing your
marketing impact.
232 million users
Promotes products,
services, events
and offers.
Tweets have a
short shelf life, a
few hours at the
most. 75% are
outside the U.S.
Source: AP 2/14/14
27 million users
Share photos of
things you like with
friends like FB.
68% women.
150 million users
Businesses post
photos and videos.
Younger-edgier
users.
Like Twitter, has a
short shelf life. Not
popular with older
adults.
7. FACEBOOK CANNOT SAVE YOUR BUSINESS!
You must keep it updated or you may look like you’re out of business!
Source: Forrester Research October 31, 2013
“GM Says Facebook Ads Don't Work, Pulls $10
Million Account” Forbes Magazine Headline
56% of Americans have a profile on a social networking site. Edison Res. 2014
8. 70% of teens 13-18 have a smart phone!
Smart Phones = hyper informed/connected!
There are 157 million smart phones in U.S. today!
67% of us start shopping
on one device and continue
on another
52% of time online is
w/smart phone or tablet
$484b in retail sales
projected to $3T in 2020
Anytime/Anywhere
Content on Demand
Source: Google Study March 27, 2014; Pew Research Center’s Internet and American Life
9. Technology Today – Your Website
Source: Google Study March 27, 2014 Pew Research Center’s Internet and American Life
Your Customers Are Already Online
Shopping starts
online
Customers rely on
online sources for
local information
Online shopping
continues in store
90% of consumers
research products
online before
buying
75% search before
or during a shopping
trip
97% use online
media when
researching products
or services locally
10. Trend #2 : Great Customer Service!
•64% of respondents say
they left a store w/in the
past 12 months because
of bad customer service!
•67% hung up on customer
service w/out having had
their problem addressed!
•70% of consumers report
they would spend 20%
more with companies that
gave them great customer
service!
Train your staff to know
what great customer
service can mean to you!
Source: Consumer Reports (40,000+ respondents)
11. WIN Loyalty and You BUILD
Sales and Profits!
Northwestern University Center for Retail Mgt
• 12-15% of a company’s most
loyal customers contribute
55-70% of total sales.
• “Very Satisfied” Customers
are 6x more likely to buy again
than “Satisfied” Customers!
Harvard Business Review Study
• Increasing customer
loyalty 1% is equal to
reducing costs
by 10%.
Bain Consulting
12. Consumers Continue to Spend Even
During Downturns
“It’s not that people don’t spend money during tight recessionary
times – it’s that they spend it more carefully. Your challenge is to
ensure they think of you and your business as one of the places
they’ll get real value for their dollars spent”
Business Week
13. It All Starts With Awareness
“Your website, Facebook, email blasts and
YouTube videos will not work the way they
should until you create AWARENESS. You
must create awareness.”
David Bohan
Bohan Marketing Group
14. Generation Y - Millennials
Buying Power: $270 Billion today, $1.4 Trillion by 2020
Age 17-35 • 82 million
Confident, connected and open to change.
Use 4 or more digital devices each day
Conservative & Frugal with money
80% buy lowest price and are not
Brand loyal
Will make up 75% of workforce in
just 10 years!
50% watch TV from Laptop
28% from a tablet
22% watch TV from a smart phone
(no local ad insertions)
SDL Survey Jan 2015; Yahoo research 2014; USA Today 1/11/15
15. Generation X
Buying Power: $1.7 Trillion
Age 36-50 • 41 million
All about Attitude, Value and Ambition
LOVE smart phones, DVRs & Ebay
Witnessed the introduction of computers
cell phones and the Internet.
Tend to marry later in life therefore
have more disposable income to spend
on housing, family and fun.
Entering their peak years of earnings
and acquisitions.
Savvy consumers that have a keen
understanding of media and marketing
Values a good brand over a designer label.
The MTV Generation
Source: Comscore.com Stacy Downs, McClatchy Corp
16. Baby Boomers
Age 51-70 • 78 million
Source: Comscore.com Stacy Downs, McClatchy Corp, Bureau of Labor Stats
Boomers hold 70% of all
disposable income in U.S.
62% of ALL new cars will be
purchased by a Boomer.
