This document provides a summary of creative portfolio highlights and capabilities from Linx Communications. It showcases examples of their work across various marketing disciplines including branding, websites, email campaigns, direct mail, social media, collateral, and advertising. It also outlines their vision, model, methodology, and strategic tools/frameworks for developing customized marketing programs centered around market-focused business strategies.
Linx portfolio highlights and capabilities feb 2013Michael Smith
This document provides a summary of creative portfolio highlights from Linx Communications, a marketing and communications firm. It includes examples of branding, websites, email campaigns, direct mail, social media marketing, collateral, and various types of advertising created by Linx for its clients. The portfolio highlights a wide range of projects across these categories. It also includes information on Linx's capabilities and approach, which combines strategic consulting with design and marketing services to develop customized programs and deliverables for its clients.
The document discusses a company that helps other organizations develop and deploy channel programs to sell specialized technology solutions through partners, outlining their capabilities which include channel program development, sales leadership, product development, and portfolio management to build new or optimize existing channel strategies and programs. It provides an example of how they assisted a unified communications organization in developing a new resale channel program to identify enterprise customers.
CMO Axis is an outsourced marketing services company that was founded in 2008. It aims to provide measurable and cost-effective marketing solutions through process-driven delivery models. CMO Axis has four key business units that provide services such as managing marketing programs, integrated sales and marketing support, outsourced CMO offices, and a virtual marketing engine. It focuses on serving both large enterprises and SMBs through customized solutions and standardized offerings.
The document discusses choosing the right sales channels. It covers developing a channel strategy, types of sales channels and their capabilities and limitations. It also discusses common mistakes in sales strategies, questions to answer when planning channel entry, and how to develop an effective channel marketing plan. The key takeaway is that choosing the right sales channels is important for product distribution and success.
The document introduces a new advertising strategy for Shell Energy North America that is more proactive, integrated across communication channels, and objective in its measurements. It proposes setting specific marketing objectives for over 50% of advertisements, integrating advertising into an overall customer communications plan, and measuring results using statistical methodologies like gross rating points. The goal is to make advertising more effective at influencing customer perceptions and supporting the sales process.
Umesh Jamwal has over 20 years of experience in sales leadership, business development, and strategic partnerships in the telecommunications industry. He has a track record of exceeding sales goals and growing revenue while leading teams. Some of his past roles include Regional Director at Nominum Inc. where he helped grow sales by 17% and profit by double digits, and Country Head for SAP India where he established their mobility business and grew sales 130% over three years.
The document discusses the benefits and best practices for implementing a vertical go-to-market (GTM) strategy. Some key points include:
1. More companies are adopting vertical GTM approaches to better address the specific needs of different industries and gain competitive advantages like increased trust and loyalty.
2. There are varying levels of verticalization from generic content to fully dedicated plans and resources for each industry. Companies must determine the right approach for their business.
3. Success requires cross-functional alignment, prioritizing key verticals, developing industry insights, compelling stories and messaging, and enabling sales and marketing teams with sector-specific training and materials. Measurement of KPIs is also important.
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Linx portfolio highlights and capabilities feb 2013Michael Smith
This document provides a summary of creative portfolio highlights from Linx Communications, a marketing and communications firm. It includes examples of branding, websites, email campaigns, direct mail, social media marketing, collateral, and various types of advertising created by Linx for its clients. The portfolio highlights a wide range of projects across these categories. It also includes information on Linx's capabilities and approach, which combines strategic consulting with design and marketing services to develop customized programs and deliverables for its clients.
The document discusses a company that helps other organizations develop and deploy channel programs to sell specialized technology solutions through partners, outlining their capabilities which include channel program development, sales leadership, product development, and portfolio management to build new or optimize existing channel strategies and programs. It provides an example of how they assisted a unified communications organization in developing a new resale channel program to identify enterprise customers.
CMO Axis is an outsourced marketing services company that was founded in 2008. It aims to provide measurable and cost-effective marketing solutions through process-driven delivery models. CMO Axis has four key business units that provide services such as managing marketing programs, integrated sales and marketing support, outsourced CMO offices, and a virtual marketing engine. It focuses on serving both large enterprises and SMBs through customized solutions and standardized offerings.
The document discusses choosing the right sales channels. It covers developing a channel strategy, types of sales channels and their capabilities and limitations. It also discusses common mistakes in sales strategies, questions to answer when planning channel entry, and how to develop an effective channel marketing plan. The key takeaway is that choosing the right sales channels is important for product distribution and success.
The document introduces a new advertising strategy for Shell Energy North America that is more proactive, integrated across communication channels, and objective in its measurements. It proposes setting specific marketing objectives for over 50% of advertisements, integrating advertising into an overall customer communications plan, and measuring results using statistical methodologies like gross rating points. The goal is to make advertising more effective at influencing customer perceptions and supporting the sales process.
Umesh Jamwal has over 20 years of experience in sales leadership, business development, and strategic partnerships in the telecommunications industry. He has a track record of exceeding sales goals and growing revenue while leading teams. Some of his past roles include Regional Director at Nominum Inc. where he helped grow sales by 17% and profit by double digits, and Country Head for SAP India where he established their mobility business and grew sales 130% over three years.
