This document summarizes the key lessons and best practices around creating effective creative content campaigns. It discusses case studies of successful campaigns run by several companies, including Automatic Data Processing (ADP), Sungard Availability Services, Cox Media, and Toshiba Global Commerce Solutions. The campaigns utilized a variety of content formats and distribution channels to generate significant business results, including millions in revenue and hundreds of qualified leads. The document emphasizes the importance of considering the buyer's journey, using multiple touchpoints and formats, injecting personality and creativity, and making content easy to consume.
The document discusses considerations for marketing products outside of Canada. It begins by introducing Sandvine and their global telecom business. It then discusses why companies should go global and important considerations like language, culture, and regulations. It recommends thinking globally but starting locally by selecting a test country and developing localized marketing plans. The document also highlights opportunities in Africa, noting it is made up of 54 countries and discussing growing industries like mobile communications, applications, banking, and education. Key markets for future growth are identified.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Mobile marketing is an important and growing marketing platform. Some key benefits of mobile marketing include personalization, immediacy, interaction, and targeting. However, there are also challenges like acceptance, privacy, strategy, and infrastructure. New mobile technologies discussed include smartphones, apps, QR codes, geolocation, NFC, and 4G. Social media is also significant for sports and entertainment marketers due to its massive reach and engagement. Statistics show the importance of platforms like Facebook, Twitter, YouTube, and how they can drive purchases and fan connections.
Toshiba: Leading Innovation - 2016 Digital Marketing StrategyJames Sullivan
This is my suggestions for Toshiba so that they can improve upon their current digital marketing strategies and bring more people to their social platforms and website.
O2 developed an innovative approach with the #LGDF roadshow to build engagement with senior decision makers and generate a pipeline of qualified sales opportunities. The campaign repositioned O2 as a partner for delivering new digital services to the local government generating 680% of the pipeline target.
The document provides 10 tips for remarketifying products and services, including selling whole solutions, broadening reach, personalizing online experiences, eliminating customer pain, moving to cloud computing, going completely digital, leveraging known customer data, being an evangelist, focusing on content, and planning based on numbers and metrics. Several companies are highlighted that have successfully used these strategies, including Dell, AOL, Adobe, and Salesforce.com.
The document discusses considerations for marketing products outside of Canada. It begins by introducing Sandvine and their global telecom business. It then discusses why companies should go global and important considerations like language, culture, and regulations. It recommends thinking globally but starting locally by selecting a test country and developing localized marketing plans. The document also highlights opportunities in Africa, noting it is made up of 54 countries and discussing growing industries like mobile communications, applications, banking, and education. Key markets for future growth are identified.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Mobile marketing is an important and growing marketing platform. Some key benefits of mobile marketing include personalization, immediacy, interaction, and targeting. However, there are also challenges like acceptance, privacy, strategy, and infrastructure. New mobile technologies discussed include smartphones, apps, QR codes, geolocation, NFC, and 4G. Social media is also significant for sports and entertainment marketers due to its massive reach and engagement. Statistics show the importance of platforms like Facebook, Twitter, YouTube, and how they can drive purchases and fan connections.
Toshiba: Leading Innovation - 2016 Digital Marketing StrategyJames Sullivan
This is my suggestions for Toshiba so that they can improve upon their current digital marketing strategies and bring more people to their social platforms and website.
O2 developed an innovative approach with the #LGDF roadshow to build engagement with senior decision makers and generate a pipeline of qualified sales opportunities. The campaign repositioned O2 as a partner for delivering new digital services to the local government generating 680% of the pipeline target.
The document provides 10 tips for remarketifying products and services, including selling whole solutions, broadening reach, personalizing online experiences, eliminating customer pain, moving to cloud computing, going completely digital, leveraging known customer data, being an evangelist, focusing on content, and planning based on numbers and metrics. Several companies are highlighted that have successfully used these strategies, including Dell, AOL, Adobe, and Salesforce.com.
This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
Managing Change in the Dynamic Business Environment Today: Sammy Hsieh at SME...smecchk
Sammy Hsieh, founder and CEO of iClick Interactive, gave a presentation on managing change in the dynamic online advertising environment. iClick provides a data-driven marketing platform in Asia, using proprietary technology and algorithms to optimize cross-media campaigns. The company has experienced over 110% compound annual growth since 2009. Hsieh discussed lessons learned in managing change, the huge growth opportunity in China's online advertising market, and iClick's unique value proposition and momentum in serving leading industry verticals to achieve its goal of $120 million in ad spend by 2013.
This document discusses how B2B organizations are improving marketing efficiency by repurposing existing content in new formats. It provides examples of companies creating multimedia content from existing assets like white papers by turning them into videos, podcasts, or slide decks. This allows marketers to engage prospects across different channels while maximizing their existing content investments. Measurement of engagement is also improved using tools that track viewership of multimedia content.
PubMatic_Quarterly Mobile Index Q4-2015_Jan2016Matt Wolfrom
PubMatic's Quarterly Mobile Index report analyzes billions of daily mobile ad impressions to identify key trends in the industry. The Q4 2015 report found: 1) Advertisers shifted spending to higher-quality mobile private marketplace (PMP) inventory to target mobile shoppers, evidenced by a 45% volume spike for PMPs. 2) Retail and technology vertical spending drove 106% and 285% PMP growth, respectively, ahead of Black Friday. 3) The Asia-Pacific region saw the fastest mobile growth at 524% while prices increased across regions. 4) Android app ads grew 55% in price and 76% in volume as advertisers targeted the majority of global smartphone users. 5) Mobile CPMs
CASE STUDY: The digital transformation of a global multichannel B2B businessB2B Marketing
Electrocomponents is a global distributor of electronics and maintenance products with over 1 million customers. It has evolved its eCommerce proposition over time to meet customer needs, including developing a multi-channel marketing approach. This involves fueling its eCommerce engine through acquisition and conversion efforts onsite as well as behavioral-driven post-visit marketing to drive repurchases. Electrocomponents has also moved to a world class platform to enable innovation and deliver leading content across 28 countries in 15 languages.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
adtech SF 2012 The next big idea by Jeff Crowead:tech
The panel discussion focused on big data, social/mobile, and personalization at scale as emerging trends in technology. Indy Guha discussed how machine learning can unlock customer insights from big data to improve marketing. Mark Siegel talked about opportunities to monetize social and mobile through targeted advertising and audience engagement. Jeff Crowe argued that combining personalization with large scale drives more value for consumers and companies through examples like Outbrain, Quirky, RetailMeNot, and Turn.
Chasing the Total Audience Consumer: Marketing in a Cross-Platform WorldArgyle Executive Forum
Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
Get up to speed getting the most out of online marketing Plymouth Chamber 18...Get up to Speed
This document provides an overview and agenda for a marketing workshop titled "Getting the most out of your Online Marketing". The agenda includes topics like search engine optimization, mobile marketing, augmented reality, e-newsletters, social media, and content creation. It also discusses a rural broadband initiative called Connecting Devon and Somerset that has brought improved broadband access to over 100,000 homes and businesses in the region.
