The document summarizes a webinar about empowering customer referrals through referral marketing. It discusses prerequisites for an effective referral program based on customer research, such as differentiating experiences and personalization. Examples are given of companies like Songza and Mondavi that drive word-of-mouth through relevance. Best practices for referral programs include creating compelling offers and promotions, making sharing easy, and measuring results. A company called Criquet Shirts describes their referral program's goals and positive results in acquiring new customers through referrals.
5 real-world examples of referral landing pages. See how Dollar Shave Club, MeUndies, NatureBox and Prize Candle increase conversions for their customer referral programs. This presentation covers best practices for converting referred visitors.
We’re going to cover best practices that top brands use to drive referrals and customer acquisition:
The following best practice examples come from companies that actually sell something. !
People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization
Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization
User Participation Location matters
Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#)
Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers
User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs
Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature
Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly)
Your ‘reach’ may be bigger than you think…
Optimization Increase sharing rates and referral conversion rates
What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits
Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing
Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image
A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain
Doubled referral visits and referral sales
Welcome overlay • Friend incentive • Email capture • Reveal code
Session-based • Dynamic message
Dedicated landing page • No distractions
1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience
Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10
Referral Benchmarks How are you doing?
Sharing
Referral Visits
Referred Visitors
Cost Per Acquisition CPA
Revenue Lift
Examples of Campaign Metrics Example companies by size
Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate
Party Foul ! The biggest mistake people make . . .
Don’t force a login or registration 90% drop off!
Recap Follow best practices and avoid common pitfalls.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/
5 real-world examples of referral landing pages. See how Dollar Shave Club, MeUndies, NatureBox and Prize Candle increase conversions for their customer referral programs. This presentation covers best practices for converting referred visitors.
We’re going to cover best practices that top brands use to drive referrals and customer acquisition:
The following best practice examples come from companies that actually sell something. !
People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization
Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization
User Participation Location matters
Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#)
Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers
User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs
Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature
Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly)
Your ‘reach’ may be bigger than you think…
Optimization Increase sharing rates and referral conversion rates
What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits
Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing
Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image
A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain
Doubled referral visits and referral sales
Welcome overlay • Friend incentive • Email capture • Reveal code
Session-based • Dynamic message
Dedicated landing page • No distractions
1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience
Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10
Referral Benchmarks How are you doing?
Sharing
Referral Visits
Referred Visitors
Cost Per Acquisition CPA
Revenue Lift
Examples of Campaign Metrics Example companies by size
Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate
Party Foul ! The biggest mistake people make . . .
Don’t force a login or registration 90% drop off!
Recap Follow best practices and avoid common pitfalls.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
Raise More Money with Effective Calls to ActionCanadaHelps
Join Brian Abracen in this practical webinar that will teach you how to effectively use calls to action to compel your supporters to perform desired actions immediately, whether that be donating to your cause, volunteering time or supporting your organization in another way.
Brian Abracen is a Digital Direct Marketer with deep expertise on both the corporate and not-for-profit sides. Brian is Director of Customer Engagement at Intelex Technologies, and was Director of Customer Retention and Loyalty Marketing at Dealfind.com, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell and Federation CJA.
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
Customer Retention is extremely important for any online business, though is often overlook. Learn how to increase your customer retention rate (and reduce churn) with these tips and tricks.
Don't Boost: Making The Most Out Of Facebook Ads Sculpt
In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
How to Optimize the Most Important Pages In Your Marketing FunnelDigital Marketer
Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
5,000. That’s the number of ads your prospects are exposed to every day, and that’s a lot. So how do you make your business stand out in all that noise? How do you hit your target audience with marketing that not only captures their attention but WOWs them to convert?
These are the fundamental questions asked by all marketers, in this new webinar, we are going to answer them. Join the conversion trifecta WordStream, Bounce Exchange, and Datanyze for our next free webinar and learn how to capture, engage, and convert your prime prospects with a stand-out marketing message.
You'll learn our top 10 proven strategies to win new customers and stay competitive absolutely everywhere, including:
- On the search results page
- With your website
- And when reaching out to leads
_____________________________________________________________
For more information about WordStream's services, visit www.wordstream.com.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
Raise More Money with Effective Calls to ActionCanadaHelps
Join Brian Abracen in this practical webinar that will teach you how to effectively use calls to action to compel your supporters to perform desired actions immediately, whether that be donating to your cause, volunteering time or supporting your organization in another way.