The document discusses the benefits and best practices for implementing a vertical go-to-market (GTM) strategy. Some key points include:
1. More companies are adopting vertical GTM approaches to better address the specific needs of different industries and gain competitive advantages like increased trust and loyalty.
2. There are varying levels of verticalization from generic content to fully dedicated plans and resources for each industry. Companies must determine the right approach for their business.
3. Success requires cross-functional alignment, prioritizing key verticals, developing industry insights, compelling stories and messaging, and enabling sales and marketing teams with sector-specific training and materials. Measurement of KPIs is also important.
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
60 Minute Crash Course on Channel Management2Checkout
Discover all you need to know about designing and managing an effective software reseller network. Our experts: Casey Potenzone (VP, US Sales, Avangate) and Ken Beam (President / Founder, The VAR-City) presented what it takes to lay the foundations for a successful network and the latest tools and technologies for channel management and growth and revealed how you can focus your channel efforts and strategy on generating revenue by automating or eliminating inefficient, operational processes.
The document discusses channel optimization and partnerships. It provides advice on how to build an effective channel model and strategy, find and qualify new channel opportunities, and optimize an existing partner base. It outlines common challenges vendors and partners face, and offers Channel Optimization Partners' services to help with areas like competitive analysis, channel program development, demand generation, and training. Their services aim to help drive sales through faster partner enablement, reduce costs, and increase partner value.
Effectively executed, Joint Business Planning with your channel partners is the best way to ensure alignment of business goals and effective allocation of resources.
However, many companies have either abandoned joint planning or limited its scope because it has been too labor intensive to create the initial plan and too cumbersome to manage throughout the plan’s life.
Learn the best practices of Joint Marketing Planning (JMP) and how you can benefit–without adding resources or increasing workload for your staff or partners.
This webinar is presented by Craig DeWolf, Vice President Strategic Development for CCI, with over 30 years of best practice experience in the design and management of channel programs.
Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch.
This document outlines an integrated marketing and communications model with centralized and localized elements. Key points:
- The model effectively allocates roles between centralized and localized functions, with research, insights, strategies, and creative work done centrally while allowing flexibility for local adaptation.
- It establishes business hubs in existing markets to provide coverage across regions in a scalable way through dedicated teams.
- The activation team will support PR, creative, digital and media workstreams by providing insights, feedback, and implementing client activation requirements.
- Training and management processes are described to ensure promoters are properly qualified and campaigns are effectively implemented and reported on.
Maximizing your go to-market strategy - 03052012Stephen Davis
The document provides information on developing an effective go-to-market strategy, including developing a buyer profile, choosing sales channels, and working with distributors and agents. It discusses the importance of understanding your buyers and where they obtain information, as well as being present in the channels where your prospects spend time. It also outlines common mistakes in sales strategy and considerations for different channel types such as licensing agreements and working with distributors.
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
IBM - Full year Go-to-market plan templateArrow ECS UK
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
Marketing Campaign Management & Execution Process Final SubmissionPoonam Gupta
This document discusses a marketing campaign management process and tool that was developed to address several requirements. The tool integrates data from multiple sources, automates processes, enables scoring and profiling, tracks performance, and provides reporting and analytics. It establishes a framework for campaign planners to set targets, gauge return on investment, and ensure budget fulfillment. The tool utilizes past campaign performance to develop "yield curves" that help predict campaign phasing and outlook over multiple quarters. This provides a more scientific approach than relying solely on intuition.
Lean Sales book introduces
1 sales management method and approach for creating more sales results with less selling
5 stories of creating winning sales culture as told by senior executives themselves
20 case studies from companies that have applied Lean Sales method in practice.
Lean Sales is proven management approach for improving sales effectiveness and sales performance. It covers marketing and sales processes and the book (available on Amazon.com) explains also the financial benefits and business impact of Lean Sales approach.
Paragon, Connecting Marketing Resources since 1995
De marketingoperatie goed organiseren is complex en kost veel tijd. Zeker voor sterke merken waarvoor consistentie in cross channel marketing essentieel is. Wij helpen om marketingprocessen regionaal, landelijk en internationaal te stroomlijnen. Met als resultaat dat complexiteit, kosten en doorlooptijden gereduceerd worden en de kwaliteit verhoogd. Dat doen we, als bruggenbouwer tussen ICT, marketing en communicatie, met passie voor marketing en techniek. Duizenden gebruikers vertrouwen op onze software die wordt gebruikt in meer dan 40 landen. Klanten zijn o.a. Alliander, Booking.com, TNO, Opel en Achmea. Lees verder op www.paragon.eu
USA Sales & Distribution Strategies StrategiesStephen Davis
This is a presentation that I have given to over 1000 Canadian companies over the years for the Atlantic Canadian Opportunities Agency (ACOA), The Canadian Consulate, Business New Brunswick, Innovation PEI, and the American Chamer of Commerce on how to develop sales in the USA.