Get up to speed getting the most out of online marketing - AxbridgeGet up to Speed
This document summarizes an online marketing workshop that covered several topics:
1. Search engine optimization and optimizing websites for mobile usage to improve reach.
2. Using mobile and location-based marketing like geofencing and beacons to target customers.
3. The power of email newsletters for engagement and generating sales.
4. Using social media like Facebook, Twitter and video to build your brand and engage customers.
5. Developing thought leadership through blogging, videos and guest posts to establish expertise.
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
Henry Rowe's presentation from Propel's recent "Predictions for Digital 2013" event. For more content like this, go to www.propellondon.com/blog or follow us on Twitter - @propellondon
The global publishing industry has grown in recent years and is projected to reach $348 billion by 2017. India dominates the publishing outsourcing market, commanding about 80% of the $1.2 billion market in 2012. Common outsourced services include editorial, design, training and IT work. Digital publishing now accounts for 23% of the overall Indian publishing market, with eBooks expected to become more mainstream as prices of eReaders decrease and libraries of available eBooks expand. Publishers will need to adapt their business models to provide content in both digital and print formats to keep up with changing consumer preferences and take advantage of opportunities in the growing digital publishing industry.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Local Marketing Automation: Translating National Strategies into Local ExecutionBalihoo, Inc.
As a franchise owner, product manufacturer or national brand leader, you know how critical it is that you enable your affiliates to effectively and efficiently generate demand at the local level. This white paper will help you equip your local affiliates with the tools they need to be successful.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
This document discusses search engine marketing and digital advertising strategies. It outlines an approach that leverages paid search marketing, search engine optimization, display advertising, and behavioral targeting to reach customers throughout the purchase funnel. Metrics like cost-per-click, cost-per-lead, and cost-per-sale are used to measure online return on investment. The overall strategy recommends a 360 degree digital marketing approach across multiple online media environments.
The document discusses optimizing content marketing through integration of search, social media, and inbound tactics. It recommends developing a content marketing strategy aligned with customer goals and business objectives. An effective framework involves discovering buyer preferences, consuming optimized content across channels, and enabling customers to take action. The key is creating content that attracts, engages, and optimizes the customer experience at each stage of the buyer journey.
This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
Managing Change in the Dynamic Business Environment Today: Sammy Hsieh at SME...smecchk
Sammy Hsieh, founder and CEO of iClick Interactive, gave a presentation on managing change in the dynamic online advertising environment. iClick provides a data-driven marketing platform in Asia, using proprietary technology and algorithms to optimize cross-media campaigns. The company has experienced over 110% compound annual growth since 2009. Hsieh discussed lessons learned in managing change, the huge growth opportunity in China's online advertising market, and iClick's unique value proposition and momentum in serving leading industry verticals to achieve its goal of $120 million in ad spend by 2013.
This document discusses how B2B organizations are improving marketing efficiency by repurposing existing content in new formats. It provides examples of companies creating multimedia content from existing assets like white papers by turning them into videos, podcasts, or slide decks. This allows marketers to engage prospects across different channels while maximizing their existing content investments. Measurement of engagement is also improved using tools that track viewership of multimedia content.
PubMatic_Quarterly Mobile Index Q4-2015_Jan2016Matt Wolfrom
PubMatic's Quarterly Mobile Index report analyzes billions of daily mobile ad impressions to identify key trends in the industry. The Q4 2015 report found: 1) Advertisers shifted spending to higher-quality mobile private marketplace (PMP) inventory to target mobile shoppers, evidenced by a 45% volume spike for PMPs. 2) Retail and technology vertical spending drove 106% and 285% PMP growth, respectively, ahead of Black Friday. 3) The Asia-Pacific region saw the fastest mobile growth at 524% while prices increased across regions. 4) Android app ads grew 55% in price and 76% in volume as advertisers targeted the majority of global smartphone users. 5) Mobile CPMs
CASE STUDY: The digital transformation of a global multichannel B2B businessB2B Marketing
Electrocomponents is a global distributor of electronics and maintenance products with over 1 million customers. It has evolved its eCommerce proposition over time to meet customer needs, including developing a multi-channel marketing approach. This involves fueling its eCommerce engine through acquisition and conversion efforts onsite as well as behavioral-driven post-visit marketing to drive repurchases. Electrocomponents has also moved to a world class platform to enable innovation and deliver leading content across 28 countries in 15 languages.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
adtech SF 2012 The next big idea by Jeff Crowead:tech
The panel discussion focused on big data, social/mobile, and personalization at scale as emerging trends in technology. Indy Guha discussed how machine learning can unlock customer insights from big data to improve marketing. Mark Siegel talked about opportunities to monetize social and mobile through targeted advertising and audience engagement. Jeff Crowe argued that combining personalization with large scale drives more value for consumers and companies through examples like Outbrain, Quirky, RetailMeNot, and Turn.
Chasing the Total Audience Consumer: Marketing in a Cross-Platform WorldArgyle Executive Forum
Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
Get up to speed getting the most out of online marketing Plymouth Chamber 18...Get up to Speed
This document provides an overview and agenda for a marketing workshop titled "Getting the most out of your Online Marketing". The agenda includes topics like search engine optimization, mobile marketing, augmented reality, e-newsletters, social media, and content creation. It also discusses a rural broadband initiative called Connecting Devon and Somerset that has brought improved broadband access to over 100,000 homes and businesses in the region.
Get up to speed getting the most out of online marketing - AxbridgeGet up to Speed
This document summarizes an online marketing workshop that covered several topics:
1. Search engine optimization and optimizing websites for mobile usage to improve reach.
2. Using mobile and location-based marketing like geofencing and beacons to target customers.
3. The power of email newsletters for engagement and generating sales.
4. Using social media like Facebook, Twitter and video to build your brand and engage customers.
5. Developing thought leadership through blogging, videos and guest posts to establish expertise.
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
Henry Rowe's presentation from Propel's recent "Predictions for Digital 2013" event. For more content like this, go to www.propellondon.com/blog or follow us on Twitter - @propellondon
The global publishing industry has grown in recent years and is projected to reach $348 billion by 2017. India dominates the publishing outsourcing market, commanding about 80% of the $1.2 billion market in 2012. Common outsourced services include editorial, design, training and IT work. Digital publishing now accounts for 23% of the overall Indian publishing market, with eBooks expected to become more mainstream as prices of eReaders decrease and libraries of available eBooks expand. Publishers will need to adapt their business models to provide content in both digital and print formats to keep up with changing consumer preferences and take advantage of opportunities in the growing digital publishing industry.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Local Marketing Automation: Translating National Strategies into Local ExecutionBalihoo, Inc.
As a franchise owner, product manufacturer or national brand leader, you know how critical it is that you enable your affiliates to effectively and efficiently generate demand at the local level. This white paper will help you equip your local affiliates with the tools they need to be successful.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
This document discusses search engine marketing and digital advertising strategies. It outlines an approach that leverages paid search marketing, search engine optimization, display advertising, and behavioral targeting to reach customers throughout the purchase funnel. Metrics like cost-per-click, cost-per-lead, and cost-per-sale are used to measure online return on investment. The overall strategy recommends a 360 degree digital marketing approach across multiple online media environments.
The document discusses optimizing content marketing through integration of search, social media, and inbound tactics. It recommends developing a content marketing strategy aligned with customer goals and business objectives. An effective framework involves discovering buyer preferences, consuming optimized content across channels, and enabling customers to take action. The key is creating content that attracts, engages, and optimizes the customer experience at each stage of the buyer journey.
Creating Content Campaigns That Push The Mental Buy ButtonG3 Communications
The document outlines steps for creating effective content campaigns to nurture leads through the sales funnel. It discusses understanding customer pain points and developing content to address those pains. A 6-step process is presented for planning and executing lead nurturing campaigns, including segmenting the audience, creating a content plan, and measuring campaign performance. The goal is to engage prospects with helpful content that moves them toward becoming customers.
