8. 二、開放式創新
The OI Model
Research Development Commercialisation
Products in-sourced
IP in-licensing (e.g. Co-branding)
Company
Boundaries
Technology
Spin-outs
IP out-licensing
8
9. 三、技術情蒐
System Modes
Internal focus External focus unconditioned
Trawl 捕捉 Scan 掃描
Don’t Making explicit the Keeping abreast with
know intelligence information any technology proactive
Already in-house which is developments that could
Intelligence not yet formalized impact on the business
awareness
Mine 挖掘 Target 鎖定
Extracting explicit Monitoring the
know intelligence development of new reactive
information from an technologies identified as
internal repository relevant for the future
know Don’t know
Intelligence Provision conditioned
Kerr et. Al.(2006) 9
10. 四、策略技術藍圖方法論(1/4)
New ‘S-Plan’ approach enables the ‘fuzzy front end’ to be explored,
to identify and appraise strategic & innovation options & opportunities
“S-Plan”法讓產品開發的“模糊前端”得以被發掘
藉以界定及評估策略性和創新性的選項與機會
Process funnel (e.g. strategy, innovation, new product development)
流程漏斗(如策略,創新,新產品開發)
Pilot
試
驗
性
中譯本
S-Plan T-Plan 10
17
11. 四、策略技術藍圖方法論(2/4)
Planning 規劃 S-Plan workshop approach Review 檢討
• Review learning
• Focus, scope, aims
•Roadmap architecture
for identification and (about organization
and roadmapping
• Process / agenda
• Participants
exploration of innovation process)
• Review actions,
• Logistics
• Preparation
opportunities progress and way
forward
Workshop
a) Strategic b) Identify c) Explore priority d) Way forward
Landscape Opportunities 進行方式
innovation
探討機會的優先
策略觀 Opportunities 順序 • Review opportunities
界定創新機會 and agree way
• Present functional • In small groups, use
perspectives forward / actions
roadmap to define
• Capture these and • Identify and prioritise opportunity, explore • Review and agree
other views on opportunities and way forward and how to take
roadmap wall chart strategic options identify key issues roadmapping forward, in
• Feedback & review context of strategic
• Identify, review and • Repeat, as time
prioritise key issues planning and innovation /
allows
NPD process
11
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