This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
This is the keynote address that was given at the EEC12 Conference in Hollywood Florida on February 24, 2012.
Description: This keynote presentation will combine Forrester Research data with case studies from leading brands. From spelling out the most effective ways to incorporate social, mobile, and video email into your program to providing future-looking recommendations, this keynote will position your email marketing program for long term success.
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
Are Your CPG Brands Maximizing the Return on Your Digital Investment?dunnhumby
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their digital marketing investments are influencing brand purchases in stores.
Accenture, comScore and dunnhumbyUSA presented their groundbreaking study on the link between consumers’ usage of brand websites and their brand purchases in retail stores at the 2012 LEAD Marketing Conference in Chicago.
Tutorial on the McKinsey/Harvard "Customer Decision Journey" by John SingJohn Sing
Today, our customers engage whether to do business with us in fundamentally different ways, relying heavily on digital interactions, evaluating a constantly shifting array of options, and affecting our future business by their post-purchase continual engagement through social media, recommendations, and reviews. A new customer buying model is the new normal. First described in 2009, continually refined since, this is my tutorial on this proven McKinsey / Harvard paradigm. Essential info. I also have an IT-specific version of this presentation on Slideshare.net ( "Will your 2015 IT Roadmap Drive Business Success?" ) which supplements this presentation by describing the deep implications to the IT technology organization, and best practices for IT and the business to address these implications successfully. The URL for that presentation (you may cut/paste) is: http://www.slideshare.net/johnsing1/2015-it-roadmapdrivingbusinesssuccessv31
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
This is the keynote address that was given at the EEC12 Conference in Hollywood Florida on February 24, 2012.
Description: This keynote presentation will combine Forrester Research data with case studies from leading brands. From spelling out the most effective ways to incorporate social, mobile, and video email into your program to providing future-looking recommendations, this keynote will position your email marketing program for long term success.
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
Are Your CPG Brands Maximizing the Return on Your Digital Investment?dunnhumby
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their digital marketing investments are influencing brand purchases in stores.
Accenture, comScore and dunnhumbyUSA presented their groundbreaking study on the link between consumers’ usage of brand websites and their brand purchases in retail stores at the 2012 LEAD Marketing Conference in Chicago.
Tutorial on the McKinsey/Harvard "Customer Decision Journey" by John SingJohn Sing
Today, our customers engage whether to do business with us in fundamentally different ways, relying heavily on digital interactions, evaluating a constantly shifting array of options, and affecting our future business by their post-purchase continual engagement through social media, recommendations, and reviews. A new customer buying model is the new normal. First described in 2009, continually refined since, this is my tutorial on this proven McKinsey / Harvard paradigm. Essential info. I also have an IT-specific version of this presentation on Slideshare.net ( "Will your 2015 IT Roadmap Drive Business Success?" ) which supplements this presentation by describing the deep implications to the IT technology organization, and best practices for IT and the business to address these implications successfully. The URL for that presentation (you may cut/paste) is: http://www.slideshare.net/johnsing1/2015-it-roadmapdrivingbusinesssuccessv31
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
This presentation starts with the introduction to E-commerce market, its scope and present scenario. Several researches from forrester research, Comscore, IAB surveys, Hubspot had been hepful in collecting the data.
It then, explains about Social Commerce and its evolution and value in Indian Market.
Affiliates, Affiliate programs , affiliate marketing and Affiliate networks with some affiliate giants have been presented.
The presentation has 2 case studies: Indiplum.com and Quidco.com: the cash back affiliate in UK
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM Group
In tough economic times, you can rely on interactive media to be the most able medium. Presentation given to clients of BCM Partnership, Brisbane, 20 November 2008
What marketing research needs to know about brand building in a digital ageJoel Rubinson
Presented to Toronto audience for MRIA Netgain 2015 conference. Digital, social, mobile creating marketing disruption triple play that marketing research is out of synch with
This public policy session on the activities of the Technology Association of Louisville Kentucky (TALK) was presented in June 2022 at the TALK Cyber Security Summit in Louisville, KY.
A Look At Evolving Cybersecurity Policy for Financial Institutions 2021Dawn Yankeelov
Dawn Yankeelov, a cyber policy leader in Kentucky, speaks to the changing landscape for banking cybersecurity policy for a SecuretheVillage workgroup in the Summer of 2021.
