This document provides tips and best practices for businesses to remain relevant in the digital age. It emphasizes focusing on relevance to consumers by understanding their needs and desires. Social media is important for marketing as it allows businesses to connect with potential customers where they spend time online. Comments and ratings on platforms can help businesses improve and provide transparency. With the rise of mobile devices, having a responsive website that adapts to different screens is crucial for businesses to remain accessible and provide relevant content to consumers on any device. Regularly analyzing analytics helps businesses measure their effectiveness online and make improvements.

1. Being Relevant
In An Irrelevant
World.
Tips, Tactics, &
Best Practices In
The Digital Age.

2. Values = Relevance
Who Am I To The Consumer?
 “TO BRING
INSPIRATION AND
INNOVATION TO EVERY ATHLETE IN
THE WORLD, IF YOU HAVE A BODY, YOU
ARE AN ATHLETE.”
 “PEOPLE WITH PASSION CAN CHANGE
THE WORLD FOR THE BETTER.”
Answer the consumers question – Relevance
Why do you matter to me?

3. Why is
Social Media
Important in
Online Marketing?

4. Why Be Social?
 BECAUSE WE ARE “SOCIAL CREATURES.”
 We are driven by Wants, Needs & Desires
 Because It makes you FEEL Something.
 It has a LOOOOOONG Shelf Life!
 Its Delivery is Instantaneous!
 Its Reach is Infinite.
 Its Gone MOBILE!

5. The Social Game
Social (Tactic)
When hunting for NEW BUSINESS, go where the most
Relevant Eyes, Ears & Potential Clients can be found.
Begin by using old world marketing in the New World
of Social Media.
Play
Hounds to the Hunters

6. Playing The Game
Hounds to the Hunters???
Hunters – have often used Hounds to assist in the
capture of their prize.
Remember keep it - Relevant
Why do you matter to me?

7. Meeting Relevance
The Devil Is In The Details

8. Getting The Message Out
You’re Now In Broadcasting

9. Why are
Comments &
Ratings Important?
Relevance???

10. Ratings Matter
Charles Schwab Boosts Acquisition
With Online Ratings & Reviews
A Focus On Transparency And Customer Acquisition Drives Early Success
Executive Summary
In June 2011, the digital marketing team
at Charles Schwab rolled out its Clients
Speak client ratings and reviews service.
To date, Charles Schwab customers have
written more than 1,000 mostly positive
reviews.

11. Get Visitors to Testify
Consumer reviews are significantly more
trusted - nearly 12 times more - than
descriptions that come from manufacturers.
(eMarketer, February 2010)
90% of consumers online trust
recommendations from people they know;
70% trust opinions of unknown users. (Econsultancy, July 2009)
Consumers were willing to pay between 20 to
99% more for a 5-star rated product than for a
4-star rated product, depending on the
product category. (comScore/Kelsey, October 2007)

12. Respond to be Relevant
TripAdvisor = Reputation Management
If a social media platform is not bringing in business
but still carries weight and has value, (Tactic) -
utilize it as a tool.
65% of People Surveyed Stated “A
management response would
sway travel decisions”
In the overall scheme, TripAdvisor provides
businesses with a great venue to show off their
public relations & customer service skills.

13. How to Target
New Business
(SEO) STEP1 Listen
to the Consumer

14. Google Keyword Tool
Keyword Relevance

15. Cross Promotion
Breeds Excitement
& Relevance

16. Video Tip & Tactic
 Cross promote all Videos on Blog- by
linking videos from YouTube Channel to
Blog.
 Each time you produce a new video, send
a message to fans & followers on
Twitter, Linked-In & Facebook.

17. The Rise of the
Tablet and
the END of
the PC?

18. Record Activations
12/25/12 – Christmas Day
There were 17.4 million iOS and Android
devices activated on Christmas Day this year.
In total, more iPhones, iPads, Galaxy's, Kindle
Fires and other mobile devices were
activated on Dec. 25 than any other day in
history, a (332 % spike!)

19. Travelers Mobile Usage
 2011-14% of all travel related queries are coming
from a mobile phone, compared to 4% in 2010.
 Travel website traffic via the mobile web has
increased by a staggering 72% in the last six
months, to account for a total of 17.4% of all website
traffic in the industry.
 Five years ago, fewer than nine million
Americans owned a smartphone. Today, nearly 110
million carry mobile devices.
That is an increase of 1,122% in 5 years!
Country or Number of mobile
Population % of population Last updated
region phones
United States 327,577,529 310,866,000[8] 103.9 % June 2012[9]

20. Mobile
Responsive
(Adapt or DIE!)

21. Adapt or Die!
Charles Robert Darwin, proposed the scientific theory that
evolution resulted from a process that he called natural
selection, stemming from the struggle for existence.
Business like nature, evolves through
the processes of natural selection.
Each business is faced with a choice…
Adapt and embrace the shift in
consumer habits, or ????
Please Don’t be a DoDo!

22. Responsive = Relevant
A responsive
design, scales
media up or down
proportionally, dep
ending on the
device selected
and used by
consumer.

23. Be Analytical
(Consult Your
Analytics Account)
Numbers Don’t Lie!

24. How Highs The Water?
Mobile TSUNAMI – Warning!
Measure Twice Cut Once

25. Mobile Responsive – Website
Relevant Content
Non- Mobile Responsive - Website
Removed Relevant Content

26. Mobile Responsive – GA Mobile Traffic Overview
Non-Mobile Responsive – GA Mobile Traffic Overview

27. Todays Takeaway
Check List To Be Relevant
1. Know Your Company Value Statement
2. Choose (Relevant) Social Platforms
3. Broadcast Regular (Relevant) Content
4. Inspire (Relevant)Comments & Ratings
5. SEO - Listen To The Consumer
6. Cross Promote Video & Other Content
7. The PC’s Days Are Numbered
8. Mobile Responsive Relevance
9. Be Analytical – Measure Twice Cut Once

28. Thank You