This document summarizes a webinar about preparing for the holiday retail season peak. The webinar discussed how mobile traffic and page sizes are growing, performance impacts sales, and distributed technologies can help optimize the user experience. It also covered evolving security threats from DDoS attacks and how a content delivery network provides holistic protection and intelligence. The webinar aimed to help retailers ensure fast, secure experiences during the busy holiday period.
This document summarizes a webinar about enhancing webinar promotions. It discusses challenges with driving webinar registration and provides seven recommendations: 1) use compelling subject lines, 2) optimize email body copy, 3) promote from different angles, 4) personalize content, 5) leverage social media, 6) send reminder emails close to the event date, and 7) maintain consistent branding across promotions. The webinar also covers email metrics, personalization strategies, and integrating social media to promote webinars.
This document discusses a webinar on adding predictive marketing in 2015. It includes an agenda for the webinar covering topics like conversion rates, the "67% myth" about buyers' journeys, what buyers' journeys really look like, inhabitants of marketing automation platforms, adoption of predictive technologies so far, and keys to predictive success. The document provides background and perspectives on these topics to help marketing organizations better understand buyers and improve lead qualification and sales effectiveness through predictive approaches.
Webinar: The 5 Metrics Every Marketer Must Track For A Clear Picture of Reven...G3 Communications
The document summarizes a webinar discussing the top 5 metrics that marketers must track to understand the impact of marketing efforts on revenue. The 5 key metrics are: 1) total new leads acquired by program, 2) conversion and close rates, 3) opportunity metrics per lead channel, 4) lead velocity, and 5) revenue model performance. Tracking these metrics can help marketers optimize lead acquisition, understand which channels convert best, determine the value of different channels, factor in the speed of conversions, and align the organization around the sales funnel and revenue goals. Presenters emphasize the importance of having the right data, standardized processes, and communicating results with action plans in order to continuously improve marketing performance.
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
Brick-and-mortar stores are becoming an important part of omnichannel retailing as retailers focus on fulfillment from stores. To succeed, retailers must reinvent the brick-and-mortar experience, ensure accurate inventory visibility across channels, and optimize omnichannel fulfillment. This allows customers to get the products they want through their preferred channels.
David Lewis, CEO of DemandGen International, discusses how the traditional demand funnel of moving leads from awareness to purchase is changing. He argues that companies now need to focus not just on acquiring new customers but also expanding existing customers. The demand funnel must be applied to both acquiring new customers in the upper funnel through content, data analytics, and programs, and expanding current customers in the lower funnel. Companies also need to track both prospect and customer behavior across the customer lifecycle to drive growth. Marketing automation and CRM technology will continue to evolve to help companies better manage leads, enable sales, and improve reporting on marketing and sales performance.
This document discusses innovative content marketing campaigns from various companies that were recognized with Killer Content Awards (KCAs) by Demand Gen Report. It provides summaries of the goals, assets, and results of campaigns from companies like ADP, VoltDelta, OpenText, SAVO, Cox Media Group, and VMware. The document examines how these companies leveraged visual, interactive, and always-on content across different channels to better connect with buyers and drive their business objectives.
This document summarizes a webinar on account-based marketing. It discusses what account-based marketing is and why companies are adopting it. It provides tips on attracting and engaging target accounts, including defining accounts, gathering account insights, and creating a targeted marketing plan. It also covers collaborating with sales, including ensuring buy-in and that marketing supports sales priorities. It emphasizes the importance of account lifecycle management and customer experience. Examples of successful account-based marketing programs from companies like CSC and Demandbase are presented.
Empower The Voice Of Your Customers With Referral MarketingG3 Communications
The document summarizes a webinar about empowering customer referrals through referral marketing. It discusses prerequisites for an effective referral program based on customer research, such as differentiating experiences and personalization. Examples are given of companies like Songza and Mondavi that drive word-of-mouth through relevance. Best practices for referral programs include creating compelling offers and promotions, making sharing easy, and measuring results. A company called Criquet Shirts describes their referral program's goals and positive results in acquiring new customers through referrals.
This document recognizes 14 retailers who won awards for their innovative store operations strategies in categories such as customer engagement, workforce management, social/mobile strategies, and inventory management/loss prevention. It provides details on the award winners, including the category won, brands/store banners, number of stores, annual revenue, and a brief description of their innovative strategies. For example, it describes how A&W Canada implemented a mobile customer engagement solution to gather real-time customer feedback and improve the customer experience.
This document announces the winners of the 2014 Customer Engagement Awards given out by Retail TouchPoints. It lists the gold, silver, and bronze winners in four categories: Cross-Channel Marketing, Analytics, Video, and In-Store Innovations. Saks Fifth Avenue won gold in Cross-Channel Marketing for its clienteling solution that provides a single customer view across channels. Lakeshore Learning won gold in Analytics for improving its site search and navigation to better engage customers. Dickies won gold in Video for incorporating product videos into its email marketing campaigns.
This document provides a summary of a webinar about transforming the customer experience to increase engagement and drive revenue for retail and ecommerce. The webinar discusses how consumer trends are affecting marketing, how to leverage consumer behavior data, and examples of automated marketing strategies. It also covers cross-channel strategies, a case study of a targeted wedding campaign, and how the Silverpop marketing platform addresses challenges around data silos, personalized content, and real-time execution.
10 Retailers Win 2014 Channel Innovation Awards
For the fourth year, Retail TouchPoints is proud to present the Channel Innovation Awards. This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.
This year’s 10 winners run the gamut of industry segments, from apparel and toys to wine and home improvement products. They are both U.S. and internationally based retail companies. Most of the winners are selling their products via both brick-and-mortar and e-Commerce web sites, in addition to mobile web sites and other channels.
The 2014 winners’ latest efforts are centered on improving the business through targeted channel strategies. Those strategies feature in-store mobile and digital technology innovations; social media efforts; personalization programs and more. All winners are successfully integrating the benefits of successful channel marketing and services to their customers, and delivering impressive results.
2014 Retail TouchPoints Channel Innovation Award Winners include:
Platinum winners:
-Stage Stores
-Clarks Footwear
Gold winners:
-bebe
-Build.com
Silver winners:
-Toys R Us Canada
-Kidrobot
-Sears
Bronze winners:
-B&H Photo
-Wine Enthusiast
-Country Club Prep
Digital Native Personal Care Brand - Case Studyconversionx
The agency helped scale a digitally native personal care brand using a multi-channel strategy. Over 9 months revenue grew 10x, ROAS grew 2x, and AOV grew 1.6x. The strategy involved growing the brand's presence on Facebook, Google, affiliates, CRM and strategic partnerships. New products and promotional campaigns were also launched. A captive website was optimized for better UX, conversion and content. Combos and gift sets increased revenues compared to selling single products on marketplaces.
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Renee Jones presents several marketing work samples that demonstrate her skills in optimizing websites, campaigns, and collateral for business clients. The samples show how she improved lead generation, user experience, and sales by redesigning websites, campaigns, and collateral. For example, she increased website conversions from less than 1% to 4% for one client by improving navigation, value propositions, and information collection.
Direct Marketing Theatre; Go Get Growth! How to power your business expansion...TFM&A
The document provides guidance on international b2b marketing and growing businesses overseas. It discusses key trends like the importance of international growth and digital marketing. It also outlines tips for planning successful international campaigns, including allowing enough time, analyzing existing customer data, testing small initially, and speaking with experienced professionals. The document then presents a case study of how an IT security company used integrated online and offline marketing across Europe to exceed their sales targets of 30,000 units. It discusses the research conducted, customized multi-channel campaigns executed, and lead generation and nurturing processes used. The company generated over £2.6 million in leads within 9 months.
