NRF Exhibitor Big !deas: Retail's Big Show 2016 Presentation Deborah Weinswig
The document discusses 16 emerging technology trends for digital retail in 2016, including additive manufacturing for intelligent clothing, 3D printing, robotics and artificial intelligence, drone delivery, smart malls utilizing IoT, wearables, gamification, virtual and augmented reality, the Internet of Things, mobile health, mobile payments, and the sharing economy. It provides examples and applications of each trend, noting their potential impact on retail and consumer behavior.
Fung Business Intelligence Centre (FBIC) provides market data, analysis, and thought leadership on sourcing, supply chains, distribution, and retail. This document summarizes FBIC's outlook on digital retail and technology trends for 2016, including the top 16 disruptors. E-commerce players expanding offline, the growth of online grocery shopping and fashion resale marketplaces, and new payment technologies like Samsung Pay are highlighted as major trends. Warm weather impacted winter apparel sales during the 2015 holiday season, while mobile commerce experienced strong growth.
Times Media Company : Marketing Overview for International AutosAmi Reese
This document provides an overview of The Times Media Company and its products and services to drive vehicle sales in Northwest Indiana (NWI). It summarizes The Times' print and digital products, including its daily newspaper with over 300,000 weekly readers, niche publications, and the region's most visited website with over 8 million page views per month. It also outlines the company's capabilities to help auto dealers in NWI, such as advertising in The Times, an auto directory, and targeted digital campaigns using tools like banner ads, video ads, and social media management. Partnerships are also highlighted as a way to generate brand recognition and store traffic.
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
#CNX14 - How Australian Retailer SurfStitch is Making Waves with Data-Drive L...Salesforce Marketing Cloud
SurfStitch, a Billabong company, is the leading Australian online surf retailer, selling over 350 brands. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from low-hanging fruit.
Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
NRF Exhibitor Big !deas: Retail's Big Show 2016 Presentation Deborah Weinswig
The document discusses 16 emerging technology trends for digital retail in 2016, including additive manufacturing for intelligent clothing, 3D printing, robotics and artificial intelligence, drone delivery, smart malls utilizing IoT, wearables, gamification, virtual and augmented reality, the Internet of Things, mobile health, mobile payments, and the sharing economy. It provides examples and applications of each trend, noting their potential impact on retail and consumer behavior.
Fung Business Intelligence Centre (FBIC) provides market data, analysis, and thought leadership on sourcing, supply chains, distribution, and retail. This document summarizes FBIC's outlook on digital retail and technology trends for 2016, including the top 16 disruptors. E-commerce players expanding offline, the growth of online grocery shopping and fashion resale marketplaces, and new payment technologies like Samsung Pay are highlighted as major trends. Warm weather impacted winter apparel sales during the 2015 holiday season, while mobile commerce experienced strong growth.
Times Media Company : Marketing Overview for International AutosAmi Reese
This document provides an overview of The Times Media Company and its products and services to drive vehicle sales in Northwest Indiana (NWI). It summarizes The Times' print and digital products, including its daily newspaper with over 300,000 weekly readers, niche publications, and the region's most visited website with over 8 million page views per month. It also outlines the company's capabilities to help auto dealers in NWI, such as advertising in The Times, an auto directory, and targeted digital campaigns using tools like banner ads, video ads, and social media management. Partnerships are also highlighted as a way to generate brand recognition and store traffic.
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
#CNX14 - How Australian Retailer SurfStitch is Making Waves with Data-Drive L...Salesforce Marketing Cloud
SurfStitch, a Billabong company, is the leading Australian online surf retailer, selling over 350 brands. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from low-hanging fruit.
Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
Mike Duncan provides strategies for effective e-commerce, including driving traffic through search engine optimization, paid search, shopping networks, and social media. He recommends personalizing the customer experience through customer reviews, personalized recommendations, segmentation, and mobile optimization. Key tactics include on-page SEO, link building, site navigation, buying guides, loyalty programs, and international expansion.
The document discusses the importance of context, content, and crowds (the power triangle) for modern real-time marketing. It provides examples of how The Entertainer retailer uses customer data and context to personalize marketing messages. SmartFocus' tools have helped The Entertainer increase email revenues, conversion rates, and returning customers through personalized, real-time messaging based on customers' purchase history, interactions, locations and other contextual data.