A conversation on guidance and liabilities regarding reopening KY with Frost Brown Todd Attorney Victor Beckman and the Technology Association of Louisville KY's Executive Director Dawn Yankeelov.
DHS Cybersecurity Services for Building Cyber ResilienceDawn Yankeelov
DHS Cybersecurity Analyst details the US Department of Homeland Security Services for all businesses to build cyber resilience at the Technology Association of Louisville's CyberSecurity Summit on June 14, 2019.
Cyber Security Threats Facing Small Businesses--June 2019Dawn Yankeelov
This presentation was made by Cloudnexus Founder Jay Rollins at the Technology Association of Louisville Kentucky's Cybersecurity Summit on June 14, 2019.
This presentation was given by Security Analyst Josh Chou from Cybereason on June 14, 2019 at the Technology Association of Louisville Kentucky's Cybersecurity Summit.
Cyber Security Resilience from Metro Louisville Govt. Dawn Yankeelov
Metro Louisville's Chief Security Officer James Meece spoke at the Technology Association of Louisville Kentucky's CyberSecurity Summit 2019 in June on Cyber Resilience.
"How You Can Participate in TALK's KY Cybersecurity Enclave for Regional and National Attack Views & Reporting," Phil Bond, CEO of CyberUSA, with Q&A, including Dawn Yankeelov, Executive Director, TALK.
Understanding Cyber Industrial Controls in the Manufacturing and Utilities En...Dawn Yankeelov
"Understanding Cyber Industrial Controls in the Manufacturing and Utilities Environment," By Dr. John Naber, Co-Founder & Partner in True Secure SCADA, which is KY-based and holds 2 key patents in this area. This was given at the TALK Cybersecurity Summit 2018 in Louisville, KY.
Kentucky's Cyber Engineering Pathway for Teens By Scott U'SellisDawn Yankeelov
These slides by Scott U'Sellis of the Kentucky Department of Education, Office of Career and Technical Education, were presented at Techfest Louisville 2017 hosted by the Technology Association of Louisville Kentucky.
This presentation was made on PSST's approach to building the company at Techfest Louisville 2017, hosted by the Technology Association of Louisville Kentucky.
Entrepreneur John Wiliamson presented RCM Brain: AI Bots in Healthcare at Techfest Louisville 2017 hosted by TALK, the Technology Association of Louisville Kentucky.
Cybersecurity Trends & Startups by Gula Tech AdventuresDawn Yankeelov
This presentation was made by Cybersecurity Expert and Investor Ron Gula at Techfest Louisville 2017, hosted by TALK, the Technology Association of Louisville Kentucky.
Derek Rush of LBMC Information Security presented at Techfest Louisville 2017 which was hosted by the Technology Association of Louisville Kentucky (TALK.)
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
2. Tech To Be Covered: 4 C’s of
Customer Retention
• Conversion
• Automated Channel Crossings
• Cooperative Communications w Third Parties
• Clarity of Messaging
• Conclusion
3. Do We Still Need Websites?
--”Think wholesale, less retail. Think
distribution, less destination. Think serving,
less selling.
--Websites are important because you own them.
They feed into your database, and the users
they attract tend to more loyal and viral, a big
reason we should never give short shrift to
direct feedback flows.”
---Pete Blackshaw, Ad Age, August 2010
4. Ecommerce: Recession?
• The number of online shoppers through May 2010 at
the sites of Akamai clients was up 11.87% over an
average day in 2009—which the Akamai Online
Shopping Data Visualization Tool sets as its
benchmark.
• Last year shoppers were 6.23% below that average.
• Transactions 2010 were up 36.71% over the average
day vs. 21.2% on Memorial Day 2009, and sales were
up 37.44% vs. 24.33% last year.
6. Retention vs. Acquisition
• 2000-2007: Ecommerce growth averages 20%
annually
• Focus on acquiring large masses of increasing new online
shoppers
• 2007-2009: Ecommerce growth totals 10%
• Focus shifts to retaining highly valuable customer
bases and maximizing conversion of visitors to
buyers
• Packstream Research, 2009
7. Key to Retention and Conversion
lies in the Customer Experience
“Customer experience is the hot concept of the moment in
business circles. It's certainly not a bad thing to be pleasant
with customers and make them comfortable, but too often
companies are using ‘customer experience’ as a firewall
between themselves and customers. The other half of customer
service -- and the thing that balances out ‘Have a nice day!’ -- is
overt and outbound customer engagement.”