Content publishers are being constantly challenged to find new ways of communicating with customers whilst keeping costs under control. Print and direct mail remain a vitally important part of the marketing mix but as more audiences migrate to mobile, are you capitalising on the opportunity that this brings? How do you go about setting up a customer-centric marketing strategy so you can deliver the right campaigns to the right audience at the right time?
Wyndeham and Rhapsody who are a combined print and digital media organisation under the umbrella of the Walstead Group discussed these issues at their last event in Mancheser.
The presentation discusses the importance of data in delivering accurate, effective marketing campaigns and the opportunities of mobile as a marketing channel.
For more information please visit our website: www.rhapsodymedia.co.uk
This document discusses the challenges that businesses face in effectively marketing to customers and retaining them in today's digital landscape. It notes that identifying what customers want and better delivering it will be crucial to success, as competitors constantly try to win customers over. The document then outlines Software AG's experience in helping organizations transform digitally to better engage customers through solutions that leverage trends in social, mobile, cloud and big data. It highlights Gartner and Forrester rankings that recognize Software AG as a leader in several product categories.
Digital Transformation and ERP - Digital transformation today means that firms are tasked not only with becoming more efficient, but also enhancing the overall consumer experience. Doing so is a question of survival.
Linx portfolio highlights and capabilities feb 2013scottlinx
This document provides a summary of creative portfolio highlights and capabilities from Linx Communications. It showcases examples of their work across various marketing disciplines including branding, websites, email campaigns, direct mail, social media, collateral, and advertising. It also outlines their vision, model, methodology, and strategic tools/frameworks for developing customized marketing programs centered around market-focused business strategies.
STRATEGY & BUSINESS DEVELOPMENT / BRAND BUILDING & MANAGEMENTdakshseo5
John Harrobin is an experienced executive focused on growing customers and revenue through digital marketing, CRM, and brand development. He has over 18 years of experience leading marketing, strategy, business development, pricing, and customer experience at large companies like Verizon Wireless and NBCUniversal. His expertise includes managing large media budgets, developing retention programs, launching new products and partnerships, and building high-performing teams.
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
Point roll webinar_your brand everywhere_december 2011_externalMichael Zarcone
The document discusses how consumers are shifting their media consumption to digital platforms like smartphones, tablets, and online video. It emphasizes that brands need to reach consumers across multiple digital touchpoints to engage them. It then outlines how PointRoll's platform and services can help brands reach audiences at scale, optimize campaigns, and close the loop between online and offline interactions through analytics and measurement. Finally, it invites attendees to learn more about PointRoll's solutions.
This document summarizes a webinar on using content to drive inbound marketing success. It discusses collecting customer data to personalize campaigns. It also discusses using content like blogs, videos and ebooks at different stages of the buyer's journey to engage and educate prospects. Finally, it provides examples of content marketing campaigns that generated leads and sales for companies like Crowe Horwath, Hess Energy, Autotask and SAVO.
Creative Mindworks is a marketing and advertising firm that has received over 80 creative awards. It has been named Marketing Firm of the Year by the Latin Builder's Association and has received several other awards and accolades. The document provides details on the various services offered by Creative Mindworks, including account services, consumer research, creative services, copywriting, print and broadcast production, media planning and buying, internet development, online marketing, virtual solutions, call tracking software, customer relationship management software, and a list of clients.
Mobile advertising involves communicating products and services to mobile device users through various formats like SMS, MMS, apps, mobile web, and location-based services. It is a growing market, as consumers now spend more time on their mobile devices than watching TV, and more commerce is occurring through mobile. Successful mobile marketing requires understanding consumer mobile habits and creating short, visual content that is easily consumed on mobile.
William B. Smith Jr. is a marketing executive with over 25 years of experience leading marketing programs in the technology and entertainment industries. He has a proven track record of growing revenues, successfully launching products, and positioning companies for acquisition. Currently he is a Senior Director at Rovi Corporation, where he has contributed to driving $60 million in annual revenue increases.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
I have had great success helping companies with innovative, complex solutions develop a sales story and process that helps make those solutions commercial successes. Help generate revenues for companies in: advanced analytics, sensors, business intelligence, food safety, marketing technology, enterprise software, mobile payments, mobile technology and other areas,
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on creating buyer-focused content, leveraging influencers, measuring ROI, using nurture campaigns, and multi-touch campaigns across channels. Each summary highlights the content goals, metrics of effectiveness, and lessons learned from the campaign. Examples of successful campaigns included those from Microsoft, Lattice Engines, Glassdoor, and Trapit.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Experiential retail through in-store events and classes is an growing trend for retailers. A survey of retailers found that most have held events and classes in the past in order to build their brand, drive revenue, and increase customer engagement. However, planning and executing these experiential activities can be challenging for retailers. Common challenges include budgeting, developing strategies, promotion, and requiring pre-registration. Looking ahead, retailers plan to continue or increase their investments in a variety of event and class types over the next two years as experiential marketing is seen as a way to increase sales, traffic, and customer loyalty.
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
This document summarizes a presentation on personalized marketing strategies. The presentation discusses how personalization can increase engagement by greeting customers by their first name, but that personalization requires more than just greetings. It provides five examples of personalization: 1) segmenting audiences into smaller lists, 2) using multiple communication channels, 3) tailoring content dynamically, 4) gathering user preferences, and 5) using machine learning. The presentation was given by Katie Staveley from Mautic, who discussed how their marketing automation platform can be used to enable personalized experiences across digital channels.
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
The document describes the results of a content audit conducted by JLL Corporate Solutions. It outlines a 5-step process: 1) determining objectives and scope, 2) gathering content, 3) establishing criteria and conducting the audit, 4) analyzing results, and 5) developing an action plan. Key findings included that over 50% of Americas content was of high quality, while 70% of EMEA content addressed operational excellence. The audit identified opportunities to improve content alignment with JLL services like the Future of Work framework. Overall, the audit provided a strategic tool to optimize content marketing practices.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
This document summarizes a presentation on using incentive programs to accelerate partners' digital transformation. It discusses assessing the current state of partners' demand generation and skills, aligning incentive programs to partners' sales processes and the buyers' journey, and developing a framework to incentivize key partner activities and behaviors at individual and company levels. The framework involves identifying target activities, tagging them as influencing individuals or companies, selecting appropriate incentive types, applying benchmark incentive rates, and measuring programs. The goal is to use incentives to drive partners' marketing certification, demand creation, opportunity registration, deal closing, and renewals behaviors.
The document discusses the 5 stages of a partner's journey: 1) Awareness, where a partner explores new products, technologies or vendors. 2) Consideration, where a partner evaluates options. 3) Decision, where a partner selects what to move forward with. 4) Experience, where a partner engages in a relationship. 5) Growth, where success is achieved and the partner continues investing in the relationship. It emphasizes that partners have power and build solutions, and that 60% of a solution provider's decisions are made before engaging with a vendor.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Steadfast and Reliable Bull: Taurus Zodiac Sign
2014 Killer Content Awards
1.
2. February
16-‐19,
2015
Hya$
Regency,
Sco$sdale,
AZ
Register
Now:
Content2Conversion.com
ADVERTISEMENT
3. Embrace Your Creative Side
Create content that aligns with buyers’ every day lives.
Make content memorable by including interactive assets that tout cultural
figures and moments, or holidays.
Take a more creative approach to improve brand association and
recognition.
4. About ADP
• Automatic Data Processing, Inc. (ADP) is a provider of business processing
and cloud-based solutions – including payroll, talent management, human
resource management, benefits administration and time and attendance.
• Fortune 500 Company.
