Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Research, insights and cases from online premium publishers. Online professional publishers create original, branded, quality content that is a trusted source for information for consumers and that allows brands to do effective storytelling.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Research, insights and cases from online premium publishers. Online professional publishers create original, branded, quality content that is a trusted source for information for consumers and that allows brands to do effective storytelling.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Millward Brown Egypt - Creating Impact in Today's Media LandscapeKantar
#Gettingmediaright by addressing the challenges in modern media optimization. Andrzej looks at changes in the media landscape and how to ensure you use the right touchpoints and creative to engage consumers and deliver your brand objectives. Based on real examples, Andrzej discusses the proportion of media spend that should be put behind various marketing activities, the challenges of how to connect plans across media silos, and how to reduce and make sense of digital data complexity to tell a coherent, consistent, and connected multimedia story.
Andrzej Suski, Head of Media & Digital, Millward Brown
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Millward Brown Egypt - Creating Impact in Today's Media LandscapeKantar
#Gettingmediaright by addressing the challenges in modern media optimization. Andrzej looks at changes in the media landscape and how to ensure you use the right touchpoints and creative to engage consumers and deliver your brand objectives. Based on real examples, Andrzej discusses the proportion of media spend that should be put behind various marketing activities, the challenges of how to connect plans across media silos, and how to reduce and make sense of digital data complexity to tell a coherent, consistent, and connected multimedia story.
Andrzej Suski, Head of Media & Digital, Millward Brown
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Research Presentation: Developing Truly Integrated Multi-Platform Advertising...MediaPost
Despite the fragmentation of audiences across devices, advertisers continue to invest dollars in single platform silos more often than not. But the metrics show that this structure misses the tremendous opportunity for more effective and impactful advertising that multi-platform offers. Nielsen’s Chris Louieshows how some leading media buyers and sellers have pursued truly integrated multi-platform models, and how they are realizing significant impact to their effectiveness and the bottom line. We will explore the questions, barriers, and opportunities for multi-platform advertising and suggest a framework for effectively planning and measuring the performance of truly integrated campaigns.
Presenter:
Chris Louie, Vice President Product Leadership, Nielsen
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Generate Value from your Online Ad InventoryDatranMike
In part 2 of this ongoing webinar series, Datran Media again addressed digital monetization, this time alongside executives from The Examiner and Fox Digital Media | Beliefnet. This deck explores how they are reaching targeted consumer segments and maximizing their monetization efforts.
Social Media: Questions Start ConversationsSeth Goldstein
This is the presentation that Seth Goldstein of socialmedia.com gave on Monday June 2 to the Internet Advertising Bureau (IAB) in NY. The title is: "social media: questions start conversations"
an introduction to stickybits, in the context of the history of online media. the idea is that the internet has consistently "mediated" our environment; starting with pages in 1996 and now most recently with objects.
Back by popular demand, this year's edition of Sederpalooza. Stay tuned for a live stream broadcast of this in action with motion graphics and fun filters at www.sederstream.com
here we use keynote and slideshare to tell a simple story about a group of people who have been banished from their land in a hurry. it is all about the story: their exodus and the redemption they are able to find, led by moses, and above all by god, to establish their voice and presence in the kingdom. the jews were the original slaves and so we sing "these songs of freedom" throughout the night. the original version of this was prepared last year on the eve of my son jacob's bar mitzvah. i hope that our family continues to tweak and revisit and revise this as the years go by.
presentation for 2/22 panel on ads 2.0 at iab annual meetingSeth Goldstein
here is introduction i have prepared for monday 2/22 panel on ads 2.0 at iab annual meeting in carlsbad. http://www.iab.net/events_training/alm/agenda. participants include facebook, yelp and twitter.
Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares:
Tactics to scale up advertising efforts and maximize conversion rates
How to increase brand awareness in sales-focused campaigns
How to use online data to stimulate offline sales
Advertising effectiveness for cross screen modelsIABmembership
Join representatives from Jumptap and Operative to learn about how their approach to advertisers has changed, shifting the focus of the conversation from channel/screen specific models to a user-centric advertising model. They will discuss this topic from a marketer/sell-side perspective and will also address the technical and business challenges they’ve identified using these models. Ultimately, the goal is to understand how a cross-platform / cross-screen approach starting with the right audience can effectively deliver targeted content.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
Specific Media TVAS Breakfast Event - Nielsen sectionSpecificMediaUK
Specific Media and Nielsen held a breakfast event for our clients where cross media advertising was discussed and promoted. The morning allowed us to shed some light on our exciting new TV Audience Segments project. Here are the slides that were presented on the day.
