Dan Galante Sales and Marketing Q & A 20 QuestionsDan Galante
Dan Galante provides advice on how to write effective marketing letters to get them opened. He recommends asking catching questions in the letter that get the decision maker thinking about how they can improve their sales and marketing results. Questions should be tailored to the specific offering and company. The letter should position the marketer as someone looking to help the company improve rather than just make a sale.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Top 20 Marketing Thought Leaders You Should Definitely Be FollowingAumcore
In a world where everything is digital, traditional marketing just doesn’t make the cut anymore. You need a way to connect and foster relationships with your consumer base; you need digital marketing. Digital marketing offers something that its predecessor cannot: two-way dialogue in which you speak ‘with your audience’ rather than ‘at your audience.’
More than that, even when employing a digital marketing agency, taking a digital approach saves you money and brings in higher conversions and ROIs. Look at it this way, with traditional marketing you can take out an ad on a local paper that will be seen by a limited audience, but with digital marketing you can post on Facebook, Twitter, LinkedIn, and much more, reaching a much broader audience with a much lower cost.
How To Build the Perfect Content Team: a Look at Content Companies by Tom Cri...We Are Marketing
This document profiles a digital marketing expert with 10 years of experience in SEO, content marketing, and digital strategy. They have helped both large media clients like The New York Times as well as startups. Currently, they run their own boutique digital strategy consulting practice and are interested in chatting with others about content-related work.
This document provides guidance on developing an effective social media marketing strategy and content plan. It recommends businesses first understand their customers, core values, goals and current marketing. It then suggests choosing social media platforms like Facebook, Twitter and Instagram and creating a content schedule with varied types of posts at least five days a week. Example templates and resources for scheduling posts in advance are also included. Specific tips are provided for different channels and how to leverage hashtags, reviews and video content.
Under the Hood: Advanced Semantic Markup for SEOWill Hattman
This deck covers both the abstract principles and tactical nitty-gritty of Schema.org semantic markup to help site content be better understood by search engines.
It was presented at an SEMpdx event on February 11, 2014.
Dan Galante Sales and Marketing Q & A 20 QuestionsDan Galante
Dan Galante provides advice on how to write effective marketing letters to get them opened. He recommends asking catching questions in the letter that get the decision maker thinking about how they can improve their sales and marketing results. Questions should be tailored to the specific offering and company. The letter should position the marketer as someone looking to help the company improve rather than just make a sale.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Top 20 Marketing Thought Leaders You Should Definitely Be FollowingAumcore
In a world where everything is digital, traditional marketing just doesn’t make the cut anymore. You need a way to connect and foster relationships with your consumer base; you need digital marketing. Digital marketing offers something that its predecessor cannot: two-way dialogue in which you speak ‘with your audience’ rather than ‘at your audience.’
More than that, even when employing a digital marketing agency, taking a digital approach saves you money and brings in higher conversions and ROIs. Look at it this way, with traditional marketing you can take out an ad on a local paper that will be seen by a limited audience, but with digital marketing you can post on Facebook, Twitter, LinkedIn, and much more, reaching a much broader audience with a much lower cost.
How To Build the Perfect Content Team: a Look at Content Companies by Tom Cri...We Are Marketing
This document profiles a digital marketing expert with 10 years of experience in SEO, content marketing, and digital strategy. They have helped both large media clients like The New York Times as well as startups. Currently, they run their own boutique digital strategy consulting practice and are interested in chatting with others about content-related work.
This document provides guidance on developing an effective social media marketing strategy and content plan. It recommends businesses first understand their customers, core values, goals and current marketing. It then suggests choosing social media platforms like Facebook, Twitter and Instagram and creating a content schedule with varied types of posts at least five days a week. Example templates and resources for scheduling posts in advance are also included. Specific tips are provided for different channels and how to leverage hashtags, reviews and video content.
Under the Hood: Advanced Semantic Markup for SEOWill Hattman
This deck covers both the abstract principles and tactical nitty-gritty of Schema.org semantic markup to help site content be better understood by search engines.
It was presented at an SEMpdx event on February 11, 2014.
What the F@*% is Context Marketing? #INBOUND2013HubSpot
This document discusses context marketing, which involves understanding customers' habits, goals, and devices in order to personalize marketing messages. It emphasizes collecting demographic and behavioral data from multiple integrated sources to gain useful context about customers. Context marketing focuses on advancing customers' goals rather than just pushing a company's agenda. It involves optimizing content delivery across channels like email, websites, social media, and mobile using responsive design and personalization based on customer data. The key is having a broad context marketing strategy that considers all relevant customer touchpoints.