NRF 2019: Retail's Big Show
Doug Baker, VP, Industry Relations, Food Marketing Institute
John D'Anna, EVP and CIO, Brookshire Grocery
Randy Evins, Sr. Principal Food Drug and Convenience, Industry Advisor, SAP
Shamus Hines, CEO, Applied Data Corporation
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
eAnalytics for eCommerce - The EssentialsGillian Meier
Essential Analytics Tips for eCommerce Websites
eCommerce Conference 2014 (South Africa)
Blue Magnet Digital Solutions
www.bluemagnet.co.za
By: Mayson Atterbury, Steven Jonker
Gillian Meier
Delivering Locally Relevant Advertising Across ScreensMichael Zarcone
It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”
The document discusses the changing retail landscape and the challenges facing pureplay retailers. It finds that pureplay retailers must spend heavily on paid search to drive traffic since they lack brand awareness from physical stores. Pureplay retailers purchase more paid search keywords but pay higher costs per visitor than retailers with physical stores. While some pureplay retailers are growing rapidly in sales, many struggle with profitability due to high customer acquisition costs from their reliance on performance marketing. The document examines how retailers are adapting by adding physical storefronts or through acquisitions.
The Million Dollar Retail Question: What Do Consumers Actually Want?G3 Communications
Watch this #CCSeries webinar on-demand: http://rtou.ch/2n6FIpl
Consumer behavior continues to evolve, but that doesn't mean you have to fall behind. Uncover the data and details in Kibo's 2017 Consumer Trends Report: What do you need to know to optimize the path and improve the experience for digital purchases?
Join this webinar and learn:
The most important factor shoppers consider before making an online purchase;
The role personalization plays in closing the deal; and
The element that influences a consumer most before completing a purchase (the answer will surprise you!)
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
NRF 2019: Retail's Big Show
Malachi Bennett, Loyalty Partnerships, Retail Marketing North America, Shell
Sara Elinson, Principal, Transaction Advisory Services, Ernst & Young
Jeff Hassman, CMO, Fuel Rewards, Excentus Corp.
Mladen Vladic, General Manager, Loyalty Services, FIS Global
Retail's BIG Show
January 15-17, 2017
GREG BUZEK, President, IHL Group
JEFF ROSTER, VP, Strategy, IHL Group
DAVID STROBELT, SVP/CIO, Modell’s Sporting Goods
SCOTT EMMONS, Director and Founder, Innovation Lab, The Neiman Marcus Group
Ecommerce professionals need to keep their finger on the pulse to successfully navigate in the fast-paced industry of online fashion.
In this session you will get fresh out of the oven benchmark KPIs from the fashion industry, all broken down by region and device. These findings coupled with our first-hand experience from working with hundreds of fashion stores will have any online professional in the fashion industry walk away with data-driven strategies that will empower them to achieve growth during the first half of 2019 and beyond.
Watch the webinar on-demand at http://pages.nosto.com/ecommercefashionweek.html
A look at where eCommerce was and where it's headed. We walk through how consumer behavior has changed over the past 5 years, trends from 2016, predictions from 2017, and 7 actionable steps to creating a proactive marketing strategy.
This webinar contains:
-How online shopper's behavior has shifted
-Shifting trends in e-commerce in 2016
-E-commerce trends predictions for 2017
-Strategies to adopt to grow a proactive approach
Leadership in retail innovation. Carsten WulffStrongPoint
The last few years, the change in consumer behaviour has changed the retail industry. This is a large challenge to the retail industry. The retailers that understand how to deal with the challenges will be tomorrow’s winners in an increasingly competitive environment. This presentation will take a closer look at the challenges and how LS Retail delivers and will continue to deliver solutions that make it possible for the retailers to survive and succeed.
This document contains instructions for a mathematical exercise that is purported to surprisingly reveal personal information about the reader. It instructs the reader to: 1) Choose how many times per week they would like to go out for dinner, 2) Multiply that number by 2 and add 5, 3) Multiply the result by 50 and add either 1756 or 1755 depending on if their birthday has passed this year, and 4) Subtract the year they were born. It claims the final 3-digit number will have the dinner frequency as the first digit and their actual age as the last two digits, but only for the year 2006.