Despite many are retired, still
have annual incomes 55% higher
than younger adults.
Account for 80% of the travel
industry spending.
#1 Consumer for Healthcare
Responsible for 50% of all
consumer spending, yet only
5% of ads target them.
Spend $2.9 trillion!
Buying Power: $3 Trillion
17. How Can I Be Successful Now?
Determine Your
Unique Selling Proposition
What do you do best? What sets you
apart from your competition that will
help you build a base of loyal
customers?
Get to a TOP THREE with your “U.S.P.”
Use your company slogan everywhere!
“The in-person
experience is the
ultimate advantage
of the small
business and how
they can beat the
online and big box
competition.”
John Jantsch
19. Trend #3: Media in the
Columbia Market:
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
690,222 Listen to
iHeartMedia stations
every week in Columbia
961,000 – Population 86% of
consumers buy
from one of the
top three
businesses they
think of in any
given category.
#4,5,6,7 in a
category fights
over the
remaining 14%.
Only 2% of the
population is
ready to buy any
product on a
given day.
66,105 – The State
(Sunday Circulation)
20. “The future of the Newspaper Industry
has never been more bleak”
Financial Times
“America’s fastest shrinking industry,” Council of Economic Advisors
Industry wide NP revenues fell 58% from 2007 to 2013, according to
The Newspaper Association of America
New York Times Corp bought Boston Globe in 1993 for $1.1 billion
sold it 8/2/13 to Red Sox owner John W. Henry for $70 million
After a profit of $109m in 2002, Washington Post lost $54m in 2013
and over $34 million in the first qtr. 2014!
Source: Wall Street Journal 5/3/14
21. DIRECT MAIL
YELLOW PAGES
IS VANISHING
39% of their revenues
have vanished as local
businesses shift
spending to the Internet
•Low Response – 2-3%
•Only 44% opened last year!
•Future is in doubt!
“We must consider
banning delivery
of Yellow Page Directories to
save our environment!”
President Board of Supervisors San Francisco
22. Even TV has been affected by
new trends in technology!
“62% of corporate marketers
think TV is LESS effective
than it was just a few years
ago”
Half of all network viewing
done by 50+. Millennials not
reached by network TV.
USA TODAY, Ed Baig, 1/11/15
Why is TV less
effective for
advertisers today?
Association of National Advertisers
1.Multi-tasking
• Social Media, Texting
• Shopping
2.We look at our smart
phones 150x per day!
23. THE DVR… and CO-VIEWING!
52% of all households
have at least one DVR!
50% of Prime Time shows
are DVR’d or Time Shifted
Peter Svensson, Associated Press; Mike Hess, VP CARAT; Journal of Mkt Communications
Co-Viewing
The presence of another that
distracts the Co-Viewer’s
attention from the screen.
• Reduces ad recall to 43%
• Channel surfing: 45%
• Fast-forwarding reduces ad
recall to just 6%
A-la-carte programming
is the future.
24. Source: TVGuide; Arbitron Edison Infinite Dial: 2013
4% 6%
9%
81%
4%
6%
9%
81%
Usually watch the
commercials
Some of the times
Most of the times
Almost every time
commercials come on
“How often do you fast-forward or skip through the commercials when
you watch time-shifted programming recorded from your DVR?”
Base: Total Population 12+ and Have a digital video recorder and
watch time-shifted TV at least half the times TV is watched
25.
26. Introducing a new,
ground-breaking
Media Platform
• It is LARGER in America
than Facebook!
• 243 million Americans are
plugged into it every week!
• Proven to be the BEST platform
at promoting digital media to
multi-tasking consumers!
• Promotes local brands
and generates customer
buy in!
• Gets inside businesses daily!
• The ORIGINAL social medium!
Radio
29. RADIO! TECHNOLOGY
“Marketers need to
reevaluate Radio,
the world’s most
popular medium.”
ADVERTISING AGE 9/30/13
“The iPod, Internet,
Satellite Radio and
Smart-Phones are NOT
negatively impacting
local radio listening.”
Source: Arbitron / Nielson Comparative Study
30. 1. The ORIGINAL mobile medium
2. #1 media used before the point
of purchase
3. Delivers you the AT-WORK
consumer you’ve been trying
to reach!
