This document discusses innovative content marketing campaigns from various companies that were recognized with Killer Content Awards (KCAs) by Demand Gen Report. It provides summaries of the goals, assets, and results of campaigns from companies like ADP, VoltDelta, OpenText, SAVO, Cox Media Group, and VMware. The document examines how these companies leveraged visual, interactive, and always-on content across different channels to better connect with buyers and drive their business objectives.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...Rebecca Lieb
Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.
Top 50 B2B Marketing Case Studies of 2012BtoB Online
BtoB Online's Top 50 Marketing Case Studies of 2012 is a collection of 50 in-depth case studies from diverse companies. The result is comprehensive insight into the issues facing today's b2b marketer. By showcasing the experience of others, we hope to help readers arm readers with the crucial information they need to plan their own successful campaigns.
Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
One of the biggest challenges facing media companies is how to efficiently scale digital content production to reach and engage new audiences. Savvy media professionals
recognize the critical role of freelance writers to enable them to create the type and amount of content required to be competitive in this new world.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...Rebecca Lieb
Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.
Top 50 B2B Marketing Case Studies of 2012BtoB Online
BtoB Online's Top 50 Marketing Case Studies of 2012 is a collection of 50 in-depth case studies from diverse companies. The result is comprehensive insight into the issues facing today's b2b marketer. By showcasing the experience of others, we hope to help readers arm readers with the crucial information they need to plan their own successful campaigns.
Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
One of the biggest challenges facing media companies is how to efficiently scale digital content production to reach and engage new audiences. Savvy media professionals
recognize the critical role of freelance writers to enable them to create the type and amount of content required to be competitive in this new world.
WE'RE EXCITED TO BRING YOU THE INSIDE STORY OF A FANTASTIC PIECE OF INTERACTIVE CONTENT MARKETING.
UBM’s Geek’s Guide to London recently brought London Technology Week to life online.
Check out the first in ion's series of ‘marketing innovators’ presentations and learn the firsthand strategy and process of turning what was a static guide into an incredible interactive experience.
What's Inside:
- The anatomy of a successful interactive content marketing initiative
- UBM’s strategy and thinking
- UBM’s process and use of ion interactive
- ion’s process and timeline
The Winning Playbook for Experience PersonalizationRay Pun
Aligning strategy, people, processes, and technology to deliver great experiences. Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity:
How content marketing is driving measurable business successGiuseppe Caltabiano
Slide deck of my session at #DBS2017, October 2017, Barcelona.
- The rise of data scientist and hybrid marketer
- Embracing content marketing to drive measurable business results that impact the bottom line
- What to measure: How to gain actionable insights
- Having a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
Interactivate Your Content Marketing
ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
Part of a series on Global Information Management. Provides a high level view of why digital strategies are added to marketing arsenals,best practice implementations, and what Third Party Solutions offer.
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Making the Transition from Conventional Web to Contemporary Digital Experienc...OpenText
Learn how to make the transition from conventional websites to contemporary digital experiences and about the key advantages of a modern web content management platform.
WE'RE EXCITED TO BRING YOU THE INSIDE STORY OF A FANTASTIC PIECE OF INTERACTIVE CONTENT MARKETING.
UBM’s Geek’s Guide to London recently brought London Technology Week to life online.
Check out the first in ion's series of ‘marketing innovators’ presentations and learn the firsthand strategy and process of turning what was a static guide into an incredible interactive experience.
What's Inside:
- The anatomy of a successful interactive content marketing initiative
- UBM’s strategy and thinking
- UBM’s process and use of ion interactive
- ion’s process and timeline
The Winning Playbook for Experience PersonalizationRay Pun
Aligning strategy, people, processes, and technology to deliver great experiences. Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity:
How content marketing is driving measurable business successGiuseppe Caltabiano
Slide deck of my session at #DBS2017, October 2017, Barcelona.
