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Ideas @ work from the Social Biz Roadshow

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Louis Richardson
Louis Richardson

This is a 25 minute session on the business value of social software. The recording is from a session given in Eindhoven, Netherlands on 30 March 2011.

1 of 55
ideas @ work How being a social business can drive innovation and create real business value 2011 Social Business Road Show Get Social. Do Business. ©2011 IBM Corporation
Your PEOPLE are core to your BUSINESS ,[object Object]
By nature, your PEOPLE are SOCIAL ,[object Object]
SOCIAL NETWORKS are on the rise ,[object Object]
You should leverage this SOCIAL CAPITAL ,[object Object]
Why should you use social software? ,[object Object]
Vitamins or Aspirins? ,[object Object]
Where does it hurt? ,[object Object]
Who’s Who in the Zoo
Profile Page ,[object Object]
Knowledge Sharing Gap
Tags
Communities
Blogs, Wikis, Forums…
Email Hoarding of Business Information
Files in context of team or community
Activities
Organizational boundaries
Social Bookmarks ,[object Object]
Social Bookmarks ,[object Object]
Don’t know yet
Status updates ,[object Object]
Recommendations anyone? ,[object Object]
Recommendations anyone? ,[object Object]
Maze to information
Available Information
Accurate Information
Credible Information Does it have any value to me?
So you do a search and find something
Who created it? ,[object Object]
What have others said about this? ,[object Object]
Virtual business card ,[object Object]
Credentials directly from the content
Looking to leverage your social network. What advice would we give you? ,[object Object]
(1) Get started ,[object Object]
(2) Identify the “socially active” ,[object Object]
(3) Find the contributors ,[object Object]
(4) Consider rewarding the early followers ,[object Object]
(5) Identify an executive sponsor ,[object Object],[object Object],Find someone who has (or can catch) the vision
What makes “Social Software” a success? ,[object Object]
What makes “Social Software” a success? ,[object Object],Major contributors account for about 15-20% of the total workforce* * On average, your company may vary
What makes “Social Software” a success? ,[object Object],Major contributors account for about 15-20% of the total workforce* To be considered a Success , you just need to get these people to be more productive * On average…your company may vary
What about small companies? ,[object Object]
Why IBM?
(1) It’s your conversation…own it! ,[object Object]
(2) Don’t add a social application, make your applications social ,[object Object]
(3) People-Centric vs. Content-Centric ,[object Object]
So plant a social seed and watch it grow
EMPOWER your PEOPLE ,[object Object]
ENGAGE their IDEAS ,[object Object]
LEVERAGE your NETWORK ,[object Object]
EXPECT & CELEBRATE the UNEXPECTED ,[object Object]
Open discussion ideas? questions? comments? ,[object Object]
thank you ,[object Object],[email_address] www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson www.thecollaborationsoapbox.com Louis Richardson Social Business Evangelist
disclaimer © IBM Corporation 2011. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. All references to Renovations refer to a fictitious company and are used for illustration purposes only.

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Ideas @ work from the Social Biz Roadshow

  • 1. ideas @ work How being a social business can drive innovation and create real business value 2011 Social Business Road Show Get Social. Do Business. ©2011 IBM Corporation
  • 2.
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  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Who’s Who in the Zoo
  • 10.
  • 12. Tags
  • 15. Email Hoarding of Business Information
  • 16. Files in context of team or community
  • 19.
  • 20.
  • 22.
  • 23.
  • 24.
  • 28. Credible Information Does it have any value to me?
  • 29. So you do a search and find something
  • 30.
  • 31.
  • 32.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 45.
  • 46.
  • 47.
  • 48. So plant a social seed and watch it grow
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55. disclaimer © IBM Corporation 2011. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. All references to Renovations refer to a fictitious company and are used for illustration purposes only.