Sammy Hsieh, founder and CEO of iClick Interactive, gave a presentation on managing change in the dynamic online advertising environment. iClick provides a data-driven marketing platform in Asia, using proprietary technology and algorithms to optimize cross-media campaigns. The company has experienced over 110% compound annual growth since 2009. Hsieh discussed lessons learned in managing change, the huge growth opportunity in China's online advertising market, and iClick's unique value proposition and momentum in serving leading industry verticals to achieve its goal of $120 million in ad spend by 2013.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Diversification of Digital, by LeapFrog InteractiveLEAP
This presentation was given by Christy Belden, VP of Media+Marketing at LeapFrog Interactive, on Thursday, May 26, 2011. As the third installment of the Power of Digital marketing series, a partnership between LeapFrog Interactive and Business First of Louisville, this presentation outlines the history of digital banner advertising, best practices, and need-to-know information. This presentation explores the basics of digital advertising, or display/banners ads. Topics include key terminology, ad formats, thought leaders + regulatory organizations, analytics + measurements, and best practices. Prepared by Emily Carroll and Brittany Burdoine-Lewis. Presented by Christy Belden.
Christy Belden, VP of Media + Marketing, discusses what you need to know about digital advertising for your business, including ad targeting, ad networks vs. direct publisher, statistics around digital advertising, current trends and best practices.
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
Internet advertising an interplay among advertisers,online publishers, ad exc...Trieu Nguyen
Internet Advertising An Interplay among Advertisers,Online Publishers, Ad Exchanges and Web Users, Computational Advertising, contextual advertising, sponsored search, user behaviour targeting
Direct marketing consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
No intermediaries
An element of the promotion mix
Fastest-growing form of marketing
FOR CA, CMA,CS MBA, COMPUTER SCIENCE ,
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Diversification of Digital, by LeapFrog InteractiveLEAP
This presentation was given by Christy Belden, VP of Media+Marketing at LeapFrog Interactive, on Thursday, May 26, 2011. As the third installment of the Power of Digital marketing series, a partnership between LeapFrog Interactive and Business First of Louisville, this presentation outlines the history of digital banner advertising, best practices, and need-to-know information. This presentation explores the basics of digital advertising, or display/banners ads. Topics include key terminology, ad formats, thought leaders + regulatory organizations, analytics + measurements, and best practices. Prepared by Emily Carroll and Brittany Burdoine-Lewis. Presented by Christy Belden.
Christy Belden, VP of Media + Marketing, discusses what you need to know about digital advertising for your business, including ad targeting, ad networks vs. direct publisher, statistics around digital advertising, current trends and best practices.
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
Internet advertising an interplay among advertisers,online publishers, ad exc...Trieu Nguyen
Internet Advertising An Interplay among Advertisers,Online Publishers, Ad Exchanges and Web Users, Computational Advertising, contextual advertising, sponsored search, user behaviour targeting
Direct marketing consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
No intermediaries
An element of the promotion mix
Fastest-growing form of marketing
FOR CA, CMA,CS MBA, COMPUTER SCIENCE ,
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Chapter 1 - Managing and Manager in a Dynamic EnvironmentProf. JLMoneda
This topic will obtain a broad understanding of management (including traditional and emerging views), and the areas of knowledge and skills required to carry out the major functions of management.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Retail Media Network(RMN)-Thought Leadership-2023.pptxsethisaabb
Retail Media Network(RMN)-Thought Leadership-2023 by Publicis Sapient - an understanding how the retail media and the players around it work and function to run the show.
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Mobio Platform
WHAT IS MOBIO?
Mobio CDP & CEM (short for Mobio) is an all-in-one platform that helps businesses manage customer data and apply data to optimize operations, aiming to increase revenue growth.
The core technology of Mobio is CDP (Customer Data Platform), a technology that can collect powerful data from multiple sources into a single place, which is then cleaned, deduplicated and merged to create a 360-degree Customer Profile.
Through 3 main product lines: Activation CDP (For Marketing team), Operation CDP (For Sales team & Services team), Analytics CDP (For Digital & Data team), this valuable customer data will be shared throughout the enterprise so that all departments can use and fully utilize customer insights to operate their daily work.
Key features of Mobio:
All-in-one platform: Mobio provides a single platform for all your customer data needs, from collection and storage to analysis and activation.
Powerful data collection: Mobio can collect data from a variety of sources, including online and offline channels, to create a complete view of your customers.
Data cleaning and deduplication: Mobio cleans and deduplicates your data to ensure that it is accurate and reliable.