- The rise of data scientist and hybrid marketer
- Embracing content marketing to drive measurable business results that impact the bottom line
- What to measure: How to gain actionable insights
- Having a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
Interactivate Your Content Marketing
ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
Part of a series on Global Information Management. Provides a high level view of why digital strategies are added to marketing arsenals,best practice implementations, and what Third Party Solutions offer.
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Making the Transition from Conventional Web to Contemporary Digital Experienc...OpenText
Learn how to make the transition from conventional websites to contemporary digital experiences and about the key advantages of a modern web content management platform.
Bricks and clicks, online and offline, mobile and good old-fashioned customer service are joining up. If ever proof was needed that omnichannel – a single view of the
customer, of sales and of the brand, regardless of channel – is driving new retailing, then Christmas 2013 was it.
Changes in the way customers shop and behave reached a tipping point and online/offline hybrids like click-and-collect, as well as mobile commerce dominated the Christmas shopping landscape. The clear winners were those who captured the omnichannel zeitgeist, like Next and John Lewis Partnership, whose click-and-collect saw a 61.8 per cent increase in orders on last year.
Amazon also announced a record-setting holiday season, with 426 items per second ordered worldwide on Cyber Monday. Amazon Prime, the annual membership program offering unlimited free Two-Day Shipping, attracted more than a million new customers around the world in the third week of December.
And that’s just the tip of the iceberg. The first six weeks of 2014 has seen announcements from Tesco and Waitrose, entering into partnership with Transport for
London to open grocery collection points at London underground stations. Stores are transforming – with a new innovation store in Preston for Morrisons and
a ‘technology playground’ from Verizon providing just a couple of examples. Apple and Amazon are making inroads into the mobile payment market. And Amazon continues to play the role of retail pioneer, with new fulfilment initiatives that leave many of the high street stalwarts in its wake.
Nowhere is this transformation clearer than in the new talents and capabilities that top teams need to thrive, flourish and steer retail brands to success in today’s market. It is time to remove vertical silos and improve integration through cross-functional teams. Omnichannel’s need for increased collaboration, and shared information from a single, centralised knowledge base, goes right to the heart of organisational design.
Econsultancy’s 2017 Digital Trends report,
published in association with Adobe, is
based on a global survey of more than
14,000 digital marketing and ecommerce
professionals across EMEA, North American
and Asia Pacific markets.
Summary report of research on supply chain performance in the pandemic. During COVID-19, supply chains were significantly less agile. Innovative companies did better than laggards. When companies were mature in finite scheduling, sales and operations planning and Available to Promise (ATP), manufacturers were more agile and reponsive.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
The ABM Content Challenge: How to Balance Personalization and ScaleG3 Communications
Access the full webcast here: https://dg-r.co/2zBQYV7
The prospect of feeding the ABM content beast can be daunting. How do you scale the process of creating rich, engaging content that’s relevant for a single account?
There’s no simple answer, but this session will explore several useful techniques and tactics including:
• Repurposing on-demand content for targeted digital campaigns;
• Using webinars to engage buying teams, not just individuals;
• Developing a campaign mix for 1:1 programs into top accounts; and
• Applying an ABM framework to upsell and cross-sell customer accounts.
By combining a modular, issue-based approach to content with a combination of webinars and content hubs, you can engage a wide range of your top accounts while keeping the content beast at bay.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. Presented by
Sponsored by
R E P O R T
A DEEP DIVE INTO THE MOST INNOVATIVE
CONTENT MARKETING CAMPAIGNS OF THE YEAR
2. 2Click the content images above to view the full content pieces
Thanks to the increasing growth of digital
technology in the landscape, content
needs to be concise, easily accessible and
available at the convenience of the audience
whenever it’s desired.
Progressive content marketers are creating
new styles and formats to catch and retain
the attention of B2B buyers. Infographics
and video content have increasingly grown
in popularity due to their ability to attract
and entertain the audience.
