The document outlines steps for creating effective content campaigns to nurture leads through the sales funnel. It discusses understanding customer pain points and developing content to address those pains. A 6-step process is presented for planning and executing lead nurturing campaigns, including segmenting the audience, creating a content plan, and measuring campaign performance. The goal is to engage prospects with helpful content that moves them toward becoming customers.
Presentation by Em Campbell-Pretty & Adrienne Wilson at the Global SAFe Summit 2021
Mob Programming thought leader, Woody Zuill, suggests that instead of always focusing on solving problems, we also take the time to notice the things that are going well and amplify them, thereby "turning up the good". When it comes to SAFe Dean Leffingwell perhaps said it best: "There is no magic in SAFe . . . except maybe for PI Planning." I suspect most of you agree that PI Planning is the magic in SAFe. There is nothing quite like the energy created by bringing a group of 100+ people together to build a collaborative plan over a couple of days every 10 to 12 weeks. So what would it mean to "turn up the good in PI Planning"? If we focused on what is good and what we want more of, would we get more magic?! For Em and Adrienne, the answer is a resounding "Yes!" In this session, they will take the "The Facilitator’s Guide to PI Planning" and illustrate how turning up the good can bring your PI Planning magic to the next level.
Confluence is a great tool for creating content together. But why do some teams struggle to get people working in Confluence?
You'll learn how to build a culture of effective collaboration with many examples from various organizations.
Building Communities of Talent: The Power of Content Marketing and Nurturing ...LinkedIn Talent Solutions
Curious how to structure a digital program to power your talent brand efforts? HP’s Digital Media Program Manager, Celinda Appleby, offers a detailed glimpse into how HP structures and implements their talent brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Technology isn’t the only breakthrough science of modern marketing. Neuromarketing – the science behind human decision is helping marketing and sales teams improve their content to “push the mental buy button” of their prospects. This engaging session covered the principles of Neuromarketing and how to apply them to your overall content strategy and lead nurture programs.
This was the keynote presentation by David Lewis, CEO at DemandGen International at "The Content Marketing Forum" hosted by SoCal BMA, August 6, 2014, in Newport Beach, CA -- as part of 'The Leading Edge' signature executive event series.
Presentation by Em Campbell-Pretty & Adrienne Wilson at the Global SAFe Summit 2021
Mob Programming thought leader, Woody Zuill, suggests that instead of always focusing on solving problems, we also take the time to notice the things that are going well and amplify them, thereby "turning up the good". When it comes to SAFe Dean Leffingwell perhaps said it best: "There is no magic in SAFe . . . except maybe for PI Planning." I suspect most of you agree that PI Planning is the magic in SAFe. There is nothing quite like the energy created by bringing a group of 100+ people together to build a collaborative plan over a couple of days every 10 to 12 weeks. So what would it mean to "turn up the good in PI Planning"? If we focused on what is good and what we want more of, would we get more magic?! For Em and Adrienne, the answer is a resounding "Yes!" In this session, they will take the "The Facilitator’s Guide to PI Planning" and illustrate how turning up the good can bring your PI Planning magic to the next level.
Confluence is a great tool for creating content together. But why do some teams struggle to get people working in Confluence?
You'll learn how to build a culture of effective collaboration with many examples from various organizations.
Building Communities of Talent: The Power of Content Marketing and Nurturing ...LinkedIn Talent Solutions
Curious how to structure a digital program to power your talent brand efforts? HP’s Digital Media Program Manager, Celinda Appleby, offers a detailed glimpse into how HP structures and implements their talent brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Technology isn’t the only breakthrough science of modern marketing. Neuromarketing – the science behind human decision is helping marketing and sales teams improve their content to “push the mental buy button” of their prospects. This engaging session covered the principles of Neuromarketing and how to apply them to your overall content strategy and lead nurture programs.
This was the keynote presentation by David Lewis, CEO at DemandGen International at "The Content Marketing Forum" hosted by SoCal BMA, August 6, 2014, in Newport Beach, CA -- as part of 'The Leading Edge' signature executive event series.
Answer These 5 Simple Questions to Become Better at Social MediaLesya Klymenko Liu
Coming up with interesting, relevant and fresh content for your content marketing may be difficult. Here are a few tips on how to keep creativity flowing, content fresh and your followers happy!
3 Most Common Project Management Mistakes & How You Can Avoid Themeisedo To do list
Mismanagement can lead to a lot of issues where your project and project success is concerned. It might also affect your project deadlines and delivery. To ensure you and your team gives optimum work done, avoid these three project management mistakes so that you can deliver a successful project.
Distributed Teams - Hello? Can anyone hear me?Growing Agile
In the ideal perfect world there will be rainbows and unicorns and teams that all sit together. In reality, most teams have to deal with distribution in one form or another. For some: it’s team members spread across a building, for others it’s team members in other parts of the world in different time zones.
