This document discusses a webinar on adding predictive marketing in 2015. It includes an agenda for the webinar covering topics like conversion rates, the "67% myth" about buyers' journeys, what buyers' journeys really look like, inhabitants of marketing automation platforms, adoption of predictive technologies so far, and keys to predictive success. The document provides background and perspectives on these topics to help marketing organizations better understand buyers and improve lead qualification and sales effectiveness through predictive approaches.
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Lattice Engines
Brian Kardon of Lattice Engines joins Beki Scarbrough for a presentation about predictive lead scoring at Marketo's Marketing Nation Summit. These slides provide an introduction to predictive marketing and an in depth look at CA's journey to transforming its marketing efforts with predictive lead scoring and other marketing technology.
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-data-predictive-analytics-marketing-clouds-platform-modern-marketer/
Description:
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers from finding and developing their ideal customers.
Enterprise software companies including Oracle are offering an expanding marketing platform to the CMO under the category of marketing clouds. It’s no secret that many are expecting CMOs to outspend CIOs on technology purchases within the next several years, and marketing clouds and data tools will be front and center for marketers.
Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns.
The topics covered will include:
- The rise of the marketing cloud as the centerpiece in customer-centric marketing
- How data and predictive analytics uncovers the insights to power the marketing cloud
- Where marketing clouds are headed and what marketers need to understand to succeed in their organization
[Webinar] Demystifying Predictive Lead Scoring Mintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/demystifying-predictive-lead-scoring/
Description:
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.
Yet, most of us do not know whether, or to what extent, lead scores correspond to lead conversion through the demand waterfall or sales funnel. This is because most of the lead scoring models that we set up in our marketing automation platforms are based on gut instinct, intuition, and guesswork.
Enter predictive lead scoring. You’ve heard it mentioned amongst your peers, talked about at marketing conferences, and perhaps even read some blog posts about it. But what exactly is predictive lead scoring, how does it differ from “traditional” lead scoring, and why should you care?
We’ve invited the experts at SiriusDecisions to join us in this webinar as we unravel the mystery behind predictive lead scoring. In this webinar, you will learn:
- What predictive (anything) really means
- Why current lead scoring models may not be enough
- How statistics enable insight and prediction
- How predictive lead scoring improves lead quality
About The Guest Speaker:
Kerry Cunningham, Research Director at SiriusDecisions
As vice president of operations for a leading b-to-b teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the fence between marketing and sales, Kerry has also developed a wealth of experience expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.
[Mintigo Webinar] How DocuSign Built A World-Class Lead Nurturing ProgramMintigo1
TO WATCH THE RECORDING OF THIS WEBINAR, GO TO:
http://www.mintigo.com/how-docusign-built-a-world-class-lead-nurturing-program/
In 2012, DocuSign doubled its pipeline and far exceeded its sales targets. The company achieved these results because of the commitment and partnership of its marketing and sales team, led by VP of Demand Generation Meagen Eisenberg, to build out a world class lead nurturing and demand generation program. With over a dozen personas to target, 80,000 engaged leads to process each quarter, and more than 50 different nurture tracks, the DocuSign team is clearly doing something right.
Hear the secrets behind the success of DocuSign’s lead nurturing program in this must-attend webinar. Both marketing automation novices and veterans will walk away from this session amazed and inspired by the best practices for accelerating your leads through the funnel.
In this webinar, you will learn how to:
- Focus on the right Personas based on interests
- Create a lead scoring system that works
- Map content according to Persona interests, buying stage & lead score
- Measure success & optimize
Guest Speaker: Meagen Eisenberg
VP of Demand Generation at DocuSign
Meagen has spent over 18 years in high-tech. In 2012 she received the SuperNova Award in Matrix Commerce and in 2011 the Marketing Visionary Markie award within the marketing automation field. Before joining DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM) for integrated workplace management systems. She has an MBA from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.
About Mintigo
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign, and Edmunds use Mintigo to get more clicks, more shares, and more pipeline. To learn more follow @mintigo and visit www.mintigo.com.
Healthcare Marketing: The Key To Maximum ROI - Keyword Mapping [Webcast]AIS Media, Inc.
Enjoy AIS Media Inc.’s webinar, The Key To Maximum ROI: Keyword Mapping.
It's a search battleground out there. In today's web-first marketing landscape, keyword mapping can close the distance between you and your next patient. Here's how to get started.
