During travels a significant number of people turn to their mobile devices to communicate with their relatives, seek for entertainment and resolve holiday – or business specific challenges.
This makes mobile an unique medium to reach and engage holiday travelers and achieve marketing specific goals.
But who are the mobile travelers and what are the best tactics to reach and engage them?
With insights to the mobile travel audience and best marketing tactics, this report is developed to help marketers such as airlines, hotels and other tourism-relevant companies to design their mobile marketing strategies.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
PHD network summarises in this presentation its predictions for some of the key trends that will shape consumers, retailers and media over the coming year.
CONSUMER BEHAVIOUR IS CHANGING RAPIDLY. AS CONSUMERS’ NEEDS, WANTS AND EXPECTATIONS EVOLVE, BRANDS NEED TO IDENTIFY NEW WAYS TO RESPOND SO AS NOT TO FALL BEHIND THE CURVE.
We will start by looking at key 2014 trends suggesting how they will evolve over the next 12 months. We will then explore 10 new trends to look out for in 2015.
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
Drive Potential Customers With Effective Mobile Marketingspocto
In a nutshell, customer conduct has changed significantly and the credit for this is shared among brilliant gadgets and platforms like Mobile search engines, Social Media and Mobile Apps. However, the real force which taps their customer potential is called Mobile Marketing.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
PHD network summarises in this presentation its predictions for some of the key trends that will shape consumers, retailers and media over the coming year.
CONSUMER BEHAVIOUR IS CHANGING RAPIDLY. AS CONSUMERS’ NEEDS, WANTS AND EXPECTATIONS EVOLVE, BRANDS NEED TO IDENTIFY NEW WAYS TO RESPOND SO AS NOT TO FALL BEHIND THE CURVE.
We will start by looking at key 2014 trends suggesting how they will evolve over the next 12 months. We will then explore 10 new trends to look out for in 2015.
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
Drive Potential Customers With Effective Mobile Marketingspocto
In a nutshell, customer conduct has changed significantly and the credit for this is shared among brilliant gadgets and platforms like Mobile search engines, Social Media and Mobile Apps. However, the real force which taps their customer potential is called Mobile Marketing.
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
This Travel Industry Insights paper provides a high level overview of the US Traveler Landscape. Featured insights include search demand for airfare and hotel queries, trends in the use of travel loyalty programs and online travel agents (OTAs) and the role of of video content and mobile devices in travel research. View additional Levelwing insights and case studies: http://ow.ly/eux5Z
PUTTING YOUR PLACE ON THE MILLENNIAL MAP (and staying there)TOPOSOPHY
Are you working for a tourism board that’s trying to
figure out its next-gen strategy? Looking to sort the Millennial
myths from the hype? Welcome to Toposophy’s
free guide for destinations and travel brands.
Here, Peter Jordan, Toposophy’s Senior Tourism
Analyst explains the basics of understanding Millennials
and ensuring that your place branding and management
strategy is in tune with this new generation of
consumers.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
Future of travel and hospitality - LCD - Mendoza lrFuture Agenda
Initial perspective on shifts in future of travel and hospitality as starting point for workshop with many of the world's leading hotel concierges at the Les Clefs d'Or event taking place in Mendoza, Argentina on 13 April 2015
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
This Travel Industry Insights paper provides a high level overview of the US Traveler Landscape. Featured insights include search demand for airfare and hotel queries, trends in the use of travel loyalty programs and online travel agents (OTAs) and the role of of video content and mobile devices in travel research. View additional Levelwing insights and case studies: http://ow.ly/eux5Z
PUTTING YOUR PLACE ON THE MILLENNIAL MAP (and staying there)TOPOSOPHY
Are you working for a tourism board that’s trying to
figure out its next-gen strategy? Looking to sort the Millennial
myths from the hype? Welcome to Toposophy’s
free guide for destinations and travel brands.
Here, Peter Jordan, Toposophy’s Senior Tourism
Analyst explains the basics of understanding Millennials
and ensuring that your place branding and management
strategy is in tune with this new generation of
consumers.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
Future of travel and hospitality - LCD - Mendoza lrFuture Agenda
Initial perspective on shifts in future of travel and hospitality as starting point for workshop with many of the world's leading hotel concierges at the Les Clefs d'Or event taking place in Mendoza, Argentina on 13 April 2015
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
In this paper we examine how the Leisure & Tourism Industry is approaching mobile technology and we provide our top 6 tips to consider when making the transition into the mobile environment.