RADIO IS THE FAVORITE
ADVERTISING OPTION….
For the
TELEVISION
INDUSTRY!
Mixpo/Promax BDA Survey
7/24/2014
WHERE will YOU put your Money?
33. Live TV1 Internet3Radio2
4:18
2:21
2:42
Sources: (1) Nielsen, The Cross-Platform Report, Q3 2013, Average Time Spent per Person Per Day, P2+. (2) RADAR 119, December 2013, M-Su 12m-12m Average Daily TSL (hh:mm) per Listener, P12+
(3) comScore Media Metrix, October 2013, multi platform universe, Average Daily Minutes per Visitor, P2+
Average Time Per User Per Day (HH:MM)
Radio Remains One Of The Three
Mass Market Media In The U.S.
34. Source: RADAR 117, June 2013, M-Su 6a-Mid Weekly Cume
Percentage Of U.S. Population in Each Demographic Using Radio Every Week
M25-54
Emp.
92%
A18-49
Col. Ed,
HH $75k+
95%94%
W25-54P12+ P25-54P18-34
94% 95%
AA/Blk
18-49
Hisp.
18-49
95%92%
P35-64
93%95%
…For All Demographics
35. Source: Broadcast TLH- Nielsen Audio, Act 1, Feb’14 M-S 6a-12a, P12+; Digital Streaming TLH –Triton Audio, Jan’14 M-S 6a-12a
EstimatedRadioListening
(Billionhoursperyear)
0
50
100
150
200
Digital Streaming
(including pureplay
streaming services
such as Pandora)
Broadcast
Radio
9.9%
90.1%
186 Billion Hours
Digital Is Almost 10% Of All Radio Listening
36. On-Air Talent Have Deep Connections
With The Audience
Perceive a DEEP
CONNECTION with a
favorite radio personality
82%
Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L.
37. They Have Great Influence
Source: “Power of Personality” Study 2014
Value Their OPINION and
PERSPECTIVES
63%
38. They Impact Consumer Behavior
Considered or
PURCHASED A PRODUCT
recommended by their
favorite personality
47%
Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L.
40. We Are More Mobile Than What Is Called “Mobile”
In Home Versus Out Of Home Media Consumption
34%
66%
AM/FM Radio
In Home Out Of Home
62%
38%
Mobile Web/App
In Home Out Of Home
Source: USA Touchpoints 2013.2. A18-64. Distribution of AVG Weekly Minutes
41. We Are Mobile At Scale,
Aligned With Key Purchase Moments
Weekly Out of Home Media Reach by Hour (P18-64)
0
5
10
15
20
25
30
35
6a 7a 8a 9a 10a 11a 12p 1p 2p 3p 4p 5p 6p 7p 8p 9p 10p 11p
(%Reach)
Shopping
Broadcast Radio
Internet
Live TV
Mobile
Social
Source: MBI Touchpoints , 2013.2. NET full week reach . Among A 18-64. Mobile includes Web and Apps.
42. Radio Is The Closest Mass Medium To The Sale
Activity Half Hour Before Arriving at Store
AM/FM Radio 49%
Outdoor 21%
Live TV 12%
Newspaper 8%
Mobile* 6%
Magazine 3%
Internet* 6%
Source: 2013 Arbitron Inc and Edison Research
Base: Visited a Supermarket, Department Store, Retail Shop or Restaurant in Past 24 Hours
*To Look Up Price/Product Information
43. A breakthrough collaboration between Nielsen Audio,
NCS, Media Monitors and various media partners to
create the first single-source ROI tool for measuring
actual purchases after exposure to a radio campaign.
LISTENING DATA SHOPPING DATA RADIO ROI
What Is Radio ROI?
44. …an ROI double that of even the best results
from many recent digital or TV media.”
“
45. More Live Programming Than Any Media Company
Number of Hours of Live Programming Per Year
3,500,000
6,523 5,962 2,430
Source: iHeartMedia: CORE ; ESPN, CNN, NBC: Nielsen Npower Schedules Jan-Dec. 2013
46. iHeartRadio Is The Digital
Focal Point For iHeartMedia
Music And Radio. All In One Free App.