360-degree customer profile: Mobio creates a 360-degree customer profile that provides a complete view of your customers' needs and preferences.
Data sharing: Mobio makes it easy to share customer data across all departments in your organization.
Benefits of using Mobio:
Increased customer satisfaction: Mobio helps you understand your customers better and deliver more personalized experiences.
Improved marketing campaigns: Mobio helps you create more targeted and effective marketing campaigns.
Increased sales: Mobio helps you close more deals and increase revenue.
Reduced costs: Mobio helps you save time and money by streamlining your customer data management processes.
If you are looking for a comprehensive customer data platform that can help you improve your customer experience, increase sales, and reduce costs, then Mobio is a great option.
Presented at TMKedu by Craig Stein on August 6, 2014
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation focuses on three key digital tactics: site direct display, digital video, and paid social. Specifically it covers the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
5 Things about the Future of Programmatic - Digiday EU Publisher Summit 2014Matt O'Neill
20 minute session looking at the risks and opportunities of programmatic advertising. Looks in detail at threats and area of growth including mobile, data, and native advertising.
Programmatic: What Buyers and Sellers Should KnowDigiday
Programmatic advertising is here to stay, and is likely to dominate the majority of media trades on a volume and revenue level moving forward. This session with Matt O'Neill, head of supply and fulfillment at Unanimis, will discuss what buyers and sellers can do to optimize exchanges, change and build their audience and move away from standard ad units.
4 Things Every B2B Marketer Should Know About Programmatic Ads Demandbase
The future of programmatic ad buying for B2B is now. Programmatic for B2B is not just about automated media buying or audience building, it’s about automating the workflow and reducing ad waste between the systems. B2B Programmatic is a race to the top, connecting ads to marketing automation and website personalization to CRM systems in order to drive opportunities further down the funnel.
Louis Moynihan, VP of Strategic Alliances at Demandbase, and Jenifer Metz, Global Demand Generation at CSC, will show you where B2B programmatic advertising is headed and how it is impacting the B2B landscape.
In this webinar, we will cover:
A strategic overview of the Programmatic Advertising Landscape
What is next for programmatic advertising?
What Account-Based Re-targeting is and its impact
How to deliver full-funnel B2B ad experiences
Customer examples of B2B Re-targeting success
High Performing Teams in Unfamiliar Places: Dan Field at SMECC - 20131030smecchk
High Performing Teams in Unfamiliar Places - Dan Field
This talk will be a discussion of the critical success factors when offshoring knowledge work to international teams.
Many companies from many industries have successfully offshored & outsourced their basic processing and operations, far fewer have replicated this success with critical and high value tasks. Some success factors are obvious, others are not – all are relevant to companies of any size considering going offshore to access talent.
Show Me the Money: Jong Lee at SMECC - 20130205smecchk
Show Me the Money: Jong Lee
Have a great idea, but don't know the first steps on how to put a number on the business? Jong Lee, successful venture capital investor and entrepreneur, will be speaking about the practical steps to take to value your business, the common terminology and jargon used to describe different types of valuations, how outside investors and angels will view your business, and other basics of Venture Capital.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Managing Change in the Dynamic Business Environment Today: Sammy Hsieh at SMECC - 20130223
1. Managing Change in the
dynamic business
environment today
Sammy Hsieh
Founder and CEO
Private and Confidential
2. My Background
•
•
•
•
•
•
1997 – British American Tobacco
1999 - LVMH
2001 – Joined Yahoo! HK
2005 – Launched Overture HK
2008 – Joined Efficient Frontier
2009 – Formed iClick Interactive
Private and Confidential
4. Company Overview
Founded in 2009; backed by a number of institutions, led by Bertelsmann,
Sumitomo, SSG Capital and Otto Group
First in the region to introduce algorithmic optimization and programmatic
media buying focusing on performance marketing inventories
Over 80 clients from Fortune 100 companies, world premier brands and
MNC; selected verticals include:
• Finance and Banking, Hotel and Travel, E-Commerce and CPG
Leading data-driven buy-side digital marketing platform in Asia
•
•
•
•
Tracking: Universal tracking and attribution
Technology: Robust ad-serving technology
Platform: Proprietary algorithmic cross-media optimization
Data: Over 100 million transactional cookies and 12 terabytes of click
log data
Offices in Hong Kong, Beijing, Shanghai, Shenzhen, Singapore and
Taiwan; 180 employees across the region
Private and Confidential
5. Company Milestones
Jan 2010
Jan 2011
Jan 2012
Established Beijing and
Shanghai offices
Key China advertiser
win incl. Dangdang,
M18 and Joyo
Deloitte Technology Fast
500 Asia Pacific Award
and Fast 50 China Award
Feb 2010
Jan 2009
Established in
HK and focus
on local
clients only
2009
1H
Feb 2011
Series A Investment
from Sumitomo
2009
2H
Apr 2009
Operational breakeven
Accumulated over 20
clients
Dec 2009
Established R&D center
to build new generation
XMO platform
2010
1H
Established TW and
SG offices
90% advertisers’
migration to XMO
2010
2H
Sep 2010
80% advertisers’
migration to XMO
completed
Accumulated over 60
clients
Mar 2012
Established SZ office
2011
1H
2012
Feb 2011
Nov 2012
Series B Investment
Best Interactive Agency –
from Bertelsmann, SSG, Yahoo! BIC Awards 2012
Sumitomo and OTTO
Oct 2010
JV with Baidu to form
exclusive agency in
HK, TW and SG
5
Private and Confidential
6. The Changing Online Landscape
Present
Late 90s to
early 2000
Key players led by a few dominant portals
that only offered impression buy and
position buy
- Highly fragmented landscape
- Valuable long tail traffic but difficult to
target
- Various charging models (e.g., CPM,
CPC, CPA)
i.e., increasingly difficult for
advertisers to reach out to desired
audience!