Brian Abracen is a Digital Direct Marketer with deep expertise on both the corporate and not-for-profit sides. Brian is Director of Customer Engagement at Intelex Technologies, and was Director of Customer Retention and Loyalty Marketing at Dealfind.com, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell and Federation CJA.
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
Customer Retention is extremely important for any online business, though is often overlook. Learn how to increase your customer retention rate (and reduce churn) with these tips and tricks.
Don't Boost: Making The Most Out Of Facebook Ads Sculpt
In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
How to Optimize the Most Important Pages In Your Marketing FunnelDigital Marketer
Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
5,000. That’s the number of ads your prospects are exposed to every day, and that’s a lot. So how do you make your business stand out in all that noise? How do you hit your target audience with marketing that not only captures their attention but WOWs them to convert?
These are the fundamental questions asked by all marketers, in this new webinar, we are going to answer them. Join the conversion trifecta WordStream, Bounce Exchange, and Datanyze for our next free webinar and learn how to capture, engage, and convert your prime prospects with a stand-out marketing message.
You'll learn our top 10 proven strategies to win new customers and stay competitive absolutely everywhere, including:
- On the search results page
- With your website
- And when reaching out to leads
_____________________________________________________________
For more information about WordStream's services, visit www.wordstream.com.
Content Marketing Explained: Theory and Real Life ExamplesRachael Wachstein
If you're tired of all of the "experts" and their content marketing theories, this no nonsense presentation is for you. Learn how franchise systems can leverage content marketing for franchise development and unit sales. The presentation will take you from the big picture overview of the content marketing process to real life examples that will help you realize a content strategy that will work for your system.
The franchise sales game has changed. Savvy franchise development teams will either get on board or they will see their sales decline. This presentation explains the process of marketing franchise opportunities through content. If you have any questions or feedback, please contact me rwachstein@fishmanpr.com.
Effective marketing in today’s world almost by definition requires digital marketing and specific social media strategies. There are a dizzying array of social networks and digital vehicles for companies to leverage in trying to engage existing and potential customers . Many companies do not even know where to get started in the realm of digital marketing. This course will teach you to speak the language of digital marketing from A/B testing to SEO, help you define the value proposition for digital marketing channels including LinkedIn Facebook, and direct e-mail for your company, and will explore best practices in designing, executing and managing marketing programs that deliver measurable ROI for your company’s valuable marketing dollars.
Relationship Selling Sales Guide for Manufacturing Firms.pdfSet2Close
The "Relationship Selling Sales Guide for Manufacturing Firms" is an indispensable eBook tailored for sales professionals in the manufacturing sector. This guide delves into the principles and practices of relationship selling, emphasizing the importance of building and maintaining strong, long-lasting customer relationships to drive sales success.
Key Features:
Understanding Relationship Selling: Gain insights into the core principles of relationship selling and why it's crucial for manufacturing firms.
Building Trust and Credibility: Learn strategies to establish trust and credibility with your clients, fostering loyalty and repeat business.
Effective Communication: Discover techniques for effective communication that resonate with your clients' needs and preferences.
Personalized Sales Approaches: Understand the value of personalized sales tactics that cater to the specific needs of each client.
Customer Retention Strategies: Explore methods to retain customers and reduce churn through exceptional service and continuous engagement.
Leveraging Technology: Learn how to use CRM tools and other technologies to enhance your relationship selling efforts.
Learn more: https://set2close.io
User acquisition. It's what it all boils down to, isn't it?
If you're not consistently feeding your sales funnel and seeing consistent -- and sustainable -- growth then it's time to think seriously about your user acquisition strategy.
In this presentation from Peter Mansfield from CMO. LA (www.cmo.la) and Early Growth Financial Services (www.earlygrowthfinancialservices.com), you'll get the tools and knowledge you need to optimize your user acquisition (on a tiny or non-existent budget!!).
Takeaways include:
- using content to drive traffic
- email marketing best practices
- PR: yes or no?
- calculating customer acquisition costs (CAC)
- matching up CAC with the lifetime value of a client (LTV)
- key metrics relevant to user acquisition
- and more!