Interactive content, such as webinars with
social Q&A capabilities, is becoming more
prevalent in many content marketing
strategies. The ability that interactive content
has to get the audience engaged leads
to more personalized conversations, and
ultimately end in a potential deal.
In the end, these new interactive and visual
content formats are being leveraged due to
how easy it is for viewers to digest it. This
gives the audience exactly what they are
looking for, and also keeps your company at
the top of their elusive minds.
With the Third Annual Killer Content Awards
(KCAs), Demand Gen Report is recognizing
businesses that have helped innovate the
content marketing landscape across digital and
physical channels, and leveraged changing
buyer behaviors. The awards ceremony was
held at Demand Gen Report’s annual event,
the B2B Content2Conversion Conference.
This year, we have raised the bar on overall
qualifications and expectations, choosing
winners based on the following criteria:
• Educational content that informs and
inspires buyers;
• Social media and targeted content
marketing;
• Using video and interactive content in
new and creative ways;
• Connecting the dots between the content
and the bottom-line; and
• Deploying content that drives successful,
cross-channel campaigns.
In the report, you will find the profiles of all
25 of the KCA award winners, highlighting
their content goals and providing insight
into the metrics used to demonstrate the
content’s effectiveness.
Regards,
Andrew Gaffney
Content Director,
Demand Gen Report
andrew@demandgenreport.com
CONCISE, VISUAL AND ALWAYS-ON CONTENT CONNECTS WITH BUYERS
4. 4Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Align your content to your buyers’ everyday lives;
• Use interactive content to make memorable experiences; and
• Personalize content to improve brand association.
BEST CREATIVE CAMPAIGN THEME
For its sales team to gain
access to key prospects
within its nurture program,
ADP’s “High-Impact Holidays”
campaign for the 2014 fiscal
year leveraged creative themes
and personalized content. By
“cutting through the clutter”
with unique and personalized
content, ADP was able to stay
top-of-mind with prospects
using content that showed they
had the greatest potential to
add to the bottom line.
Various batches of personalized
content were shipped on a
quarterly basis to ADP’s top
prospects. Each quarter’s
campaign theme tied to a
business message that was
delivered in a unique way. The
content format ranged from
holiday-themed cookbooks (from
Bobby Flay to Betty Crocker),
branded incentives (such as
pedometers for Valentine’s Day),
infographics and personalized
letters from sales associates.
• Nurtured more than 24,000
contacts with a 39.5%
open rate, compared to
the industry best-in-class
average of 22.4%;
• Delivered 12 webcasts with
over 11,000 registrants since
April 2013, averaging a 62%
attendee rate; and
• Influenced more than $20
million in closed revenue.
5. 5Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Provide thought leadership on complex issues;
• Make informative — and easy to digest — content; and
• Create a streamlined experience.
With ADP’s vast domain
expertise at the intersection of
Human Capital Management
and employment-related tax
compliance, the company
decided that it was the prime
candidate to help partners and
clients understand how the
Affordable Care Act (ACA)
affected their business and
how they could overcome the
complex compliance challenges.
ADP developed a fully integrated
campaign around this message
— with buyer-focused content —
that included thought leadership,
lead generation, lead nurturing,
sales campaigns and proposal/
close tools. The integration
of this message provided the
backbone for a streamlined client
experience throughout their
buying process, from recognition
of need to selection of ADP as
their provider.
• Nurtured more than 24,000
contacts with a 39.5%
open rate, compared to
the industry best-in-class
average of 22.4%;
• Delivered 12 webcasts with
over 11,000 registrants since
April 2013, averaging a 62%
attendee rate; and
• Influenced more than $20
million in closed revenue.
BEST BUYER-FOCUSED CONTENT
6. 6Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Analyze your audience to craft a social strategy;
• Leverage video content to amplify the company message; and
• Promote social posts across your other social channels.