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Lattice Engines
Brian Kardon of Lattice Engines joins Beki Scarbrough for a presentation about predictive lead scoring at Marketo's Marketing Nation Summit. These slides provide an introduction to predictive marketing and an in depth look at CA's journey to transforming its marketing efforts with predictive lead scoring and other marketing technology.
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-data-predictive-analytics-marketing-clouds-platform-modern-marketer/
Description:
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers from finding and developing their ideal customers.
Enterprise software companies including Oracle are offering an expanding marketing platform to the CMO under the category of marketing clouds. It’s no secret that many are expecting CMOs to outspend CIOs on technology purchases within the next several years, and marketing clouds and data tools will be front and center for marketers.
Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns.
The topics covered will include:
- The rise of the marketing cloud as the centerpiece in customer-centric marketing
- How data and predictive analytics uncovers the insights to power the marketing cloud
- Where marketing clouds are headed and what marketers need to understand to succeed in their organization
[Webinar] Demystifying Predictive Lead Scoring Mintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/demystifying-predictive-lead-scoring/
Description:
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.
Yet, most of us do not know whether, or to what extent, lead scores correspond to lead conversion through the demand waterfall or sales funnel. This is because most of the lead scoring models that we set up in our marketing automation platforms are based on gut instinct, intuition, and guesswork.
Enter predictive lead scoring. You’ve heard it mentioned amongst your peers, talked about at marketing conferences, and perhaps even read some blog posts about it. But what exactly is predictive lead scoring, how does it differ from “traditional” lead scoring, and why should you care?
We’ve invited the experts at SiriusDecisions to join us in this webinar as we unravel the mystery behind predictive lead scoring. In this webinar, you will learn:
- What predictive (anything) really means
- Why current lead scoring models may not be enough
- How statistics enable insight and prediction
- How predictive lead scoring improves lead quality
About The Guest Speaker:
Kerry Cunningham, Research Director at SiriusDecisions
As vice president of operations for a leading b-to-b teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the fence between marketing and sales, Kerry has also developed a wealth of experience expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.
[Mintigo Webinar] How DocuSign Built A World-Class Lead Nurturing ProgramMintigo1
TO WATCH THE RECORDING OF THIS WEBINAR, GO TO:
http://www.mintigo.com/how-docusign-built-a-world-class-lead-nurturing-program/
In 2012, DocuSign doubled its pipeline and far exceeded its sales targets. The company achieved these results because of the commitment and partnership of its marketing and sales team, led by VP of Demand Generation Meagen Eisenberg, to build out a world class lead nurturing and demand generation program. With over a dozen personas to target, 80,000 engaged leads to process each quarter, and more than 50 different nurture tracks, the DocuSign team is clearly doing something right.
Hear the secrets behind the success of DocuSign’s lead nurturing program in this must-attend webinar. Both marketing automation novices and veterans will walk away from this session amazed and inspired by the best practices for accelerating your leads through the funnel.
In this webinar, you will learn how to:
- Focus on the right Personas based on interests
- Create a lead scoring system that works
- Map content according to Persona interests, buying stage & lead score
- Measure success & optimize
Guest Speaker: Meagen Eisenberg
VP of Demand Generation at DocuSign
Meagen has spent over 18 years in high-tech. In 2012 she received the SuperNova Award in Matrix Commerce and in 2011 the Marketing Visionary Markie award within the marketing automation field. Before joining DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM) for integrated workplace management systems. She has an MBA from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.
About Mintigo
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign, and Edmunds use Mintigo to get more clicks, more shares, and more pipeline. To learn more follow @mintigo and visit www.mintigo.com.
Healthcare Marketing: The Key To Maximum ROI - Keyword Mapping [Webcast]AIS Media, Inc.
Enjoy AIS Media Inc.’s webinar, The Key To Maximum ROI: Keyword Mapping.
It's a search battleground out there. In today's web-first marketing landscape, keyword mapping can close the distance between you and your next patient. Here's how to get started.
Engineering Value in the Sales Cycle Featuring Analyst SiriusDecisionsRevegy, Inc.
Customers want to work with vendors that understand their unique problems. They want solutions and value from their partnerships, and look to a good solution provider that can deliver this value from start to finish. Yet, all too often sales reps fail to discover what is important to each stakeholder, resulting in deep discounting or no-decisions.
This webinar with SiriusDecisions’ Jim Ninivaggi, will explore practical ways to identify key stakeholders and business drivers, and will illustrate ways to map the value of your solutions to build trust with your clients throughout the sales cycle.