This document provides a checklist for channel management that includes strategic considerations, product positioning and messaging, channel recruitment readiness, managing the partner ecosystem, ideal target partners, business partner recruitment readiness, post-recruitment partner nurturing and development, channel sales agreements, and types of partner programs. The checklist covers gathering competitive intelligence, developing marketing messaging, setting channel recruitment goals, identifying and qualifying potential partners, training partners, and establishing metrics to measure performance.
Channel Checklist for Vendor Channel/Partner Managersharwelll
The document discusses various topics related to developing and managing effective channel programs, including:
1) Correct partner selection and recruitment is crucial to choose partners that have the desired skills and target the right customer markets.
2) Channel optimization involves analyzing existing partners to determine which are truly performing and which are diluting efforts.
3) Developing a channel strategy requires clarifying goals, assessing competitiveness, and establishing action plans.
Structuring for success - Developing a dynamic structure for your marketing t...B2B Marketing
With marketing evolving rapidly in response to adoption of emerging digital communication techniques and changing buyer behaviour, it's imperative that the skill set of the marketing function evolves too, to reflect this and to enable the brand to compete effectively in the digital age.
Furthermore, marketing must be able to concisely communicate and report on the value of what they are delivering for the organisation, to all departments and particularly to the board. Fresh from delivering Deloitte's Olympics sponsorship, brand and marketing director Annabel Pritchard will focus on how to build a marketing function that's fit for purpose and structured around delivering clear and measurable business benefits. This session will cover:
•Structuring the team - ensuring a dynamic mix of specialisms across the marketing function
•Managing and nurturing the marketing team - encouraging learning and skills development
•Raising the profile of marketing - reporting value to the Board and championing the value of marketing across the business.
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
The document outlines problems with low sales, brand awareness, and an unoptimized website. It proposes integrating systems, developing a brand strategy, and launching a new website. Solutions included market research, developing assets to support the value proposition, implementing marketing automation, and developing plans for customer segments. Performance was improved through an integrated approach.
El documento describe los pasos para instalar LabVIEW 2013 de 64 bits, el Package Manager y el paquete Arduino-1.6.11-windows. También presenta tres prácticas de LabVIEW para generar números aleatorios, convertir grados Celsius a Fahrenheit y usar un bucle while.
This document provides an overview and content of a Labview-Microcontroller Data Acquisition workshop. The workshop covers Labview programming fundamentals like the programming environment and data types. It also demonstrates how to setup Labview for serial communication and import serial data from a microcontroller into Labview. Specifically, it shows how to convert string data to numeric arrays in Labview and separate array data into sub-arrays for processing individual sensor readings from a microcontroller.
This document compares the hardware and software differences and price ranges of Labview and Arduino. Labview ranges from $150 to $1500 while Arduino ranges from only $20 to $100, making it significantly cheaper than Labview. Both Labview and Arduino have differences in their hardware capabilities and the software used to program each system.
60 Minute Crash Course on Channel Management2Checkout
Discover all you need to know about designing and managing an effective software reseller network. Our experts: Casey Potenzone (VP, US Sales, Avangate) and Ken Beam (President / Founder, The VAR-City) presented what it takes to lay the foundations for a successful network and the latest tools and technologies for channel management and growth and revealed how you can focus your channel efforts and strategy on generating revenue by automating or eliminating inefficient, operational processes.
The document discusses channel optimization and partnerships. It provides advice on how to build an effective channel model and strategy, find and qualify new channel opportunities, and optimize an existing partner base. It outlines common challenges vendors and partners face, and offers Channel Optimization Partners' services to help with areas like competitive analysis, channel program development, demand generation, and training. Their services aim to help drive sales through faster partner enablement, reduce costs, and increase partner value.
Effectively executed, Joint Business Planning with your channel partners is the best way to ensure alignment of business goals and effective allocation of resources.
However, many companies have either abandoned joint planning or limited its scope because it has been too labor intensive to create the initial plan and too cumbersome to manage throughout the plan’s life.
Learn the best practices of Joint Marketing Planning (JMP) and how you can benefit–without adding resources or increasing workload for your staff or partners.
This webinar is presented by Craig DeWolf, Vice President Strategic Development for CCI, with over 30 years of best practice experience in the design and management of channel programs.
Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch.
This document outlines an integrated marketing and communications model with centralized and localized elements. Key points:
- The model effectively allocates roles between centralized and localized functions, with research, insights, strategies, and creative work done centrally while allowing flexibility for local adaptation.
- It establishes business hubs in existing markets to provide coverage across regions in a scalable way through dedicated teams.
- The activation team will support PR, creative, digital and media workstreams by providing insights, feedback, and implementing client activation requirements.
- Training and management processes are described to ensure promoters are properly qualified and campaigns are effectively implemented and reported on.
Maximizing your go to-market strategy - 03052012Stephen Davis
The document provides information on developing an effective go-to-market strategy, including developing a buyer profile, choosing sales channels, and working with distributors and agents. It discusses the importance of understanding your buyers and where they obtain information, as well as being present in the channels where your prospects spend time. It also outlines common mistakes in sales strategy and considerations for different channel types such as licensing agreements and working with distributors.
