Move Over Old Website
•
0 likes•247 views
Mobile technology continues to grow it's foothold on the shores of traditional marketing. Move over old website, the days of digital brochures are over - Mobile Responsive rules todays market
Report
Share
Report
Share
Download to read offline
Recommended
Blueliner Mobile Marketing Presentation
Blueliner Marketing is a digital marketing agency with headquarters in NYC and offices in India and Bangladesh. They specialize in 7 pillars of internet marketing: web design, search engine optimization, online advertising, CRM, social media, mobile marketing, and web analytics. The document provides statistics on mobile usage and devices. It discusses mobile marketing trends and examples of successful mobile campaigns Blueliner ran for clients like Russia Today and Lufthansa.
Blueliner: What We Want from Mobile Marketing
In August, 2010, Blueliner gave this presentation on mobile marketing, which focuses on the tremendous growth of mobile web usage, how consumers are using their mobile devices, and what people expect from mobile marketing.
Wearables and smartphones in digital marketing.
Guest lecture for 'Interactive and Digital Marketing' module at the University of West of England (UWE) in Bristol on 9th of November 2015.
Mobile Marketing Stats
A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide
Mobile Marketing Stats
A very helpful presentation that clearly shows how important mobile marketing is becoming for every online and offline business
Burlington Economic Development Corp. Presentation
A presentation that I did for the Burlington Economic Development Corp. about the leading technology trends for 2010. The list includes social media, mobile, geo-location, real-time and cloud computing.
Top 5 Trends in Local Advertising
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Location-Based Social Media (May 2011)
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
Recommended
Blueliner Mobile Marketing Presentation
Blueliner Marketing is a digital marketing agency with headquarters in NYC and offices in India and Bangladesh. They specialize in 7 pillars of internet marketing: web design, search engine optimization, online advertising, CRM, social media, mobile marketing, and web analytics. The document provides statistics on mobile usage and devices. It discusses mobile marketing trends and examples of successful mobile campaigns Blueliner ran for clients like Russia Today and Lufthansa.
Blueliner: What We Want from Mobile Marketing
In August, 2010, Blueliner gave this presentation on mobile marketing, which focuses on the tremendous growth of mobile web usage, how consumers are using their mobile devices, and what people expect from mobile marketing.
Wearables and smartphones in digital marketing.
Guest lecture for 'Interactive and Digital Marketing' module at the University of West of England (UWE) in Bristol on 9th of November 2015.
Mobile Marketing Stats
A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide
Mobile Marketing Stats
A very helpful presentation that clearly shows how important mobile marketing is becoming for every online and offline business
Burlington Economic Development Corp. Presentation
A presentation that I did for the Burlington Economic Development Corp. about the leading technology trends for 2010. The list includes social media, mobile, geo-location, real-time and cloud computing.
Top 5 Trends in Local Advertising
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Location-Based Social Media (May 2011)
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
This is not for sharing
This document outlines a proposal for Coca-Cola to implement mobile bootstrapping across its packaging and marketing channels. It recommends that (1) every Coca-Cola product package include at least two mobile gateways to engage customers via technologies like QR codes, NFC, and text messages. It also suggests (2) developing a global framework with consistent protocols for mobile components on packaging. Finally, it provides (3) supporting data on mobile trends like growing text messages, QR code scans, and augmented reality apps to demonstrate the opportunity of a mobile-first strategy.
Facts & friction albion
This document discusses the evolution of mobile marketing and how businesses need to adapt. It notes that mobile usage is growing exponentially and surpassing online usage. Key points discussed include the new 4Ps of mobile marketing being places, people, devices, and promotions. Statistics provided show the huge growth in smartphone usage from 2010 onward. The conclusion emphasizes that the mobile landscape keeps changing rapidly so businesses need to experiment with mobile to avoid falling behind.
Trends Fueling Mobiles Growth
Market data and trends which show mobile\'s growth and some of the influences driving smartphone penetration, app downloads and mobile data traffic.
[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.
The document summarizes the growth of mobile advertising. It states that mobile advertising spending is projected to reach $11.4 billion in 2013, a 400% growth from 2011 to 2016. It also notes that mobile display advertising will dominate mobile search and that emerging markets will be key drivers of growth. Finally, it discusses Opera Mediaworks' role in mobile advertising and their offerings to publishers and advertisers.