Managing the Flexible Workforce of the Future [Paris]SAP Ariba
As business continues to move at light speed, companies are deploying flexible workforces that can be quickly engaged and on - boarded to keep pace. Behind the scenes, they need total visibility in order to optimize all areas of services procurement including complex spend, worker quality, corporate and external compliance and contingent workforce program efficiencies. And they need a new breed of technology to achieve this. Companies today need a Vendor Management System (VMS) that can easily integrate with other internal systems to enable a holistic view of both talent and spend.
David Obadia, Fieldglass Sales
Ariba Commerce Summit Paris 2014
Follow the Leads: B2B Nurturing Strategies That Work with SiriusDecisionsCision
Three in five B2B marketers send all leads directly to sales, but only a quarter of them are qualified. It’s hurting their bottom lines.
Learn to power profits by creating a systematic, repeatable and measurable lead nurturing process with Laura Cross of SiriusDecisions. Watch her Vocus webinar replay here: http://bit.ly/1l3mElf and learn how to:
-Boost conversion rates with four proven lead nurturing programs.
-Align demand creation and lead nurturing for greater impact.
-Drive revenues by trading one-and-done tactics for a multi-touch program.
Together, we’ll lead a toast to Universal Analytics and revel in how its growth and features led to GA4. What are some of UA’s Greatest Hits, you may ask? How are they already at parity in GA4 or will they get left behind in the in the deprecation rapture?
Presented at the Marketing Analytics Summit 2023, in Las Vegas, Nevada, by Sara Hoffman (they/she). https://marketinganalyticssummit.com/
Deliver Double the Value in Half the TimeDavid Hawks
This session was presented at the PMI Austin Development Day Conference in Sept 2014. We explore the difference between "Doing Agile" vs. "Being Agile." Establishing a learning culture is critical. Six problems are presented and solutions are shown which lead to the team's ability to deliver double the value in half the time.
Sirius Decisions presentation ROI Award Winner. Cisco Case StudyJoseph Puthussery
The Cisco Case Study in winning the ROI Award at Sirius Decisions Conference, Orlando. Please contact me, if you have any questions or would like to discuss
Using Dashboards & Analytics to Find Hidden Gems in Your DataAdaptive Insights
Adaptive Insights Senior Solution Specialist Vito Mancini discuss the new, more strategic role of CFOs within their organizations, the importance of data analytics to strategic leadership, and financial dashboards and analytics can help finance leaders fulfill their new responsibilities to drive organizational growth and better decision-making.
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on:
- Generate reports and extrapolate insights
- Identify typical actions associated with common insights
- Leverage optimization to improve cross-channel performance
Increase Marketing Effectiveness and ROI with Big DataDemandbase
Caleb Whitmore Founder & CEO, Analytics Pros
Big Data is all the hype, but how does it actually apply to digital marketing? In this session, Caleb Whitmore will discuss how to leverage massive datasets for marketing optimization. Using the latest in digital analytics, programmatic media buying, and audience-based analysis, companies can achieve much higher marketing effectiveness and ROI while building stronger engagement with prospective customers. Specific topics covered will include real-world examples of using rich segmentation to drive audience-based marketing and re-engagement campaigns, multi-touch attribution analysis, and user-centric cross-device reporting.
SiriusDecisions Sales Enablement Market and Trends Survey RevealedSAVO
This presentation unveils SiriusDecisions’ recent sales enablement survey results, including trends and best practices to keep in mind as you look to improve sales productivity in 2014 and beyond.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Engineering Value in the Sales Cycle Featuring Analyst SiriusDecisionsRevegy, Inc.
Customers want to work with vendors that understand their unique problems. They want solutions and value from their partnerships, and look to a good solution provider that can deliver this value from start to finish. Yet, all too often sales reps fail to discover what is important to each stakeholder, resulting in deep discounting or no-decisions.
This webinar with SiriusDecisions’ Jim Ninivaggi, will explore practical ways to identify key stakeholders and business drivers, and will illustrate ways to map the value of your solutions to build trust with your clients throughout the sales cycle.
Managing the Flexible Workforce of the Future [Paris]SAP Ariba
As business continues to move at light speed, companies are deploying flexible workforces that can be quickly engaged and on - boarded to keep pace. Behind the scenes, they need total visibility in order to optimize all areas of services procurement including complex spend, worker quality, corporate and external compliance and contingent workforce program efficiencies. And they need a new breed of technology to achieve this. Companies today need a Vendor Management System (VMS) that can easily integrate with other internal systems to enable a holistic view of both talent and spend.