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Customer Retention Strategies that Work (Manta.com)Manta
It’s clear that customer retention is key to small business success as the vast majority of your business comes from repeat customers rather than new business. In fact, 45% of small business owners surveyed by Manta said that they will invest as much time and money as it takes to get a new customer because they believe it pays off in the long run. Given the high amount of investment small business owners commit to getting new customers underlines the importance of keeping new customers coming back, since the long-term customer relationship is more fruitful than a one-time interaction.
During the Manta webinar on customer retention, guest expert Ron Cates, the director of digital marketing education at Constant Contact, discusses all of this and more:
• Why retention is critical to your business
• How customer engagement has evolved
• How to reward loyal customers and drive referrals
• Retention has gone digital: the online tools you should be using!
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
4. #ReferralMarketing
About Retail TouchPoints
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insightful content across a variety of
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6. Empower the Voice
of Your Customers
with Referral
Marketing
Ernan Roman
President, ERDM
6/24/14
7. Discussion Points
Game changing insights from recent VoC Research:
– 5 Voice of Customer Research Based Prerequisites
for Referral Marketing
Songza: High-value Customer Experiences which drive
word-of-mouth referrals.
#ReferralMarketing
10. 5 VoC-based Prerequisites for
Referral Marketing
These 5 CX requirements must be satisfied to earn the right
for customers to rave about you;
#ReferralMarketing
11. 5 VoC-based Prerequisites for
Referral Marketing
These 5 CX requirements must be satisfied to earn the right
for customers to rave about you;
Engaging and competitively differentiating customer
experiences are the foundation of today’s customer
relationships.
Is this how consumers view your brand?
#ReferralMarketing
12. 5 VoC-based Prerequisites for
Referral Marketing
These 5 CX requirements must be satisfied to earn the right
for customers to rave about you;
Engaging and competitively differentiating customer
experiences are the foundation of today’s customer
relationships.
Is this how consumers view your brand?
Personalization of content, communications and
experiences per customer's individual preferences are
proof points that you care about your customers.
Are your communications preference driven?
#ReferralMarketing
13. 5 VoC-based Prerequisites for
Referral Marketing
Spray and pray blasts of email hurt your brand and
alienate customers.
How much damage might yours be causing?
#ReferralMarketing
14. 5 VoC-based Prerequisites for
Referral Marketing
Spray and pray blasts of email hurt your brand and
alienate customers.
How much damage might yours be causing?
It’s not about self serve. Customers want guidance and
education which delivers value and saves time.
Are opportunities to engage and serve evident in each of
your channels?
#ReferralMarketing
15. 5 VoC-based Prerequisites for
Referral Marketing
Spray and pray blasts of email hurt your brand and
alienate customers.
How much damage might yours be causing?
It’s not about self serve. Customers want guidance and
education which delivers value and saves time.
Are opportunities to engage and serve evident in each of
your channels?
Authenticity, storytelling, emotion and real-time
engagement in conversations are powerful elements
in today’s marketing. How does your marketing rate?
#ReferralMarketing
18. Personalization of Context and
Content
Differentiation by personalizing to your needs right now;
your context will dictate your content
#ReferralMarketing
19. Relevance Drives Referrals
Mondavi wanted to tell customers they make
drinking wine with friends better.
Created an ad that actually made drinking wine
with friends better (versus pushing Mondavi
wines).
Song used in the commercial (commissioned by
Mondavi for the commercial) was so perfect for the
moment, that people took to Twitter to share the
commercial and ask how they could get the
Mondavi song.
#ReferralMarketing
21. Josh Fenster @jDfenz
Great native advertising
by @Tostitos on
@songza.
#digitalmarketing
Relevance drives referrals
Reply Retweet Favorite More
22. Josh Fenster @jDfenz
Great native advertising
by @Tostitos on
@songza.
#digitalmarketing
Relevance drives referrals
Reply Retweet Favorite More
Barbecuing
with Tostitos
23. Niki Hillier @nikihi
@Tostitos @songza @jDfenz
Songza and lime tostitos and salsa
complete me.
Relevance drives referrals
from Studio City, Los Angeles
Reply Retweet Favorite More
#ReferralMarketing
24. @songza @jDfenz
Oh Songza, you complete us.