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
Recognizing your customer and enabling a personalized experience for each individual traveler will drive brand differentiation and create customer loyalty.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
The Millennial Shift: Financial Services and the Digial Generation Study PreviewCorporate Insight
With 80 million members, the Millennial generation is the largest in the history of the United States. The group's size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials' skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry's traditional marketing strategies and business models.
CI's new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Download the study preview now!
Five Questions the Study Will Address
#1 How do Millennial attitudes/behaviors differ from those of earlier generations?
#2 What financial product features do Millennials value?
#3 Which financial services firms seem to be effectively targeting this group and why?
#4 What are the most effective ways to use technology to market to and serve these consumers?
#5 How can financial firms use education, gamification, social media and other innovations to connect with Millennials?
July 21, 2017 By Jimmy QuachSocial Media Marketing in th.docxtawnyataylor528
July 21, 2017 By Jimmy Quach
Social Media Marketing in the Hotel Industry: Trends and
Opportunities in 2017
Social Media Marketing in the Hotel
Industry: Trends and Opportunities in 2017
As social media platforms gain traction in usage rates and become ubiquitous in day‐
to‐day life through the proliferation of mobile devices, they are proving to be valuable
marketing channels, especially when targeting younger consumers. Although several prominent hotel
brands have begun to scratch the surface of utilizing these social media channels for marketing and
bookings, the state of this practice in North America is in its infancy. Other technology giants around the
world have already capitalized on this opportunity with their social‐media, mobile‐adept user base.
Nonetheless, the mass adoption of digital payment in North America is likely to take place in the near
future given that technology companies are actively working out the technological and legislative
challenges. The advent of digital payment has the potential to create new challenges for the North
American hotel industry, but with these challenges comes opportunities for those who have done their
groundwork.
Hoteliers should embrace the new ways people are communicating and be ready for the changes in
consumer behavior and expectations that are on the horizon. By being up to date with social media
marketing trends and developing a dynamic online presence, hotel companies can quickly adapt to the
disruption and achieve an early adopter advantage when attracting business from tech‐savvy millennials.
Mobile Device & Social Media Growth
Globally, the number of mobile device subscriptions has seen exponential growth over the past decade.
At the end of 2016, there were 4.8 billion unique mobile subscribers—65% of the world’s population. By
2020, it is estimated that there will be 5.7 billion mobile subscribers, representing a mobile phone
penetration rate of 73%. The growth in mobile device usage has transformed the travel and tourism
industry; travel bookings are increasingly occurring through mobile devices. Consumer engagement has
begun to shift towards mobile platforms, and rightfully so; the vast reach and worldwide
interconnectivity of mobile devices make them a suitable platform for commerce. As mobile device
penetration rates strengthen globally, consumer engagement through this platform is only expected to
strengthen.
Social media usage is likewise on the rise. Today, digital consumers are spending more time on social
networks and messaging platforms than ever before. It is thus important for hotels to have a brand
presence and a marketing effort on social media channels, especially since social media marketing has
been proven to be more effective than traditional marketing ﴾when utilized correctly﴿. Social media
marketing allows for two‐way communication between consumers and customers; this interactive
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This presentation will help you better understand and use ASO in your app marketing strategy. App Store Optimization (ASO) is for your App what SEO is for your website!
In the new report we look into the state of the mobile industry in Denmark in 2015 and thereby which mobile marketing opportunities Denmark holds for mobile advertisers as well as publishers.
The report holds:
- An overview of the Danish Mobile Market
- The Danish M-commerce Trends
- Danish Mobile Consumer Behavior
- Mobile Advertising trends
Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market.
Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs.
In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need.
We also talk about, how to measure and optimise mobile advertising the best way and keep track of the performance.
Use App Store Optimisation to increase your mobile profitsLeadmill
Why is App Store Optimisation crucial for every business working with App marketing and what are the most crucial keys to higher rankings within Google Play and App Store?