David Obadia, Fieldglass Sales
Ariba Commerce Summit Paris 2014
Follow the Leads: B2B Nurturing Strategies That Work with SiriusDecisionsCision
Three in five B2B marketers send all leads directly to sales, but only a quarter of them are qualified. It’s hurting their bottom lines.
Learn to power profits by creating a systematic, repeatable and measurable lead nurturing process with Laura Cross of SiriusDecisions. Watch her Vocus webinar replay here: http://bit.ly/1l3mElf and learn how to:
-Boost conversion rates with four proven lead nurturing programs.
-Align demand creation and lead nurturing for greater impact.
-Drive revenues by trading one-and-done tactics for a multi-touch program.
Together, we’ll lead a toast to Universal Analytics and revel in how its growth and features led to GA4. What are some of UA’s Greatest Hits, you may ask? How are they already at parity in GA4 or will they get left behind in the in the deprecation rapture?
Presented at the Marketing Analytics Summit 2023, in Las Vegas, Nevada, by Sara Hoffman (they/she). https://marketinganalyticssummit.com/
Deliver Double the Value in Half the TimeDavid Hawks
This session was presented at the PMI Austin Development Day Conference in Sept 2014. We explore the difference between "Doing Agile" vs. "Being Agile." Establishing a learning culture is critical. Six problems are presented and solutions are shown which lead to the team's ability to deliver double the value in half the time.
Sirius Decisions presentation ROI Award Winner. Cisco Case StudyJoseph Puthussery
The Cisco Case Study in winning the ROI Award at Sirius Decisions Conference, Orlando. Please contact me, if you have any questions or would like to discuss
Using Dashboards & Analytics to Find Hidden Gems in Your DataAdaptive Insights
Adaptive Insights Senior Solution Specialist Vito Mancini discuss the new, more strategic role of CFOs within their organizations, the importance of data analytics to strategic leadership, and financial dashboards and analytics can help finance leaders fulfill their new responsibilities to drive organizational growth and better decision-making.
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on:
- Generate reports and extrapolate insights
- Identify typical actions associated with common insights
- Leverage optimization to improve cross-channel performance
Increase Marketing Effectiveness and ROI with Big DataDemandbase
Caleb Whitmore Founder & CEO, Analytics Pros
Big Data is all the hype, but how does it actually apply to digital marketing? In this session, Caleb Whitmore will discuss how to leverage massive datasets for marketing optimization. Using the latest in digital analytics, programmatic media buying, and audience-based analysis, companies can achieve much higher marketing effectiveness and ROI while building stronger engagement with prospective customers. Specific topics covered will include real-world examples of using rich segmentation to drive audience-based marketing and re-engagement campaigns, multi-touch attribution analysis, and user-centric cross-device reporting.
SiriusDecisions Sales Enablement Market and Trends Survey RevealedSAVO
This presentation unveils SiriusDecisions’ recent sales enablement survey results, including trends and best practices to keep in mind as you look to improve sales productivity in 2014 and beyond.
Similar to Adding Predictive Marketing To Your Mix In 2015 (20)
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
2. #SPS2014
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3. #SPS2014
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#SPS2014
Demand
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Report:
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LaGce
Engines:
@La.ce_Engines
Kerry
Cunningham:
@KerrySirius
Elle
Woulfe:
@ellehwoulfe
4. #SPS2014
About Demand Gen Report!
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5. #SPS2014
Panelists!
