This document summarizes a webinar on account-based marketing. It discusses what account-based marketing is and why companies are adopting it. It provides tips on attracting and engaging target accounts, including defining accounts, gathering account insights, and creating a targeted marketing plan. It also covers collaborating with sales, including ensuring buy-in and that marketing supports sales priorities. It emphasizes the importance of account lifecycle management and customer experience. Examples of successful account-based marketing programs from companies like CSC and Demandbase are presented.