The presentation was created as a part of our key note during App Day 2015
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
Understand, reach and engage mobile travelers
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2. 2015 Leadmill All Rights Reserved
Mobile marketing insights
Understand, reach and engage mobile travelers
Introduction 1
Mobile Travel Audience 2
The Mobile Travel Journey 7
Reach and Engage Travelers 14
Conclusions 21
3. 2015 Leadmill All Rights Reserved
During travels a significant number of people turn
to their mobile devices to communicate with their
relatives, seek for entertainment and resolve
holiday – or business specific challenges.
This makes mobile an unique medium to reach
and engage holiday travelers and achieve
marketing specific goals.
But who are the mobile travelers and what are the
best tactics to reach and engage them?
introduction
Companies in all sizes and across different
industries can benefit from a properly crated
and executed mobile advertising strategy and
take advantage of its unique features.
To leverage your mobile marketing strategy the best way during the holidays, this white paper will
provide you with insights to:
ª Who typically engages with travel relevant content
ª How mobile is applied during the travel journey
ª The best practices to reach and engage holiday travelers
1
With insights to the mobile travel audience and
best marketing tactics, this report is developed to
help marketers such as airlines, hotels and other
tourism-relevant companies to design their
mobile marketing strategies.
Mobile marketing insights
Understand, reach and engage mobile travelers
4. 2015 Leadmill All Rights Reserved
Who engages with travel relevant content?
Even though, the demographic of people who
travel stretches from young to old and the
adaption of mobile devices is close to be
independent of age and gender – some consumer
groups will always be more mobile travel content -
savvy than others.
The demographics of consumers, who frequently
engage with travel content and advertisements
on their mobile devices to research travel options,
hotels, attractions, locations or book a travel are
between 18-44 years old. 60% are male while 40%
are female. These mobile travel content-savvy
consumers also make over $75k a year and have a
high adoption of both smartphone and tablets
accounting for 92% and 51% respectively.1
The majority of
travellers are aged
18-44
60% are male
and 40% are
female
61% make at least
$75k annually
92% own a
smartphone while
51% own a tablet
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Mobile marketing insights
Understand, reach and engage mobile travelers
5. 2015 Leadmill All Rights Reserved
Who engages with travel relevant content?
The demographic of consumers, who frequently
engage with travel content and advertisements on
their mobile devices leans towards a generally
mobile savvy group of consumers.
Compared to their predecessors (Baby Boomers),
Gen X’s are much more comfortable with
technology, diversity and global awareness. They
represent the first generation that has grown up
with cd’s, remote controls and computers.
They have grown up with world wide travel, access
to world-wide events and relations with people
from other cultures.
They represent the famously known Gen X and Gen Y
(Millennial) - a consumer group that always is
connected and expects information and services that
simplify the planning as well as booking experience.
This gives them all the means necessary to
consider mobile devices as the most important
device to stay connected and up-to-date no matter
of time and place.
They are considered to be ultra-connected and
owners of multiple communication devices. For
brands, they therefore represent strong
purchasing power and an audience segment
worth getting to know.
Their attention spans however, are short. In
consequence this means that their demands for
personalization are high, and connecting with
them requires an integrated and well thought-out
customer experience strategy.
Millennial generation is considered to be the most
tech-savvy, well-networked and marketing
challenging generation.
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Mobile marketing insights
Understand, reach and engage mobile travelers
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2015 Leadmill All Rights Reserved
Zooming in
Generation x
Gen X’es – are defined as people born between 1965 and 1980 are highly connected
on the go. They account for the most time spent on mobile and use their devices
longer each session compared to Baby Boomers and Millennials.
They are considered to be avid consumers of online content and social networking.
What really wins their attention is digital video as 78,7% of Gen X’es download or
stream video online at least once per month.
Taking the goal of the last mobile session in to account, 45% of the Gen X were “just
browsing”, while 36% were looking to purchase and 29% were looking for a specific
location. 2
42% consider their mobile devices to
be the most important media source
and 41% have depended on mobile
only when taking a purchase decision
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2015 Leadmill All Rights Reserved
Zooming in
millennials
Millennials, defined as people born from the early 1980s to the early 2000s are
considered to be the “ultra-connected” generation. They embrace digital channels,
social media and mobile communications much more than the
generations before them.