The state of mobile marketing in 2013 and the power of context
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
Mobile Marketing from A to Z by Jamie Turner
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
M-Commerce & Future of Retail
This document discusses trends in mobile commerce (m-commerce) globally and in Romania. Some key points made are:
1) M-commerce is growing rapidly worldwide, projected to reach $730 billion in transactions within 5 years. Major companies like PayPal, eBay are seeing billions in mobile transactions.
2) Mobile payments are also growing, with over 4 billion mobile users and 2.5 billion bank users globally.
3) Common m-commerce activities worldwide include using mobile apps to check prices and details in stores, redeeming mobile coupons, shopping at virtual stores, and location-based shopping.
4) M-commerce is also developing in Romania, with growth in mobile coupons,
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
Mobile Industry Stats and Facts
This document discusses statistics and facts about the growing use of mobile devices and apps. It notes that the number of Americans using the mobile internet is expected to double to 120 million by 2014. 38% of mobile phone owners currently use apps and mobile advertising spending is predicted to rise to $8 billion by 2015. Mobile videos viewership is also growing substantially and predicted to nearly double to over 56 million users by 2014.
Mobile Marketing
A powerpoint on the trends in mobile marketing.
Analysis of both sides and how the market is trending overall.
Mobile Recruitment in NZ Nov 2012
This document discusses the growing importance of mobile devices and mobile recruitment strategies in New Zealand. Some key points:
- By the end of 2012, there will be more mobile devices globally than people. In New Zealand, there are more mobile phones than people and smartphone usage is growing.
- Mobile devices are changing how consumers access information and make purchases. Many use their smartphones to help with shopping, make purchases, and find local information.
- For recruiters, this means recruitment strategies need to consider the mobile landscape and prepare campaigns that are mobile-optimized to reach candidates on all devices. Examples of successful mobile recruitment campaigns in New Zealand are provided.
Mobile Apps For Your Business
Mobile apps provide businesses a way to connect with local consumers. More than 6 billion people worldwide use mobile devices, and time spent on apps is greater than on internet browsers. Mobile apps allow businesses to build their brand, engage customers, generate new leads and loyal customers. They provide instant and targeted communication with location-based features in an engaging format. The presentation encourages businesses to utilize the power of mobile apps for marketing to stay connected with their local market.
Mobile Marketing - Life Science Alley Presenation - March 2013
Mobile marketing is intertwined with social media. This presentation addresses mobile marketing for the medical device industry.
Local Mobile for Business
The document discusses the growing importance and impact of mobile devices. Some key points:
- Smartphone ownership and usage is growing rapidly worldwide, with people spending over 25 minutes per day on their phones. Mobile searches and commerce are also increasing significantly.
- Consumers are heavily dependent on their smartphones and use them throughout the day for various tasks like searching, mapping, social media, and shopping.
- As mobile adoption increases, it is transforming how people live their lives and make purchasing decisions. Brands need to focus on optimizing their presence and customer relationships for the mobile space.
App Evolution - The Age of Mobile Application
Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work, Here you can see the evolution of mobile application, View Now!!
AMA Reno Tahoe Mobile Prsentatino Final
Mobile usage is growing rapidly and surpassing desktop usage. Facebook spent $1 billion on Instagram and half of their users are now mobile. Many companies see increased revenue after responsive redesigns. By 2015, 50% of web traffic is expected to be mobile. Travelers increasingly use mobile devices and prioritize ease of use, prices, and brand trust when purchasing online. Responsive design adapts content for any device through flexible grids and is recommended over separate mobile sites. The future will be dominated by a few platforms and most people will own multiple internet-capable devices. Brands should focus on convenience and fun to improve the mobile customer experience.
3 tendances tech qui pourraient impacter les stratégies marketing en 2015
Connected devices will generate more user data that can be used to personalize experiences and recommendations. Marketers should leverage this data through real-time targeted ads, location-based content, and context-aware services to improve the customer experience. As technology becomes more integrated into everyday life through smartphones, smart home devices, wearables and drones, consumers expect immediate, simple access to information and services on demand anytime, anywhere.
Mobile marketing
This document discusses trends in mobile marketing and how businesses can leverage mobile technologies. It notes that over 6 billion people use mobile devices worldwide and mobile internet usage is expected to exceed desktop usage by 2014. It also outlines some popular mobile activities like social networking and provides statistics on smartphone purchases and mobile influences. The document recommends that businesses develop a mobile website, use text marketing, and create mobile apps to connect with local customers and boost profits. It contrasts traditional advertising methods with more effective mobile approaches.
