Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
RetailFlux is the revolutionary retail analytic platform that unlocks the power of in-store video. For more info please visit this website; https://www.retailflux.com/
Prosperar en el Mundo del Network Digital [Mexico City]SAP Ariba
The world today is a digital network. And to thrive in it, you need to be connected. Because at the end of the day, it’s not only what you know, but who you know – and who knows you - that really matters. You tap into social networks to manage your personal connections and activities. You use apps on your phone and tablet to connect and collaborate with your peers. But are you harnessing the power of network technology in the workplace to build and manage business relationships, do your job better, and deliver for your company?
RetailFlux is the revolutionary retail analytic platform that unlocks the power of in-store video. For more info please visit this website; https://www.retailflux.com/
Prosperar en el Mundo del Network Digital [Mexico City]SAP Ariba
The world today is a digital network. And to thrive in it, you need to be connected. Because at the end of the day, it’s not only what you know, but who you know – and who knows you - that really matters. You tap into social networks to manage your personal connections and activities. You use apps on your phone and tablet to connect and collaborate with your peers. But are you harnessing the power of network technology in the workplace to build and manage business relationships, do your job better, and deliver for your company?
The Lengow / Ignition One partner guide makes it easy to start selling on Ignition One. The two solutions complement each other, and this guide will tell you how to use the two simultaneously, so that you'll be able to optimise your product catalogue and be ready to go live on the Ignition One platform!
E-commerce Berlin Expo 2018 - Fundamental eCommerce A.I. in FurnTechE-Commerce Berlin EXPO
Miro Morczinek CEO Moebel24
With over 3.5M products, Moebel24 is the world’s largest furniture showroom. Its product ranking algorithm is optimized for relevancy, interaction and conversion. A.I. use in furntech will boost CVR with personalization and product data recognition, and provide increased data. With various infrastructure and software tools on offer, businesses can choose custom or off-the-peg solutions as needed.
Retailers must innovate with digital technologies to connect their consumers to their suppliers, connecting the digital and physical worlds to deliver seamless, cross-channel CX. Leveraging new technologies to help you know, engage, and convert more consumers and avoid basket abandonment. In this session you will learn that modern customers expect instant fulfilment and how to use digital capabilities to maximize ease and convenience, while driving cost-effectiveness and sustainability.
https://www.oracle.com/nl/modernbusinessexperience/amsterdam/index.html
In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today.
Key Strategies to Drive the Omnichannel ExperienceBrandSquare
Brand management is dead. Long live brand experience! Get 5 actions for delivering transformative customer experiences.
In this webinar, you’ll learn:
How to orchestrate delivery despite overwhelming content demands and consistency challenges
The blueprint for aligning key stakeholders across departments, agencies and channels
Tangible benefits you can expect for your organization
Watch the entire webinar here: http://videos.brandsquare.com/watch/Af89bvwCDnHgwdgXZZ3tyw
Every competitive business is now a digital business. In a world where differentiation and scale are being driven through apps and data, success is not a question of whether the businesses should go digital – it is a question of how the business should go digital.
In this webinar, Tyson Whitten – Director of API & Mobility Solutions at CA Technologies – will describe the key methods that successful organizations are using to create sustainable competitive advantage through digital transformation.
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
This deck was presented by Craig Rosenberg, co-founder & chief analyst at TOPO, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing and sales professionals interested in account-based marketing.
Toccara Baker - The reality of connecting adtech and martechHallam
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
Financial Services Procurement in a Digital World - 56608SAP Ariba Live 2018
Join us to learn how innovative technologies such as expansive business networks, guided buying, and supplier risk management are paving the way to procurement excellence while keeping spend under control. Understand why the digitalization of procurement processes can help transform your business and drive economic value.
The Lengow / Ignition One partner guide makes it easy to start selling on Ignition One. The two solutions complement each other, and this guide will tell you how to use the two simultaneously, so that you'll be able to optimise your product catalogue and be ready to go live on the Ignition One platform!