BEST SOCIAL AMPLIFICATION
With the cloud contact center
solutions market growing more
and more competitive, VoltDelta
launched a campaign aimed
to re-position and elevate the
company’s brand image — and
brand presence — to focus on
delivering exceptional customer
experiences. The “Art and
Science of Customer Experience”
campaign was a creative way
of highlighting the company’s
strengths in infrastructure
technology, experience and
expertise in contact center design
and integration.
VoltDelta launched an integrated
series of video, blog and web
content combined with a
multichannel social push. The
social media campaign revolved
around a single YouTube video,
which interviewed VoltDelta
employees on what the art and
science of customer experience
meant to them. The white paper
was also promoted in email
campaigns (both sponsored email
and trade show event follow up),
banners and advertisements.
• A stronger-than-projected
37.4% open rate for email
campaigns; and
• An 8.9% download rate on
the promoted asset.
7. 7Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Create content that is short, concise and easy to digest;
• Embrace highly visual content format in order to stand out; and
• Consider the audience and get to the point quickly.
OpenText’s “Make a Statement”
campaign promotes the firm’s
StreamServe EIM solution by
playing on the double meaning
of the phrase — as the solution
is used to personalize and brand
customer communications, such
as bills and statements. The
assets created for the campaign
were formatted to seamlessly
integrate with Eloqua, offering
automated marketing capabilities
to boost lead gen.
The campaign included a host of
lead generating assets and
innovative interactive tools, which
all linked into Eloqua for
marketing automation. A wide
variety of content formats were
used — and transcribed into six
different languages — to achieve
a successfully integrated
campaign. These types of content
included a campaign microsite,
interactive flipbooks, testimonials,
videos and PDFs.
• Campaign attributed to
more than $3 million in
pipeline to date;
• Improved regional sales-
marketing alignment and
inter-regional marketing
cooperation.
BEST DRESSED CAMPAIGN
8. 8Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Make traditional marketing channels compelling with new media;
• Communicate efficiently by outlining key points; and
• Share information in the most valuable way to enhance
the call to action.
Looking for a new way to drive
attendance to its annual Sales
Enablement Summit, SAVO
implemented a multi-angled
communications strategy to
bring together an elite group
of analysts and industry
visionaries to share strategies
and best practices. Since the
average executive receives an
overwhelming number of emails
each day, SAVO aimed to “rise
above the noise” to capture the
attention of potential registrants
and spark discussion.
SAVO used a cutting-edge
“digital postcard” app, Inspire, to
create tailored messaging sent
via email, as well as to deliver
personalized video content. SAVO
used Inspire to deliver interactive,
personalized and engaging
videos that encouraged recipients
to attend the conference. The
communications included initial
details on SAVO’s Summit and
teased specific presentations,
while enabling follow-up and
tracking mechanisms needed for
post-Summit campaigns.
• A 14% open rate for the
delivered emails;
• A 7% click-through rate to
the postcard; and
• Event attendance in 2014
increased from 450 to 500.
BEST INTERACTIVE CONTENT
9. 9Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Keep the target customer top-of-mind;
• Use the right content format for the right occasion; and
• Take a prescriptive approach to helps the audience apply
the lessons to their own situations.
Cox Media Group, Inc., which
operates in more than 20 media
markets and reaches roughly 52
million Americans on a weekly
basis, was searching for new
opportunities to interact with
SMBs in a personalized and
attractive format. The company
partnered with Content4Demand
to build a foundational library
of content than can be used
on a stand-alone basis and in
conjunction with one another via
campaign subsets.
Cox Media’s 2014 Success Kit
campaign was comprised of five
assets in a variety of formats
designed to appeal to their SMB
customers. Components of the
campaign included E-books; a
series of illustrative case studies;
a white paper that helps educate
SMBs about new-media strategies;
an expanded infographic
that provides tips for annual
marketing planning; and a video
that compares good and bad
approaches to cable advertising.
• Generated more than 2,000
potential leads;
• Achieved more than 500
downloads; and
• A 9% increase in Q1 lead and
demand gen performance
year-over-year.