Private & Confidential. All Rights Reserved by Optimix.
6
Private and Confidential
7. The Difficult Online Media Buying Process
Advertiser
s
Publishers
Ad Server
Agency
Creative
Ad Network
DSP
Performance
Agency
Media Planning
Ad Exchanges
Data
Ad Ops
Measurement and
Analytics
Private and Confidential
8. iClick Unique Solutions
We facilitates the digital media buying process by helping advertisers
aggregate, bid and optimize inventory across different online marketplaces
Various
Exchanges
Advertisers/
Ad Agencies
Various
Publishers
Online
Users
Search Engines
Cross Market Optimizer
Display Ad
Exchanges
Video, Mobile
Ad Exchanges
Customer Data
Aggregator
Private and Confidential
9. 3.0 Buy Side Platform
Media Resources
Programmatic Media
Planning
Campaign Objectives
• Maximize ROI
• Increase conversions?
• Lower CPA?
Data Analytics
Optimization
Private and Confidential
10. Performance Marketing is Dominating
Performance-based model, which covers both search and display, currently in pole position
US Internet Ad Revenues by Pricing Model, 2005 - 1H 2012
57%
59%
39%
62%
67%
65%
USD 24 billion: the expected
value of performance-based
traded inventory in 2012
37%
51%
47%
41%
46%
48%
45%
33%
31%
31%
13%
5%
2005
4%
4%
4%
5%
4%
2%
2006
2007
2008
2009
2010
2011
1H 2012
Performance-based
Impression-Based
Hybrid
Source: iAB, Oct 2012, eMarketer, Sep 2012
Desktop Display Market $ Share, 2010 - 2017E
Indirect (long tail)
Mid-tier
Growing trends of performance driven display
ad
Premium
27%
28%
30%
31%
32%
33%
34%
34%
36%
32%
28%
25%
22%
19%
16%
14%
•
Reason: Premium inventory cost keeps inflating vs
under monetized indirect long tail inventory
•
Performance-based pricing for long tail inventory:
•
45%
46%
37%
44%
2010
2011E
2012E
2013E
2014E
2015E
2016E
2017E
•
Possible to achieve cost efficiency
52%
42%
50%
40%
Share of indirect inventory display ad
spending to outgrow other segments,
reaching 50% by 2016
Source: Credit Suisse Estimates, Feb 2012
Private and Confidential
11. Real-Time Bidding (“RTB”) on The Rise
Performance-driven display ad is traded dynamically via RTB* under programmatic buying.
US RTB Digital Display Ad Spending
8.0
28%
30%
7.1
Growth of % spend via RTB on
DoubleClick Ad Network
25%
(US$ B’)
25%
7.0
22%
6.0
5.8
20%
5.0
4.6
13%
3.0
3.4
37%
Jan 11
Mar 11
May 11
39%
May 10
Jul 10
10%
22%
2.0
1.9
5%
1.0
0.4
68%
48%
15%
8%
4%
66%
56%
19%
4.0
64%
8%
1.0
0.0
0%
2010
2011
2012E
2013E
2014E
2015E
2016E
Jan 10
RTB digital display ad spending
Source: eMarketer, Nov 2012
Mar 10
Sep 10
Nov 10
% of total digital display ad spending
Source: “The Arrival of Real-time Bidding” from Google, 2011
“47% of advertisers and agencies intend to spend more on digital
advertising because of the benefits of RTB” – Survey by Google and Digiday 2011
Remark: RTB allows bidding on single impression for single audience. Buying inventory based on audience request targeting
based on data: geographic info, interest, demographic info and online behavior.