Real Estate Marketing Secrets From The ProsPlacester
For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era.
Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
This document provides an overview of digital marketing fundamentals. It emphasizes having clear and specific goals, such as increasing leads or improving customer relationships by a target date. While large Super Bowl ads may seem appealing, it notes that startups have smaller budgets. It discusses targeting Generation Y through word-of-mouth recommendations and social media engagement that shows respect. A variety of online marketing channels are listed, along with emphasizing having a clear plan of action, measuring results, and not wasting dollars.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
This document provides tips and strategies for using social media and social selling. It defines social selling as leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. It discusses establishing a professional personal brand on social networks like LinkedIn. It also explains how social media has transformed cold calls into warm introductions by providing insights into prospects. The document recommends using LinkedIn to search for prospect information and engage with prospects to build relationships and a robust sales pipeline.
Hollis Thomases has over 30 years of experience as a professional content producer and writer. She founded her first business in 1998 focused on online marketing through publishing email newsletters and posting on discussion lists. Since then, she has written for many high-profile industry publications as a columnist, authored the book "Twitter Marketing: An Hour a Day," and published content on reinvention. She continues to produce relevant content for digital marketing and related fields drawing from her extensive background.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
Ask yourself this question: is your approach to digital marketing strategy hitting all of your KPIs and objectives? For many marketers, the answer to that question is a resounding “maybe.” This Digital Marketing Strategy Master Class will give you the tools you need to answer that question. Learn how to research and craft personas, mine data and analytics for planning insights, create amazing planning shortcuts that save you time and optimize marketing campaigns to enhance your brand’s customer experience.
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound
5 Tips on How to Be Profitable using Social Media MarketingRoel Manarang
My presentation for the GDI SEO Training Camp hosted by Glen Dimaandal Inc. Learn easy, effective and profitable social media marketing tips for your business to help you enhance your branding, PR, drive sales and leads, and more.
Full Post: http://roelmanarang.com/profitable-social-media-marketing-tips/
This document discusses the importance of content marketing in today's connected world. It notes that 60-70% of marketing content goes unused, 73% of people wouldn't care if brands disappeared from their lives, and 80% of CEOs are unsatisfied with their CMOs. It recommends that brands shift from traditional marketing like ads and banners to creating valuable customer-centric content and stories that people want to engage with, in order to better connect with audiences and improve marketing ROI.
This document summarizes key points from a presentation about mastering B2B social media. The presentation was given by Brian Halligan, who authored a book on the topic. Some of the main ideas discussed include using social media to build reach before customers contact sales, focusing on relationships over transactions, and integrating social media with other marketing activities to amplify their impact. Metrics like ROI and cost per lead are important to show the value of social media for B2B.
Making Sense of Social Media Pan Experience - August 8, 2014Lorri Ratzlaff
The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.
Media Mania: Grow Your Business with Facebook & TwitterBurne Hill
The document discusses how businesses can use social media platforms like Facebook and Twitter to grow their business. It provides tips on setting up business pages on Facebook and Twitter and engaging with customers on these platforms. Specifically, it recommends regularly posting content, responding to customer questions and comments, and using social media as a customer service channel to resolve issues and build trust with customers. While returns on investment from social media can be difficult to measure, the document suggests that businesses can benefit from increased brand awareness, reduced customer support calls, and growing an engaged audience.
This document provides an overview of online marketing strategies including search engine optimization (SEO), search engine advertising (SEA), and social media marketing. It notes that Australians spend billions online each year and discusses how SEO, SEA, and social media can help businesses get in front of customers to increase online traffic, sales, and word-of-mouth advocacy. Specific social media platforms like Facebook, Twitter, and blogs are examined in terms of how businesses can use them to better understand customers and engage with prospects.
What the F@*% is Context Marketing? #INBOUND2013HubSpot
This document discusses context marketing, which involves understanding customers' habits, goals, and devices in order to personalize marketing messages. It emphasizes collecting demographic and behavioral data from multiple integrated sources to gain useful context about customers. Context marketing focuses on advancing customers' goals rather than just pushing a company's agenda. It involves optimizing content delivery across channels like email, websites, social media, and mobile using responsive design and personalization based on customer data. The key is having a broad context marketing strategy that considers all relevant customer touchpoints.