• Topped Fortunes list of “World’s Most Admired Companies”.
5. About The Content
• ADP’s
Value
Added
Services
division
created
a
quarterly,
mulF-‐touch
campaign
for
FY
2014.
Each
“theme”
had
unique
content
messaging
and
design,
and
touted
several
assets,
including
infographics,
“cookbooks”
and
more.
The
campaign
included:
6. The Payoffs Of Creative Content
“One of the most successful campaigns in
ADP history.”
• $3.7M in closed-won business
• Another $23M in the pipeline
• ROI for Q1-Q3: 905%
8. Multitouch Campaigns:
Extend Content Across Channels
Understand
the
cross-‐channel
journey:
Buyers
today
refer
to
mulFple
channels
throughout
the
day,
including
social
media,
news
sites,
mobile
apps
and
more!
Consider
your
media
consumpDon
behaviors:
It
will
help
shed
light
into
how
you
can
potenFally
map
and
promote
content
across
different
touch
points.
Remember
to
have
fun!:
InjecFng
fun
and
humor
into
campaigns
will
make
your
brand
seem
more
relatable.
9. About Sungard AS
• Sungard
Availability
Services
provides
IT
OperaFons
support
and
integrated
disaster
recovery,
managed
IT
services,
IT
consulFng
and
business
conFnuity
management
so[ware
soluFons.
• More
than
half
of
customers
are
small
and
medium
enterprises.
• Sungard
AS
serves
more
than
70%
of
Fortune
100
companies.
• Targets
financial
services,
manufacturing,
retail,
healthcare
and
business
services.
10. About The Content
• Sungard
AS
partnered
with
Bulldog
SoluFons
to
create
a
holiday-‐themed,
three-‐
video
series.
• Injected
humor
into
pain
points
and
industry
trends
that
soluFons
address
by
aligning
it
with
holiday
struggles.
(i.e.
family
dinners)
• Videos
were
promoted
via
email,
social,
PR
and
paid
media.
11. The Payoffs Of Multitouch Campaigns
• Over 3,000 leads generated in 3 days.
• Email click and click-to-open rates: 2X to 3X the average
• CTAs to download white paper at end of videos saw
87.4% click-through rate.
• Integrated calls-to-action for white papers at the end of
each video saw an 87.4% click-through rate.
13. Integrated Campaigns: Embrace Multiple Formats
Think
of
your
target
customer:
Considering
your
buyer’s
wants
and
needs,
pain
points
as
well
as
the
outlets
they
use
to
research
trends
and
potenFal
soluFons
can
help
create
a
content
foundaFon.
Consider
the
value
of
each
format:
Infographics,
E-‐books,
white
papers
and
moFon
graphics
all
serve
their
own
purposes
and
each
have
unique
benefits.
Think
of
how
they
can
work
together
effecFvely.
Be
prescripDve:
Don’t
just
talk
about
the
trend
and
why
it
ma$ers;
offer
tacFcal
insights
to
help
your
buyers
know
where
—
and
how
—
to
get
started!
14. About Cox Media
• Cox Media Group, Inc. delivers engaging ad solutions across channels,
the Cox Media professionals team helps craft personalized marketing
solutions that reach targeted audiences on-air, online or on-the-go.
• Owns Cox Target Media, which operates Valpak and Oings.com.
• Operations include 14 broadcast TV stations and one local cable channel,
57 radio stations, 8 daily newspapers and more than 100 digital services
• Operates in more than 20 media markets, reaching 52 million Americans
weekly.
15. About The Content
• Partnered with Content4Demand to build a foundational content library of 33 assets.
• The 2014 Success Kit campaign comprised 5 assets in a variety of formats designed
to appeal to their SMB customers.
16. The Payoffs Of Integrated Campaigns
• Generated interest from more than 2,000
potential leads.
• More than 500 downloads.
• Major contributor for Q1 lead and demand
gen performance; putting Cox Media more
than 9% ahead of last year.
18. Multitouch Campaigns:
Mix And Match Content Formats
Create
a
variety
of
content
formats
based
on
the
buyer’s
journey.
Consider
visual
content
such
as
infographics
for
top
of
the
funnel
markeFng,
and
white
papers
to
idenFfy
more
ready-‐to-‐buy
prospects.
Use
a
central
theme
but
consider
a
variety
best
pracFces
and
topics.
19. About Toshiba Global Commerce Solutions
• World's
largest
provider
of
integrated
in-‐store
soluFons.
• Installed
in
60%
of
the
top
25
global
retailers.
• Trusted
with
store
soluFons
by
the
majority
of
large
retailers.
• More
installed
units
than
the
largest
three
compeFtors
combined
(RBR
London,
June
2013).
• More
shipments
than
the
largest
two
compeFtors
combined
(RBR
London,
June
2013).
• Awarded
2012
Global
Self-‐Checkout
Systems
Product
Leader
(Frost
&
Sullivan).
20. About The Content
• Created
a
series
of
assets
focused
on
omnichannel
retailing
• Infographic:
A
Day
In
The
Life
Of
The
Modern
Shopper
(Outlines
key
trends
and
browsing
and
buying
behaviors
of
“modern
shoppers”)
• Checklist:
Helping
retailers
get
started
on
the
modernizaFon
journey
• ExecuFve
Brief:
The
Secret
Sauce
Of
Modern
Omnichannel
Retail
(10
“ingredients
to
deliver
a
consistent
customer
experience)
• E-‐book:
Roadmap
To
An
Omnichannel
Aware
POS
Update
21. The Payoffs Of Multitouch Campaigns
• Total opens: 19,558
• Total Clicks: 1,120
• Total Leads Generated: 309
• One of RTP's best performing social
campaigns, generating a significant number of
leads for Toshiba.
23. Best Dressed Category:
Key Considerations For Visual Content
ExecuDves
don’t
have
enough
Dme
in
the
day:
Yes,
even
when
it
comes
to
reading
your
20-‐page
white
paper.
It’s
more
difficult
to
stand
out:
Because
execuFves
are
so
Fme-‐starved
and
receive
so
many
email
“pitches”
throughout
the
day,
marketers
need
to
embrace
new,
highly
visual
content
formats.
Think
short,
concise
and
easy
to
digest:
Videos,
assessments,
ROI
calculators
and
other
content
formats
help
get
to
the
point
without
taking
up
to
much
Fme.
24. About OpenText
• OpenText
provides
Enterprise
InformaFon
Management
(EIM)
soluFons
designed
to
help
businesses
to
grow
faster,
lower
operaFonal
costs,
and
reduce
informaFon
governance
and
security
risks
by
improving
business
insight,
impact
and
process
speed.
• Serves
a
variety
of
industries,
including
financial
services,
energy,
insurance,
health
care
and
life
sciences.
• SoluFons
include
customer
experience
management,
informaFon
exchange,
business
process
management
and
enterprise
content
management.
25. About The Content
• The
“Make
A
Statement”
campaign
was
created
to
promote
the
StreamServe
soluFon,
which
helps
businesses
personalize
and
brand
customer
communicaFons
such
as
bills
and
statements.
The
campaign
included:
26. The Payoffs Of Being “Best Dressed”
• Implemented in 6 languages
• Produced more than $3 million in pipeline to date
• Helped improve regional sales-marketing alignment
• Improved inter-regional marketing cooperation
• Set standard for integrated campaigns
28. The Impact Of Influencer Content
Why does it matter?: You’re providing executives access to the thought
leaders they value and look to for insights and best practices.
Why does it make an impact?: Companies able to collect feedback from top
influencers are seen as thought leaders that bring the community together.
(Consider Lee Odden’s examples.)