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
IBM - Full year Go-to-market plan templateArrow ECS UK
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
Marketing Campaign Management & Execution Process Final SubmissionPoonam Gupta
This document discusses a marketing campaign management process and tool that was developed to address several requirements. The tool integrates data from multiple sources, automates processes, enables scoring and profiling, tracks performance, and provides reporting and analytics. It establishes a framework for campaign planners to set targets, gauge return on investment, and ensure budget fulfillment. The tool utilizes past campaign performance to develop "yield curves" that help predict campaign phasing and outlook over multiple quarters. This provides a more scientific approach than relying solely on intuition.
Lean Sales book introduces
1 sales management method and approach for creating more sales results with less selling
5 stories of creating winning sales culture as told by senior executives themselves
20 case studies from companies that have applied Lean Sales method in practice.
Lean Sales is proven management approach for improving sales effectiveness and sales performance. It covers marketing and sales processes and the book (available on Amazon.com) explains also the financial benefits and business impact of Lean Sales approach.
Paragon, Connecting Marketing Resources since 1995
De marketingoperatie goed organiseren is complex en kost veel tijd. Zeker voor sterke merken waarvoor consistentie in cross channel marketing essentieel is. Wij helpen om marketingprocessen regionaal, landelijk en internationaal te stroomlijnen. Met als resultaat dat complexiteit, kosten en doorlooptijden gereduceerd worden en de kwaliteit verhoogd. Dat doen we, als bruggenbouwer tussen ICT, marketing en communicatie, met passie voor marketing en techniek. Duizenden gebruikers vertrouwen op onze software die wordt gebruikt in meer dan 40 landen. Klanten zijn o.a. Alliander, Booking.com, TNO, Opel en Achmea. Lees verder op www.paragon.eu
USA Sales & Distribution Strategies StrategiesStephen Davis
This is a presentation that I have given to over 1000 Canadian companies over the years for the Atlantic Canadian Opportunities Agency (ACOA), The Canadian Consulate, Business New Brunswick, Innovation PEI, and the American Chamer of Commerce on how to develop sales in the USA.
This document provides a checklist for channel management that includes strategic considerations, product positioning and messaging, channel recruitment readiness, managing the partner ecosystem, ideal target partners, business partner recruitment readiness, post-recruitment partner nurturing and development, channel sales agreements, and types of partner programs. The checklist covers gathering competitive intelligence, developing marketing messaging, setting channel recruitment goals, identifying and qualifying potential partners, training partners, and establishing metrics to measure performance.
Channel Checklist for Vendor Channel/Partner Managersharwelll
The document discusses various topics related to developing and managing effective channel programs, including:
1) Correct partner selection and recruitment is crucial to choose partners that have the desired skills and target the right customer markets.
2) Channel optimization involves analyzing existing partners to determine which are truly performing and which are diluting efforts.
3) Developing a channel strategy requires clarifying goals, assessing competitiveness, and establishing action plans.
Structuring for success - Developing a dynamic structure for your marketing t...B2B Marketing
With marketing evolving rapidly in response to adoption of emerging digital communication techniques and changing buyer behaviour, it's imperative that the skill set of the marketing function evolves too, to reflect this and to enable the brand to compete effectively in the digital age.
Furthermore, marketing must be able to concisely communicate and report on the value of what they are delivering for the organisation, to all departments and particularly to the board. Fresh from delivering Deloitte's Olympics sponsorship, brand and marketing director Annabel Pritchard will focus on how to build a marketing function that's fit for purpose and structured around delivering clear and measurable business benefits. This session will cover:
•Structuring the team - ensuring a dynamic mix of specialisms across the marketing function
•Managing and nurturing the marketing team - encouraging learning and skills development
•Raising the profile of marketing - reporting value to the Board and championing the value of marketing across the business.
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
The document outlines problems with low sales, brand awareness, and an unoptimized website. It proposes integrating systems, developing a brand strategy, and launching a new website. Solutions included market research, developing assets to support the value proposition, implementing marketing automation, and developing plans for customer segments. Performance was improved through an integrated approach.
El documento describe los pasos para instalar LabVIEW 2013 de 64 bits, el Package Manager y el paquete Arduino-1.6.11-windows. También presenta tres prácticas de LabVIEW para generar números aleatorios, convertir grados Celsius a Fahrenheit y usar un bucle while.
This document provides an overview and content of a Labview-Microcontroller Data Acquisition workshop. The workshop covers Labview programming fundamentals like the programming environment and data types. It also demonstrates how to setup Labview for serial communication and import serial data from a microcontroller into Labview. Specifically, it shows how to convert string data to numeric arrays in Labview and separate array data into sub-arrays for processing individual sensor readings from a microcontroller.
This document compares the hardware and software differences and price ranges of Labview and Arduino. Labview ranges from $150 to $1500 while Arduino ranges from only $20 to $100, making it significantly cheaper than Labview. Both Labview and Arduino have differences in their hardware capabilities and the software used to program each system.
