This document discusses search engine marketing and digital advertising strategies. It outlines an approach that leverages paid search marketing, search engine optimization, display advertising, and behavioral targeting to reach customers throughout the purchase funnel. Metrics like cost-per-click, cost-per-lead, and cost-per-sale are used to measure online return on investment. The overall strategy recommends a 360 degree digital marketing approach across multiple online media environments.

1. Search Engine Marketing

2. 1 st Automotive dedicated search marketing agency Top 20 Search Marketing Agency in U.S. Frequently selected as early alpha and beta testers of new products from Google, Yahoo and MSN Driving Results Through Thought Leadership & Innovation Best of Breed Technologies Practices 2007 Evolution to a full-service interactive agency Shifting more dollars to online display advertising 2008 Scale Online Video and Rich Media Scale Social Media Marketing About Us

3. Dedicated Team Account Executive Project Manager Discipline Experts Search Creative Media Buyer/Planner PTMS Team Structure

4. Fragmentation of Media Consumption

5. A constellation of digital marketing options to evaluate and test.

6. Media Consumption 2.0 TV + Internet = Turfing 58% collectively

7. 360° Digital Marketing Elements Paid Search Marketing Campaign Behaviorally Targeted Banner Ad Campaign Search Engine Optimization Inventory Marketing Social Media Marketing Viral Marketing Email Marketing

8. Paid Search Paid Search Defined Visibility within “Paid” Listings Ads tied to keywords Instant Results Sold on Cost Per Click Basis Only pay when someone clicks on ad Google One-Box

9. Search Synergy & The Long Tail

10. Paid Search Marketing Approach Keyword Focus Local Generic, Local Branded Geo-Targeted Branded and Generic terms National Competitor terms Long Tail Keywords: 4,5 & 6 keyword phrases that have low click volume but typically convert better than high search volume keywords. Target all phases of the Purchase Funnel

11. Paid Search Marketing Approach (continued) Ad Copy Unique ad creatives to support all brands Both call-to-action and branding ad copy Competitive conquest ad copy Ongoing ad copy optimization Contextual Targeting on Google Display Ad Network Target vertical websites Banners only. No text ads Leverage Google’s new CPC banner ad network

12. Criteria of Leading Search Engines

13. How does it work? SEO365 is a Performance Based Search Engine Optimization service. Specific keywords are chosen Selected keywords are specifically optimized to obtain a 1 st or 2 nd page listing Guaranteed: If your keyword does not show up in the Top 20 results for the month, your keyword is free for that month. SEO365 ™ Service

14. On-site Title Optimization Keyword Optimization Description Optimization Internal Link Check / Creation Keyword Frequency % Optimization, per page. Content Writing / Rewriting Database Optimizing E-Commerce system optimizing (shopping) Off-site Link building Links = Directory, Forum, Relevant site, etc Active monitoring of rank on major SE’s Google PR monitor/building Reports Rank Analysis, then/now Rank Check for keywords not on plan Competition Keyword Traffic Enhanced Google Sitemap reports Results 100% performance driven results SEO365 ™ Services

15. Why Display Advertising is Important Reaches and influences consumers before they visit search engines. Better reach More targeting options Brand association Complements a search marketing campaign through retargeting

16. Display Advertising Services Overview Campaign Strategy Online Media Planning Online Media Buying Ad Serving Campaign Management and Optimization Metrics & Reporting CPM, CPC, CPA

17. SEO + PPC  Brand attracted 92% of the total clicks. SEO without PPC  Brand only attracted only 60% of the clicks. Search Synergy Nielsen ReelResearch

18. Display Advertising Approach Leverage a mix of online media buying and targeting tactics: Behavioral targeting Behavioral re-targeting Search re-targeting Web site re-targeting Contextual re-targeting Demographic targeting Persona targeting

19. Behavioral Targeting (BT) Defined BT observes online consumer behaviors - such as web browsing patterns. Groups them into interest segments. Matches ads to interests indicated by recency and frequency of behaviors …anonymously . For Example A banner ad would only be delivered after a web user had met certain criteria that put him into the predefined "auto shopper" segment. Ads would not necessarily go into automotive content, but in some cases into the least-expensive ad space available.

20. Display Advertising Retargeting Options Behavioral re-targeting Search re-targeting Web site re-targeting Contextual re-targeting Retarget users based on their past behaviors on your website: Home Page Visitors Customers Inventory Pages Abandoned Lead Forms

21. Display Advertising Platform Quality - We partner with top tier ad networks and more than 1,000 name brand publishers Reach - Our platform reaches 95% of the U.S. population Broad and deep insight into anonymous consumer data makes our platform’s targeting capabilities highly accurate and scalable

22. Geographic Targeting Our Platform provides all standard geographic targeting options Customize messages and creatives for different locations Target users with the following geographic variables Country State DMA City Zip Code

23. Network versus channel…and websites Advertisers are guessing where in-market auto buyers can be found with channel and site buys Maximize Qualified Audience Reach and Campaign ROI

24. The combined impact of Search and Display advertising Search and Display together provide a 22% conversion rate lift over Search alone.

25. Cost-per-click Page views/Visitor Time on site Cost Per Lead e-leads phone leads Cost Per Sale Measuring online ROI

26. Reporting Tools! Unparalleled Reporting Tools to Give you on Online Marketing Dashboard to determine your campaigns success and where to refine the campaign in real time!

27. Takeaway: 360° Digital Marketing Strategy Leverage all relevant “digital media environments” to reach consumers online Reach and engage consumers in their “digital environments” throughout the purchase funnel. Create awareness of .com ‘s and its value proposition Build Brand Preference Drive Online/Offline Purchases

28. thank you! Todd Swickard People To My Site 614.452.8179 [email_address] CONFIDENTIAL