How do you maximize results?: Make it easy for people to digest and find
the topic and/or influencer they want. Also make it easy to share, so you can
make the piece seem more exclusive and prestigious.
29. About LivePerson
• LivePerson offers online engagement engagement and service solutions.
• Solutions include chat, voice, targeted content and video, all of which
enable rich, personalized experiences across channels.
• Targets both B2B and B2C organizations.
• Recently acquired NexGraph team enhance the data and intelligence
platform at the core of its LiveEngage platform.
• Clients include Virgin Atlantic, Crate & Barrel, Intuit and HP Snapfish.
30. About The Content
• To affirm its position in the digital space, LivePerson collected feedback from 10
influencers in B2B and B2C marketing.
• Participants included Jim Lenskold, Lee Odden, Larry Freed, Jeanne Bliss, and others.
• LivePerson interviewed the thought leaders on 10 different topics (including social,
mobile, omnichannel, search) in a Q&A format.
31. • “It was our most successful E-book of 2013!”
• “It produced the most downloads of any thought
leadership asset in 2013.”
• Avg. Open Rate: 11%
• Highest click-through rate: 17%
• Total Downloads (over 6 month period): 800
• MQLs from Campaign: 270
• One of the “11 Must Read eBooks to Get
Content Marketing Smart for 2014” by TopRank,
December 2013.
• 2095 total blog views for a six guest blog series.
The Payoffs of Influencer Content
33. Encourage Social Sharing
Make content as focused as possible: When planning sections for a white
paper or E-book, try to think of a few final takeaways or best practices for
each section, so readers can easily sift through.
Know the power of call-outs: Key statistics or powerful quotes can be
highlighted in asset call-outs, making certain points stand out more to
readers and encourage them to read on.
Make it easy to share: Thanks to the powers of social media, content has
the potential to go viral. “Click-to-tweet” call-outs can help make it happen.
34. About LinkedIn Sales Solutions
• LinkedIn Sales Solutions helps B2B organizations implement social
selling strategies to improve relationships and boost sales.
• LinkedIn Sales Navigator helps sales professionals generate more leads
while reducing the role of cold calling.
• Helps sales professionals connect with 300 million up-to-date
professional profiles.
• Offers the tools and information to help companies build relationships
and trust with prospects and customers.
35. About The Content
• Although “social selling” is a hot
term, many businesses don’t
understand what it means and
how they can apply it to their
organizations.
• LinkedIn Sales Solutions created
this tactical piece to show how
sales professionals can drive
revenue with social selling.
• Outlined best practices from
thought leader Koka Sexton.
• Tips from Koka are outlined in
call-outs and feature LinkedIn
and Twitter share buttons with
pre-created posts.
36. The Payoffs Of Social Amplification
• Shared on Twitter 8,086 times and 54 times on LinkedIn.
• Drove over 400 downloads of the E-book in just one
month of promotion on Demand Gen Report.
38. Social Media: Your Amplification
Tool Of Choice
Craft your strategy: How often do your target buyers tap into social media?
Which networks do they frequent? This can help you determine where to
focus your amplification efforts.
Take cues from YouTube stars: Viral superstars have used video as the hub
of their superstardom. Think of how video can play an impact in your
marketing strategy, and help get your company’s message out!
Promote social on other channels: Think of how insights and themes from
social posts can extend to other outlets, including emails and even your
company web site.
39. About VoltDelta
• VoltDelta is a global provider of cloud contact center solutions for
enterprises.
• Part of Volt Information Sciences, VoltDelta has data centers in the U.S., UK
and Germany to cost-effectively support multinational organizations.
• Solutions include Automatic Contact Distribution, Integrated Voice
Response, automated outbound telephony-based campaigns and a speech-
enabled survey solution.
40. About The Content
• The “Art and Science of Customer
Experience” white paper was part of a
larger 2013 campaign designed to
reposition company and elevate
overall presence.
• Promoted in email campaigns
(sponsored and event follow-up),
banners and advertisements.
• Implemented social campaign with
YouTube video of VoltDelta
employees.
• Focused on the Art and Science of
Customer Experience.
• The “Art and Science of Customer
Experience” concept extends across
social, video, the web site and blog.
41. The Payoffs Of Social Amplification
• 37.4% open rate for event follow-up emails.
• 8.9% download rate for event follow-up emails.
43. Harness The Power Of The Crowd
Embrace your customers and prospects: Use feedback as the foundation
of an event or campaign.
Tap feedback: Your customers and prospects will provide you with valuable
feedback into your business and even give you ideas for future marketing
campaigns!
Include a call to action: Once customers participate in social conversations
or refer to interactive content, offer a compelling and relevant call to action
that will encourage them to learn more.
44. About VMware
• VMware
offers
core
server
virtualizaFon
soluFons
to
more
than
500,000
customers
worldwide,
including
100%
of
the
Fortune
100.
• Recently
recognized
by
Gartner
as
a
“Visionary”
in
the
group’s
Data
Center
Networking
Magic
Quadrant.
• Saw
YOY
revenue
growth
of
14%
to
$1.36
billion
in
Q1
2014
earnings
results.
• Clients
include
NYSE
Euronext,
Revlon
and
DucaF.
45. About The Content
• Vmware sought new, innovative ways to
engage beyond traditional webcasts,
emails and events. Hosted live Google+
Hangout to showcase VMware’s
expertise in virtual desktop
infrastructure.
• Viewers submitted questions and
comments via Google+, Twitter and
Facebook; panelists addressed
feedback in real time.
• Distributed videos, including the live
event and video clips, via social
channels and left content un-gated for
new prospects. Added CTA to access
resource for calculating the ROI of VDI.
46. The Payoffs Of Social Amplification
• ROI of more than 1,600%
• More than 5,100 live and recorded video views
• 16 questions received during presentation
• 70+ positive mentions on FB and Twitter
• CTAs generate more than 400 new contacts
• 8% conversion rates
48. Tapping Into New Tactics:
Consider Emerging Content Formats
Always remember the power of the crowd: Surveys are an effective way to
understand industry trends and most importantly, prospect pain points.
Take a modular approach to content: Apply survey results in creative ways.
Consider flipbooks, which enable you to embed videos, social sharing and
other content types in a traditional E-book / white paper format.
Share results and encourage feedback: Look to other outlets, such as
media publications and social networks, to share results and start
conversations.
49. About Oracle
• Offers solutions to retailers to help them create more compelling, seamless
and relevant experience across channels.
• Solutions include: Analytics, Merchandising and Supply Chain.
• Clients include Kohl’s, Neiman Marcus and C. Wonder.
• Recent acquisitions include Eloqua, BlueKai and Compendium.
50. About The Content
• Tapped into the Retail TouchPoints
audience to understand retailers’
omnichannel investments.
• Garnered 125 respondents to create a
comprehensive survey report.
• Shared real-world examples, including
TOMS, Saks Fifth Avenue and Best
Buy. Video highlighted success stories
from Oracle clients.
• Created an interactive video
summarizing the survey results, and
promoted the survey on the RTP web
site, PR and social.
51. The Payoffs Of Interactive Content
• 67 shares on Twitter from the RTP web site
53. Keep It Interactive
Consider new media: There are a variety of new apps and solutions that
help make traditional marketing channels, such as email more compelling.
Get to the point: If you’re trying to drive attendance to a live or digital event,
outline the key points: Why the event matters, what attendees will learn, and
when it will be held.
Get the click: A call to action can encourage prospective event attendees to
learn more or even register. Consider additional information you’d like to
share and the most valuable way to share it. For example, want to prove the
value of the event? Include a video montage of feedback from past
attendees.