The document provides an overview of the WestRock Wake Forest Retail Learning Lab program which aims to increase retail innovation through experimental retail concepts, programming, and data analytics. A team was selected to represent leading retailers and develop new signage, merchandising, and customer experience protocols to test in the Lab's experimental retail environment. Data tracking and analytics will monitor customer behavior and feedback to inform future retail strategies and tactics.
Mike Duncan provides strategies for effective e-commerce, including driving traffic through search engine optimization, paid search, shopping networks, and social media. He recommends personalizing the customer experience through customer reviews, personalized recommendations, segmentation, and mobile optimization. Key tactics include on-page SEO, link building, site navigation, buying guides, loyalty programs, and international expansion.
The document discusses the importance of context, content, and crowds (the power triangle) for modern real-time marketing. It provides examples of how The Entertainer retailer uses customer data and context to personalize marketing messages. SmartFocus' tools have helped The Entertainer increase email revenues, conversion rates, and returning customers through personalized, real-time messaging based on customers' purchase history, interactions, locations and other contextual data.
NRF 2019: Retail's Big Show
Doug Baker, VP, Industry Relations, Food Marketing Institute
John D'Anna, EVP and CIO, Brookshire Grocery
Randy Evins, Sr. Principal Food Drug and Convenience, Industry Advisor, SAP
Shamus Hines, CEO, Applied Data Corporation
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
eAnalytics for eCommerce - The EssentialsGillian Meier
Essential Analytics Tips for eCommerce Websites
eCommerce Conference 2014 (South Africa)
Blue Magnet Digital Solutions
www.bluemagnet.co.za
By: Mayson Atterbury, Steven Jonker
Gillian Meier
Delivering Locally Relevant Advertising Across ScreensMichael Zarcone
It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”
The document discusses the changing retail landscape and the challenges facing pureplay retailers. It finds that pureplay retailers must spend heavily on paid search to drive traffic since they lack brand awareness from physical stores. Pureplay retailers purchase more paid search keywords but pay higher costs per visitor than retailers with physical stores. While some pureplay retailers are growing rapidly in sales, many struggle with profitability due to high customer acquisition costs from their reliance on performance marketing. The document examines how retailers are adapting by adding physical storefronts or through acquisitions.
The Million Dollar Retail Question: What Do Consumers Actually Want?G3 Communications
Watch this #CCSeries webinar on-demand: http://rtou.ch/2n6FIpl
Consumer behavior continues to evolve, but that doesn't mean you have to fall behind. Uncover the data and details in Kibo's 2017 Consumer Trends Report: What do you need to know to optimize the path and improve the experience for digital purchases?
Join this webinar and learn:
The most important factor shoppers consider before making an online purchase;
The role personalization plays in closing the deal; and
The element that influences a consumer most before completing a purchase (the answer will surprise you!)
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
NRF 2019: Retail's Big Show
Malachi Bennett, Loyalty Partnerships, Retail Marketing North America, Shell
Sara Elinson, Principal, Transaction Advisory Services, Ernst & Young
Jeff Hassman, CMO, Fuel Rewards, Excentus Corp.
Mladen Vladic, General Manager, Loyalty Services, FIS Global
Retail's BIG Show
January 15-17, 2017
GREG BUZEK, President, IHL Group
JEFF ROSTER, VP, Strategy, IHL Group
DAVID STROBELT, SVP/CIO, Modell’s Sporting Goods
SCOTT EMMONS, Director and Founder, Innovation Lab, The Neiman Marcus Group
Ecommerce professionals need to keep their finger on the pulse to successfully navigate in the fast-paced industry of online fashion.
In this session you will get fresh out of the oven benchmark KPIs from the fashion industry, all broken down by region and device. These findings coupled with our first-hand experience from working with hundreds of fashion stores will have any online professional in the fashion industry walk away with data-driven strategies that will empower them to achieve growth during the first half of 2019 and beyond.
