The document discusses various social media platforms and how businesses can utilize them. It covers Twitter, Facebook, LinkedIn and how they can be used to raise brand awareness, promote events, products and services, and engage customers. It provides statistics on user numbers and growth rates. It also offers tips on using tools like ads, videos, profiles and groups to get the most out of these social networks.

1. Twitter/ Facebook

2. What is Social Networking? One2one2many Online communities Multiple Simultaneous Messaging Twitter/Facebook/LinkedIn, etc. Massively multiplayer online role-playing game (MMORPG) – Gaming

3. Why Social Media Matters? LinkedIn 30 million users, strongly business-oriented, $1 Billion+ valuation Facebook #5 top global website per Alexa 132 million unique visitors/month Twitter Fastest growing social network Recently turned down $.5 Billion buyout offer from Facebook

4. What is the Need? Key takeaways: The rest of the world is moving onto these forums - quickly. Your web presence has to move beyond the firm website. You need links to enhance your business marketing.

5. 9.Let Others Participate

6. Social Networking is Edging to The Tipping Point

7. Social Networking Tools Blogs A publicly shared text interchange Online Web Page Online Comments from Others They will and that is the best call to action They will be saying things to their friends also Anyways, this way you will be known to everyone

8. “ Classic” social networking sites Twitter Facebook LinkedIn Virtual Reality sites Second Life (3D Life Simulation) Gaming World of Warcraft, Eve, Cartoon Network, Disney’s Virtual Kingdom Social Networking Tools

9. Change your focus to pull MEDIA ?

10. Getting New Media to Work For You! Buy online ads through Google Video and flash ads as well as text search ads Ads placed on lots of sites, including SNS like Facebook and Twitter Can also use videos on their web sites, upload to YouTube etc. Results are good, headcount is up

11. What We Learned? Geographic targeting is vital, and more sophisticated than any other media Text ads got placed more – have to bid high to get video and flash ads placed Requires expertise to manage these ad campaigns (Google, Facebook, etc.)

12. A To-Do List Get Educated Learn about how to use online ad tools, analytics, etc. or hire in the expertise If you aren’t already, start using SNS yourself Start Using the Tools Blogs on related website Videos on website, Youtube, etc. Set up websites on Facebook, Twitter, etc. and have it managed it for you!

13. What is Twitter?

14. Twitter Social Networking Website…. 09.06.09 | Computer Science Department | Ubiquitous Knowledge Processing Lab | © Prof. Dr. Iryna Gurevych |

16. Agenda What is Twitter? The community Everything about information Just a hype?

17. Twitter Twitter is a social networking and blogging service that enables its users to send and read other user’s updates.

18. Key Points Of Twitter Brief text messages of 140 characters or less called “Tweets” Can be done via web, via SMS on cellphone, via email, etc. Concept: a hybrid of blogging and text messaging. SMS: It is also sometimes described as the " SMS of the Internet ” Alexa Ranking: It is ranked as one of the 50 most popular websites worldwide Users Control : Users are very much in control of whose updates they receive, when they receive them, and on what to restrict.

19. Questions for your followers Eg: “anyone sick of Facebook, yet?” ?… !… !…

20. Why we use Twitter?

21. Our communication tools are shrinking… Big Tome From books

22. Our communication tools are shrinking… Big Tome pdf To lightweight documents

23. Our communication tools are shrinking… Big Tome pdf My blog To blog posts

24. Our communication tools are shrinking… Big Tome pdf My blog To text messaging

25. Our communication tools are shrinking… Big Tome pdf My blog Welcome to the microblogging revolution

26. Twitter = stripped down blogging My blog

27. Twitter = stripped down blogging No titles My blog My blog

28. Twitter = stripped down blogging No titles My blog No categories My blog

29. Twitter = stripped down blogging No titles My blog No categories Tighter text My blog My blog

30. Twitter = stripped down blogging My blog My blog My blog

31. How to use Twitter? @ reply : A comment aimed at one user, but visible to the public. DM : A direct message sent in private to another user. Retweeting : Sharing someone else’s post. Often abbreviated “RT.” i.e. T aking a twitter message someone else has posted, and rebroadcast that same message to your followers .