Real Estate Marketing Secrets From The ProsPlacester
For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era.
Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
This document provides an overview of digital marketing fundamentals. It emphasizes having clear and specific goals, such as increasing leads or improving customer relationships by a target date. While large Super Bowl ads may seem appealing, it notes that startups have smaller budgets. It discusses targeting Generation Y through word-of-mouth recommendations and social media engagement that shows respect. A variety of online marketing channels are listed, along with emphasizing having a clear plan of action, measuring results, and not wasting dollars.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
This document provides tips and strategies for using social media and social selling. It defines social selling as leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. It discusses establishing a professional personal brand on social networks like LinkedIn. It also explains how social media has transformed cold calls into warm introductions by providing insights into prospects. The document recommends using LinkedIn to search for prospect information and engage with prospects to build relationships and a robust sales pipeline.
Hollis Thomases has over 30 years of experience as a professional content producer and writer. She founded her first business in 1998 focused on online marketing through publishing email newsletters and posting on discussion lists. Since then, she has written for many high-profile industry publications as a columnist, authored the book "Twitter Marketing: An Hour a Day," and published content on reinvention. She continues to produce relevant content for digital marketing and related fields drawing from her extensive background.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
Ask yourself this question: is your approach to digital marketing strategy hitting all of your KPIs and objectives? For many marketers, the answer to that question is a resounding “maybe.” This Digital Marketing Strategy Master Class will give you the tools you need to answer that question. Learn how to research and craft personas, mine data and analytics for planning insights, create amazing planning shortcuts that save you time and optimize marketing campaigns to enhance your brand’s customer experience.
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound
5 Tips on How to Be Profitable using Social Media MarketingRoel Manarang
My presentation for the GDI SEO Training Camp hosted by Glen Dimaandal Inc. Learn easy, effective and profitable social media marketing tips for your business to help you enhance your branding, PR, drive sales and leads, and more.
Full Post: http://roelmanarang.com/profitable-social-media-marketing-tips/
This document discusses the importance of content marketing in today's connected world. It notes that 60-70% of marketing content goes unused, 73% of people wouldn't care if brands disappeared from their lives, and 80% of CEOs are unsatisfied with their CMOs. It recommends that brands shift from traditional marketing like ads and banners to creating valuable customer-centric content and stories that people want to engage with, in order to better connect with audiences and improve marketing ROI.
This document summarizes key points from a presentation about mastering B2B social media. The presentation was given by Brian Halligan, who authored a book on the topic. Some of the main ideas discussed include using social media to build reach before customers contact sales, focusing on relationships over transactions, and integrating social media with other marketing activities to amplify their impact. Metrics like ROI and cost per lead are important to show the value of social media for B2B.
Making Sense of Social Media Pan Experience - August 8, 2014Lorri Ratzlaff
The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.
Media Mania: Grow Your Business with Facebook & TwitterBurne Hill
The document discusses how businesses can use social media platforms like Facebook and Twitter to grow their business. It provides tips on setting up business pages on Facebook and Twitter and engaging with customers on these platforms. Specifically, it recommends regularly posting content, responding to customer questions and comments, and using social media as a customer service channel to resolve issues and build trust with customers. While returns on investment from social media can be difficult to measure, the document suggests that businesses can benefit from increased brand awareness, reduced customer support calls, and growing an engaged audience.
This document provides an overview of online marketing strategies including search engine optimization (SEO), search engine advertising (SEA), and social media marketing. It notes that Australians spend billions online each year and discusses how SEO, SEA, and social media can help businesses get in front of customers to increase online traffic, sales, and word-of-mouth advocacy. Specific social media platforms like Facebook, Twitter, and blogs are examined in terms of how businesses can use them to better understand customers and engage with prospects.
This document discusses growing online communities and measuring their success. It provides tips for seeding and growing communities around specific niches or topics. It emphasizes the importance of consistent, relevant content and interacting with other related communities. The document also stresses the value of monitoring various metrics to understand community trends and engagement over time in order to improve strategies and content. Key metrics mentioned include sales, traffic, sentiment, passion, reach, and various engagement metrics.
Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav
This document discusses the potential of social media marketing for businesses. It provides statistics showing that social media has become an important source of information and recommendations for customers. It then gives tips on using key platforms like Facebook, LinkedIn, and Twitter to engage customers, build brands, and drive sales. Specific case studies show how companies like GAP and Moosejaw were able to successfully promote products and increase engagement through social media campaigns.