2015 transitioning into a mobile world mpi
Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products.
The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies
Time management in a digital world
As Technology advances Time Management will become even more crucial. Technology - Social Media = Entertainment and is the enemy of time management
Move over old website
Mobile technology is eclipsing conventional Web traffic and will continue to be the chosen form of communication among Millennials and generations to come.
Don’t Get Caught With Your Digital Assets Hanging Out!
This document discusses the importance of properly managing digital assets and having backup plans. It highlights key points such as ensuring your domain registration and website ownership is clear, having backups of websites, social media accounts, files and reserving servers. It also covers risks of hacking, importance of software updates and having recovery plans for potential issues. The document provides tips on organizing social media assets, developing backup schedules and storing backups securely.
More Related Content
What's hot
This is not for sharing
This document outlines a proposal for Coca-Cola to implement mobile bootstrapping across its packaging and marketing channels. It recommends that (1) every Coca-Cola product package include at least two mobile gateways to engage customers via technologies like QR codes, NFC, and text messages. It also suggests (2) developing a global framework with consistent protocols for mobile components on packaging. Finally, it provides (3) supporting data on mobile trends like growing text messages, QR code scans, and augmented reality apps to demonstrate the opportunity of a mobile-first strategy.
Facts & friction albion
This document discusses the evolution of mobile marketing and how businesses need to adapt. It notes that mobile usage is growing exponentially and surpassing online usage. Key points discussed include the new 4Ps of mobile marketing being places, people, devices, and promotions. Statistics provided show the huge growth in smartphone usage from 2010 onward. The conclusion emphasizes that the mobile landscape keeps changing rapidly so businesses need to experiment with mobile to avoid falling behind.
Trends Fueling Mobiles Growth
Market data and trends which show mobile\'s growth and some of the influences driving smartphone penetration, app downloads and mobile data traffic.
[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.
The document summarizes the growth of mobile advertising. It states that mobile advertising spending is projected to reach $11.4 billion in 2013, a 400% growth from 2011 to 2016. It also notes that mobile display advertising will dominate mobile search and that emerging markets will be key drivers of growth. Finally, it discusses Opera Mediaworks' role in mobile advertising and their offerings to publishers and advertisers.
The state of mobile marketing in 2013 and the power of context
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
Mobile Marketing from A to Z by Jamie Turner
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
M-Commerce & Future of Retail
This document discusses trends in mobile commerce (m-commerce) globally and in Romania. Some key points made are:
1) M-commerce is growing rapidly worldwide, projected to reach $730 billion in transactions within 5 years. Major companies like PayPal, eBay are seeing billions in mobile transactions.
2) Mobile payments are also growing, with over 4 billion mobile users and 2.5 billion bank users globally.
3) Common m-commerce activities worldwide include using mobile apps to check prices and details in stores, redeeming mobile coupons, shopping at virtual stores, and location-based shopping.
4) M-commerce is also developing in Romania, with growth in mobile coupons,
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
Mobile Industry Stats and Facts
This document discusses statistics and facts about the growing use of mobile devices and apps. It notes that the number of Americans using the mobile internet is expected to double to 120 million by 2014. 38% of mobile phone owners currently use apps and mobile advertising spending is predicted to rise to $8 billion by 2015. Mobile videos viewership is also growing substantially and predicted to nearly double to over 56 million users by 2014.
Mobile Marketing
A powerpoint on the trends in mobile marketing.
Analysis of both sides and how the market is trending overall.
Mobile Recruitment in NZ Nov 2012
This document discusses the growing importance of mobile devices and mobile recruitment strategies in New Zealand. Some key points:
- By the end of 2012, there will be more mobile devices globally than people. In New Zealand, there are more mobile phones than people and smartphone usage is growing.
- Mobile devices are changing how consumers access information and make purchases. Many use their smartphones to help with shopping, make purchases, and find local information.
- For recruiters, this means recruitment strategies need to consider the mobile landscape and prepare campaigns that are mobile-optimized to reach candidates on all devices. Examples of successful mobile recruitment campaigns in New Zealand are provided.