BEST CREATIVE, INTEGRATED CAMPAIGN
10. 10Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Incorporate feedback from customers and prospects to
help build and enhance events and campaigns; and
• Leverage CTAs to turn social conversations into potential business.
BEST SOCIAL AMPLIFICATION
VMware sought to demonstrate
its leadership and grow other
parts of the business, specifically
virtual desktop infrastructure
(VDI). In doing so, the company
wanted to engage customers and
prospects in a new, dynamic way
beyond traditional tactics, such as
webcasts, emails and events.
To tap into that critical peer
validation while showcasing
VMware’s VDI expertise, they
hosted a live Google+ Hangout,
giving VMware a voice, but
making their customers and
trusted influencers the real stars
of the show. The video content —
including the live event and video
clips — was left un-gated to reach
early-stage prospects. However,
it also included calls to action
directed at later-stage prospects
further along in the buying cycle.
• More than 1,600% increase
in ROI;
• 400 new contacts; and
• An 8% conversion rate.
11. 11Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Understand the consumer’s cross-channel journey;
• Consider consumption behaviors to help map and
promote content across touch points; and
• Inject fun and humor into your campaigns.
To educate existing and
prospective customers on pain
points and industry trends
that the company’s solutions
could address, Sungard
Availability Services (Sungard
AS) leveraged holiday humor
to offer a personalized and
educational experience.
Sungard AS, in conjunction with
Bulldog Solutions, produced a
holiday-themed, three-video
series that brought a humorous
touch to Sungard’s managed
IT services campaigns. It also
delivered strong results, including
over 3,000 leads in three days.
• More than 3,000 leads were
generated in three days;
• Email click and click-to-open
rates were between two and
three times the average; and
• An 87.4% click-through rate
for integrated CTAs at the
end of each video.
BEST CREATIVE, MULTI-TOUCH THEME
12. 12Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Understand the metrics that matter to your target audience; and
• Keep it simple by adding context and explanation for the metrics.
Big Data doesn’t necessarily
mean good data, so marketers
need to mold their data into
a usable form so it can be
scrutinized and understood.
Optum aimed to help providers
understand how to use Big Data—
and Big Data analytics—to focus
on the patients and conditions
that have the most potential for
cost savings and improvement.
Optum’s recent E-book walks
organizations through the steps
they need to take to become
data-driven health care providers.
The E-book incorporated a
baseball theme, comparing
today’s healthcare industry to the
Oakland Athletics’ historic 2002
season where data analytics was
used to help select one of its
most successful rosters to date.
• More than 18,000 lead-
nurture participants;
• A 12% open rate; and
• A 7% click-to-open rate.
BEST METRICS-BASED CONTENT
13. 13Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Understand which metrics bring the most value to your company;
• Keep it simple; and
• Share your company’s best practices to prove profitability.
Optum wanted to address
the CMO’s growing need for
knowledge and resources by
strategically pairing them with
subject matter experts. Doing
so would support the sales
force in its efforts to introduce
CMOs to the depth of Optum’s
capabilities and help them spark
a needs-based dialogue.
The company formulated
CMOspark!, a unique website for
targeted content marketing for
CMOs who find themselves in
the eye of the healthcare reform
storm. Through a mix of articles,
videos, podcasts, client success
stories, white papers and an email
newsletter, CMOs are accessing
new and curated content tailored
to their unique needs.
• Generated more than 175
subscribers, a 23% month-
over-month growth;
• Two thirds of the new
subscribers are reading the
monthly emails; and
• None of the new subscribers
have unsubscribed.
BEST MULTI-CHANNEL, INTEGRATED CAMPAIGN
14. 14Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Ensure that content is as focused as possible;
• Leverage call-outs to encourage the audience to continue reading; and
• Make it easy for your audience to socially share your content.