The document discusses how to interface Arduino with LabVIEW. Key steps include installing the Arduino IDE, LabVIEW, NI-VISA drivers, and the LabVIEW Interface for Arduino (LIFA) package. The LIFA_Base sketch must then be uploaded to the Arduino board before communicating between LabVIEW and the Arduino using the LIFA VIs. Example programs are provided for LED selection and other sensors.
This document describes steps to program LabVIEW and an Arduino board to control LEDs and read button input. It introduces:
1) Creating a basic processing loop to toggle an LED with a button press
2) Reading the state of a button and controlling an LED accordingly
3) Adding delay timers to the loop to control timing and reduce CPU usage
4) Incorporating a sub-VI to add more complex button press detection logic
The full document provides detailed instructions and screenshots to guide learning LabVIEW and Arduino programming.
The document provides information about the Arduino programming environment and hardware options. It discusses downloading the Arduino software, installing drivers, and an overview of the Arduino UNO board. It also lists several Arduino board options, shields that can expand functionality, components needed for projects like enclosures, power supplies, batteries, and various cables and breadboards.
18/03/2010 - FTS seminar series @ Cardiff Univesity, Computer Science. Pete Woznowski and Rich Coombs one hour presentation on Arduino. Some info on Arduino and the talk: Arduino is a hardware and software platform for developing electronic devices and applications, aimed at being fun and accessible to everyone. Think Lego Mindstorms, but aimed intentionally at adults (rather than aimed at children and incidentally used by adults :)). The scope and potential for Arduino is huge. It has been used to develop simple applications like pedometers and networked environmental sensors, to art exhibits and remote controlled vehicles. The talk aims to give an overview of the Arduino platform and a brief introduction to designing and programming Arduino applications, along with some demonstrations.
Automatic Plant Fertilization based on Soil Humidity utilising Arduino and YL...Fabia Febriyanti
This is our Instrumentation Project. The theme of this project is about greenhouse and we came up with and idea titled with "Automatic Plant Fertilization based on Soil Humidity utilising Arduino and YL-69 Sensor ".
I hope this can be useful and helpful!
check out our video about this project at Youtube :
https://www.youtube.com/watch?v=h6N6McVpkq4 .
Dont forget to likes and subscribe!!
- Thankyou -
Arduino based intelligent greenhouse ProjectAmit Saini
Final Year Project : - Arduino based ‘Intelligent Green House'
A complete greenhouse monitoring and controlling system ,that is automated, updating each and every detail on internet that can be accessed from anywhere. For sensors, it uses a light sensor, temperature sensor, moisture sensor, humidity sensor and all the updates will be available on internet through Ethernet shield through which the user can take care of the garden even when not at home.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
Nagendra Mishra has over 8 years of experience in business management, marketing, sales, customer relations, and software development. He has successfully built and managed companies with annual revenues over $70 million. Mishra is seeking a global opportunity that utilizes his skills in marketing, copywriting, and production management.
The document describes the services of Asif Digital, a strategy and analytics consulting firm led by Asif Hameed, who has 20 years of experience helping businesses digitally transform through developing strategic plans, delivering value through digitalization, and optimizing customer engagement using data science and machine learning. Asif Digital assists clients across industries with initiatives like maximizing customer lifetime value, reducing churn, generating new leads, and developing digital products and services.
This document discusses developing a strategic B2B digital marketing approach for modern marketers. It emphasizes using a full spectrum marketing approach to build cohesion across all phases of the marketing funnel and engage target audiences more effectively online. This involves redefining the digital marketing funnel, understanding customers, focusing marketing efforts on target markets, and taking a strategic approach to online visibility and performance measurement. Metrics like website traffic, social influence, engagement and conversions should be used to evaluate success.
Go-to-Market in the Cloud Trends and ChallengesLeahanne Hobson
This document discusses the impact of cloud computing on traditional channels and solution providers. Key points include:
- Forrester and Gartner estimates that cloud transformation will lead to 15-40% attrition of the existing channel.
- Conventional business models and customer engagements will become less valuable unless solution providers change their approach.
- Survival requires radical changes to business models and go-to-market strategies, which most solution providers are ill-equipped for.
- Vendors continuing traditional approaches will struggle, and nimble transformation is needed to succeed in the cloud environment.
Xebec Communications is an integrated communications group with over 18 years of experience across advertising, media, events, and production. It has a talent pool of over 100 employees across 4 offices. Xebec aims to become a 100 Crore company through its vision of being a world-class strategic communications provider and its mission to think creatively and build profitable brands. It offers 360-degree communication solutions through result-oriented innovation to increase brand equity and profitability for clients.
Day 1 driving business impact multichannel excerptAnn McCartan
An excerpt from Day 1 of a 3 day seminar series on Multichannel Marketing, from strategy to detailed contact plans, campaign examples, metrics and modeling.