Mobile Apps For Your Business
Mobile apps provide businesses a way to connect with local consumers. More than 6 billion people worldwide use mobile devices, and time spent on apps is greater than on internet browsers. Mobile apps allow businesses to build their brand, engage customers, generate new leads and loyal customers. They provide instant and targeted communication with location-based features in an engaging format. The presentation encourages businesses to utilize the power of mobile apps for marketing to stay connected with their local market.
Mobile Marketing - Life Science Alley Presenation - March 2013
Mobile marketing is intertwined with social media. This presentation addresses mobile marketing for the medical device industry.
Local Mobile for Business
The document discusses the growing importance and impact of mobile devices. Some key points:
- Smartphone ownership and usage is growing rapidly worldwide, with people spending over 25 minutes per day on their phones. Mobile searches and commerce are also increasing significantly.
- Consumers are heavily dependent on their smartphones and use them throughout the day for various tasks like searching, mapping, social media, and shopping.
- As mobile adoption increases, it is transforming how people live their lives and make purchasing decisions. Brands need to focus on optimizing their presence and customer relationships for the mobile space.
App Evolution - The Age of Mobile Application
Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work, Here you can see the evolution of mobile application, View Now!!
AMA Reno Tahoe Mobile Prsentatino Final
Mobile usage is growing rapidly and surpassing desktop usage. Facebook spent $1 billion on Instagram and half of their users are now mobile. Many companies see increased revenue after responsive redesigns. By 2015, 50% of web traffic is expected to be mobile. Travelers increasingly use mobile devices and prioritize ease of use, prices, and brand trust when purchasing online. Responsive design adapts content for any device through flexible grids and is recommended over separate mobile sites. The future will be dominated by a few platforms and most people will own multiple internet-capable devices. Brands should focus on convenience and fun to improve the mobile customer experience.
3 tendances tech qui pourraient impacter les stratégies marketing en 2015
Connected devices will generate more user data that can be used to personalize experiences and recommendations. Marketers should leverage this data through real-time targeted ads, location-based content, and context-aware services to improve the customer experience. As technology becomes more integrated into everyday life through smartphones, smart home devices, wearables and drones, consumers expect immediate, simple access to information and services on demand anytime, anywhere.
Mobile marketing
This document discusses trends in mobile marketing and how businesses can leverage mobile technologies. It notes that over 6 billion people use mobile devices worldwide and mobile internet usage is expected to exceed desktop usage by 2014. It also outlines some popular mobile activities like social networking and provides statistics on smartphone purchases and mobile influences. The document recommends that businesses develop a mobile website, use text marketing, and create mobile apps to connect with local customers and boost profits. It contrasts traditional advertising methods with more effective mobile approaches.
What's hot (18)
[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.
[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.
The state of mobile marketing in 2013 and the power of context
The state of mobile marketing in 2013 and the power of context
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Mobile Marketing - Life Science Alley Presenation - March 2013
Mobile Marketing - Life Science Alley Presenation - March 2013
3 tendances tech qui pourraient impacter les stratégies marketing en 2015
3 tendances tech qui pourraient impacter les stratégies marketing en 2015
Viewers also liked
2015 transitioning into a mobile world mpi
Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products.
The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies
Time management in a digital world
As Technology advances Time Management will become even more crucial. Technology - Social Media = Entertainment and is the enemy of time management
Move over old website
Mobile technology is eclipsing conventional Web traffic and will continue to be the chosen form of communication among Millennials and generations to come.
Don’t Get Caught With Your Digital Assets Hanging Out!
This document discusses the importance of properly managing digital assets and having backup plans. It highlights key points such as ensuring your domain registration and website ownership is clear, having backups of websites, social media accounts, files and reserving servers. It also covers risks of hacking, importance of software updates and having recovery plans for potential issues. The document provides tips on organizing social media assets, developing backup schedules and storing backups securely.
The Millennial Shift
The Millennial generation currently makes up 25% of the US population and has $1.3 trillion in buying power. Unlike previous generations, Millennials value experiences and social connections over collecting material possessions. They are avid users of smartphones and prefer to connect with friends and family digitally rather than in cars. Millennials also have strong travel habits - they are more likely to book last minute, enjoy themed flights with entertainment, and want to socially connect with other passengers during travel. Businesses need to address how they can connect with Millennials through their preferred mobile and social media channels to attract this large and influential generation.