To support B2B organizations
seeking to implement social
selling strategies in order to
improve relationships and boost
sales, LinkedIn Sales Solutions
developed an innovative
method to educate businesses
on what social selling is and
how it can be applied in social
marketing strategies.
The company created content
to explain the process of
social selling, with the help of
thought leader Koka Sexton.
Best practices and tips were
highlighted in call-outs, which
were configured to be shared
easily with social share buttons.
• More than 8,000 shares
on Twitter;
• 54 shares via LinkedIn; and
• More than 400 downloads of
the E-book in just one month
of promotion.
BEST SOCIAL AMPLIFICATION
15. 15Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Tap thought leaders to provide valuable insights and best practices;
• Leverage thought leaders to enhance your brand’s image
as thought leaders in the industry; and
• Develop content that is easy to digest.
An influencer campaign was
formulated to affirm the
company’s position in the digital
space. Recognizing that B2B
buyers prefer to have more than
one educated opinion on a topic,
LivePerson leveraged influencers
to help promote its brand not
only as a thought leader, but also
as an industry innovator.
LivePerson created a campaign
that interviewed thought
leaders in a Q&A format. The
Q&A covered 10 various topics,
including mobile, omnichannel
and social trends. The resulting
E-book, designed to promote
LivePerson’s industry thought
leadership, was the company’s
most successful asset of 2013.
• Approximately 800 total
downloads over a six-
month period;
• An 11% average open rate
and 17% average click-
through rate; and
• More than 250 MQLs.
BEST INFLUENCER CONTENT
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THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Leverage new styles and formats of media to upgrade traditional
marketing channels; and
• Be straightforward with your content by outlining key points.
Oracle was looking for a new
content format — one that would
resonate with the audience
regardless of channel — to help
promote a recently completed
omnichannel retail survey.
Oracle decided to leverage an
interactive video to summarize the
survey results. The video shared
real-world examples, including
TOMS, Saks Fifth Avenue and Best
Buy. The video also highlighted
success stories from Oracle clients.
• 67 Twitter shares from the
Retail TouchPoints website.
BEST INTERACTIVE CONTENT
17. 17Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Align thought leadership with industry trends;
• Target specific buyer personas with relevant content; and
• Engage prospects in a way that promotes discussion.
With its Smarter Commerce
Campaign, IBM sought to
challenge industry executives to
rethink how they are leveraging
every opportunity to place today’s
empowered consumer at the
center of their business.
The campaign centered on an
interactive microsite featuring
content for each of the
company’s 12 line-of-business
buyers. Storytelling through
video, E-books, case studies,
white papers and reports tailored
to what each of the 12 LOB
audiences care about in one
central place, making it easy to
find relevant information.
• Page views topped 100,000;
• More than 38,000
impressions; and
• 13,000-plus responses that
led to high-quality leads.
BEST INTEGRATED DEMAND GEN CAMPAIGN
18. 18Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Curate your content to increase data longevity;
• Keep the content simple and easy to follow; and
• Use different content formats for each section of a campaign.
After a year of collecting
ethics and compliance-related
hotline data for its 2014
Hotline Benchmarking Report,
NAVEX Global aimed to build
a campaign that refurbished
the data into different content
formats in order to promote the
release of the report. In addition,
they also wanted to optimize the
content for every stage of the
buying cycle.
The campaign consisted of a
webinar that covered the main
findings of the report. Blog
posts were used before and
after the event to preview areas
that would be covered in the
webinar, while the latter focused
on discussing FAQs. Infographics
were also created to highlight
key findings in the report.
• More than 400 direct
downloads for the full report;
• An average of 1,150 views
for each individual piece of
content; and
• 40-plus pipeline deals.
MULTI-TOUCH/HIGH-IMPACT ROI AWARD
19. 19Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Use audience interaction to gauge interests;
• Measure the impact of your content campaigns; and
• Analyze the information collected to fuel future content opportunities.