Have you even been on a call where you can hear someone ordering coffee, or a dog barking? My favorite is being told someone is joining the call, after you've spent 5 minutes explaining something in detail. Mostly distributed meetings are boring, and not really worth the time and effort.
As agile coaches we truly value face to face communication and visible boards and sticky-notes, we also value working from anywhere, having pets in the office and not having to travel. So what is possible here? We decided to fully immerse ourselves into the distributed world and see what happened. We were amazed - we managed to build trust, explore and discover great collaborative tools and we improved communication.
We would like to share some of our discoveries and tips with you. Join us to explore how agile can work for distributed teams.
Are you struggling to integrate User Experience techniques with your agile teams? Are any of these patterns familiar?
The UX team works one sprint ahead of the development team.
UX designers spend lots of energy on high fidelity mock-ups which the developers then ignore.
You produce working software each sprint, but recruiting users is time consuming so you only test with users before you release.
There is no time to incorporate changes from user feedback into the sprints before release.
The UX designers and the developers seem to speak a different language.
Developers get annoyed because the UX design work great on iOS, but clashes with Android standards.
If so join us for a fun interactive session where we use Lego to explore how you can overcome challenges like this in your own environment. You’ll work as a team doing both UX design, and development (with Lego), and see how and why these patterns happen, as well as what you can do about them.
This workshop is ideal for people from both the UX world, struggling to understand how to work with developers, and for developers struggling to understand what UX designers are trying to achieve.
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
The signs of change are everywhere. With the Salesforce acquisition of ExactTarget and Oracle’s acquisition of Eloqua, the lines between CRM and marketing automation are disappearing. At the same time the roles and expectations of sales and marketing teams are being re-written.
Rather than simply driving and managing leads in the upper funnel, progressive companies are discovering a new hourglass model aimed at both accelerating customer acquisition and strengthening customer retention.
For a look at the new model leading companies are using to manage and drive growth, tune into this exclusive webinar, which will explore how high growth B2B and B2C organizations are:
re-modeling their approach to their people, process and technology, and
developing new ways to measure and track the success of their customer acquisitions and retention models.
Keep up with the rapidly changing sales and marketing landscape and make sure your teams are modeled for future growth and success.
Answer These 5 Simple Questions to Become Better at Social MediaLesya Klymenko Liu
Coming up with interesting, relevant and fresh content for your content marketing may be difficult. Here are a few tips on how to keep creativity flowing, content fresh and your followers happy!
3 Most Common Project Management Mistakes & How You Can Avoid Themeisedo To do list
Mismanagement can lead to a lot of issues where your project and project success is concerned. It might also affect your project deadlines and delivery. To ensure you and your team gives optimum work done, avoid these three project management mistakes so that you can deliver a successful project.
Distributed Teams - Hello? Can anyone hear me?Growing Agile
In the ideal perfect world there will be rainbows and unicorns and teams that all sit together. In reality, most teams have to deal with distribution in one form or another. For some: it’s team members spread across a building, for others it’s team members in other parts of the world in different time zones.
Have you even been on a call where you can hear someone ordering coffee, or a dog barking? My favorite is being told someone is joining the call, after you've spent 5 minutes explaining something in detail. Mostly distributed meetings are boring, and not really worth the time and effort.
As agile coaches we truly value face to face communication and visible boards and sticky-notes, we also value working from anywhere, having pets in the office and not having to travel. So what is possible here? We decided to fully immerse ourselves into the distributed world and see what happened. We were amazed - we managed to build trust, explore and discover great collaborative tools and we improved communication.
We would like to share some of our discoveries and tips with you. Join us to explore how agile can work for distributed teams.
Are you struggling to integrate User Experience techniques with your agile teams? Are any of these patterns familiar?
The UX team works one sprint ahead of the development team.
UX designers spend lots of energy on high fidelity mock-ups which the developers then ignore.
You produce working software each sprint, but recruiting users is time consuming so you only test with users before you release.
There is no time to incorporate changes from user feedback into the sprints before release.
The UX designers and the developers seem to speak a different language.
Developers get annoyed because the UX design work great on iOS, but clashes with Android standards.
If so join us for a fun interactive session where we use Lego to explore how you can overcome challenges like this in your own environment. You’ll work as a team doing both UX design, and development (with Lego), and see how and why these patterns happen, as well as what you can do about them.
This workshop is ideal for people from both the UX world, struggling to understand how to work with developers, and for developers struggling to understand what UX designers are trying to achieve.
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
The signs of change are everywhere. With the Salesforce acquisition of ExactTarget and Oracle’s acquisition of Eloqua, the lines between CRM and marketing automation are disappearing. At the same time the roles and expectations of sales and marketing teams are being re-written.