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Disrupting Digital Media 2019 - How Technology is Changing TVBench
What is Advanced TV?
Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
Cross-Platform Measurement: The Death of Vanity Metrics? The rise of digital has forced many marketers to adopt an omni-channel strategy. Over the last decade or so we've noted a trend that indicates a reliance on ""above-the-line"" advertising for mass reach and ""below-the-line"" for promotion and activation. According to marketers - digital plays a different role somewhere in the middle of these two. We'd like to think that what sets digital advertising apart from the others is undoubtedly the cost-effective means by which marketers can use hyper-targeting to reach their customers but often this is clouded in how digital advertising is measured. Likes, Follows, Video Views and click-through rates. Contrary to popular belief, this is what sets digital advertising apart from ATL and BTL. However, you can have your cake and eat it! With multi-platform marketing should come multi-platform measurement.
Digital Content NewFronts: Video Ad Spend Study 2014Ho Nguyen
The survey of 297 buy-side executives conducted by the research firm Advertiser Perceptions uncovered a prevailing optimism around digital video, with nearly two-thirds of advertisers (65%) anticipating that they will spend more on digital video advertising in the next year than they did in 2013. This comes in contrast to TV advertising, with two-thirds of respondents saying that they will help pay for their digital video increases by shifting funds from television. Additionally, almost half (48%) of respondents think the increase in their digital video spend will be backed in part by an overall expansion in ad budgets.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
Workspot CEO Amitabh Sinha discussed what it takes to deliver apps on a variety of devices during a Thought Leadership Spotlight Presented by Workspot at the 2015 Chief Information Officer Leadership Forum in Boston on March 26. In his presentation, “Rethink App Delivery with Workspace as a Service,” Sinha pointed out that today’s IT professionals must understand mobile device management to ensure users can consume apps quickly and easily.
Michael Daly, Chief Technology Officer for Cybersecurity & Special Missions at Raytheon, described global cybersecurity trends during his presentation at the 2015 Chief Information Officer Leadership Forum in Boston on March 26. In his presentation, “Global Megatrends in Cybersecurity – A Survey of 1,000 CxOs,” Daly pointed out that cybersecurity is becoming a major concern for C-level executives.
Cathy Honor, Senior Vice President and Head of Global Contact Centers at RBC, discussed the employee experience and its impact on an organization’s customer service during her presentation at the 2015 Customer Care Leadership Forum in Toronto on March 25. In her presentation, Honor shared her thoughts on how organizations can improve their employee and customer engagement levels.
Joe Cothrel, Vice President and Chief Community Officer at Lithium, discussed “social support” and its impact on today’s organizations during his presentation at the 2015 Customer Care Leadership Forum in Toronto on March 25. In his presentation, Cothrel pointed out that social support occurs both via social media and through an organization’s website.
Joel Book, Principal for Marketing Insights at Salesforce Marketing Cloud, discussed the role of today’s chief marketing officer during his presentation at the 2015 Chief Marketing Officer Leadership Forum: Spring Event in Chicago on March 3. In his presentation, Book noted that today’s CMO is responsible for branding, revenue generation and much more.
Marketo Chief Marketing Officer Sanjay Dholakia discussed the importance of data and social media for marketing professionals during his presentation at the 2015 Chief Marketing Officer Leadership Forum: Spring Event in Chicago on March 3. In his presentation, Dholakia noted that data and social media can help marketers transform customers into advocates.
Workspot CEO Amitabh Sinha described mobile device management (MDM) and its impact on today’s organizations during a Thought Leadership Spotlight Presented by Workspot at the 2015 Chief Information Officer Leadership Forum in Dallas on March 11. In his presentation, Sinha noted that organizations should develop MDM strategies based on “things that won’t change.”