They expect content to be delivered across devices, channels and in the language
they prefer. With hyper-targeting, millennials expect content to be tailored to them
and their needs.
Compared to Baby Boomers and Gen X’es, price is a top factor for Millennials.2
Millennials consider mobile the most
important media for purchase decision
and are 12% more likely to leverage
mobile throughout their purchase
decision.
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8. 2015 Leadmill All Rights Reserved
Therefore, travel marketers should focus on supporting
this behavior with travel relevant information and
inspiration, which favorably could be communicated
through digital video promotions.
Focusing on the “ultra-connected” Millennials, marketers
need to advance beyond traditional marketing
campaign approaches, breaking through consumers’
personal junk filters with relevant, valuable and non-
promotional interactions.
Travel brands need to increase transparency in their
marketing efforts to create trust and ensure that their
strategies for engaging with consumers, especially with
Millennials, are Omni-channel in nature.
Due to their price sensitivity – communicating
personalized travel offers and deals is highly relevant for
Millennials, while family related travel offers a can appeal
to Generation X.
Key take aways: mobile travel audiences
With regard to their high usage of mobile
devices, their always on attitude and highest
interaction levels with travel content –
Generation X and Millennials (Gen Y) represent
consumer groups – travel brands cannot afford
to ignore on mobile.
Considering Generation X, travel marketers
should take in to account that a large part of
Generation X marketers, spend a lot of time
searching for information with their mobile
devices in hand.
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Mobile marketing insights
Understand, reach and engage mobile travelers
9. 2015 Leadmill All Rights Reserved
The mobile travel journey
The proliferation of apps will become increasingly
prevalent in a mobile-driven world. As people
spend more time on their smartphones and tablets
– primarily via apps – travel related businesses
have vast opportunities to communicate with
prospects and existing customers during every
phase of the travel journey.
From becoming inspired, dreaming about where
to go because of an ad, a post or a picture,
to planning, booking, experiencing, reflecting
and sharing, digital and mobile technologies
enhance these experiences.
To be able to personalize mobile marketing to
travelers, it is crucial for marketers to understand
the four stages of travel journey and reflect up on,
what role the particular brand can play in each of
these four stages to create the most context
relevant experience.
research purchase travel review
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Mobile marketing insights
Understand, reach and engage mobile travelers
10. 2015 Leadmill All Rights Reserved
The mobile travel journey: research
Even though mobile devices generally are applied
throughout the whole travel journey, there are
variations to be found when it comes to the type of
mobile device applied at what time.
The majority of the travel audience, research their
travel at home by using their tablets (70%), closely
followed by their smartphones (61%).
Searching for hotel information tends to be the first
activity travelers involve themselves with. 83%
research this information from smartphone whereas
74% look for hotel information from their tablets.
This is followed by research for flight information. In
this stage, mobile apps are heavily applied to
research flight information and schedules and find
the best itinerary for the trip.
Key Take Away:
To increase their marketing effectiveness, travel
offers and inspiration should focus on the
destination, before the transportation. Travel
marketers need to create an ideal picture of a travel
before bothering consumers with flight information
and schedules. Both Smartphones and Tablets are
relevant platform to target during the research
phase. 3
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Mobile marketing insights
Understand, reach and engage mobile travelers
11. 2015 Leadmill All Rights Reserved
The mobile travel journey: Purchase
In a recent report, JiWire reports that 52% of travel bookings
made in the last quarter were on a mobile device accounting
for either smartphone or tablet.
This clearly illustrates the fact that mobile devices once again
have overtaken the desktop.
Mobile travel sales are furthermore according to eMarketer,
expected to jump to $64.69 billion by 2018.4
67% of mobile travel audiences use smartphone to
book a hotel, while 64% use tablet.
Also, nearly a half of travelers use their mobile
devices to make flight reservations.
Travel sales conducted on smartphones, typically
involve smaller transactions for one-night hotel stays,
last-minute flight tickets or rental-cars.
Using tablets on the other hand, typically involves
larger transactions and longer trips.
Key Take Away:
Complement the traveler booking patterns by
focusing last-minute offers on smartphones while
targeting larger trips towards tablet.