--Denis Pombriant, Managing Principal of the Beagle Research Group in CRM Buyer,
2010
8. Conversion Rate Possibilities
In November of 2008, almost one-third
(30.6%) of all visitors to ProFlowers.com
made a purchase — the highest conversion
percentage among all retail websites,
according to Nielsen.
9. Conversion Begins with Greater
Message/Product Relevancy
…greater Product Relevancy begins
with Consumer Analytics
10. Usability Increases Conversion
• Analytics can help test site
usability
• Eddie Bauer decreased
home page departures by
41% through Coremetrics
usability tests.
11. Altered by Behavior (Maxymizer)
1. U.K. mass merchant TheHut.com discovered
that moving its “Add to Basket” button off of its
category pages boosted conversions 64%.
2. A red circle placed at the top of every product
image indicating the discount from the regular
retail price worked.
3. Not having the Add to Basket icon at the bottom
of each product listing left more room to show
more products on a page without having to scroll
down as far.
14. Also Helping Increase Conversion:
More Relevant Search
• May 2010: thefind overtakes Yahoo Shopping to
become No. 2 search engine for retail queries,
according to comScore
• Trailing only Google, thefind’s search engine helps
users make buying decisions before visiting the retail
site
15. Survey Said….
• A picture is worth a
thousand words.
• 77% of surveyed
retailers currently are
or intending to
incorporate images
into paid search.
17. 5 Social Media Trends to Watch
1. Crowdsourcing
2. Group Buying
3. Mobile Ads leading
to Payments
4. Comparison Pricing
5. Having a Social
Media Policy
18. Best Practices/New Tools
Digital River clients that deploy its
new SocialStream tracking tool can
send any product promotion or other
announcements through their
Facebook and Twitter accounts and
receive reports on how much traffic
and revenue they generated,
conversion rates, and other metrics
such as revenue per visitor.
19. Case Samples: Dell, 1-800 Flowers, P&G
brand Pampers, MyEtsy, Threadless
Social E-Commerce Services
BrandMe
Creating Virtual Models for effective on-
line shopping. Are you ready for the
runway? Create your own 3D virtual model
for women, and dress up with the latest
looks.
Social Store Builder
The solution enables merchants to push
their products onto social networks sites
such as MySpace and Facebook.
Off the Wall
$30K plus 8%, a selling app for your
company in FB status updates.
24. A whopping 27%
of all Yelp
searches come
from their iPhone
application.
Over half a million
calls were made to
local businesses
directly from the
iPhone App, or
one in every five
seconds.
Nearly a million
people generated
point-to-point
directions to a
local business
from their Yelp
iPhone App last
month.
25.
26. The Mecca: The
Recommendation Engines
• Personalization delivered through ‘mass
customization’
“The more targeted the offer, the fewer gimmicks you
will need to sell it. It will sell itself because it is what
people want.”
--Edwina Dunn, Dunnhumby
32. Getting Them to Notice
--Women utilize the Internet at a slightly higher rate than men
for professional information or enrichment (Pew Internet).
--Women still appear to be time-starved purchasers.
--There is a small but significant increase in the amount spent by
women as work hours increase. Women with high-speed
connections, who research products and who participate in
Internet auctions spend more online.
--By far, though, the largest effect on spending (for both women
and men) comes from having an online deferred payment
account.
Brendan Hannah and Kristina M. Lybecker,
Colorado College Working Paper 2009-02
May, 2009
33. Following Best Practices on
Cross Channels
Best in Class Performance shared several
characteristics:
1. 56% use campaign performance to optimize future
campaigns
2. 52% optimize all cross channel efforts by eliciting
input from agencies, partners, and other in the value
chain
3. 50% update customer profiles based on customer
interaction --Aberdeen Group, 2009
34. The Ultimate Truth
Focus on High Value Customers
to Increase Return on Marketing
Investments.
It’s Cheaper to Upsell or to Cross-Sell
to Existing Customers
than
it is to New Customers.
35. Strategic Measurement
A. # of Loyal Shoppers. % of brand purchased by loyal
shoppers; % of marketing budget allocated to loyal
shoppers.
B. Create More Value. Basket size, categories shopped,
visit frequency.