E-commerce Berlin Expo 2018 - Fundamental eCommerce A.I. in FurnTechE-Commerce Berlin EXPO
Miro Morczinek CEO Moebel24
With over 3.5M products, Moebel24 is the world’s largest furniture showroom. Its product ranking algorithm is optimized for relevancy, interaction and conversion. A.I. use in furntech will boost CVR with personalization and product data recognition, and provide increased data. With various infrastructure and software tools on offer, businesses can choose custom or off-the-peg solutions as needed.
Retailers must innovate with digital technologies to connect their consumers to their suppliers, connecting the digital and physical worlds to deliver seamless, cross-channel CX. Leveraging new technologies to help you know, engage, and convert more consumers and avoid basket abandonment. In this session you will learn that modern customers expect instant fulfilment and how to use digital capabilities to maximize ease and convenience, while driving cost-effectiveness and sustainability.
https://www.oracle.com/nl/modernbusinessexperience/amsterdam/index.html
In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today.
Key Strategies to Drive the Omnichannel ExperienceBrandSquare
Brand management is dead. Long live brand experience! Get 5 actions for delivering transformative customer experiences.
In this webinar, you’ll learn:
How to orchestrate delivery despite overwhelming content demands and consistency challenges
The blueprint for aligning key stakeholders across departments, agencies and channels
Tangible benefits you can expect for your organization
Watch the entire webinar here: http://videos.brandsquare.com/watch/Af89bvwCDnHgwdgXZZ3tyw
Every competitive business is now a digital business. In a world where differentiation and scale are being driven through apps and data, success is not a question of whether the businesses should go digital – it is a question of how the business should go digital.
In this webinar, Tyson Whitten – Director of API & Mobility Solutions at CA Technologies – will describe the key methods that successful organizations are using to create sustainable competitive advantage through digital transformation.
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
This deck was presented by Craig Rosenberg, co-founder & chief analyst at TOPO, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing and sales professionals interested in account-based marketing.
Toccara Baker - The reality of connecting adtech and martechHallam
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
Financial Services Procurement in a Digital World - 56608SAP Ariba Live 2018
Join us to learn how innovative technologies such as expansive business networks, guided buying, and supplier risk management are paving the way to procurement excellence while keeping spend under control. Understand why the digitalization of procurement processes can help transform your business and drive economic value.
DEFINING THE FUTURE READY ORGANISATION
Shopping is potentially the area of human behaviour that has been most widely changed by digital technology. Today’s shopper expects their experience to be invisibly shaped around them, at any time, at their fingertips. This report explores how.
TipoTapp is model-driven, web and mobile, serverless, cloud development platform. Build web and mobile apps faster. On a serverless platform that scales economically and with you in control.
Learn how you can engage with digitally connected customers and why building such meaningful relationships with these customers is a priority for today’s businesses. We also explore how to win and have a unique, differentiated customer experience, from real-life customer success stories.
For more info from SAP Hybris, please visit us at: https://hybris.com
Laurynas Binderis. Shopify ne tik smulkiam/vidutiniam versluiAll Digital Group
Pranesimas apzvelgs kaip Shopify komecijos sprendimai padeda augti ne tik smulkiam verslui, bet ir stambioms bendrovems. Shopify sprendimai yra pajegus pagelbeti verslui bet kokioje jo raidos stadijoje, nuo startuolio iki brandzios daugiamilijonine kompanijos. Vakaruose daug bendroviu nesugeba prisitaikyti prie mazejancio fizines prekybos erdviu vaidmens ir besikeicianciu vartotoju elgesio. Angliskai sis reiskinys yra vadinamas "Retail Apocalypse". Shopify komercijos sprendimai kartu su jos ekosistema suteikia galimybe prekiautojams greitai reaguoti i rinkos pasikeitimus (lankstumas), plestis tarptautiniu mastu, bei buti ten, kur yra ju pirkejai. Nepailstantis siekis sukurti geriausia komecijos platforma pasaulyje pritrauke beveik 2 milijonus prekiautoju pasirinkti Shopify.
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
The ABM Content Challenge: How to Balance Personalization and ScaleG3 Communications
Access the full webcast here: https://dg-r.co/2zBQYV7
The prospect of feeding the ABM content beast can be daunting. How do you scale the process of creating rich, engaging content that’s relevant for a single account?