United Interactive is a digital transformation and communications agency established in 2008 in Muscat, Oman. It specializes in helping companies accelerate growth through digital channels and welcome the new digital marketplace. The agency conducts comprehensive competitor research and offers "Sessions", a series of roundtable meetings to help clients understand digital markets, target customers online, and determine additional growth opportunities. United Interactive also provides online reputation management services and public relations support to help clients establish authority and influence as thought leaders.
Digital analytics provides insights into customer behaviors online to continually improve the customer experience and drive business outcomes. A complete digital analytics model includes measuring customer actions, reporting on performance, analyzing data through segmentation, testing optimizations, and improving practices based on learnings. Developing a measurement plan is the first step, defining objectives, goals, key performance indicators, targets, and data segments. The plan informs the infrastructure roadmap, implementation plan, activation plan, and maintenance process to evolve analytics over time. Holistic, active, and media-agnostic measurement approaches account for all relevant customer touchpoints across channels and devices.
Business Pan for my previous startup Intellex Marketing, a retail media and marketing analytics firm, which delivers targeted promotions and marketing messages in a modern trade store at the POS in the form of printed coupons. Each promotion is customized based on the basket contents. Our solution is a great tool for brand marketers and merchandisers to reach their target segment thereby reducing marketing spillage and influencing shopper behavior.
This document provides an overview of developing marketing strategies and plans. It discusses how marketing affects customer value and different levels of strategic planning within an organization. A marketing plan typically includes a situation analysis, marketing strategy, financial projections, and implementation controls. The document outlines the key steps in a strategic marketing planning process, including performing a situational analysis to understand the current performance and market conditions, developing a marketing strategy and objectives based on the situational analysis, and creating a performance plan to show how the strategy and objectives will be achieved. It emphasizes that a thorough situational analysis is critical to understand any performance issues and inform the marketing strategy.
Description of Rezolto, our team, services, competencies and experience incl. an overview of brands we have been supporting and working with during the last 3 years.
In short: We help lifestyle companies grow sales and boost profits.
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
The document discusses various marketing strategies and planning tools including the value chain, core business processes, core competencies, holistic marketing, marketing plans, corporate planning activities, strategic business units, and business unit strategic planning. It provides examples of mission statements and describes dimensions that define a business, product orientation vs market orientation, characteristics of strategic business units, assessing growth opportunities using Ansoff's matrix, conducting a SWOT analysis, market opportunity analysis, goal formulation, Porter's generic strategies, strategic alliances, typical marketing plan contents, and criteria for evaluating a marketing plan.
2018 Financial Advisor Revenue Architecture Smart Book™John Stone III
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225. The Linx Model
• Linx is a Hybrid Model Which Unifies World Class
Strategic Consulting with Cutting Edge Design and
Marketing Communications
• The Results are Unique “Market Driven Business
Strategies” that Look at Needs from Prospects’
Viewpoints, Leveraging Existing Capabilities and Assets
• Linx Combines Decades of Real World Experience
Serving Over a Thousand Organizations, with
Continuing Executive Education from Harvard Business
School and Yale School of Management to Deliver
Best-of-Breed Skills and Unique Solutions to Small and
Mid-Market Organizations… Giving them a True
Competitive Edge
226. The Result?
• New Opportunities
– New Sales to Existing Customers
– Leveraging Existing Customers into New Products and Services
– Taking Advantage of Customers’ Relationships and Spheres of Influence
– Enabling Better Use of Assets Such as
Facilities, People, Technologies, Capital, Culture and Relationships
– New and Better Usage of Distribution/Selling Channels
– New Relationships and Alliances
• Lowered Overall Cost of Doing Business
– An Important Factor in a Down Economy
• A More Robust and Permanent Profitability Model
227. How Linx is Different
• From an Advertising Agency:
– They Rely on Traditional Advertising Executions Because it is What
They Know
– The Reach/Frequency Equation as a Stand-Alone Model Does Not
Work as a Foundation Strategy
• From a Marketing Consultant
– We Can Implement our Strategies if Desired
– We Can Test, Pull Back and Adjust
– We Can Participate in Risk/Reward
• From a Design Company
– Art for Art’s Sake? Never!
– We are Grounded in Business First and Foremost
• Speak the Language of Management
• Understand the Mindset and Culture of Companies and Industries
228. Strategy… the Best ROI
A marketing element
Strategy
should provide 10X
1000X ROI
ROI. Add in the
efficiencies of
technology and you
bring that number to
Market Driven 100X ROI. But begin
Business with a sound
Strategy strategy and your
Technology Marketing
entire program can
100X ROI 10X ROI
deliver 1000X ROI.
229. Metrics Based Objectives
• To Achieve Overall Revenues
• For Year 1 of $____ Increasing ____ % per Year for Years 2 – 5
• To Achieve Overall Profitability
• For Year 1 of $____ Increasing ____ % per year for Years 2 – 5
• To have CMF of
• ___ Customers 0-6 Months
• ___ Customers 0-12 Months
• ___ Customers 24 Months
• To Have a Pipeline of ____Prospects
• To Achieve a Cost per Lead of $___ for Year 1 Reducing ___%
for Years 2 –5
231. Deliverables Synopsis
• Market Focused Business Strategy – The development of a research based model
with clearly defined targets and low cost go-to-market strategies.