Create mobile discounts only, to drive mobile
engagement and last but not least – make sure to
optimize your mobile web for purchase transactions,
and keep your mobile app updated with the latest
and most exclusive offerings.
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Mobile marketing insights
Understand, reach and engage mobile travelers
12. 2015 Leadmill All Rights Reserved
The mobile travel journey: Travel
During travels, consumers use their smartphones to
check that their travel plans are on schedule but not
least to research new travel prices.
55% of travelers check prices for hotels and flights
during their travel as well as check travel schedules.
46% use their smartphones for check in, check flight
status and get alerts.1
Smartphones are also heavily applied to other travel
related tasks such as: trip management, use phone as
boarding pass, track a checked bag and flight
cancellation.
When it comes to hotel activities, more than 83% of
travelers use their smartphones to check out hotel
related content.
57% compare prices and availability, 55% look up
address/ directions and 43% retrieve confirmation
number.
Key Take Away:
Almost all airports have their own free WiFi connections
these day, which mobile travelers use to access the
content. Make sure to target your mobile marketing to
these networks and places.
To support the travels, spend efforts on location-based
mobile targeting – you might be just the hotel or airline
the travelers will choose. 3
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Mobile marketing insights
Understand, reach and engage mobile travelers
13. 2015 Leadmill All Rights Reserved
The mobile travel journey: review
Travelers rely heavily on recommendations for trip,
inspiration and planning.
A recent Trip Advisor travelers study showed, that
more than 88% of the respondents had written a
review for an accommodation after staying there,
and 41% noted that they also shared personal
recommendations via other online channels and
email messages.
More than 51% of travelers read hotel and airline
reviews on their smartphone before booking and
usually travelers also write reviews in real-time on
their smartphone during their trip.
Recommendations show to carry most weight when
researching accommodation and 57%of travelers said
they would be more likely to book a hotel whose
management responded to reviews. 5
Key Take Away:
Hotels and airlines that invest in innovative mobile
campaigns can increase consumer engagement. Tap
into the importance of reviews and feature summary
of reviews and rating in the mobile ad creative, and
link consumers to the brand’s social media or
TripAdvisor page.
Also, encourage consumers to review their last
interaction with your hotel or airline in the app and
make sure to respond to the reviews in return.4
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Mobile marketing insights
Understand, reach and engage mobile travelers
14. 2015 Leadmill All Rights Reserved
Bravofly grows in-app searches and user base with mobile marketing
Objective
Leadmill was chosen to launch the Bravofly sub-brand app
Volagratis globally, increase the amount of app installs, improve
app store rankings and optimize in-app searches.
Solution
Promoted in lifestyle, news & weather, business & finance
relevant apps towards audiences and personas that have a
history of engaging with travel relevant marketing and involve
themselves with in-app search.
During the campaign period, the campaign was optimized
towards the best-performing geographical locations.
Campaign Spotlight
To download the full campaign summary visit:
http://www.leadmill.com/bravofly-grows-in-app-search-mobile-advertising
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15. 2015 Leadmill All Rights Reserved
Mobile insights: travel industry
The aforementioned trends highlight that travelers are
highly mobile active and willing to engage with mobile
content in all phases during the travel journey.
Many airlines have taken advantage of the mobile
traveler behavior already with branded applications
that enable consumers to take travel relevant actions
such as: scanning a boarding pass, check in, change a
flight etc. and it is worthwhile to figure out, how your
brand can support the customer needs during the
various stages and provide the traveler with the right
information at the right moment.
As travel journey key take aways make sure to:
Key Take Away 1:
Focus on marketing the destination before the
transportation.
Key Take Away 2:
Complement the traveler booking patterns by
focusing last-minute offers on smartphones while
targeting larger trips towards tablets.
Key Take Away 3:
To support the travels, spend offers on location-based
mobile marketing. You might be just the hotel or
airline the travelers will choose.
Key Take Away 4:
Tap into the importance of reviews and feature
summary reviews and ratings in the mobile ad
creative.
Key Takeaways
Consider, that travelers exhibit different
Behaviours across different devices. Make sure to
tailor the content to meet the specific needs and
requirements for each device.