There’s no simple answer, but this session will explore several useful techniques and tactics including:
• Repurposing on-demand content for targeted digital campaigns;
• Using webinars to engage buying teams, not just individuals;
• Developing a campaign mix for 1:1 programs into top accounts; and
• Applying an ABM framework to upsell and cross-sell customer accounts.
By combining a modular, issue-based approach to content with a combination of webinars and content hubs, you can engage a wide range of your top accounts while keeping the content beast at bay.
3. May 6-8, 2019
SAVE THE DATE:
Convene, New York City
www.retailinnovationconference.com
4. #RSP18
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Join Our Next Session: Converting The Top 5 E-Commerce Trends Into Revenue
webinars.retailtouchpoints.com/retail-strategy-and-planning-series/2018/
September 20th
12:00 PM Eastern
Editor's Notes
Meet Chris.
TALK TRACK:
Order management is where it all comes together across the seller’s systems ecosystem.
Store Systems
- POS
- Labor management
- Printing Networks
- Loyalty
- Loss Prevention
CRM - Marketing
- Campaign management
- Email marketing
- Trade promotion management
- Loyalty programs
CRM – Service
- Contact center
- Field service
- Self-service
- Knowledge base
- Case management
Unique Channel Experiences
- Web
- Mobile
- Social
- Facebook
- Pinerest
- Marketplaces
Merchandising
- Supply network and inventory planning and optimization
- Merchandise planning and forecasting
- Price planning and optimization
- Promotion optimization
ERP
- Warehouse management
- Quality
- Procurement
- Financials
- Tax
- Fraud management
Supply Chain
- Supplier management and strategic sourcing
- Supplier communications and community management
- Transportation management
- Outsourced fulfillment
MDM/Content
- Customer data hub
- Product information management
- Enterprise content management
Scenario 4: US Retail All Locations | Line Level Multiple Rules | Distance Based (minimize shipments – find a way)
Configuration=US Retail Closest (rule 4)
Goal: Minimize cost– either allow ship complete or allow split shipments
Customer: Amber Rose (New York)
Two items – All Retail Locations Considered (DCs & Stores)– – split shipment
Order:
Item 1: Flex Crop Yoga Pant-L (in stock at East DC only)
Item 2: Liberty Bottleworks- Aquarius-24oz (in stock at West DC)
<ADD BACK> Item 3: Prelude Tank Top-BE-L (All locations DCs & Stores have stock)
<ADD BACK> Item 4: Murmur Blue Shirt-BE-L (only in stock NY Store & LA Store)
<ADD NEW> Item 5: Viola Cap (only in NY Store & US West DC)
Execute: East Customer (New York) > auto suggestion – 3 shipments
Shipment 1 - Prelude Tank Top-BE-L & Flex Crop Yoga Pant-L-L > Shipped from US East DC
Shipment 2 - Liberty Bottleworks - Aquarius-24oz >Shipped from US West DC
Shipment 3 - Murmur Blue Shirt-BE-L & Viola Cap > Shipped from New York Store
TALK TRACK:
Ultimate Online Shopping Experience
SuiteCommerce Advanced provides businesses with fast and engaging web stores that deliver great shopping experiences optimized for any device. Plus, SuiteCommerce unifies ecommerce with your core operational business systems—inventory and order management, marketing, customer support and financials—providing a single view of your customers and business.
These are just some of the features that are in SuiteCommerce Advanced. We will cover these more in depth during the demo.
What drives the Customer experience?
Keep asking questions – directed at the prospect
* Are your customers ever frustrated with stock outs?
How do you deal with the response: “We already have a Shopify/Magento website”
It’s easy to stand up a website, but…
TALK TRACK
Compelling omnichannel experience examples
Shopping in store, she isn’t ready to decide, sales rep adds to online cart for later check out
Items in cart on line (abandoned or not), suggested to customer in store, removed from cart if purchased in store
Online benefits brought in store – product details, reviews, and personalized recommendations unified and seamlessly presented by sales associates
Purchase product both in store and to be delivered in one transaction, with promotions and pricing applied
Understand specific issues a customer had with a previous product in order to suggest a replacement, without the customer needing to explain it to the sales person (help desk or reviews)
WEB BASED Experience
Now that we’ve discussed some of the many benefits of NetSuite’s unified platform, let’s jump into a live demo so you can see it in action.