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The Marketing Practice

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How do you harness the best technology to attract and retain clients in a complex B2B sale?
4 ways data analytics can kick your annual B2B marketing planning into shape
Running virtual ABM workshops
B2B Marketing through the Covid-19 crisis
How do you successfully pilot, refine, and scale your account-based marketing program?
ABM best practice guide
The Marketing Practice: 2015 Overview
B2B Marketing Awards Winner - Intelligent Operations Programme by Genpact
Case Study - Lumia Business Transformation
B2B Marketing Awards Winner - Lead Generation Factory by Atos
B2B Marketing Awards Submissions 2015
The ROI of content marketing
Only those who attempt the absurd
Creating an experience worth raving about
Case Study: O2 LGDF