Content Marketing Strategies for Non-ProfitsNewt Barrett
The document discusses how content marketing and social media are critical for non-profits in the current environment. It notes that content marketing allows non-profits to become a trusted source of information and potential solutions for their target audiences. The document also explains how tools like blogs and social networks like Facebook and Twitter can help non-profits engage with stakeholders and share relevant and compelling content. Case studies are provided of non-profits successfully using these strategies.
The document provides an overview of social media marketing basics. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices for using each platform, including creating engaging content and interacting with followers. Case studies demonstrate how brands have successfully used social media for marketing and PR.
Why do I keep hearing about social media?Richard Meyer
The document discusses the rise of social media and its impact on marketing. It notes that consumers are empowered by social media and are openly discussing brands, which makes it difficult for companies to hide behind brands. It suggests that marketers need to focus on transparency, honesty and conversations rather than traditional branding and interruption techniques. It also debunks some common myths about social media marketing, noting that it requires clear objectives, measurement of ROI, and cannot be implemented solely by agencies.
This document provides an overview of social media basics for businesses. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices and guidelines for using each platform, including creating profiles, posting engaging content and strategies for success. Real-world case studies of how businesses have effectively used social media are also presented.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Three key aspects of social media marketing are quality content, consistency, and novelty. Content is the most important factor in connecting with customers and building a niche. To develop an effective strategy, consider goals, target audiences, platforms used, budget, and market research. Choosing the right social networks like Facebook, Twitter, Instagram, LinkedIn and Pinterest depends on who your target customers are. Quality apps, convergence of online and offline presence, SEO, blogging, e-newsletters are also important elements of a successful social media marketing strategy.
Presentation given by Intel Social Media Strategist Kelly Feller at 2nd meeting of Social Media Club of Portland (@socialmediapdx) on March 24, 2009.
Edited public version.
This week's lecture notes covered key topics in social media communication from Chapters 1 and 2, including defining social media, differences from traditional marketing, types of social media platforms, and the importance of skills, creativity, and high-quality content. Content is emphasized as a competitive advantage, and 11 rules for effective content creation are outlined. Long-tail SEO is discussed as a strategy for targeting niche search terms with low competition.
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
The document discusses various social media marketing techniques and platforms. It provides information on how to create content, communicate on different social networks like Facebook, Twitter, YouTube, and LinkedIn, and develop a social media marketing plan and strategy. Some key platforms discussed include using blogs, video, and social profiles to interact with customers, build networks, and promote business.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Red Propeller Social Media Presentation 12.01.10AlisonJeffries
Facebook has over 500 million users, with 1 in every 14 people on the planet using it. Most Facebook pages have less than 500 fans. LinkedIn is best used for professional networking and has over 40 million users. Foursquare is a location-based social network where users share their locations and earn points and badges. Companies use social media for direct consumer interaction, market insights, and positioning as thought leaders.
1) Social media refers to online platforms that allow for participation, openness, conversation, and community. It encourages contributions, feedback, and two-way conversations.
2) Popular social media sites like Facebook and Twitter have experienced rapid growth, with millions of users.
3) The key benefits of social media include reaching a wide audience, discovering information through customer research, and leveraging low-cost and viral distribution of content.
Similar to Maximizing your internet marketing.2.pot (20)
2020 is a year that holds much promise, however there are several points that you should pay attention to. Foresight is looking at the rise in Copyright infringement lawsuits for miss use of photography in blogging. the Other is the possible rise of Handicap accessible websites ... not to mention Google Chrome announcing that they are going to start LABELING SLOW loading websites. Optimization will be a standard of practice
Time is money, generational values and habits are changing. Content is being offered and digested in new ways. Video is an essential part of your marketing from here on out
This document discusses trends in web and social media in 2016. It emphasizes that websites and social media must be intuitive for consumers and should not require visitors to think too much. It also stresses the importance of speed and getting to the point quickly given people's shortening attention spans. Key elements for websites are mentioned like blogs, analytics, social media integration, calls to action, and easy navigation within 3 clicks. The document also highlights the rise of mobile and video on social media platforms and provides tips on landing pages, calls to action, and engaging with webmasters.
2015 transitioning into a mobile world mpiRich Benjamin
Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products.