Edward Marx, Chief Information Officer and Senior Vice President at Texas Health Resources, explained why today’s CIOs need to look beyond technology within their organizations during his presentation at the 2015 Chief Information Officer Leadership Forum in Dallas on March 11. In his presentation, “Delighting Customers with Information Technology,” Marx noted that combining technology with customer service and leadership can help an organization thrive for years to come.
Gene Scriven, Chief Information Security Officer at Sabre Corporation, discussed the biggest threats to today’s enterprises during his presentation at the 2015 Chief Information Officer Leadership Forum in Dallas on March 11. In his presentation, “Top 12 Threats to Enterprise – aka ‘Gene’s Dirty Dozen,’” Scriven pointed out that information security is a major problem for many organizations, but there are several ways that organizations can protect themselves against myriad cyber threats.
Datapipe Chief Technology Officer John Landy discussed today’s IT challenges and how IT professionals can handle such issues during a Thought Leadership Spotlight Presented by Datapipe at the 2015 Chief Information Officer Leadership Forum in Dallas on March 11. In his presentation, Landy noted that IT professionals’ skills are changing, especially as new technologies become available, and organizations must be flexible to understand and manage today’s IT challenges.
Mike Anderson, Senior Vice President and Chief Information Officer at CROSSMARK, described what it takes for IT professionals to adapt to new technologies during his presentation at the 2015 Chief Information Officer Leadership Forum in Dallas on March 11. In his presentation, “Keeping a Seat at the Table: Remaining Relevant,” Anderson pointed out that the cloud and other technologies have changed IT, and today’s IT professionals must align their technologies with their organization’s goals.
Charlotte Gerstner, Senior Partner and Regional Consulting Director at Korn Ferry, discussed succession management and its impact on today’s organizations during her presentation at the 2015 Human Capital Leadership Forum: Spring Event in San Francisco on March 5. In her presentation, Gerstner pointed out that succession management is currently a major problem for many organizations.
Teresa Laraba, Senior Vice President for Customers at Southwest Airlines, discussed what it takes to build a successful customer service organization during her presentation at the 2015 Customer Care Leadership Forum in Dallas on Feb. 26. In her presentation, “It’s a Balancing Act,” Laraba noted that balancing customer service and organizational costs is a major challenge for organizations worldwide.
Lynn Olson, Vice President of Sales and Marketing at Performance Technology Partners, discussed how an organization can build customer loyalty during a Thought Leadership Spotlight Presented by Technology Partners at the 2015 Customer Care Leadership Forum in Dallas on Feb. 26. In her presentation, “Get to the Heart of Your Customers to Build Loyalty And Increase Share of Wallet,” Olson noted that building customer loyalty can help an organization boost its revenues simultaneously.
Robert Humphrey, Chief Marketing Officer at ForgeRock, described the importance of identity management for organizations and its impact on IT security during his presentation at the 2015 Chief Information Officer Leadership Forum in Los Angeles on Feb. 10. In his presentation, Humphrey noted that “identity is at the center of everything” an organization does.
Jerry Sto. Tomas, Chief Information Security Officer at Allergan, discussed IT security and steps that organizations can take to bolster their security levels during his presentation at the 2015 Chief Information Officer Leadership Forum in Los Angeles on Feb. 10. In his presentation, Sto. Tomas noted that IT security controls must be aligned with an organization’s goals.
Rana Kanaan, Vice President of Product and Marketing at Workspot, discussed how IT departments can drive speed to value during her presentation at the 2015 Chief Information Officer Leadership Forum in Los Angeles on Feb. 10. In her presentation, Kanaan noted that adopting new technologies often takes time, but IT departments can help businesses accelerate their adoption rates.
Bhupesh Arora, Head of New Technologies and Application Services at Avery Dennison Corporation, discussed the opportunities that IT provides to an organization during his presentation at the 2015 Chief Information Officer Leadership Forum in Los Angeles on Feb. 10. In his presentation, Arora noted that IT enables collaboration, and ultimately, can help employees become more productive and efficient. Arora pointed out that change is constant in IT
Dropbox for Business spokesperson David Stafford discussed data leakage and steps organizations can take to eliminate this problem during his presentation at the 2015 Chief Information Officer Leadership Forum in Los Angeles on Feb. 10. In his presentation, Stafford said data leakage has evolved into a new issue for organizations – data ingestion.