54. About SAVO
• SAVO offers sales enablement solutions, encouraging businesses to
harness the power of sales process, social collaboration, mobility and
analytics.
• SAVO technology and consulting services are designed to help companies
align marketing, sales and operations.
• Partners include Salesforce.com, Richardson, Corporate Visions, Microsoft,
Oracle and SAP.
• Recently received $10 million in growth capital from XT Capital’s Venture
Finance Group.
55. About The Content
• Wanted to develop communication
strategy to drive attendance to its
annual Sales Enablement Summit.
• Needed to rise above email noise
to reach analysts, customers and
industry thought leaders who may
be interested in attending the event.
• Used digital post card app, Inspire,
to create tailored message sent via
email and accessed via microsite.
• Used Inspire to deliver interactive,
personalized videos that outlined
the overall value of the show.
56. The Payoffs Of Interactive Content
• Inspire postcard sent to 145,000+ potential attendees
in February 2014:
• 14% open rate; 7% click-through to postcard
• 14% of postcard viewers clicked to Summit site
• Increased Summit attendees from 450 in 2013 to
more than 500 in 2014.
58. Integrated
Demand
Gen
Campaign
Align
thought
leadership
with
industry
trends.
Target
specific
buyer
personas
with
relevant
content.
Make
content
easily
accessible
to
buyers.
Deliver
content
in
a
variety
of
formats.
Engage
prospects
in
a
conversaFon.
OpFmize
for
social
amplificaFon.
Addresses
disFnct
buyer
stages.
59. About IBM
• All
familiar
with
IBM,
more
than
a
century
making
the
world
a
smarter
place.
• Nearly
$100
billion
in
sales
in
2013
• 431,212
employees
• Probably
familiar
with
their
Smarter
Planet
campaigns.
www.rethinkyourcustomer.com
60. An Inside Look At IBM’s Approach
Today
we
are
recognizing
them
for
their
Smarter
Commerce
iniFaFve
• Campaign
“challenged”
industry
execuFves
industry
to
not
only
acknowledge
the
influence
of
empowered
customers
in
today’s
connected
world,
but
to
“rethink”
how
they
are
leveraging
every
opportunity
to
place
them
at
the
center
of
their
business.
• Campaign
centered
around
an
interacFve
microsite
featuring
content
for
each
our
12
line
of
business
buyers.
• Storytelling
through
video,
eBooks,
case
studies,
white
papers
and
reports
tailored
to
what
each
of
our
12
LOB
audiences
care
about
in
one
central
place,
so
it’s
easy
to
find
relevant
informaFon.
61. The Payoffs Of Integrated Demand Generation
Since launch in late April, 2013, the interactive platform
has yielded:
• over 38,000 impressions
• 100,000 page views
• Over 13,000 responses
• high quality leads that have rapidly progressed
through the pipeline and generated significant wins
for the business.
63. High Impact ROI
Gauge
interest
through
campaign
responses—open
rate,
click
throughs,
etc.
Track
the
impact
your
content
campaigns
are
having
.
Use
the
intelligence
gathered
to
idenFfy
future
content
opportuniFes.
64. About Bonitasoft
• One of the fastest-growing providers of business process management
(BPM) solutions.
• Recently named by KMWorld as one of 2014’s top “100 Companies that
Matter in Knowledge Management.”
65. Driving ROI With Targeted Content in
Business Process Management
• Addressed the complex and technical standardization of software using the “BPMN
2.0” standard for graphic modeling (industry guideline doc was 508 pages long).
• Created the 25-page “Ultimate Guide to BPMN2” providing examples and graphics to
help non-technical users better understand BMPN 2.0.
66. The Payoffs of High Impact ROI Content
• 890 downloads / registrations (gated
content)
• Best-performing email lead nurture
content with 19% click through rate (open
to click)
• Cost-to-pipeline ratio of programs using
this content = 27 ($1 of marketing cost
has led to $27 in pipeline). This is 33%
better than similar programs which are not
using this content piece.
• 54 sales opportunities created
• 15 sales opportunities won to date (others
still in process)
68. High Impact From Influencers
Provide
pracFcal
Fps
UFlize
insights
from
market
leaders
PosiFon
your
internal
execs
as
experts
69. About LinkedIn Marketing Solutions
The Influence of LinkedIn
• 277 million users
• 187 million unique visitors per month
• 50% of the Fortune 100 use LinkedIn Marketing Solutions
70. About The Content
• Created the Sophisticated Marketer’s Guide to LinkedIn
• Featured Ask The Expert profiles
• Case study profiles
• 25 Social Media Experts You Need To Know
71. The Payoffs Of High Impact ROI
• 10K Downloads in less than 30 days
• More than 1/3 were Marketing Qualified
Leads
• Corresponding webinar drove over 3K
registrants
• Additional repurposed pieces drove
thousands of views and social shares
• Now available in 3 different languages
and still going strong.
73. Metrics-Based Content:
Embrace Your Inner Math Nerd
Understand
the
metrics
that
maUer:
What
metrics
ma$er
to
your
target
market
and
audience?
How
do
these
metrics
help
businesses
quanFfy
success?
Use
these
quesFons
as
the
hub
of
your
content.
State
it
simply:
Although
numbers
someFmes
“do
the
talking,”
throwing
metrics
around
can
someFmes
be
confusing.
Try
to
add
context
or
explanaFons
to
your
content
so
it
isn’t
as
daunFng.
Offer
best
pracDces:
Share
how
your
buyers
can
leverage
data
to
improve
overall
profitability.
74. Learn From Optum
• Optum
helps
increase
access
to
affordable,
high-‐quality
care;
improve
efficiency
in
the
delivery
of
health
care
services;
and
facilitate
fast,
easy
access
to
informaFon
that
supports
decision-‐making
across
the
health
care
system.
• Has
a
global
team
of
65,000
team
members.
• Works
with
a
set
of
clients
across
140
countries,
including
those
who
diagnose
and
treat
paFents
to
those
who
pay
for
care,
deliver
health
services,
and
those
who
supply
the
cures.
75. About The Content
• Optum
launched
a
nurturing
campaign
with
an
E-‐book
at
the
center,
which
walks
organizaFons
through
the
steps
they
need
to
take
to
become
data-‐driven
health
care
providers.
• Used
Moneyball
as
a
metaphor
to
illustrate
the
power
of
analyFcs
in
health
care.
• Target
markets
for
the
piece
included
hospitals,
health
systems
and
large
physicians
groups.
• Target
execuFves
included
Chief
Medical
Officers;
CEOs;
CTOs;
CIOs;
VPs;
and
ExecuFve-‐level
Directors.
76. The Payoffs Of Metrics-Based Campaigns
• Between 18,000 and 19,000 contacts are now in
various stages of the lead nurture track.
• E-book engagement in the first month has included
199 downloads via email direct response, with a 12%
open rate and 7% click-to-open rate.
• Advertising and events triggered 250 downloads.
78. Empower Your Sales Force
Identify key challenges for prospects in your industry.
Tailor content to market opportunities and/or solutions
Empower sales teams with content and resources that speak to challenges
and solutions.
Provide multiple formats
79. About Equifax
• Creates
and
delivers
unparalleled
customized
insights
that
enrich
both
the
performance
of
businesses
and
the
lives
of
consumers
through
the
comprehensive
and
differenFated
data
it
manages,
the
experFse
in
advanced
analyFcs
it
provides,
the
state-‐of-‐the-‐industry
soluFons
it
develops,
and
the
leading-‐edge
proprietary
technology
through
which
the
soluFons
are
delivered.