• Research – A comprehensive view of current and potential markets from a
qualitative and quantitative viewpoint.
• Unique and Practical Strategic Tools – Segmentation Matrix, Value
Chain, Competitive Positioning Quadrant, Marketing Efficiency
Funnel, SWOT, Designed Experiment, Lifetime Referral Value
• Market/Channel Development – Identification of new markets and distribution
options for existing and/or new products.
• Partnerships & Alliances - Identification, assessment and negotiations to leverage
the capabilities of existing organizations in new and potential markets and
channels.
232. Deliverables Synopsis
• E-Marketing Development – Interactive technologies that help build better
business models, including keyword analysis, vertical landing page development,
comprehensive analytics, e-comm modeling, web site creation and back-end
integration.
• Branded Services – The development of proprietary services that add incremental
value to current product and service offerings.
• Product/Service Design and Extensions – Intuitive conceptualization and
approaches to creating product differentiation and brand building through design.
• Branding, Creative and Advertising – The tactical execution of our innovative
communications strategies including Drive-To-Web tacticals through the innovative
use of both offline and online properties.
• Media and Promotional Programs – Strategic planning to buying with a specialty
on creating unique on and offline multi media, tie-ins and trade programs.
234. The Segmentation Matrix
• Understand Your Market and It’s Motivations is Critical to
the Success of Your Marketing/Sales Initiatives
• Segmentation Matrix Delivers The Who, What, Why, How
and Where of Your Marketing Program
• Enables the Organization to Understand what Value it
Delivers for Each Unique Customer Type and How/What
to Communicate
• Defines the Value Propositions, Offers, Go-To-Market
Strategies and Target Characteristics for Each Target/Sub-
Market
• Creates Buy-in Across the Entire Organization and Allows
for Consistent and Motivational Communications
• A Finely Crafted Segmentation Matrix is a Marketing Plan
on a Page
235. The Segmentation Matrix
Can Be Defined in Multiple Ways, Creating Multiple Matrices
Target 1 Target 2 Target 3 Target 4
Value
Propositions
Pricing/
Offers
Go To Market
Approach
Risk Mitigation
236. Lifetime Referral Value
• Linx Develops Your Lifetime Referral Value… a
Quantification Based on Appealing to Your Customers’
Spheres of Influence or Referral Network Rather than
Spending to Resell the Same Customer Multiple Times
• Delivers a 8 to 10 Multiple ROI Compared with
Traditional Lifetime Value Programs
• The Ultimate Retention Cultivation Tool… Leveraging
Targets who Have Already Bought into Your Brand in a
Revolutionary Way
• Proof of Concept from Harvard Business Review
237. Customer Master File Analysis
• Your Customer Master File is the Single Most Important
Asset You Can Have in Your Business
• Linx Examines, Analyzes and Communicates to Take Full
Advantage of the CMF’s Potential
• Data Mining
• Siloing/Grouping
• Establishing Patterns
• Comparing Behaviors to the Norm
• Examines Market to Match Past Successes and Potential
Trending to Develop New Customer and Prospect List
• Integrates into Automated CRM Programs to Provide
Actionable Programs
238. Messaging Hierarchy
• Three Levels of Messaging
– Marketing: allows the target to sift through the multitude of information
and recognize your message… whether or not they need that particular
service at that exact moment
– Selling: communicates the core competency of the company and the
ability to meet the base needs of the client, and as a result develops an
emotional reaction that says internally, “yes, they can do this for me.”
– Technical: the specs, features, benefits, etc. Of the product/service set
that ensures delivery on the promise made… and closes the sale
• The Vast Majority of Businesses are Never Heard above the Din
– The typical American experiences 6,500 marketing messaging
every day
– Most businesses market using technical messaging
• Linx Defines and Strategizes the Correct Hierarchy of
Messaging to Maximize your Success
239. Branded Services™
• Linx Helps Your De-Commoditize Your Commodity Business…
• Migrating Your Existing Service Set into Specificity in the
Marketplace and Barriers to Competition
• Little to No Change or Additional Cost to Your Operational
Structure
• Creates Talking Points and Differentiation for the Sales Force
• Can Improve Closing Ratios
240. The Importance of Analytics
• Today, World Class Fortune 500 Companies are Succeeding Based on
Developing Metrics and Understanding Analytics
• SMB Companies That Take this Initiative will Invariably Beat Competitors
Who are Not Thinking and Planning on this Level
• What Does it Take? Linx Helps You Develop a Comprehensive
Understanding of the Market, Trends and Your Place in it Through:
• Primary Research Among Prospects, Current Customers, Old
Customers, Etc.