Watch the webinar on-demand at http://pages.nosto.com/ecommercefashionweek.html
A look at where eCommerce was and where it's headed. We walk through how consumer behavior has changed over the past 5 years, trends from 2016, predictions from 2017, and 7 actionable steps to creating a proactive marketing strategy.
This webinar contains:
-How online shopper's behavior has shifted
-Shifting trends in e-commerce in 2016
-E-commerce trends predictions for 2017
-Strategies to adopt to grow a proactive approach
Leadership in retail innovation. Carsten WulffStrongPoint
The last few years, the change in consumer behaviour has changed the retail industry. This is a large challenge to the retail industry. The retailers that understand how to deal with the challenges will be tomorrow’s winners in an increasingly competitive environment. This presentation will take a closer look at the challenges and how LS Retail delivers and will continue to deliver solutions that make it possible for the retailers to survive and succeed.
This document contains instructions for a mathematical exercise that is purported to surprisingly reveal personal information about the reader. It instructs the reader to: 1) Choose how many times per week they would like to go out for dinner, 2) Multiply that number by 2 and add 5, 3) Multiply the result by 50 and add either 1756 or 1755 depending on if their birthday has passed this year, and 4) Subtract the year they were born. It claims the final 3-digit number will have the dinner frequency as the first digit and their actual age as the last two digits, but only for the year 2006.
The document provides an overview of the WestRock Wake Forest Retail Learning Lab program which aims to increase retail innovation through experimental retail concepts, programming, and data analytics. A team was selected to represent leading retailers and develop new signage, merchandising, and customer experience protocols to test in the Lab's experimental retail environment. Data tracking and analytics will monitor customer behavior and feedback to inform future retail strategies and tactics.
The document outlines the organization of military forces and leadership in the European Theater of World War II from 1942 to 1945. It lists army groups, armies, corps, and divisions under commanders like Montgomery, Clark, Alexander, Patton, Bradley, and Devers that made up the Eastern, Western, and Center Task Forces engaged in major operations across Europe during that period.
Code Blocks is an open source integrated development environment (IDE) that provides a graphical user interface for project management, build settings, and programming. It includes features like text highlighting editors, code completion as the user types, different compilers, and folding facilities to help develop applications and programs. Code Blocks also contains built-in debugging tools.
The document discusses the meaning of friendship and what makes a true friend. It states that friends are confidants who share deep details of their lives and listen to each other. A friend is someone who is there through disagreements and arguments, and the bond of friendship can withstand challenges and lasts over time. True friendship is like a strong foundation that is necessary for life. The document celebrates friendship and thanks the reader for being a good friend.
Who wins in an environment where stores are not only physical, but, both physical and digital, and anybody can set up a store front very easily.
Where the role of the retailer of the future is not merely delivering product to the shelf, but will include pricing, picking, and delivering product right to the household.
The document outlines the implementation of a virtual classroom for distance learning in Bangladesh. It discusses the conceptual background of virtual classrooms and their key characteristics like interactivity, synchrony, and sense of community. It then describes 10 steps for implementing a virtual classroom in Bangladesh, including assessing needs, estimating costs, planning classroom goals, designing the structure, preparing content, enabling communication tools, setting up online assessments, managing the class, setting up required hardware/software, and maintaining the system over time. The overall goal of the project described is to use mobile technologies to create an interactive virtual learning environment for remote students in Bangladesh.
The document shares photos of a luxurious mansion owned by a royal family in the United Arab Emirates. It discusses expensive cars and low gas prices. The majority of the document encourages sharing the message to appreciate blessings and pray for those suffering from poverty and lack of resources. It includes repeated pleas not to break the chain and to forward the message to others.
How many teachers are needed to help every child realise their right to a primary education?
Universal primary education (UPE) will remain a distant dream for millions
of children living in countries without enough teachers in classrooms. Current discussions of the post-2015 development agenda include a target to bolster the supply and training of teachers as part of efforts to ensure that every child learns in a stimulating and supportive classroom environment. To help formulate and monitor possible post-2015 education targets, the UIS has released a new set of projections of the demand and supply of primary teachers at the global and national levels.