30 60 90 day plan
The document summarizes the qualifications and experience of a candidate for an Enterprise Sales Lead position at Emerald Technology. The candidate has over 15 years of experience in enterprise sales of virtualization and storage technologies. They highlight their proven track record of success, strong leadership skills, and ability to accelerate growth. Their 90-day plan outlines priorities to onboard, review opportunities, meet with customers and partners, and refine sales processes to exceed revenue goals in the first quarter.
Viewers also liked (6)
Don’t Get Caught With Your Digital Assets Hanging Out!
Don’t Get Caught With Your Digital Assets Hanging Out!
Similar to Move Over Old Website
Idm at iw incentivated edit 18 5-11
The document discusses the growing importance of mobile internet and provides guidance on building effective mobile sites. It notes that over half of UK consumers now engage in mobile commerce and mobile internet usage will continue rising. The document then provides examples and best practices for mobile site design, such as detecting mobile devices, repurposing content for different screens, and driving traffic through methods like SMS and social media. It emphasizes designing for usability and integrating mobile sites with desktop sites and back-end systems.
Destination Marketing Best Practices and Trends 2012
SMITH Advertising proudly presented to 30 Destination Marketing Association members of North Carolina in Salisbury in February. This presentation contains trends and best practices for marketers of destinations. Included in the presentation is information about integrated marketing plans, social, local and mobile. User generated content, new trends like pinterest, foodspotting and google+. Enjoy!
Digital marketing unit 5
Mobile marketing is an important and growing marketing platform. Some key benefits of mobile marketing include personalization, immediacy, interaction, and targeting. However, there are also challenges like acceptance, privacy, strategy, and infrastructure. New mobile technologies discussed include smartphones, apps, QR codes, geolocation, NFC, and 4G. Social media is also significant for sports and entertainment marketers due to its massive reach and engagement. Statistics show the importance of platforms like Facebook, Twitter, YouTube, and how they can drive purchases and fan connections.
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
This document discusses mobile fundraising strategies beyond text-to-donate. It covers the growing mobile landscape including smartphones, tablets, and mobile operating systems. The three pillars of mobile giving are outlined as text-to-donate, mobile web, and mobile applications. Text-to-donate is discussed as well as considerations for mobile web and mobile applications. The future of mobile including location services, apps versus mobile web, and partnership opportunities are also mentioned. The document provides recommendations on getting started with mobile strategies and resources for further information.
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Opening Keynote: Big Trends Overview - 2013 Edition
Greg Sterling revisit the top 10 trends for local and mobile for next year and beyond: big data, mobile migration, social discovery, personal assistants, indoor location and more.
Mobile, Local and Real-Time Search - Greg Sterling
Greg Sterling's keynote address to the 2010 Apartment Internet Marketing Conference on trends in Mobile, Local and Real-Time searching. aimconf.com.
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
WITI Summit 2013 Mobile Technology Trends & Strategy
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
Loyola U- Mobile Deck
Fanatics is the largest retailer of officially licensed sports merchandise in the world. They operate hundreds of online stores for major sports leagues and teams. Fanatics has seen incredible growth in mobile commerce, with mobile traffic exceeding 50% and mobile revenue hitting 31% in January 2016. The presentation outlines how to succeed in mobile commerce, including growing mobile traffic, optimizing the user experience, being agile and listening to customer feedback, and getting connected across devices and platforms. It provides examples of how companies like Fanatics, Starbucks and the San Francisco 49ers are connecting with customers through mobile apps, loyalty programs, location services and more.
How mobile apps can grow your real estate business
The document discusses the growth of mobile marketing and apps. It notes that there are over 5 billion mobile phone users worldwide, with 1 billion using smartphones. The number of mobile apps has grown significantly in recent years. The document then discusses how real estate agents can benefit from mobile apps by providing listings, contact features, notifications, and other tools to clients on their mobile devices. Mobile apps allow for more interactive experiences compared to mobile websites. The document promotes developing a mobile app for real estate businesses to better engage with customers.
Ten Critical Trends in Local Media & Marketing
This document outlines 10 critical trends in local media and marketing:
1. Increased mobile device usage and time spent on apps is shifting digital media consumption and advertising revenue to mobile platforms.
2. Mobile payments and digital wallets are growing rapidly, especially for small transactions like coffee and tickets, though the landscape remains very competitive.