Private and Confidential
12. A billion dollar question: will
China follow suit?
Private and Confidential
13. The Scenario in China: Massive Growth ahead
Online ad spending growth in China more robust than in US albeit from low base; fueled by
large headroom for online population growth, high online time spent for users, low time spend
as % of online ad spend
Online ad spend
2012 ad spending (RMB B’)
2015 ad spending (RMB B’)
2012 – 2015 CAGR
China
79.4
187.7
33% (vs US: ~12%)
Source: iResearch, May 2012
Online exceeds Print media for the first time in 2012 and is 34%
greater than Print ad spend
China online marketing ad spending by category 2010 1015E
187.7
RMB B'
143.1
•
79.4
79.0
64.0
37.7
32.6
•
55.4
51.3
23.8
53.7
44.2
34.9
17.6
Strong growth for display ad
111.1
107.5
Total
Rapid search growth and will reach 59% of
total online ad spend by 2015*
•
Search
Display
Search and display ad drive growth in
China
Rising trend of performance-based
pricing (CPA/CPL) to reach 12.3% of
total display ad spending by 2015*
23.2
12.2
2010
2011
2012E
2013E
2014E
2015E
* Source: iResearch, May 2012. Search includes vertical search
Source: iResearch, May 2012
Private and Confidential
14. Unique Challenges in China
The Chinese online market has a few key characteristics which press for needs for a more
effective way of display ad placement.
1. Difficulty in reaching target audience
Online Game
Market highly fragmented. As of Jun 2012, over
538 million of internet users in China and 2.5
millions China-based websites*
E-Commerce
RSS
Video
Product
Review Site
Answers
Forum
Wiki
2. Increasing pressure on ROAS
Rising cost for premium inventory (CPM and
CPT)
Weibo
Chat
Instant
Messaging
Bookmark
Photo
Albums
Micro-blog
Music
Review
Social Media
Social Media
3. Growing efficiency issue in ad
placing
Relationship driven sales of inventory instead
of using technology to add value
An unique opportunity for a crosschannel advertising and optimization
platform to thrive
*Source: CNNIC, Jul 2012
Private and Confidential
15. What’s Next After Ad Exchange Adoption
With the rise of Ad Exchanges in China, it is likely that RTB is the next big thing
US
2005
Ad Network
Ad Exchange
2007
China
2007
2011
2009
RTB DSP*
Up Next
Remark: Demand side platforms, DSP, enable
inventory buying through multiple exchanges
with programmatic RTB capability.
RTB based display ad in China, 2012-2016
In China, Ad Exchanges arise in response to
the needs of the market to increase
efficiency
China RTB based display ad spending
4.50
RMB B'
4.00
3.50
3.00
2.50
2.00
3.91
1.50
2.36
1.00
0.50
0.52
1.22
2013
2014
0.13
0.00
2012
2015
2016
With number of DSPs growing in China, the
environment for RTB and programmatic
buying is building up rapidly.
Private and Confidential
Source: IDC, 2012
16. Managing Change – The Vision
• Lessons learned
• Attractive marketplace
• Create the “Blue Ocean”
• Stay focus
Private and Confidential
17. Managing Change – The Motivation
• Lessons learned
• Team formation – roles and responsibility
• Internal and external communication
• Share your success - ESOP
Private and Confidential
18. Leading Industry Verticals
E-Commerce
(5 out of China’s TOP 10
E-Commerce players are using
iClick to make better decisions)
Travel &
Hospitality
Banking &
Finance
Consumer
Products
Others
Private and Confidential
19. Over 110% CAGR in Past 4 Years
Reach Ad Spend of : US$120M by 2013
USD
140,000,000
120,000,000
87%
100,000,000
80,000,000
48%
60,000,000
197%
40,000,000
138%
20,000,000
Total
2009
2010
2011
2012
2013
Private and Confidential
20. Managing Change – The Momentum
• Lessons learned
• Anchor clients
• Hungry for business
• Networking
Private and Confidential
21. Conclusion
• Lessons learned
• Huge and high-growth market
• Market under-served and inefficiency
• Unique value proposition
• Financially healthy
• Management team with proven track record
Private and Confidential