The document describes a hypothetical scenario where two armed men interrupt a church service and demand that those unwilling to take a bullet for their faith leave. Only 20 out of 2000 congregants remain. It then criticizes people for questioning the Bible but not newspapers, and for only being fired up for their faith on Sundays but not the rest of the week. It encourages sharing messages about faith rather than just jokes or vulgar content, and reflects on being more concerned with what others think than God.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as human activity declined. However, the improvements were temporary and air quality returned to pre-pandemic levels as restrictions eased and activity increased again.
Ramadan is the ninth month of the Islamic calendar during which Muslims fast from dawn to dusk. Fasting is meant to help develop self-restraint and empathy for those less fortunate. It provides an annual opportunity to purify the soul and train the body through abstaining from food, drink, and sexual activity during the day. Fasting is beneficial for both spiritual and physical health.
This document outlines Bangladesh's ICT Strategic Vision and Plan for primary education. The vision is to enhance the capability of the Directorate of Primary Education (DPE) through ICT to deliver more targeted services, improve efficiency, and support Bangladesh's goal of becoming a middle-income country by 2021. The objectives are to deliver better services, access to information, staff development, transparency, and administrative practices through ICT. The plan is supported by national policies and initiatives focusing on digital technologies in education to minimize the digital divide and increase access. Current ICT infrastructure in primary education includes computer labs, internet connectivity, and multimedia equipment at training institutes, schools, and offices.
Have a Holly Jolly Christmas from Len & the Familyarlenerobles
The short Christmas card message wishes for the recipient to experience joy in their home during the Christmas season, to have their heart filled with love, and for their life to be filled with laughter. It is signed from Len Len and their family.
ShopperGuage, is a state-of-art shopper in-store monitoring system that can tell you what works and why. Or why not. Finally, retailers and manufacturers can measure REAL shopper behavior. So they can take action in real time, to improve their in-store performance.
This document discusses four critical platforms for in-store leadership: sustainability, innovation, efficiency, and measurement. It provides details on developing leadership in each area, including identifying solutions, leveraging technology, streamlining processes, and using data to continuously refine performance. Effective execution across these platforms can help define category leadership and differentiation.
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
Independent retailers have more to manage than ever: demanding customers, increased competition, large amounts of data... it can get a little overwhelming.
Luckily, we can help.
Read on for 2015 trends and ways to navigate and thrive within the ever-changing retail environment
wearedbp.com (Extented): Digital Transformation - What's Next?Ivan Fernandes
The document discusses the implications of digital transformation for brands, agencies, and consumers. It argues that successful brands of the future will be digital and customer-focused, defining and delivering future brand experiences. It also stresses that future brands will have a profound understanding of digital impact and will use digital technologies to create value throughout the value chain. The document advocates leveraging digital technology for optimal business engagement, embracing technology for competitive advantage, and delivering superior customer experiences.
Real Match Webinar - Crash Course for Local MediaShannon Kinney
Shannon Kinney presented at a Real Match webinar for publishing industry leaders, covering the latest tools and strategies to boost audience engagement, strengthen brands, and generate new digital revenue.
Additional details >> http://dreamlocal.com/a-crash-course-for-modern-local-media/
Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Learn how to better leverage data to help identify and engage your valuable shoppers in this webinar brought to you by Retail TouchPoints and IXI Services
#RetailNirvana
Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
Digital Transformation & the Future of Retail ShiSh Shridhar
The document discusses how digital transformation is essential for retailers and consumer goods companies to sustain a competitive advantage. It outlines how companies can engage customers in a personal way, empower employees to deliver better service, optimize operations like forecasting, and transform products. Specific technologies discussed that can help include mobile engagement, inventory management, real-time offers, digital/physical integration, personalization, predictive analytics, chatbots, robotics, computer vision, and blockchain applications. The overall message is that digital transformation through new technologies is needed to keep up with changing customer expectations and behaviors.
Surfing the Big Data waves - Don't forget your brandingbpost
The document discusses new trends in marketing driven by big data sources like social media, mobile sensors, and digital data. It emphasizes that companies must adapt their marketing strategies to make use of diverse data sources and provide personalized, omni-channel experiences to customers. Several challenges are also discussed, such as how to gain customer trust in banking, engage patients in healthcare, and differentiate in retail through mobile and online experiences.