• Secondary Research to Develop Benchmarks
• A Deep Dive into Online Analytics that Yield Incredible Data
• An Honest Assessment of the Culture and Attributes that Drive Your
Business and Provide Value
241. The Designed Experiment
• Direct Response is the Most Pinpointed Marketing
Execution, but also the Most Expensive CPM
• Human Nature Makes Direct Marketing Programs Unpredictable
• Targets are Inundated with Information and Mail
• Directed Response Allows Marketers the Ability to Test as
Many Variables as They Need to at a Fraction of the Cost
• Testing Four Variables: List, Copy, Format, Frequency Would
Necessitate 256 Splits (If You Even Had That Many Names)
• We Bring This Down to Eight Splits
• Test any Medium (Print, Electronic, Broadcast)
• 95% Accuracy
242. Partnerships & Affiliations
• Linx Helps You Expand Your Channel by Sourcing New:
• Distribution Partners
• Affiliate Companies
• Sales Channels
• Resellers
• Allied Products and Services
• The Goal is to Achieve More:
• Feet on the Street
• Mindshare in the Market
• Evangelists for the Brand
243. Search Engine Marketing: SEO/PPC
• The Optimal Methodology to Leverage Your Online Efforts
• Industry and Competitive Analysis to See What is Being Searched
• Long Tail Key Phase Methodology
• Increased Relevant Key Phrases for Products and Services
• A Cost Effective Approach to Search Advertising through Pay Per Click
Campaigns
• Search Engine Optimization Based on the Latest Algorithms from Google
and Yahoo
• Sophisticated and Comprehensive Back Link Strategies
• Development of Simple, Effective Offline Strategies to Bring Targets to
Specific Pages and Content within the Website
244. MailLinx™ E-Mail
• MailLinx E-Mail Marketing System
• Completely Automated System with Pre-Designed Template
• Client Controls the Data
• E-mails Can be Sent to As Many Predetermined Targets Siloed into
Multiple Lists
• InstaClick™ Though Alert Feature Lets Rep Know when Target Clicks into
Site, Where They are Within the Site in Real Time via E-mail
• Contact Info is Also Sent in E-mail for Immediate Sales Opportunities
• Provide Full Reporting of Results
• Complete Analytics Show Click Throughs and Defined Goals
246. Comprehensive Planning
A Strategic Marketing Planning Document for Management
• The Marketing Plan Details How Business Objectives are Met
– Short Term Early Victories
– Positioning to Win in the Long Term
• The Plan Serves as the Blueprint for Going Forward
Detailing:
– Analysis
– Recommendations
– Communications Items
– Implementation Calendar (Benchmarks For Completion: Resource,
Timing)
– Financial Plan (Budget Recommendations, Allocations and Cash Flow)
• All Aspects of the Plan Should be Reviewed and Adjusted
Periodically as Market Needs and Company Deliverables are
Always in Flux
247. Comprehensive Planning
A Strategic Marketing Planning Document for Management
• The Plan Typically Includes:
– Situation Analysis of Current Market/Customer Breakdown/Trends
Based on Research
– Target Market Sizing and Analysis
– Audit of Past Marketing Successes and Failures
– Competitive Analysis
– SWOT (Strengths/Weaknesses/Opportunities/Threats)
– Objective/Goal Development with ROI and Timeframe Benchmarking
– Strategic Development
– Channel/Affiliation Opportunities
– Brand Launch/Awareness/Positioning Strategies
– Development of Unique Marketing Messages
– Execution of Creative Approach
– Communications Tactics
– Promotional Programs
248. Example Tactical Elements
• E-Mail and Keyword Strategies
• Offline Drive to Web Programs
• Branded Service Identification Systems
• Vertical Marketing Programs
• Vertical/Horizontal Web Landing Pages with Specific Content
• Dimensional Direct Mail
• Affinity/Loyalty Programs
• Frequency Direct Response Programs
• On-Demand Printing of Collaterals with Variable Information
• Trade Show Traffic Building Programs
• Thought Leadership Public Relations Programs
These are Just a Few of Many Traditional and Non-Traditional
Tactical Vehicles Utilized by Linx… Based on Budget, Expected
ROI and Adherence to an Overall Strategic Plan
249. Overall Tactical Capabilities
• Annual Report Design • Event Marketing
• Brand Development • Identification Programs
• Broadcast Production – Corporate
• Business Plan Development – Product
• Collateral Materials – Event
– Sales Kits • Media
– Catalogs – Research
– Capabilities Brochures – Planning
– Press Kits – Buying
• Co-op Programs – Post Performance Analysis
• Consumer and Business-to-Business • Presentation Design
Advertising • Product Launch
– Design – Identification
– Campaign Development – Packaging
– Execution – Product Design
• Database Marketing – Point-of-Sale Displays/Materials
• Direct Mail • Public Relations Tie-Ins
– Frequency – Event Planning
– Dimensional • Sales Promotions and Tie-ins
• E-Marketing Programs • Seminar Programs
– Website Design • Branding
– E-Commerce • Positioning
– E-Mail Programs • Trade Show Programs
– SEO/SEM – Theme Development & Tie-Ins
– Web 2.0 Executions – Booth Creation
– Intranet – Traffic Building
– Online Marketing/Affiliations • Video Production