Rather than simply driving and managing leads in the upper funnel, progressive companies are discovering a new hourglass model aimed at both accelerating customer acquisition and strengthening customer retention.
For a look at the new model leading companies are using to manage and drive growth, tune into this exclusive webinar, which will explore how high growth B2B and B2C organizations are:
re-modeling their approach to their people, process and technology, and
developing new ways to measure and track the success of their customer acquisitions and retention models.
Keep up with the rapidly changing sales and marketing landscape and make sure your teams are modeled for future growth and success.
10 Retailers Win 2014 Channel Innovation Awards
For the fourth year, Retail TouchPoints is proud to present the Channel Innovation Awards. This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.
This year’s 10 winners run the gamut of industry segments, from apparel and toys to wine and home improvement products. They are both U.S. and internationally based retail companies. Most of the winners are selling their products via both brick-and-mortar and e-Commerce web sites, in addition to mobile web sites and other channels.
The 2014 winners’ latest efforts are centered on improving the business through targeted channel strategies. Those strategies feature in-store mobile and digital technology innovations; social media efforts; personalization programs and more. All winners are successfully integrating the benefits of successful channel marketing and services to their customers, and delivering impressive results.
2014 Retail TouchPoints Channel Innovation Award Winners include:
Platinum winners:
-Stage Stores
-Clarks Footwear
Gold winners:
-bebe
-Build.com
Silver winners:
-Toys R Us Canada
-Kidrobot
-Sears
Bronze winners:
-B&H Photo
-Wine Enthusiast
-Country Club Prep
This one weird trick will fix all your Agile problemsAnthony Marter
In this presentation I cover the importance of a well functioning Product Management practice to following the 12 Agile principles. Often we focus just on the process parts of Scrum, and here I cover why this misses half of the principles.
The Product Management Vacuum and the 3 V'sDon McGreal
In between the larger organizational goals and the day-to-day work of Development Teams, exists a vacuum. The thing about any vacuum is that it has an innate need to be filled. If we are not careful, this 'Product Management Vacuum' will get filled with meaningless busy work and extensive task management. Being busy without clear direction.
This session introduces the 3 V's -- Vision, Value, Validation -- as a way to get out in front of this problem.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Report on A/B title testing of educational videos and materials for small business owners and entrepreneurs. Goal is finding the best way to help the owner start and grow the business.
Whitepaper: Integrating market research into the Agile Sprint CycleJacob Brown
Agile has revolutionized product management and new product development. But while Agile teams are working on a Sprint Cycle, the Market Research team is often still working form a traditional (Waterfall) timeline. This can cause the teams to be out of sync and slow the product development process.This whitepaper outlines a way to successfully integrate Agile Market Research with Agile Product Development teams.
You can reach me at Jacob@mozaic-group.com
[Webinar] Going Global: Expanding into International PPCPoint It, Inc
Do you have plans to launch PPC campaigns outside the US? Want to build an international search program? Don’t go the “spray and pray” route. Be sure that you’re setting your international PPC campaigns up with actual international consumers in mind!
Making the customer journey seamless and clear is essential to a successful conversion and email marketing is only part of this process, what happens next is crucial!
Landing pages can dramatically increase the results of your campaigns. You need to embrace the opportunities to work beyond just the remit of the email.
Sales Onboarding - Accelerating New Hire ProductivityMindTickle
#1 Discuss components of a best-in-class Onboarding Program
#2 Measure and monitor key Performance Indicators of new hires
#3 Use best practices to improve Onboarding Effectiveness
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamDynamic Signal
In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program.
Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business.
Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects.
Topics discussed include:
• How Air Canada grows sales to other businesses and partners through social media
• How Air Canada gets measurable, effective social selling content to employees
• How Air Canada measures content effectiveness at the employee level
To survive in today’s market, organizations need to deliver higher quality, more secure software than ever before, and they need to do it faster. Today’s leaders need to understand what DevOps is all about and how to implement it across the enterprise to remain competitive, react to changing conditions, and facilitate growth. This interactive workshop will explain what DevOps is and isn’t, what benefits we should expect adopting it, and what we need to do to adjust to a DevOps mindset. We’ll look at our current delivery processes and discuss how we can deliver higher quality, more secure software, and how we can do it faster, more reliably, and have more confidence in the result. We will focus on the culture and process, only touching on the tools that enable us to work better. It is not a technical deep dive. This workshop is designed for executives and leaders, managers, project managers, and team leads to help them prepare for successful DevOps transformation and leadership.
Understand your Audience and build your website's Funnel with Search Data.
Search data is often used to start an SEO and paid search strategy. However, search data isn't just about keywords – it's like peeking into the thoughts of your potential visitors. It's almost like doing detective work to understand your client's needs and identify their patterns. Once you've gathered this valuable knowledge, you can use it to shape your brand and guide people through your website. You will be creating a roadmap that helps visitors become customers.
