The document discusses social software and how it can help companies engage with customers through social media. It notes that over 85% of Americans believe companies should have a social media presence and interact with consumers. It then discusses how engagement is about providing content and activity that entertains, teaches, and helps consumers. Finally, it provides examples of how social experiences can deepen relationships with customers and increase metrics like time on site, page views, and traffic.

1. COPYRIGHT © KICKAPPS l CONFIDENTIAL Social Software On Demand

5. The Innovative Leaders Consumer and Corporate Marketing, Internal Collaboration

6. The Innovative Leaders Publishers / Magazines Radio and Music Sports

7. The Innovative Leaders Broadcasters / Television

11. Engagement?

13. Interactivity Engagement = Content + Activity

15. Where do I build these experiences?

18. What Success Looks Like

19. A Social Destination

21. Activities 70% have participated in a brand-sponsored contest of sweepstakes Razorfish Digital Brand Experience Report 2009

22. 96% are more aware of the brand 96% are more likely to consider 96% are more likely to purchase 92% are more likely to recommend Razorfish Digital Brand Experience Report 2009

24. Michael Chin SVP, Marketing [email_address] @sirmichael