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Mobile marketing insights
Understand, reach and engage mobile travelers
16. 2015 Leadmill All Rights Reserved
Best tactics to reach and engage travelers
As the previous has shown, having a properly crated and
executed mobile advertising strategy, travel companies have
the ultimate chance to increase bookings and sales, simplify
travel planning and reservations, drive consumers to
participate in loyalty program and acquire new customers.
Reviewing a properly crafted mobile strategy from it’s basics
here is where to start:
Using mobile on the run – travelers are looking for quick and
convenient access to information.
At first, on their mobile optimized websites travel marketers
need to:
Optimize for mobile
² Give easy access to phone numbers, maps,
contact info and directions
² Use properly sized buttons that are easy to
tap
² Include forms that are easy to fill in on
mobile devices
² Simplify navigation that works and reflects
the mobile visitors needs
² Have pages that are quick to load for
impatient and busy travelers
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Mobile marketing insights
Understand, reach and engage mobile travelers
17. 2015 Leadmill All Rights Reserved
Best tactics to reach and engage travelers
Determine the mobile advertising goal
Is your objective to drive traffic to your website,
generate brand awareness or promote your new
service/product release?
If brand awareness is your main goal, take the chance
to use inspirational images of destinations or special
destination events in order to entice consumers to
visit a specific location.6
For 59% of travel
advertisers, driving web
traffic is the common goal
when developing a mobile
advertising campaign.
Having this objective for their campaign, advertisers
commonly feature an m-commerce action such as
hotel, ticket or rental car booking after clicking the ad.
Contrary, 29% of travel marketers use their
mobile advertising campaign to drive brand
awareness and thereby plant the idea of
taking a trip.
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Mobile marketing insights
Understand, reach and engage mobile travelers
18. 2015 Leadmill All Rights Reserved
Best tactics to reach and engage travelers
Determine the mobile advertising goal
Many travel brands have invested heavily in mobile
recent years and knowing that travelers are heavy users
of apps, driving app downloads is a common mobile
advertising objective among travel marketers.
Using m-commerce as the main mobile advertising
goal, travel advertisers branded an app or mobile
landing page where consumers could purchase and
book travel on the spot.6
For 38% of travel
marketers , generating app
downloads is the main
mobile advertising goal.
Scandinavian Airlines (SAS), have gained enormous success
with their app, that allows travelers to check-in, load
boarding passes, check EuroBonus and flight status, book
travel and download free newspapers.
33% of travel advertisers, use
mobile advertising campaigns to
drive m-commerce
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Mobile marketing insights
Understand, reach and engage mobile travelers
19. 2015 Leadmill All Rights Reserved
Best tactics to reach and engage travelers
Set your targeting
The great thing about mobile advertising is that it opens
up for a whole new world of targeting possibilities – to
make your campaigns as relevant and adapted as
possible for your core audiences.
Precise targeting is also necessary, considering that Gen
X and to even a higher extend Millennials expect
adapted marketing messages based on their context
and preferences.
There are many targeting options available when
targeting travel audiences including: technogaphic,
geographic, demographic and behavioral.
Apply technographic targeting to reach consumers
based on their type of device and connection and
consider that travelers often use smartphones to book
last-minute travels while tablets are applied for larger
and more expensive trips.
Leverage inspirational content for travelers using a WiFi
connection from for example a hotel or airport and feed
4G connected travelers with content that is quick to
consume on the run.
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Mobile marketing insights
Understand, reach and engage mobile travelers
20. 2015 Leadmill All Rights Reserved
Best tactics to reach and engage travelers
Set your targeting
so the consumers have the option to know more about the
area and research how to get there.
Geographic targeting – or otherwise known as location based
targeting holds thousands of unique opportunities for you to
target the traveler in the right place and context. Only your
imagination sets the limit.
Use geographic targeting to ensure that the right
messages get to mobile users at the right place and
time.
Target travelers within a 50 km radius of your destination
by showing inspiring images of the location and include
a learn more call to action,
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Get the travelers attention right when they arrive at
the airport. Advertise for your ground transportation
solutions – that can help them to get to their hotel, or
make aware of your own accommodation with a last-
minute offer.