Top Digital Trends: A Crash Course for Local MediaShannon Kinney
Shannon Kinney presented a Local Media Association webinar, "A Crash Course in Local Media," Tuesday, December 9.
Geared toward local publishers and media companies, she covered the latest digital advances as well as new online tools and strategies to better enable audience engagement and brand strengthening.
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Digital marketing has largely replaced traditional marketing methods due to changes in how consumers access and share information online. Key aspects of digital marketing include segmentation and targeting of online audiences using measurable digital tactics like search, social media, and online advertising. Effective digital strategies are data-driven, focus on key objectives and metrics, and continuously optimize tactics based on results. Market research is also increasingly done online to gather qualitative and quantitative insights about target customers, competitors, and industry trends.
Inside Retail Academy: Managing Marketing in a Multi Channel Retail EnvironmentACRSMonash
The document summarizes highlights from an event hosted by Inside Retail Academy on managing marketing in a multi-channel retail environment. Key speakers and their presentations are summarized, including discussions of trends shaping the future of retail like disruptors in the industry and the changing customer shopping journey. Presenters also covered topics like leveraging sponsorship assets, using technology to enhance in-store experiences, the importance of authenticity and evidence-based marketing. The event provided insights into challenges and opportunities retailers face from new technologies and shifting customer expectations.
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
Frank Terlep has over 32 years of experience in the auto body and repair industry. He discusses how the industry has changed with larger consolidations, more complex vehicles, and insurers wanting more control over the repair process. Today's connected consumer expects an experience, education on repairs, status updates, qualified technicians, and price transparency. However, many shops do not focus their marketing budget and activities on connected consumers. Frank recommends implementing tools like branded email, text, social media, customer databases, mobile apps, websites, digital signage, and more to better engage and serve today's connected consumer. Everything should be measured to improve performance and sales.
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
Stepping Up To Consumer Expectations: The Imperative For Customer-Centric Mar...G3 Communications
Join us for this 45-minute webinar, in which we will share insights on what is really working in 2013 — based on campaign performance data from hundreds of retailers and behavioral analysis spanning 250 million consumer profiles.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. WHAT WE’LL DISCUSS
Critical Trends Facing The Industry
• Retail
• Consumer
• Shopper
Implications For The Business
• Logistics
• Technology
• Marketing
A Vision For Tomorrow
• What it will take
• What you can do right now
8. CRITICAL TRENDS FACING THE INDUSTRY
Multiculturalism
MillennialsSeniors Big Data Mktg
MobilePersonalization
Digitization of
Products
11. DRIVERS OF CHANGE
• Deferral of major life stage
decisions – Marriage, kids, home
ownership
• Low population growth
• Multi-cultural àAcculturation
Social
12. DRIVERS OF CHANGE
• Deferral of major life stage
decisions – Marriage, kids, home
ownership
• Low population growth
• Multi-cultural àAcculturation
• Aging… absolute size of 55+
• Ex-urbanization
• Health & Wellness – Active vs.
Inactive
• Home Ownership – Rental Society
• DIFM vs. DIY – More services
Social
14. IMPLICATIONS
• Low Shopper base growth
• Smaller Households
• Decline of Mass Marketing
• Increased services – esp. health,
financial, digital
• Proximate /local vs. Destination
stores
• Essential vs. Discretionary mix
• Increased focus on diet/nutrition
Social
15. DRIVERS OF CHANGE
• Significant Wildcards
• Low economic growth
• Improved full time workforce/Part
Time grows
Economic
VISUAL
16. DRIVERS OF CHANGE
• Significant Wildcards
• Low economic growth
• Improved full time workforce/Part
Time grows
• Declining Middle and Growing
Higher income
• “Real Inflation” outpacing wage
growth..