Bonitasoft wanted to seize
the opportunity to provide its
audience with content that
simplified the 508-page BPMN 2.0
specification, while simultaneously
asserting the company as a
thought leader in the business
process management industry.
The company created a 25-page
“ultimate guide” E-book to the
BPMN 2.0 standard, thanks to the
help of BPMN 2.0 experts and the
company’s R&D team. Bonitasoft
used its own software to provide
examples for its audience, and also
syndicated the E-book through
third parties. The content was also
curated into blog posts, which
helped promote the release of the
primary piece of content.
• 890 downloads / registrations
(gated content);
• 19% click-through rate (open
to click); and
• 15 sales opportunities won to
date and others still progressing.
BEST HIGH-IMPACT ROI
20. 20Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Present technical content so that it is relatable
to the audience’s daily experiences;
• Use visuals to amplify your company’s message; and
• Don’t be afraid to bring humor into technical conversations.
Ceridian intended to demystify
healthcare jargon and to
define healthcare terms that
commonly confuse employers
and employees. In light of the
Affordable Care Act rulings, the
content in this infographic was
especially timely and relevant to
the company’s human resources
and payroll audience, as they are
concerned about proper employee
classification and benefits
guidance for their employees.
The content in the infographic is
presented in a way that defines
common employee perceptions
of healthcare terms and then
counters those perceptions with
the actual definition of the term.
It is intended to provide a bit of
humor, but also to inform readers
on what can be a confusing topic
for many.
• A unique open rate of 22%;
• Click-to-open rate of 32%; and
• A 23% increase in web traffic
to the company’s interactive
content page.
KILLER CONTENT DESIGN
21. 21Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Provide practical tips;
• Utilize insights from market leaders; and
• Position your internal execs as experts.
LinkedIn Marketing Solutions
looked to offer tips and
guides into how businesses
can leverage LinkedIn in their
marketing strategies.
The social media firm’s
Sophisticated Marketer’s Guide to
LinkedIn featured “ask the expert”
profiles, case studies and lists of
top social media experts.
• Drove 10,000 downloads
in under 30 days – 33% of
which became MQLs; and
• More than 3,000 people
registered for the
corresponding webinar.
BEST HIGH-IMPACT ROI
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THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Spot information gaps within your market;
• Provide industry benchmarks; and
• Use content to gain a competitive advantage.
In February 2013, Autotask
commissioned its first, global
Information Technology Service
Provider (ITSP) Benchmarking
Survey with Decision Tree Labs. The
objective of the associated content
was to promote the survey findings
and create awareness in the
industry for the need to track and
analyze key performance metrics.
Autotask designed an extensive
array of digital and multimedia
marketing assets to showcase the
survey findings, including three
E-Books; two infographics; a video;
a webinar; and 12 blog posts. These
assets were featured in various
marketing campaigns, with email
marketing, PPC and social being
the primary channels.
• 20% of all sales inquiries were
direct results of the campaign
in May and June; and
• Increase in survey participants
for next year’s survey, with
1,300 respondents in 2014
compared to 229 in 2013.
®
BEST HIGH IMPACT ROI
23. 23Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Simplify complex topics;
• Tie into key industry themes and events; and
• Provide multiple touch points.
Optum360 aimed to foster
goodwill with the target
audience, as well as generate and
nurture sales opportunities. The
company targeted key buyers
and influencers of CDI solutions
with a direct mail campaign,
timed for arrival during the third
annual CDI Week.
The company targeted key
buyers with a direct mail
campaign that included small
gifts for CDI teams to share,
as well as a “ticket to the new
world,” which pointed recipients
to a web quiz where they
could register to win prizes.
From there, a four-part lead
nurturing email campaign
was initiated, with simple text
emails providing relevant,
complimentary CDI content, as
well as a CDI webinar invitation.
• Achieved four qualified
sales opportunities equating
to $2.8 million in active
sales pipeline.