47. 97.0
85.0
25.4
9.5
3.5 3.4 1.5 1.4 1.0 0.7
We Are The Digital Leader
Monthly Digital Uniques (Millions)
Source: iHeartRadio: Internal Reporting, PC+Mobile, May 2014 comScore Media Metrix, May 2014 multi-platform universe.
97.0
48. NUMBEROFNEWREGISTEREDUSERS
NUMBER OF DAYS UNTIL 50 MILLION REGISTERED USERS
PANDORA
1,735 DAYS
FACEBOOK
1,335 DAYS
TWITTER
1,096 DAYS
iHEARTRADIO
1,008 DAYS
NETFLIX
1,345 DAYS
50 MILLION
Source: Twitter: http://creativityandinnovation.blogspot.com/2011/09/can-google-plus-disrupt-facebook-and.html; Facebook: http://finance.yahoo.com/news/number-active-
users-facebook-over-years-214600186--finance.html ; Netflix: Q2’14 Financial Statement ;Pandora: http://blog.pandora.com/2010/04/01/50000000/
Even Faster Than Facebook Or Twitter
iHeartRadio Is The Fastest Music Service
To Reach 50 Million Registered Users
49. Aided Awareness (Among Total)
46%
52%
54%
62%
68%
63%
69%
Source: Ipsos, iHR Brand Tracking, September 2012-July 2014 Base: 13-49
Q. Regardless of whether or not you mentioned them earlier, please indicate whether or not you have heard of the following online streaming radio or music sites / services
Brand Awareness Growth In Three Years
50. Digital Is Still Small But Growing
Total Listening Hours: Broadcast/Digital
Broadcast
96%
Digital
4%
Note: Premiere included
Sources: Broadcast: ACT 1, Fall 2013 Nielsen Audio, M-Su 12m-12m, All CCME Stations, Nationwide, Monthly TLH. Includes data for non-CCME Premiere programming .
Digital – Triton Internal, Oct.-Dec. 2013, CC Digital Monthly TLH
51. Social Media Leader
Number of Facebook Likes/Twitter Followers (Millions)
58.5
9.5 7.2 5.9
2.0 1.8
Source: Facebook/Twitter. Iheartmedia count: as of August 1 2014; competitive set: count as of August 20, 2014. May include some duplication
1 Includes iHeartMedia stations monitored, 20 of iHeartMedia top personalities and iHR total Facebook fans/Twitter Followers count.
53. Why Radio Divider
Who Is iHeartMedia Columbia?
• 682,959 Monthly Listeners
• 6 Local Radio Station Brands
• 6 Locally-Branded Websites
• Social Media
• Local Events
54. Massive Reach
Combined weekly listeners of iHeartMedia
Columbia would fill Williams-Brice Stadium to
capacity OVER 9 times!!!
55. iHeartMedia Columbia Connects
iHeartMedia connects with enough consumers weekly to fill Williams-Brice Stadium OVER 8 TIMES!!!
Clear Channel Atlanta Social Media figures as of 10/30/14
A Great Audience
On-Air Cume
Listeners
Unique
Visitors
Email
Database Facebook Twitter
Desktop
Streaming
Cume
Mobile
Streaming
Cume Totals
97.5 WCOS 155,400 25,987 32,609 19,357 2,371 3,647 10,547 249,918
104.7 WNOK 158,500 14,986 25,700 12,141 3,181 3,945 13,120 231,573
96.7 STEVE-FM 74,400 3,745 2,576 3,831 386 1,745 4,023 90,706
560 AM WVOC
63,400 9,456 2,953 1,602 735 4,579 8,695 91,420
Fox Sports
Radio 1400 5,500 3,864 509 1,009 516 2,247 5,697 19,342
Totals 457,200 58,038 64,347 37,940 7,189 16,163 42,082 682,959
56. Michael J
7pm – Midnight
The Morning Rush
5:30am – 9am
CORE ARTISTS
Carrie Underwood– Tim McGraw – Jason Aldean – Keith Urban – Brad
Paisley – Kenny Chesney–Lady Antebellum– Taylor Swift
WHO IS THE WCOS LISTENER?