C. More Relevant Product Assortment by Key
Shoppers.
D. Quality Trials Vs. Brand-Equity Advertising.
Shopper Marketing Magazine,
June 2009
36. Questions to Ask
• Can we send individualized communications to our top
shoppers? Personalized URLs, for example.
• How can we understand our price-sensitive shoppers, and the
prices at which we hold and grow their business?
• How can we create a new product line that is very relevant to
our high value shoppers?
• How can we reflect shopper behavior and put our brand where
our shoppers will expect to find it?
--from Dunnhumbly USA white paper,
2009
37. Move to Micro-Targeting
• To identify and reach people that will
consume these more relevant items
• Companies switch spend from mass
broadcast to highly targeted attention
grabbing activities for tighter
segments
• Consumers interact online through
“relevant published content”
38. Methods to Target Consumers
A. Rules-Based: Show Items Based on Rules
B. Comparative Filtering: Show Items Based on
User Ratings
C. Behavioral Targeting: Show items based on
inferred behavioral segments
Key Fact: Text and Content Characteristics
Have a Measurable Effect
41. Video Stats Lift Performance
• According to Forrester Research, the percentage of the
top 50 US online retailers that offer videos on their
sites increased to 68% in 2009 from 18% in 2008.
• Numerous case studies have also confirmed that
visitors who view product videos are more likely to
buy than visitors who do not. (Emarketer Survey,
2009)
44. Mobile Marketing
Target understands the importance of
having multichannel mobile retail support.
• In May 2008, Target launched its mobile site, where guests could view products,
read reviews, check ratings, find the nearest store, browse the Weekly Ad and view
latest marketing campaigns.
• The retailer launched the Target iPhone application later that year, in November
2008.
• In 2009, Target extended the mobile offerings on its iPhone application and for
mobile in general, just in time for the holiday season.
• During the 2009 holiday season, the Target iPhone application ranked as high as
No. 1 in the free lifestyle application download category.
45. Cooperative Communication to
TurnTo Networks, a
Third Parties
leader in social
commerce, today Facebook Open Graph
announced the general package: sites will have
availability of the access to a one-click
"Like" button that
TurnTo social
connects to Facebook,
commerce suite, more "social plug-ins"
providing online to pull an individual
retailers with next- user's Facebook friends
generation social and their activity into
shopping tools… by third-party sites, and a
over 35 online stores, toolbar that aggregates
and adds the new all these features as
well as live chat.
social purchasing
sharing product to the
line-up.
53. Adotas.com Reports
Fan cross applications see a seven to 10
times increase in interaction rates with their
social media content and often
quadruple sales…..
….and consumers can be analyzed
for upsell…..
54. The Summer Romance: 2010 Cross
Channel Couple
Amazon friends Facebook
The world's largest retailer is using the social
networking giant to serve up personalized
product recommendations. Consumers can
log in to their Facebook profiles through
Amazon.com to receive tips for movies,
music and books.
55. Clarity of Messaging
• Dynamic Pricing Possibilities
• Languages of Choice
• Payment Options
• Insider Deals, Content, Access to People
• Listening to Feedback and Building Lifetime
Relationships
59. WrapUp
• CLARITY OF MESSAGING
Customer Retention means Targeted
Messaging to your Public Audiences
• MicroTargeting
• Customer Feedback and Crowdsourcing
60. Wrapup
• COOPERATIVE COMMUNICATIONS
Customer Retention means Social
Business/Social Media
• Calls to Action
• Engagement (contests, solicited
feedback, acknowledgement of top
buyers)
• Comparative Pricing
• Reviews, and Participation
61. Wrapup
• CHANNEL CROSSINGS
Customer Retention means cross
marketing amongst a number of
mediums
• Watch for more Mobile
• Sophisticated Customer Profiling
• Touch Often theTop Valued Customers
62. Wrapup
• CONVERSION
Customer Retention means reviewing
online actions and converting them to
sales and upsells from the most loyal
customers.
• Data Analytics
• Outbound Customer Engagement
• Product Relevancy
• Usability Tests
63. Aspectx
• Dawn Marie Yankeelov, Founder of Aspectx
• dawny@aspectx.com
• Twitter: @dawnyaspectx
• Facebook, Linked In, Plaxo Pulse
• www.aspectx.com