This document discusses the importance of properly managing digital assets and having backup plans. It highlights key points such as ensuring your domain registration and website ownership is clear, having backups of websites, social media accounts, files and reserving servers. It also covers risks of hacking, importance of software updates and having recovery plans for potential issues. The document provides tips on organizing social media assets, developing backup schedules and storing backups securely.

1. Don’t Get
Caught With
Your
DIGITAL ASSETS
Hanging Out
Rich@therichestweb.com
(865) 242-1700

2. Important Points Of Discussion
• Domain – Registration Who REALLY OWNS… Your Company Name?
• Websites – Know your back up plan, Who, What, When, Where, & WHY!
• Social Media - Who is Admin, Are you an assigned Admin?
• Digital Media Assets – Do you have hard copy, tangible/ high resolution
copies of all files?
• Future of Web – Where is the Future of Web headed and Why?
• Office Computers – Do you have a recovery plan, have you discussed
with your IT person? Good managers know and practice fire drills with
staff.. A Recovery plan is your Digital Fire drill.
• Reservations Servers – Is your customers data backed up and Secure,
remember breaches in security could leave you Liable.
Outline

4. How BIG Is The Internet?
Domain
September 2014 total
number of websites
Exceeded 1 billion.
As of January 2015:
There are over 876
million websites - 284
million registered
domains…
Source = tekeye.biz/
A Reduction of
224 Million Websites

5. Internet Corporation for
Assigned Names and Numbers
 Much of its work is the Internet's global Domain
Name System, including policy development for
internationalization of the DNS system.
 They are the GLOBAL Record-Keeper of URLs,
they keep track of who is the registered owner of
each website.
 If ICANN send you an E-mail verification, please
answer them. If you don’t answer them, your site
will get shut down in about 45 days.
ICANN

6. Who Really Owns Your Domain?
 Registrar – He
Who is the
Owner of
Record.
 Only the
designated
registrar may
modify or delete
information about
domain names in
a central registry
database.
Domain

8. Worst E-mail You Will Ever Receive
A Bad Day!

9. Updates R Crucial

10. Attacks In Progress

11. What is Malware?
 Malware, short for malicious software, is
any software used to
1. Disrupt computer operation
2. Gather sensitive information
3. Gain access to private computer
systems.
Know The Terms
• Your Computer Allows Hackers To Launch Attacks
• Your Server Allows Hackers Spread Their Virus

12. Hacking Is It Really A Big Deal?
10,000 x 31 = 310,000 NEW Hacked
Websites Per Month
Internet ETV

13. How Do I Know If My Website
Has Been Hacked?
 Google Safe Browsing
 www.google.com/safebrowsing/diagnostic?site=
Safe

14. How Do I Know If My Website Has
Been Hacked?
Hacked

15. Ways Hackers Can Get In?
Operating System
Browsers
Update Update Update
Anti Virus
Updates Are Crucial

16. Organize Social Media Assets
Social Media
Make Owner of Company’s E-mail, the
admin account of record for all Social
Accounts
Assign – Roles
• FB allows Admins and Editors.
• Twitter allows Contributors.
Organize Your Social Media Assets
• Keep a Logbook
• Google Doc Spreadsheet
• Excel Spreadsheet
 These should include all E-mails
associated with social accounts. Be sure
to include current Logins and Passwords,
and any Answers to security questions.

17. Top 5 Questions
Asked of CIA On Twitter
Funny But NOT

18. Top 5 Questions
Asked of CIA On Twitter
Gaining access to Twitter Account once you have
misplaced your Login & Password is so difficult, people will
reach out to the CIA for help.!
An up to date account of ALL Company passwords for social
accounts is CRUCIAL step in not getting caught with your digital
assets hanging out!
Question 1

19. Top 5 Questions
Asked of CIA On Twitter
Question 2

20. Top 5 Questions
Asked of CIA On Twitter
Question 3

21. Question 4

22. Question 5

23. What Are Digital Assets?
 Hi Res Logo,
 All Hi Res Photos form Photo Shoots
 Backups of your E-mail Database
 Copies / Database Files of Website
 Copies of Videos Raw & Finished
Save Your Work

24. The Present & Future Of Websites
Great Content Race

25. Interesting Facts About WordPress
 48% of Technorati’s Top 100 Blogs Are
Managed With WordPress
 74.6 Million Sites Depend on WordPress
WordPress-Related Keywords Score 37
Million Searches Per Month
 40 Translations of WordPress
 22% of New U.S. Registered Domains Run
on WordPress
Why We Use Word Press
https://managewp.com/14-surprising-statistics-about-wordpress-usage

26.  WordPress.com Gets More Unique Visitors
Than Amazon (Us)
 6 New WordPress.com Posts Every Second
 29,000 WordPress Plugins and Growing
Daily
 WordPress Is Most Popular With Business
Websites
Why We Use Word Press
https://managewp.com/14-surprising-statistics-about-wordpress-usage

27. Source http://trends.builtwith.com/cms#
Why We Use Word Press

29. Source http://trends.builtwith.com/cms#

30. Source http://trends.builtwith.com/cms#

31. Pros Of Open Source CMS
Ease of Use
Community Support
Plugins for Almost any Function
The common person can now take control of
their own digital destiny. These factors can be
attributed for much of the rise/ increase we’ve
seen in the growth of websites until 2014.
**Just be sure to have a host and admin that
knows how to update and backup everything.**

32. Cons Of Open Source CMS
 Hackers Love Open Source CMS Sites
Ease of use, has prompted a lot of
“Novice” web development. Users who can
blog, but fail to be detail oriented and leave
holes of opportunity in their digital assets, their
content management systems. They fail to
update Plugins, Operating Systems, Browsers
& Anti-Virus, leaving their servers & systems
vulnerable.
**Just be sure to have a host and
admin that knows how to update
and backup everything.**

33. What Happens
When
Everything
Goes Wrong

34. Develop Backup Scheduled
 This can be Monthly Weekly
or Daily depending on type
of business.
 Copy all files to external
hard drives, USB flash drives
or DVD’s, or Utilize Cloud
 Assign task to only most
trusted employee or staff
PC & Web Backup Plan

35. A Safe Place for all Backup's
 Sentrysafe has just released their
waterproof and fireproof safe in
Japan. The safe has a USB cord/slot
which allows you to safely store
your hard drive inside the safe but
still have access to the data. So, as
long as your data is properly
password protected The safe will
retail for about $1800 US.
Sentry Fire-Safe SFW123GDC Media storage safe
$229 The SentrySafe Electronic Safe is designed to
protect documents, digital media and other
valuables from fire, water and theft.

36. Reservation Systems
• Update Servers on a Regular basis
• Anti Virus Must Be kept unto date
• Property Management System
• Point of Sale System and /or
• Reservation System
• Contingency Plan
• Who You Gonna Call?
• Hard Copies of Contact Info

37. THANK YOU
To obtain a copy of this presentation, or contact Rich Benjamin for
additional Public Speaking or Marketing / Consultation Services
Call (865) 242-1700
E-Mail Rich@therichestweb.com
Website www.therichestweb.com