32. Twitter in Business Raise Awareness Offer proactive customer service Answer questions Promote events, products, services

33. Home

34. A twitter profile

35. The Possibilities with Twitter

36. Other Amazing Features!

37. How to Find People ? Find people using Keywords Location Interests many more…..

38. Cool Features Translate foreign language updates into English Trending topics i.e. most popular topics people are excited about Advanced Search : some truly amazing things, like find people within 15 miles of a given location, find updates to a certain person or from a certain person, or even updates within a specified time period Built Ads that let you easily interact with friends and businesses

39. Special Feature Find people on other networks i.e. We can check a list of your contacts to see if any of them are currently using Twitter. You can check address books from Yahoo, Gmail, AOL.

40. Twitter email service

41. Twitter Poll

42. Twitter deck

43. Twitter on IPhone and Blackberry

44. Some Facts Founded 2006 in San Francisco, California, USA More than 5 million users (december 2008)‏ US$ 57 million venture capital 09.06.09 | Computer Science Department | Ubiquitous Knowledge Processing Lab | © Prof. Dr. Iryna Gurevych |

45. Agenda What is Twitter? The community Everything about information Just a hype? 09.06.09 | Computer Science Department | Ubiquitous Knowledge Processing Lab | © Prof. Dr. Iryna Gurevych |

46. 1. Reach out to blogger “ friends ” and invite them to cover your event 2. Have blogger conference calls 3. Treat “ blogger friends ” Idea!

47. 1. Don't just post your content, talk about it! 2. Conversation provides context for your content & messages 3. It happens in different ways and in different places like: a. Blog comments, social networks (facebook, linkedin, twitter), interviews, meetups, conference calls, etc. b. Make sure you have a presence on a few external blogs and groups 4. Be authentic, be present Conversation

48. Agenda What is Twitter? The community Everything about information Just a hype?

49. The information Information spreads real fast (e.g. Kim Kardashian‘s sunburn, is Patrick Swayze dead? etc.)‏ Insider information (e.g. Election of the federal president)‏ Statements Specific marketing

50. Agenda What is Twitter? The community Everything about information Just a hype?

51. Benefits? 09.06.09 | Computer Science Department | Ubiquitous Knowledge Processing Lab | © Prof. Dr. Iryna Gurevych |

52. Benefits!! Twitter brings great minds together, and gives you daily opportunities to learn. Twitter can help direct people’s attention to good things. Twitter helps with business development, if your prospects are online. Twitter at events helps people build an instant backchannel. Twitter breaks news faster than other sources. Twitter works swell as an opinion poll. Twitter can augment customer service. Twitter gives businesses a glimpse at what status messaging can do for an organization. Twitter gives your critics a forum, but that means you can study them. Twitter helps one organize great, instant meetups (tweetups).

53. Future of Twitter According to Google Trends, site traffic has mushroomed over the last year

54. What is Facebook?? Facebook is a great way to meet friends and keep up on what they are doing. Once you add a friend to your Facebook friend list you will always know when they are adding things to their blog or updating their profile.

55. Facebook www.facebook.com Originally set up to enable friends to keep in touch Now available to anyone Set up your personal profile Join and create groups, pages can be open, closed or secret discussion boards, ‘Wall’, photos, videos, events Most corporate groups are now private Library pages, professional groups, local government

56. Features!! Photo Album : Add photos and photo albums to your Facebook profile. Blog Merge : Use the blog feature to create your own simple blog or you can merge your existing blog right into Facebook's blog. Excellent Search and Browse : Search and browse for people on Facebook using just about any search features.

57. Facebook Metrics General Growth More than 100 million active users Facebook is the 4th most-trafficked website in the world Facebook is the most-trafficked social media site in the world User Demographics Over 55,000 regional, work-related, collegiate, and high school networks More than half of Facebook users are outside of college The fastest growing demographic is those 25 years old and older Maintains 85% market share of 4-year U.S. universities Applications No. 1 photo sharing application on the Web Photo application draws more than twice as much traffic as the next three sites combined More than 24 million photos uploaded daily More than 6 million active user groups on the site

59. Creating an Account On Facebook

61. Video

62. Why Facebook? 65 million active users 6th most trafficked site in the US Business Giants already present

63. Why it matters? Building connections Viral information spread Community Another opportunity to reach people Business Giants already in Facebook

64. Facebook

65. Facebook

66. Millions of Updates

67. The end… Any questions?