TostitosVerified account @Tostitos
Relevance drives referrals
Reply Retweet Favorite More
#ReferralMarketing
26. 5 Questions to Consider Regarding
Your Referral Marketing
Do customers think that your customer experience is
truly engaging and competitively differentiating?
Are your communications personalized per customer's
individual preferences?
Are you damaging your brand with low yield
spray and pray marketing blasts?
#ReferralMarketing
27. 5 Questions to Consider Regarding
Your Referral Marketing
Are you pushing customers into “self serve” to reduce
your costs and as a result, reduce your value to
customers?
Would customers describe your marketing as having
authenticity, storytelling, emotion and real-time
engagement in social conversations?
#ReferralMarketing
28. Additional Information for You:
Today’s Presentation
Ebook; 5 Strategies for Transforming
Your Customer Experience
14 Step Checklist For Breakthrough
Multichannel Marketing
7 Marketing Mistakes You Need to
Avoid
Case Studies
Blog; Ernan’s Insights on Marketing
Best Practices
#ReferralMarketing
31. #ReferralMarketing
Your Customers Expect ItRef erral Program A dopt ion
* based on Extole surveys of referral program adoption
5 1%
4 3 %
2 5 %
of Financial Services
of Sharing Economy
of Internet Retailer 400
53. Who we are
• Austin-based lifestyle brand
• Makers of vintage-inspired golf
shirts, polos, and button downs
• Clothes for guys (and boys) who
prefer a classic style and want to
look as good off the course as they
do on it
• Super soft organic cotton
• Predominantly online business
54. Goals of Referral Program
Expand customer
acquisition funnel
Allow advocates to
“market for you”
Increase customer
lifetime value
55. Consistent On-Brand Content
Email
• Dedicated email campaigns
• Referral link on the bottom of every email
Website
• Created personalized landing pages for bloggers to
send readers
Social
Media
Blogs
• Posts once per week (Facebook and Twitter)
• “Give 15 / Get 15” button on Criquet Facebook page
• Referral program featured prominently on website
o Homepage overlay, best performing link
57. Definitively Positive Results
• 8 dedicated emails
• Links on 110 other emails
• 15 Facebook posts
• 25 tweets
• Many press references
• Over 1 million impressions
• 2nd highest conversion
rate of any marketing
channel
58. Take Advantage of Referrals
• Keep offer simple
o Give 15% / get $15
o Immediate gratification
• Increase top of the funnel
o Sponsored posts are very
effective
• Make sure content is on-
brand and shareable
59. #ReferralMarketing
Q&A
Next Steps
o Keep an eye out for the replay
o Email hello@extole.com for more questions
o Download Extole’s Referral Marketing Best Practices for 2014
o Stay Current on Extole News and Happenings!
email: hello@extole.com | web: www.extole.com | blog: extole.com/blog
60. #ReferralMarketing
Q & A // Panelists
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Jen Leen
Head of Demand
Generation
Extole
Ernan Roman
Founder
ERDM
Michael Hamp
Minister of Finance and
Special Ops
Criquet Shirts
Throughout our presentation we encourage you to interact with our speakers by typing in questions and comments using the questions pane. We will be answering questions live both during the event and after the presentation.
Customer acquisition is the number one priority for marketers today, however it is also one of their biggest challenges.
Referral marketing is the third acquisition channel.It does what SEO and SEM can’t – it generates trust, builds loyalty and ultimately, drives new, high value customer acquisition.
SEO and SEM channels perform, but what about those potential customers who aren’t specifically searching for your brand? Recent reports state that while search marketing spendwill continue to rise, it will lose share of all interactive spending. Tactics like referral marketingwill take a bigger piece of the interactive marketing pie as they enable brands to reach potential new customers and create an entirely effective and predictable acquisition channel.
Based on a study we performed last year, marketers are well on their way to incorporating referral marketing into their acquisition strategy. There’s a 50% chance that your bank is relying on referrals. 43% of the sharing economy has already rolled out a referral program. This includes new to market companies like the ride sharing companies Lyft, Sidecar, and uber as well as well established companies like AirBNB. And over ¼ of internet retailers are already on the bandwagon as well.
Extole is the leader in referral marketing.
Let’s start with the offer – this is the foundation of a successful referral marketing campaign. This is the nudge that gets your advocate to share and keep sharing; this is the gift the friend receives from you and your customer.