Mobile marketing insights
Understand, reach and engage mobile travelers
21. 2015 Leadmill All Rights Reserved
Best tactics to reach and engage travelers
Set your targeting
Leadmill’s behavioral targeting aligns brand messaging
with topics that the target audience is interested in and
interacts with on their mobile devices.
It is reliable to assume that a travel audience, besides
spending time in travel apps, engages with apps from a
variety a categories. This can for example be; music &
entertainment, communications, weather, games,
shopping & retail and news.
A lot of travelers shop new items for their next trip, check
weather forecasts for their destinations and play games,
while waiting for their connection flight.
Combine behavioral targeting with location-based
targeting and reach your audience, just when they need
your attention the most.
Besides targeting travelers based on their location
and technographic data, Leadmill mobile advertising
also holds extensive Behavioral targeting
opportunities. Those enable you to target the mobile
audiences based on their mobile content
consumption preferences, ad interaction, app usage,
interest etc.
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For travel marketers, it is highly relevant to target the
travelers across these app categories to complement their
interests and behavior.
Mobile marketing insights
Understand, reach and engage mobile travelers
22. 2015 Leadmill All Rights Reserved
Best tactics to reach and engage travelers
Set your targeting
Based on our intelligent tracking engine supported
with 3rd party integrations, we use the mobile
footprints left by travelers to craft unique audiences
and personas.
With this targeting method, you can target Outdoor
Enthusiast that have interest in nature activities and
content and look for travel content that give them
inspiration for new places to explore.
Or what about targeting Golf Fans by promoting your
new Golf resort and Parents to rise attention about
your Amusement park?
With Leadmill mobile audience personas, you can
craft your own persona that fits your specific needs
and objectives.
To reach and engage the right audiences at the right
time and make mobile advertising even more ROI-
effective – Leadmill works with mobile persona
targeting.
This targeting method combines behavioral,
contextual, technographic, demographic and
geographic targeting in one single unit, to make your
advertising even more specific.
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Mobile marketing insights
Understand, reach and engage mobile travelers
23. 2015 Leadmill All Rights Reserved
conclusion
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Whether traveling for business or pleasure travelers
use their mobile devices heavily throughout the
whole travel journey.
Considering that the consumers who primarily
engage with and consume travel related content are
Generation X’es and Millennials, sets certain
requirements to travel related brands.
These consumers expect mobile-friendly and highly
context relevant experiences. Seamless integration
across devices that helps travelers effortlessly to stay
connected during the whole travel journey is a must
for mobile marketing success.
Mobile marketing insights
Understand, reach and engage mobile travelers
24. 2015 Leadmill All Rights Reserved
Opportunities for travel brands
22
As outlined in this report, mobile holds plenty of
opportunities for travel brands that are ready to
enhance all the capabilities available.
To complement the mobilized travel behavior, it is a
necessity for travel brands to invest in mobile sites
and apps. Thereby brands can provide travelers with
easy access to information while on the go and
increase their means for brand engagement.
As the attention spans of the mobile travel audience
are short, travel brands need to leverage innovative
mobile advertising through effective campaign
targeting and engaging creative to help deliver
personalized, relevant messages in the right context.
Last but not least, brands need to reflect up on, what
role they can play in each of the four travel journey
stages to create the most context relevant
experience.
Mobile marketing insights
Understand, reach and engage mobile travelers
25. 2015 Leadmill All Rights Reserved
Mobile insights: travel industry
1. comScore
Custom
Mobile
Travel
Advisor
Survey,
September
2013
2. xAd
&
telMetrics,
Understanding
Mobile’s
role
in
the
consumer
path
to
purchase
2014,
Mobile
Consumer
Profile:
Age
&
Gender
3. eMarketer,
Traveler
Reviews:
Online
CommuniMes
Reshape
MarkeMng
Strategies
2014
4. eMarketer,
US
mobile
travel
sales
to
increase
60%
in
2014
5. TripAdvisor
Study
Reveals:
Responding
on
Reviews
Online
Drives
Booking
Inquiries
2014
6. Mobile
Intel
Series:
Travel,
Millennial
Media
2014
References
Mobile marketing insights
Understand, reach and engage mobile travelers
26. w: leadmill.com e: requests@leadmill.com T: +45 36 946 374
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