* Columbia’s country music fans
* College Educated
* Majority are employed full-time
* Affluent males and females
* 173,600 on-air listeners weekly
* 15,216 listeners via monthly
* And this vibrant audience spends more over $1 Billion annually in area retail stores!
Call letters: WCOS-FM
Format: Country Power: 100,000 watts
Frequency: 97.5 FM Website: wcosfm.com
Kix Layton
9am -2pm
Andy Woods
2pm-7pm
57. Ace & TJ
6am – 10am
CORE ARTISTS
Katy Perry – Miley Cyrus – Ke$ha – Onerepublic – Bruno Mars –
Justin Timberlake – Eminen – Imagine Dragons
WHO IS THE 104.7 WNOK LISTENER?
* College Educated
* Majority own their own home
* Majority female listeners
* 171,100 on-air listeners weekly
* 20,823 listeners via monthly
Call letters: WNOK-FM
Format: Top 40 & Pop Power: 100,000 watts
Frequency: 104.7 FM Website: wnok.com
Greg Applebee
2pm-7pm
Katie Sommers
7pm-midnight
Ryan Seacrest
10am-2pm
58. CORE ARTISTS
Rolling Stones – Michael Jackson – Queen -- Aerosmith
Eric Clapton – Mariah Carey – Bruce Springsteen --
Madonna
WHO IS THE STEVE-FM LISTENER?
* Columbia’s “At Work” station
* College Educated
* Affluent males and females
* 69,900 on-air listeners weekly
* 6,521 listeners via monthly
Call letters: WLTY-FM
Format: Mix & Variety Power: 9,000 watts
Frequency: 96.7 FM Website: steve-fm.com
59. Call Letters: WXBT-FM
Format: Hip Hop & R&B
Frequency: 100.1 FM
Power: 5,900 watts
Website: www.thebeatcolumbia.com
Who is the Target Listener?
- Adults 18-49
- Columbia’s hip hop fans
- Affluent males and females
- Club owners
- College Educated
- Majority are employed full-time
Core Artists:
Usher, Drake, Kayne West, Rihanna, Trey Songz, Rick Cross,
Chris Brown, Lil’ Wayne
TuTu
M-F 2p-6p
60. Rush Limbaugh
12p-3p
WHO IS THE 560 WVOC LISTENER?
* Columbia’s Only News/Talk station
* College Educated
* 43% of listeners have household income of $75,000+
* Majority own their own home
* 54,300 on-air listeners weekly
* 8,902 listeners via monthly
Call letters: WVOC-FM
Format: News Talk Power: 5,000 watts
Frequency: 560 AM Website: wvoc.com
Gary David
6a-9a
Sean Hannity
3p-6p
Glenn Beck
9a-12p
Mark Levin
6p-9p
61. Reynolds and Gunter
WHO IS THE TEAM LISTENER?
* College Educated
* Majority household income of $75,000+
* Majority own their own home
* 17,000 on-air listeners weekly
* 4,338 listeners via monthly
Call letters: WCOS-AM
Format: Sports Talk Power: 5,000 watts
Frequency: 1400 AM Website: FoxSportsRadio1400.com
M-F 3p-6p
62. iHeartRadio Is The Digital
Focal Point For iHeartMedia
Music And Radio. All In One Free App.
63. Mobile Tablet In-Dash
iH e a r t R a d i o . c o m
Android iPhone
BlackberryWindows Phone 8
Kindle Fire
Xbox 360
Sonos
Vizio
Connected
TVs & Remote
Controls
Google TV
iPad
Bose SoundTouch
HP
Toshiba
Sony
Yahoo!
Microsoft
Surface
Roku
Samsung
Smart TV
Online Mobile Laptop/Tablet In-Dash In-Home Wearables
Samsung Gear 2
Amazon Fire
TV
Samsung Shape
Samsung
ATIV
Android Wear
iHeartRadio Platforms
65. Get Heard. Be Loved.
For more information, contact Ron Hill, Vice President & Market Manager, iHeartMedia Columbia SC
Office: 803-343-1076 Mobile: 803-719-7833 Email: RonHill@iHeartMedia.com