BEST BUYER-FOCUSED CONTENT
24. 24Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Make the content educational;
• Get key players in the industry involved; and
• Keep the content practical and easy to apply.
The LinkedIn Talent Solutions
team had several objectives:
Spearhead education in the
talent and acquisition industry;
formulate content campaigns
to help educate their audience;
and promote the further growth
of thought leaders in the space.
The company also was seeking
avenues to support the growing
business in talent brand products.
The playbook established
a framework to enable
recruitment, marketing and
communications teams to
develop, promote and measure
a winning employer brand or
“talent brand” (essentially, how
the company is perceived as
a place to work). The content
launch was supported through
multiple channels.
• 14,000 downloads in
approximately 10 months; and
• $1.1M in bookings attributed
directly to the Playbook; a
further $500K+ driven by
related webinars and other
activity.
BEST BUYER-FOCUSED CONTENT
25. 25Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Match channels and formats to industry preferences;
• Stay consistent and relevant with timely information; and
• Apply principles of brand journalism.
PTC identified a need for
first-hand reporting, expert
commentary and insights into the
news, trends and events shaping
manufacturing, engineering and
product development today.
This manufacturing industry
technology provider launched
its “Lifecycle Series” blog and
e-magazine to provide top
quality brand journalism. The
initiative was centered around
a newsroom offering daily
industry news and features.
• 45,000-plus page views
per month;
• Healthy social engagement
on LinkedIn, Facebook,
Twitter; and
• Widely syndicated original
content, reblogs and retweets
on Forbes, CNN.com, PC Mag
and Fast Company, among
other outlets.
BEST VERTICALLY FOCUSED CONTENT
26. 26Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Have a visually appealing and easy-to-navigate website;
• Offer content that spans a variety of topics and formats; and
• Ensure that the website has a responsive design,
and is accessible across multiple devices.
NanoLumens Inc. executed
a major website redesign to
amplify the company’s content,
thought leadership and client
education activities.
The company added assets
including FAQ videos,
infographics, white papers and
more. The new content was
followed up with an increase in
social media presence, working
to engage with clients and
potential clients.
• A 14% increase in website visits;
• A 20% increase in unique
visitors; and
• Page load time has
decreased 35%, dramatically
enhancing UX.
NanoLumens®
BEST WEB CONTENT STRATEGY
27. 27Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Use content formats that fit certain areas of the buyer’s journey;
• Leverage highly visual content; and
• Have a central theme.
Toshiba wanted to create a
campaign that would help its
audience learn best practices
and strategies for omnichannel
retailing, while also generating
new leads for potential business.
Toshiba developed a series of
assets focused on omnichannel
retailing, including an infographic,
checklist, executive brief and
E-book, combined with a strong
social campaign from promotional
partner Retail TouchPoints.
• 19,558 opens;
• 1,120 clicks; and
• 309 leads generated.
BEST CREATIVE, MULTI-TOUCH CAMPAIGN
28. 28Click the content images above to view the full content pieces
THE GOAL THE RESULTSTHE ASSETS
LESSONS LEARNED...
• Identify challenges and pain points for prospects;
• Tailor content to promote opportunities and/or solutions; and
• Empower the sales team with content and resources
that ease the prospect’s pain points.
Equifax had a two-pronged
objective: Become more focused
on content metrics and aid
associates in having in-depth
consultative engagement with
customers and prospects.
Equifax created an infographic
and E-book as part of a sales
enablement campaign for the
company’s B2B data services.
• The content — presented
to the sales team through
a major kick-off campaign
with executive-level support
— had a very positive
impact on the company’s
efforts to elevate its
sales conversations with
customers and prospects..
BEST METRICS-BASED CONTENT
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Demand Gen Report is a targeted e-media publication spotlighting
the strategies and solutions that help companies better align their
sales and marketing organizations, and ultimately, drive growth. A
key component of our coverage focuses on the sales and marketing
automation tools that enable companies to better measure and
manage their multi-channel demand generation efforts.
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