Effective referral programs provide customers with a compelling reason to share your brand, products, or services with their friends. But – as your area of greatest spend - it needs to make sense based on your typical acquisition costs as well as the Liftetime value of your customers.
Consider:
Your audience – who are you trying to compell, what would they find interesting?
Your goals - What exactly you’ll be asking of your customers – set your reward based on the value they are driving – it’s okay to be cheap when you are asking for awareness. If you are asking them to drive sales, award them accordingly.
The lifetime value of a typical newly acquired customer and your typical cost per acquisition.
You should evaluate all of these factors when picking a suitable reward.
So, definitely make it easy for your customers to find your program, but once there, make it easy for them to share.
There are a number of ways customers can share referral marketing programs with their friends, including email, personal URL (PURL), Facebook, Twitter,. Give customers the option to choose among channels in order for sharing to be most effective. In all cases, make sharing easy and test and optimize messaging according to sharing channel.
What works best for Email isn’t necessarily best for FB or Twitter.
It’s all about making the experience exciting and having a high level of trust and authenticity, which ties into his discussion of giving customers engaging and competitively differentiating experiences.
and personalizing content/communications
And authenticity/storytelling/emotion
Make sure the friend experience is exciting and fosters a high level of trust in the referral program. This includes both the outbound sharing experience and the inbound referral experience.
Remember that FB post, Tweet or email is the top of funnel for the friend, so you should be using your standard techniques for optimizing it.
Copy matters. Genuine and friendly is best. Heavily branded share emails tend to trail in performance behind simpler, friendly emails. Some of the most effective Referral Marketing programs for companies that rely solely on referrals for acquistion use plain old unbranded text emails with great success. Make it intimate.
Try different subject lines. And most importantly – make sure your offer and your brand’s unique value proposition are clearly communicated.
One of the most effective ways to create an engaging experience for the friend is through the friend landing page. The friend landing page is the page that a friend sees upon clicking a trusted recommendation from
a customer sent through email, Facebook, Twitter, or a PURL (these channels are prepopulated with default messages, but can be personalized by sender if desired).
The friend landing page should describe the details of the referral program, communicate the offer and include a CTA for conversion. A conversion can be an opt-in, signup, redemption, or purchase.
The right time to promote referrals; giving customers plenty of chances in real-time to refer .
Driving awareness of a referral program is critical to its success. The more customers that see your program, the more that will participate and share the program with their friends. For the best promotion, use your site, your email list, yretargeting and traditional advertising– all of your customer touchpoints. An important point here is that it is owned assets as well as PAID media like traditional ads, retargeting.
Great promotion also means a great user experience. Make sure calls-to-action (CTAs), emails, and social promotions reflect your brand look and feel, are designed with the end user in mind, and are properly integrated into your site or property. Make sure it looks trusted, looks first party, looks easy. Make sure the CTA is clear.
Most importantly tailor your CTAs based on the touchpoint. You’ll see that your customers have very different motivations for participating at each point in their lifecycle and each interaction point. Tailor the messaging as well as how you ask for the share accordingly.
A great example of this is catching customer right after they made a purchase. They are on a buyer’s high – do you start with a banner ad or pop the sharing experience directly? We’ve seen 2-30% participation rates with just a banner, but 2x that when the customer doesn’t even have to click your ad. They can just share
Examples of post purchase, in package,
Here’s a typical optmization plan.
Referral Program Analytics
The right reporting and analytics are critical to monitoring and optimizing all elements of your referral program. You need to analyze performance by promotional placement – each placement will have different behavior as your customer has different motivations on your product page when in consideration mode versus your purchase confirmation page when they are on a buyers high. Look at performance by sharing channel – tweak your messges independently and accordingly., and understand who is sharing and how these shares are driving conversions. With this information, you can identify your top customer participants and target programs to to them to foster additional participation.
Optimizing the Program
Continually testing and optimizing program elements yield the best results. Test the promotional placements and copy, default sharing messages, remarketing efforts and more.
Extole referral marketing programs create a new channel of customer acquisition next to SEO and SEM. Brands seeking high growth use Extole to increase customer acquisition between 5-40 percent while also building brand loyalty and retention.
Increased Conversion Rates:
Email
Social channels
Traffic to website
Sales:
Higher AOV
Repeat Purchases
Awareness:
Social reach
Brand discovery