• Inter-generational workforce
Economic
VISUAL
22. IMPLICATIONS
• Digital engagement
• New consumer behaviors
• Retail Apps will emerge
• Keep best shoppers out of
search
§ Personalization
• New business models drive new
revenue streams and
competencies
Technology
27. IMPLICATIONS
Price Comparison
Store Navigation
Mobile Checkout
Mobile Payments
“Check-in”
Product Search
& Availability
List Management
Mobile Offers
Walgreens 3rd party
app Aisle411
item locations
Walmart List
Management &
Navigation
29. Mobile Apps Second Screens Where-to-Buy
Tweet to Buy
Shoppable AdsBuy from Video
Image-Base
Discovery
rce: Retail Net
up 2014
Content + Commerce
are Blurring
30. "In the future, app development
is going to be just as important
as property development,"
Phil Clarke, CEO Tesco
31. DRIVERS OF CHANGE
• Low Organic Growth
• Small Box and Digital growth
• Productivity Drain on SBR=
store based retail by Digital
Industry
32. DRIVERS OF CHANGE
• Low Organic Growth
• Small Box and Digital growth
• Productivity Drain on SBR=
store based retail by Digital
• “Channel” Re- Balancing
§ Proximity/Store Size more relevant
than products carried
• Consolidation/competitive
intensity
• Segmentation to find & Scale
Opportunities
Industry
34. IMPLICATIONS
• Shopper Retention Focus
• Smaller Boxes
• Regeneration of Big Boxes –
services, new models
• Fewer Sell To Points with more
varieties to plan for
• No net new stores
• Segmentation
Industry
36. DRIVERS OF CHANGE
• Trust
• Policy
• The Fed
• Record revenue, spending & debt
• Entitlements (over 70 income
related programs)
• Municipal and state regulation
and taxation
Political
38. IMPLICATIONS
• Progress tempered
• Complexity increased
• Tax rates to increase to and
through 2020
• Changes in government support
spend directly impacts
• State/local governments require
more bailouts..
Political
42. IMPLICATIONS FOR OUR BUSINESS
Source: Retail Net Group 2014
Logistics
25-40%
will change
Technology
Apps & Analytics
Investment
Marketing
Massive
Re-Mix
Merchandising
40% at Risk
43. IMPLICATIONS FOR OUR BUSINESS
Services
Grow to 30% of
revenue
25% current store
base @ risk
Source: Retail Net Group 2014
Logistics
25-40%
will change
Technology
Apps & Analytics
Investment
Marketing
Massive
Re-Mix
Merchandising
40% at Risk
44. IMPLICATIONS FOR OUR BUSINESS
LOGISTICS
• Customization by retailer vs.
COT
• Customization SKU sort/region
45. IMPLICATIONS FOR OUR BUSINESS
LOGISTICS
• Customization by retailer vs.
COT
• Customization SKU sort/region
• Smaller runs
• Custom Packaging
• “Immediacy” (Amazon Effect)
• Increased complexity
46. IMPLICATIONS FOR OUR BUSINESS
TECHNOLOGY
• App Integration accelerating
• Shopper requirements
increasing
47. IMPLICATIONS FOR OUR BUSINESS
TECHNOLOGY
• App Integration accelerating
• Shopper requirements
increasing
• Multiple touch points
• Speed bumps on the road to
retail
• Increased complexity
48. IMPLICATIONS FOR OUR BUSINESS
MERCHANDISING
• Increased customization
• Smaller runs
• Variety of structures
49. IMPLICATIONS FOR OUR BUSINESS
MERCHANDISING
• Increased customization
• Smaller runs
• Variety of structures
• Move to permanent
• Increased complexity
• Pressure on impulse
50. IMPLICATIONS FOR OUR BUSINESS
MERCHANDISING
• Personalization Drives Activation and Reduces
Mass Media
Source: Retail Net Group 2014
51. IMPLICATIONS FOR OUR BUSINESS
MERCHANDISING
• Personalization Drives Activation and Reduces
Mass Media
Source: Retail Net Group 2014
54. IMPLICATIONS FOR OUR BUSINESS
MARKETING
• Local vs. National
• Individual vs. Mass
• Customer specific
55. IMPLICATIONS FOR OUR BUSINESS
MARKETING
• Local vs. National
• Individual vs. Mass
• Customer specific
• Shopper focused
• Technology enabled
• Increased complexity
56. WHAT YOU CAN DO RIGHT NOW
BREAK PAGE WITH VISUAL
73. CONCLUSIONS
Trends are happening faster than ever
Change is a constant
Store of the future is here today
Shopper behavior changing dramatically
Technology as an enabler impacting shopping
Requiring change in all business disciplines