3. Efforts to connect digital and physical worlds through data and location-based targeting aim to measure the impact of online ads on offline sales.
4. Location data is increasingly used for behavioral targeting and retargeting on mobile devices.
How to Best Utilize Location-Based Media for Business
This document discusses how businesses can utilize location-based media. It provides statistics on location-based services usage and growth. It then outlines two approaches for location-based marketing: earned media through targeted tips and paid media. The rest of the document focuses on how the transportation navigation app HopStop can be used for targeted local advertising and marketing through its ability to determine a user's location and destination.
The Cyber Five: Holiday Shopping Report - Branding Brand
The Cyber Five kicks off the holidays and includes the largest shopping days of the year: Thanksgiving, Black Friday, Saturday, Sunday, and Cyber Monday.
This year, we sampled 50 U.S. retailers and analyzed 44 million visits across smartphone, tablet, and desktop devices to discover the latest online shopping trends.
WITI Summit 2013 Mobile Trend
The document summarizes key trends in mobile technology presented at a mobile workshop, including:
1) Mobile usage has surpassed desktop, with smartphones and tablets driving growth. Video, especially, accounts for over half of mobile data traffic.
2) Mobile monetization is shifting to in-app purchases which generate significantly more revenue than paid apps. Gamification and loyalty programs can further increase monetization.
3) Native mobile apps are preferable to mobile web apps for most use cases. Developers should design for a "mobile first" approach. Cross-platform frameworks allow creating native-like apps across platforms.
Location and Mobile Marketing Stats Q1 2012
The leading statistics and facts regarding the mobile marketing and location based-services space for the first half of 2012.
Mobile Search Awards
Mobile search is important for connecting users with relevant content on their devices. Traditional search methods are inadequate for mobile as they cannot handle different content types, provide real-time indexing, or adapt to varying devices. Multiple search engines must be used since no single engine indexes all content or provides identical results. Improved discovery of content through search and recommendations could generate billions in additional revenue for mobile operators.
Mobile is the new Godzilla July 2011 FCIP
Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.
Technology in the Travel Industry - Insights
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab.
More about the course you can find at http://protraveltech.tts.com/
Similar to Move Over Old Website (20)
Destination Marketing Best Practices and Trends 2012
Destination Marketing Best Practices and Trends 2012
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Mobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg Sterling
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your business
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred Steube
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred Steube
WITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & Strategy
How mobile apps can grow your real estate business
How mobile apps can grow your real estate business
How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for Business
The Cyber Five: Holiday Shopping Report - Branding Brand
The Cyber Five: Holiday Shopping Report - Branding Brand
More from Rich Benjamin
2020 Foresight vs 2020 Hindsight
2020 is a year that holds much promise, however there are several points that you should pay attention to. Foresight is looking at the rise in Copyright infringement lawsuits for miss use of photography in blogging. the Other is the possible rise of Handicap accessible websites ... not to mention Google Chrome announcing that they are going to start LABELING SLOW loading websites. Optimization will be a standard of practice
How video online makes you money
Time is money, generational values and habits are changing. Content is being offered and digested in new ways. Video is an essential part of your marketing from here on out
Gha. 2017 hot tips and tactics
Rich Benjamin of RBA Marketing gives an overview of recommended tips to improve social and web business as well as Tips to minimize hacking
What is going on in web 2016
This document discusses trends in web and social media in 2016. It emphasizes that websites and social media must be intuitive for consumers and should not require visitors to think too much. It also stresses the importance of speed and getting to the point quickly given people's shortening attention spans. Key elements for websites are mentioned like blogs, analytics, social media integration, calls to action, and easy navigation within 3 clicks. The document also highlights the rise of mobile and video on social media platforms and provides tips on landing pages, calls to action, and engaging with webmasters.
Google Analytics, Your Online P&L Statment
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Online reputation management
This document discusses online reputation management and provides tips for monitoring online mentions, responding to reviews, and publishing content. It recommends setting up Google Alerts and social media monitoring tools to track what is being said. It advises having a plan to publish content regularly to search engines and social media to influence online reputation. For negative reviews, it suggests assessing the situation, formulating a private response, and responding positively while addressing issues and leading the discussion where you want it to go.