• Generates
158
billion
credit
score
updates
per
month
and
60,000
updates
per
second.
• Has
operaFons
in
the
U.S.
and
18
other
countries.
• Named
a
Top
20
company
to
work
for
by
the
Atlanta
Journal-‐ConsFtuFon;
ranked
24
in
Bloomberg/BusinessWeek
top
50;
48
in
InfoWeek
500.
80. • Created
infographic
and
E-‐book
as
part
of
a
refined
value
proposiFon
aligned
with
the
business’
evoluFon.
• IdenFfied
three
pillars
focused
on
“Precise
B2B
Insights.”
• Wanted
to
empower
sales
teams
to
tell
value
story
“from
the
outside-‐in
perspecFve.”
• The
new
sales
enablement
tools
were
presented
during
the
annual
group
kick-‐off
meeFng
by
the
SVP
of
Data
and
AnalyFcs.
About The Content
81. The Payoffs Of Metrics-Based Content
• Well received by business leaders and sales reps
• Has helped elevate and change customer
conversations from data quantity to quality
• Enabling more in-depth consultative engagement
with customers and prospects
83. High Impact ROI
Spot
informaFon
gaps
within
your
market.
Provide
industry
benchmarks.
Use
content
to
gain
a
compeFFve
advantage.
84. About Autotask
• Leading SaaS provider to IT industry
• End-to-end business management platform featuring all essential systems:
CRM, service desk, projects, timesheets and invoicing
• Serving 5,000+ accounts worldwide
• Seven languages and 70+ countries
85. Maximizing The Mileage
Created “Metrics That Matter” campaign
around proprietary survey data.
Maximized their mileage by survey data in
a modular fashion to help create: eBook
• Infographic
• Brainshark
• Flipbooks
• Webinar
• 10 Blog Posts
• Social Posts
86. The Payoffs of High Impact ROI
• Influenced 35% of revenue in first month of the
campaign.
• Drove 20% of all inquiries for two consecutive months.
• Influenced 10% of total revenue for the year.
• Payback in under 6 months.
88. Buyer Focused Content
Make it educational.
Involve key players within the industry.
Help establish industry best practices.
Make the content practical and easy to apply.
Collect input from existing clients.
89. About
• Broader mission to deliver educational content to the talent acquisition industry.
• Celebrate and elevate leaders among client base.
• Supported the content launch through multiple channels.
90. Learn From LinkedIn Talent Solutions
• The playbook established a framework to enable
recruitment, marketing and communications teams to
develop, promote and measure a winning employer
brand or "talent brand”
• Through brainstorming with internal SMEs and talking with
clients, built a 5-step framework that was used in multiple
countries, from the US, Canada and Brazil through much of
Europe to India, Australia and Asia-Pacific.
• Multiple blog posts over several months on our own blog,
the Talent Blog.
• Bylines in 2 key trade publications
• Webinars in the US and Canada, Brazil, Netherlands,
France, UK, Australia, and India
• Social promotion via channels including Twitter, LinkedIn,
SlideShare (including targeted status updates and House
Ads on LinkedIn, and organic and Promoted Tweets on
Twitter)
• Sessions at industry evens, attended by 2500+ industry
professionals.
• Hundreds of hard copies distributed to clients at events in
multiple countries around the world.
91. The Payoffs of Buyer Focused Content
• 14,000 downloads in 10 months.
• $1.1M in bookings attributed directly to the
Playbook.
• A further $500K+ driven by related webinars
and other activity.
93. Buyer Focused Content
Simplify complexity
Provide multiple touch points
Target buyers and influencers
Tie into key industry themes and events
94. About Optum360
• New venture from Dignity Health and Opum to meet the growing demand for greater
transparency, simplicity, and value in health care billing.
• Dedicated to transforming the registration, documentation, billing and payment
system so it works better for hospitals, health systems and other care providers, and
delivers a better patient experience.
• With a workforce of more than 3,000 employees from Dignity Health and Optum,
Optum360’s revenue cycle management services meet the large-scale needs of of
major hospitals and health systems, and enable new care delivery and risk-sharing
models, such as Accountable Care Organizations.
98. Buyer Focused Content
Provide thought leadership on complex issues.
Become a trusted partner.
Make content informative, yet easy to digest.
Provide a streamlined experience.
99. About ADP
• ADP serves as a trusted partner for clients and prospects.
• Each year ADP handles more than three million government notices and
documents and moves $1.3 trillion in payments to the Internal Revenue
Service.
• ADP managed open benefits enrollment for 15 million employees and their
dependents for the 2014 plan year.
100. Buyer Focused Content
• Developed a fully integrated
campaign around hot topics issues of
Affordable Care Act (ACA) or Health
Care Reform (HCR)this message.
• Included thought leadership, lead
generation, lead nurturing, sales
campaigns and proposal/close tools.
• The integration of this message
provided the backbone for a
streamlined client experience
throughout their buying process, from
recognition of need to selection of
ADP as their provider.
• From a content generation
standpoint, we developed assets that
would help explain the requirements
of the law in a way that allowed our
audience to easily digest the
regulatory details, help identify the
impact to themselves as employers
and take action.
101. • Unique visitors the Health Care Reform landing page:
80,074 viewing on average 114,787 pages.
• Delivered 12 webcasts with over 11,000 registrants from
April 2013-Present with an average 62% attendee rate.
• Facilitated 32 live seminars to over 2700 registrants
across the U.S.
• Nurtured over 24,000 contacts with an Email
performance that exceeds best in class industry
standards with a 39.5% open rate vs. best in class
22.4% and 10.4% CTR vs. best in class 4.2%.
• Influenced over $20M in closed revenue.
The Payoffs Of Buyer Focused Content
103. Web Content Strategy
Consider
your
site
to
be
the
hub
of
your
brand.
Design
your
web
site
to
be
visually
appealing,
yet
well-‐organized
and
easy
to
navigate.
Make
sure
your
site
can
be
accessible
and
easy
to
read
across
mulFple
devices,
including
smartphones
and
tablets.
Offer
content
that
spans
a
variety
of
topics
and
formats.
Include
elements
like
fun
facts
and
interacFve
slide
shows
to
put
a
more
personal
spin
on
your
company.
Use
social
media
as
a
mechanism
to
have
valuable
conversaFons
and
promote
new/relevant
content.
104. About NanoLumens, Inc.
• Consider
your
site
to
be
the
hub
of
your
brand.
• Design
your
web
site
to
be
visually
appealing,
yet
well-‐organized
and
easy
to
navigate.
• Make
sure
your
site
can
be
accessible
and
easy
to
read
across
mulFple
devices,
including
smartphones
and
tablets.
• Offer
content
that
spans
a
variety
of
topics
and
formats.
• Include
elements
like
fun
facts
and
interacFve
slide
shows
to
put
a
more
personal
spin
on
your
company.
• Use
social
media
as
a
mechanism
to
have
valuable
conversaFons
and
promote
new/relevant
content.
105. About The Content
• Went
through
a
web
site
redesign
in
an
effort
to
be$er
promote
content
and
thought
leadership.
• Put
new
focus
on
client
educaFon.
• Added
a
variety
of
new
resources,
including:
FAQ
videos,
infographics
and
white
papers.
• Ramping
up
social
media
presence
and
focusing
more
on
client
and
prospect
engagement;
building
one-‐to-‐one
conversaFons
and
gevng
quesFons
answered.
106. The Payoffs Of Creative Content
• Web site visits increased by 14%
• 20% increase in unique visitors
• Load times decreased by 35%