Product Strategy for Startups (english) #UnitedNations #WorldFoodProgramme Benno Lœwenberg
Countless numbers of products are put out in the wild, that nobody asked for. Building something, that people actually need or want is enabled through a well shaped product strategy.
This talk illuminates how a propper product strategy looks like and what the crucial success factors are. How it helps translating business goals & vision into product design and business model, that take customer needs and market affordances into account.
#ProductStrategy, #ProductMarketFit, #MinimumViableProduct, #MVP, #JobsToBeDone, #JTBD, #LeanStartup, #LeanProductProcess, #ProductLifecycle, #RiskiestAssumptionTests
How Clorox Experiments Across Brands to Turn Visitors into ConsumersOptimizely
As more brands focus on digital marketing and Direct-to-Consumer strategies, experimentation can help them efficiently increase consumer engagement. At Clorox, a data-driven experimentation strategy helps them leverage insights across multiple brands.
Watch the on-demand webinar to learn:
- How Clorox gathers insights from omnichannel experimentation to turn visitors into consumers
- Clorox’s experimentation strategy including how an experiment to remove price friction helped their conversion rate optimization
- The process behind creating “Ways of Working” for experimentation programs across Clorox’s Direct-to-Consumer (DTC) brands
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
In this session, Andy Lambert covered cover everything you need to know in order to build a well-structured content plan to help you grow your community and develop a fundraising strategy for social media.
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
The Lean Product Lifecycle Book- Product Innovation & Business Growth (Craig ...strongandagile.co.uk
An overview on how The Lean Product Lifecycle can transform your business to simultaneously innovate and grow by taking on insights from Venture Capital, Private Equity, Budgeting, Agile, Lean, Lean Startup, Beyond Budgeting and more.
Know how to take your idea and build a successful business.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
7. @demandgenglobal
|
@demandgendave
Look
at
the
words
and
SAY
THE
COLOR
YOU
SEE
for
each
word:
RED
WHITE
GREEN
BLUE
BLACK
GREEN
RED
BROWN
WHITE
BLUE
RED
WHITE
GREEN
BLUE
BLACK
GREEN
RED
BROWN
WHITE
BLUE
BLACK
BLUE
WHITE
BROWN
RED
19. @demandgenglobal
|
@demandgendave
The
DemandGen
Framework™
A
holis9c
model
for
engaging
prospects
and
clients.
Customer
Expansion
Customer
AcquisiIon
Inquiry
Marke9ng
Qualified
Lead
Sales
Accepted
Lead
Opportunity
Customer
Client
Adopter
Advocate
Loyalist
Customer
Nurturing
Lead
Nurturing
20. @demandgenglobal
|
@demandgendave
• Segment
• Goal
• Content
• Timing
• Measurement
Step
1:
Dra]
a
Lead
Nurture
Project
Brief
It’s
A:
Simple
Guide
Containing
The
Messages
21. @demandgenglobal
|
@demandgendave
Step
2:
Plan
Your
Content
(pain,
gain,
claims)
Suspect
Touch
1
• Pain
message:
Entering
expense
data
into
spreadsheets
sucks
Suspect
Touch
2
• Pain
message:
Tracking
paper
receipts
is
a
hassle
Suspect
Touch
3
• Pain
message:
Gedng
reimbursed
is
slow
Call
to
Ac9on:
Download
Asset
Used:
5
Reasons
Why
A
Spreadsheet
is
a
Horrible
Way
to
Create
&
Submit
Expenses
32. @demandgenglobal
|
@demandgendave
You
can
learn
more
on:
-‐ Marke9ng
Automa9on
-‐ CRM
-‐ Sales
&
Marke9ng
Alignment
-‐ Demand
Funnel
-‐ Lead
Nurturing
-‐ Lead
Scoring
-‐ Measurement
Free
copies
available
here
or
at:
www.ManufacturingDemand.com
33. @demandgenglobal
|
@demandgendave
8
Key
Takeaways
ü Know
thy
customer’s
pain,
the
gains,
and
your
claims
ü Create
engaging
and
purposeful
content
ü Trigger
the
brains
6
s9muli
with
Neuromarke9ng
ü Follow
the
6
steps
to
great
nurturing
ü Nurture
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upper
funnel,
lower
funnel,
and
recycle
ü Be
agile:
plan,
pilot,
perfect
ü Measure
against
goals
ü gethelp@demandgen.com
34. @demandgenglobal
|
@demandgendave
DemandGen
Interna9onal,
Inc.
David
Lewis
–
CEO
david@demandgen.com
@demandgendave
www.demandgen.com
www.manufacturingdemand.com
I’d
love
to
hear
from
you!