Doug Bordonaro Sr., Director of Sales at ThoughtSpot, discussed big data, business intelligence (BI) and their impact on today’s organizations during his presentation at the 2015 Chief Information Officer Leadership Forum in Los Angeles on Feb. 10. In his presentation, Bordonaro pointed out that plenty of information is readily available, but organizations must understand how to access and leverage this data to succeed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
There have been many changes in this industry over the last 6 decades and with the introduction of Digital and the connected world – consumer fragmentation will continue to grow as consumers will have more choices in how they consume content, where they consumer content, and when they consume content
Trend 1: DVD players are phasing out, especially among the younger demos. We believe this number would likely be even more drastic in this demographic if the blue ray players were not internet enabled.
Trend 2: VCRs are dead. This point is an interesting one for us because it speaks to the resiliency of TV – everyone thought that the VCR was going to be the end of TV or a major disruptor to TV when it was introduced. And here we are seeing an end to this disruptor that now has virtually disappeared from the consumer landscape
Trend 3: Even though computer streaming is up over the last 5 years – we are starting to see a trend that PC Streaming is starting to decline or flatten out. This is not because video content on other devices is declining – this is because content is starting to become accessible on more devices.
Trend 4: So this last trend is not really on the Wane – it is really holding steady– the average US TV Viewer is still spending a staggering 5 hours a day watching television. TV Is still King!
Trend 1: If you have recently gone into a phone store to buy a phone – you will know that it is getting much harder to not actually walk out with a smartphone. we have seen an enormous upside of how people are adopting this behavior and smartphone penetration has grown 10x over the last 5 years
Trend 2: Tablets are no longer for the “early adopters” or the super wealthy. At 40% penetration they are pretty close to mainstream. And to some they are an additional TV set in the household or seen as an additional computer/mobile device – in our TV sample – 32% of our TV viewing households told us they have more than 1 Tablet for Video Viewing
Trend 3: A quarter of US homes can access internet on their Television –let me repeat on Their Television. Now the trend we have found is that most homes even if their TV is capable have not enabled it. But we are starting to see this grow as the Smart TV “hookup” is becoming easier - Last year alone we saw a growth of Smart TVs in our Sample from 13% to 18% of which 10% of those homes have connected their TV to the internet.
Trend 4: So what about younger kids – well we are seeing that younger kids are shifting their viewing to more On Demand or DVR. This is due to a number of reasons – DVRs have gotten easier for kids to use – they watch their parents record shows – they want to access their content when they want how they want too. I have an 8 year old daughter at home that is in constant battles with my husband over her filling up the DVR full of Kids Programming.
Trend 5: And how about those teens – well the teens are watching 30 minutes less of LIVE TV a day – that is pretty alarming stat and an amazing amount of time across that age group. We believe total screen time continues to increase with teens – we just believe that teens are choosing to do so with other formats whether that is the DVR, VOD, SVOD or streaming their favorite content
First of all - why is it important? As we all know, there’s a need for speed to be ready to measure across platform in order to monetize against the audiences shifting their desire to watch content anywhere, anytime – but what do you prioritize first and how do you think through your strategy?
Let me touch upon three things:
Movement of TV content to Digital devices is on the rise –
In the last 3 years we've seen TV broadcasters making more of their content available to consumers through their own branded apps, and MVPDs providing apps that effectively turn tablets into additional TV screens in the home
2. Video consumption on mobile devices -
Among users P2+ monthly time spent watching video on a smartphone increased nearly 25% in Q4 2013 compared to the previous year
3. Ads placed across TV and “Online” environments at the same time
According to a joint study published last fall by the ANA and Nielsen, currently 20 percent of media spend can be attributed to integrated cross-platform campaigns; in three years, that is expected to grow to 50 percent; let me say that again -50% within 3 years
The distribution of results we see around random duplication
In comparing mobile advertising to desktop, it appears that publishers are achieving better on target %’s from ads to mobiles (smartphone/tablet) than to desktop – quote numbers on the left
Notes:
- for numbers both on the left and on the right, these are for campaigns that span age targets that are both narrow (e.g., within a 5 year target age range) or broad (e.g., 18+). This is why the desktop female % is so low for desktop, for this subset of campaigns.
- Typical desktop targets have been 30-40% for narrow, 40-60% for medium, and 60-80% for broad targets