Its all about ROI - Measuring your Social Media & Online Efforts
This document discusses how to measure the return on investment (ROI) of social media and online marketing efforts using Google Analytics. It provides an overview of key Google Analytics metrics such as audience demographics, traffic sources, content performance, goals and conversions. The document emphasizes setting up goals in Google Analytics to track important business objectives and calculates the monetary value of conversions. It also cautions about potential risks to traffic from Google's algorithm updates.
Plan the Work & Work the Plan
Every business must plan the work, in tourism there are specific visitors and trends that re occur year after year. This presentation is geared for tourism traffic in and around the Great Smoky Mountains National Park. It is a quick overview how to recognizes group and individual travel and to plan for each segment.
Best practices for Online Marketing
This document provides best practices for online advertising and web marketing. It discusses that the web is a social environment and navigation is crucial to success. It identifies five essential web elements: blog, analytics, social media, call to action, and easy navigation. It also outlines three types of website visitors and five types of website uses. Overall, the document stresses the importance of knowing customers, providing a good user experience, being responsive for mobile users, and using customer reviews and comments to build trust.
Being relevant in an irrelevant world mpi
This document provides tips and best practices for businesses to remain relevant in the digital age. It emphasizes focusing on relevance to consumers by understanding their needs and desires. Social media is important for marketing as it allows businesses to connect with potential customers where they spend time online. Comments and ratings on platforms can help businesses improve and provide transparency. With the rise of mobile devices, having a responsive website that adapts to different screens is crucial for businesses to remain accessible and provide relevant content to consumers on any device. Regularly analyzing analytics helps businesses measure their effectiveness online and make improvements.
Traditional vs- online marketing roi - memphis.1
Website analytics allow one to segment data like never before, ROI should be top of mind in any Social Media or Website marketing campaign.
Protecting Your Web Presence
This presentation covers the subject of protecting your web presence, a how to insure that you are not held hostage by your web administrator.
Social Media it's not Sex but it Sure Does Sell
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Becoming E- fficient.
This document provides a 7-step process for creating an email signature in Microsoft Outlook 2010 and explains why it is important. The steps include selecting File > Options, then Mail > Signatures to add a logo, contact information like name, address, phone number, and web address. The final step is to hyperlink the web address. Having a consistent email signature with your contact details makes it easy for people to find you when you're not at your desk.
Maximizing your internet marketing.2.pot
Smoky Mountain Wedding Association presentation. Explaining tools and tactics for Social media implementation with web efforts
More from Rich Benjamin (16)
Its all about ROI - Measuring your Social Media & Online Efforts
Its all about ROI - Measuring your Social Media & Online Efforts
Recently uploaded
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessTrust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Recently uploaded (20)
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Move Over Old Website
- 1. "Mobile Traffic is in The Passing Lane” Move Over Old Website
- 3. 2011-14% of all travel related queries are coming from a mobile phone, compared to 4% in 2010. Travel website traffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry. Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices. That is an increase of 1,122% in 5 years Per Capita Mobile Saturation
- 5. There were 17.4 million iOS and Android devices activated on Christmas Day this year. In total, more iPhones, iPads, Galaxy's, Kindle Fires and other mobile devices were activated on Dec. 25 than any other day in history, a (332 % spike!) 12/25/12 – Christmas Day BOOOM! Did you hear that? 17,400,000 (x) $300.00 = $5,220,000,000 (5.22 BILLION)
- 6. A responsive design, scales media up or down proportionally, depending on the device selected and used by consumer. WHY?
- 7. Be Analytical (consult your analytics account) Traffic Source Campground Attraction Theater Traffic-Non Mobile +64.40% -9.60% -15.43% Traffic Mobile +504.00% +85.44% +49.67% Mobile Device (1) iPad (1) iPad (1) iPhone (2) iPhone (2) iPhone (2) iPad (3) Droid Razor (3) Droid Razor (3) Droid Razor
- 8. Visitor Flow - The best and most useful “at a glance” tool at your disposal in Google Analytics. Go With The Flow
- 9. Keep It Simple The Rule Of Thumb? Check Your Work Include Audience Ease of Sale The Mobile Experience is a Journey Lead the Consumer Where …They Want To Go!
- 10. Make the Best Choice
- 11. Which Format Suits Your Business Clear Objectives - Functionality Mobile “Rule of Thumb” Search as a Consumer Think “Mobile First” Check Analytics First! RB&A Recap
- 12. Thank You