This is a 25 minute session on the business value of social software. The recording is from a session given in Eindhoven, Netherlands on 30 March 2011.
John Sie share some experiences about building startup team in different stages. There exist lots of opportunities accompany with challenges. So how to face the reality and change thinking is the main point when a leader deal with the most complicated thing. If the leader can integrate all the members and make them trust in you, the team will start getting power to fight and grow up. Always remember members are the most valuable treasured!
11. User Research
What we learn from people What we design for people How it works How it feels
Concepts Scenarios Prototypes
使用者研究 概念發想 情境模擬 原型製作
從人們身上所學習 為人們設計 如何進行 感受如何
策略藍圖
如何執行展開?
How we Implement?
Blueprint
使用者體驗創新設計
User eXperience Innovation Design
發散 收斂 發散 收斂
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46. 46
“Success in innovation doesn’t come from
understanding the customer. It comes from
a deep understanding of the job the
customer is trying to get done....”
Tony Ulwick
CEO, STRATEGYN