MODERATOR:
Kerry
Cunningham,
Research
Director,
SiriusDecisions
Andrew
Gaffney,
Editor,
Demand
Gen
Report
Elle
Woulfe,
Director
of
Demand
GeneraPon,
La.ce
Engines
6. Why Predictive for
2015
Concepts and Considerations
Kerry Cunningham
Research Director, Demand Creation
Strategies
11/20/2014
102. Know
Everything
That’s
Discoverable
Company
Profile
Size,
credit
raPng,
news
Growth
Profile
Employee,
locaPon,
facility,
and
contract
growth
Cloud
Maturity
CRM,
MA,
and
provisioned
infrastructure
OperaPng
Diversity
Divisions,
disparity
of
locaPons
&
personnel
Technology
Profile
Installed
technologies
and
maturity
ExecuPve
Change
Presence
of
new
personnel
AdverPsing
&
External
Investment
Spend,
trend,
Pming,
events
Social
Presence
1,000s
of
Other
ABributes
Downloads
Web
Page
Visits
Form
ConversaPons
Title
of
Contact
Webinars
ABended
Campaign
Response
Rates
Email
Opens
Video
Views
and
Engagement
Internal
Data
Sources
108. Prioritize
Cultivate
Expand
Retain
Feed
Predict Your Next…
BEST LEAD
Expand the Funnel:
Identify Your Next Best
Lead Segment
109. Prioritize
Cultivate
Expand
Retain
Feed
Predict Your Next…
BEST LEAD
Expand the Funnel:
Identify Your Next Best
Lead Segment
27% More Leads
Passed to Sales
110. Prioritize
Cultivate
Expand
Retain
Feed
Predict Your Next…
CONVERSION
Expand the Funnel:
Identify Your Next Best
Lead Segment
Curse of Abundance:
Apply Ruthless
Prioritization
27% More Leads
Passed to Sales
111. Prioritize
Cultivate
Expand
Retain
Feed
Predict Your Next…
CONVERSION
Expand the Funnel:
Identify Your Next Best
Lead Segment
Curse of Abundance:
Apply Ruthless
Prioritization
27% More Leads
Passed to Sales
Increased Opportunity
to Win Conversion: 37%
112. Prioritize
Cultivate
Expand
Retain
Feed
Predict Your Next…
TARGET
ACCOUNT
MQL Expansion:
Identify Your Next Best
Lead Segment
Curse of Abundance:
Apply Ruthless
Prioritization
Account Based
Targeting:
Prioritize Tactics &
Accelerate Conversion
27% More Leads
Passed to Sales
Increased Opportunity
to Win Conversion: 37%
113. Prioritize
Cultivate
Expand
Retain
Feed
Predict Your Next…
TARGET
ACCOUNT
MQL Expansion:
Identify Your Next Best
Lead Segment
Curse of Abundance:
Apply Ruthless
Prioritization
Increased ASP +26%
Win Rate 75%
Account Based
Targeting:
Prioritize Tactics &
Accelerate Conversion
27% More Leads
Passed to Sales
Increased Opportunity
to Win Conversion: 37%
114. Prioritize
Cultivate
Expand
Retain
Feed
Predict Your Next…
CUSTOMER
MQL Expansion:
Identify Your Next Best
Lead Segment
Curse of Abundance:
Apply Ruthless
Prioritization
Account Based
Targeting:
Prioritize Tactics &
Accelerate Conversion
27% More Leads
Passed to Sales
Cross-Sell/Up-Sell:
Target the Right Customer
with the Right Product
Increased Opportunity
to Win Conversion: 37%
Increased ASP +26%
Win Rate 75%
115. Prioritize
Cultivate
Expand
Retain
Feed
Predict Your Next…
CUSTOMER
MQL Expansion:
Identify Your Next Best
Lead Segment
Curse of Abundance:
Apply Ruthless
Prioritization
Account Based
Targeting:
Prioritize Tactics &
Accelerate Conversion
27% More Leads
Passed to Sales
Cross-Sell/Up-Sell:
Target the Right Customer
with the Right Product
Increased Opportunity
to Win Conversion: 37%
Increased ASP +26%
2-3X Increase in Pipeline, Win Rate 75%
Deal Size & Conversion
116. Prioritize
Increased Opportunity
to Win Conversion: 37%
Cultivate
Expand
Retain
Feed
Predict Your Next…
RENEWAL
MQL Expansion:
Identify Your Next Best
Lead Segment
Curse of Abundance:
Apply Ruthless
Prioritization
Account Based
Targeting:
Prioritize Tactics &
Accelerate Conversion
27% More Leads
Passed to Sales
Churn
Mitigation:
Manage
Renewals
Cross-Sell/Up-Sell:
Target the Right Customer
with the Right Product
Increased ASP +26%
2-3X Increase in Pipeline, Win Rate 75%
Deal Size & Conversion
117. #SPS2014
Submit Your Questions!
•
Download
this
white
paper.
•
View
our
podcast.
•
Take
our
assessment
•
…
118. #SPS2014
Q&A // Panelists!
MODERATOR:
Kerry
Cunningham,
Research
Director,
SiriusDecisions
Andrew
Gaffney,
Editor,
Demand
Gen
Report
Elle
Woulfe,
Director
of
Demand
GeneraPon,
La.ce
Engines
119. #SPS2014
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