The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies
Don’t Get Caught With Your Digital Assets Hanging Out!Rich Benjamin
This document discusses the importance of properly managing digital assets and having backup plans. It highlights key points such as ensuring your domain registration and website ownership is clear, having backups of websites, social media accounts, files and reserving servers. It also covers risks of hacking, importance of software updates and having recovery plans for potential issues. The document provides tips on organizing social media assets, developing backup schedules and storing backups securely.
Mobile technology is eclipsing conventional Web traffic and will continue to be the chosen form of communication among Millennials and generations to come.
The Millennial generation currently makes up 25% of the US population and has $1.3 trillion in buying power. Unlike previous generations, Millennials value experiences and social connections over collecting material possessions. They are avid users of smartphones and prefer to connect with friends and family digitally rather than in cars. Millennials also have strong travel habits - they are more likely to book last minute, enjoy themed flights with entertainment, and want to socially connect with other passengers during travel. Businesses need to address how they can connect with Millennials through their preferred mobile and social media channels to attract this large and influential generation.
Mobile technology continues to grow it's foothold on the shores of traditional marketing. Move over old website, the days of digital brochures are over - Mobile Responsive rules todays market
Google Analytics, Your Online P&L StatmentRich Benjamin
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses online reputation management and provides tips for monitoring online mentions, responding to reviews, and publishing content. It recommends setting up Google Alerts and social media monitoring tools to track what is being said. It advises having a plan to publish content regularly to search engines and social media to influence online reputation. For negative reviews, it suggests assessing the situation, formulating a private response, and responding positively while addressing issues and leading the discussion where you want it to go.
Its all about ROI - Measuring your Social Media & Online EffortsRich Benjamin
This document discusses how to measure the return on investment (ROI) of social media and online marketing efforts using Google Analytics. It provides an overview of key Google Analytics metrics such as audience demographics, traffic sources, content performance, goals and conversions. The document emphasizes setting up goals in Google Analytics to track important business objectives and calculates the monetary value of conversions. It also cautions about potential risks to traffic from Google's algorithm updates.
Every business must plan the work, in tourism there are specific visitors and trends that re occur year after year. This presentation is geared for tourism traffic in and around the Great Smoky Mountains National Park. It is a quick overview how to recognizes group and individual travel and to plan for each segment.
This document provides best practices for online advertising and web marketing. It discusses that the web is a social environment and navigation is crucial to success. It identifies five essential web elements: blog, analytics, social media, call to action, and easy navigation. It also outlines three types of website visitors and five types of website uses. Overall, the document stresses the importance of knowing customers, providing a good user experience, being responsive for mobile users, and using customer reviews and comments to build trust.
Being relevant in an irrelevant world mpiRich Benjamin
This document provides tips and best practices for businesses to remain relevant in the digital age. It emphasizes focusing on relevance to consumers by understanding their needs and desires. Social media is important for marketing as it allows businesses to connect with potential customers where they spend time online. Comments and ratings on platforms can help businesses improve and provide transparency. With the rise of mobile devices, having a responsive website that adapts to different screens is crucial for businesses to remain accessible and provide relevant content to consumers on any device. Regularly analyzing analytics helps businesses measure their effectiveness online and make improvements.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
10. Keyword Strategy Think of web content and Keyword placement as playing an endless game of Chess. Your business/ marketing plan is much like, a chess board, pieces are moved and plays are made. Victory and defeat hang in the balance of every move.
11. Pawns may be seen as expendable figures in the grand scheme of the game. However if they are played well, I’ve seen a pawn take a Queen. The right little “Keyword” in the correct position at the right moment in time can be what dictates the flow of the game . Know your strong keywords, don’t just assume its strong. Find a way to gauge their strength on the web.
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13. Keywords are search terms, terms of descriptionthat a potential customer may use to find you or your type of service.
22. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
35. Look around you, Outlet malls & retail shops, all have vacancies. Major companies & corporations who had been national retail suppliers are losing considerable market share every day. Book Stores, Brand Clothing boutiques… All going on line to eliminate overhead and labor costs, warehouse it and ship it as needed is the new retail model.
55. Never make every post an offer, this is Way too pushy, remember there are tons of people who view your posts. You never know who the next customer may be. Always be on your best “online" behavior.
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57. Knowledge is Power 4 yrs. ago I began my journey into the world of the Web with the HubSpot blog. It has a tremendous amount of helpful information. The other 2 are a bit more robust, for those of you who may have some previous social media & web experience. http://blog.hubspot.com/ http://multichannelmerchant.com/ http://www.seomoz.org/blog