Best Practices In Recruiting With Social Media 10 2011Jennifer McClure
Social recruiting and employment branding best practices for Facebook, YouTube, blogging, Twitter and LinkedIn.
Presentation created by Jennifer McClure - President, Unbridled Talent LLC and given at the 2011 Minnesota SHRM Conference on October 3, 2011.
Best Practices In Recruiting With Social Media 10 2011Jennifer McClure
Social recruiting and employment branding best practices for Facebook, YouTube, blogging, Twitter and LinkedIn.
Presentation created by Jennifer McClure - President, Unbridled Talent LLC and given at the 2011 Minnesota SHRM Conference on October 3, 2011.
Social media has taken the business world by storm. Many companies struggle
as they try to build successful strategies with social networking tools. When used
purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Learn about common business uses of social media through real life examples. Discover how to leverage social media to increase effectiveness of corporate communication; how to build a successful social media strategy within your company;
and how to measure social media ROI (Return on Investment). Be the catalyst
for managing the social media challenges in your organization!
How real and relevenent is social media as a recruitment channel for global recruiters. This presentation at Teneo's Future of Recruitment Seminar in Barcelona 2011 gives real insight into how it is being used and outline strategies to help recruiters.
Social Media Recruitment: an IntroductionAlex Bond
This is a presentation I gave as a 2 hour learning session introducing social media recruitment strategy. It is not comprehensive it was an introductory session for a broad range of businesses. It gives a good starting point to some of the opportunities within social media recruitment. Again it was a talk so some information was conveyed outside of the slide but its a really good overview especially for SME businesses.
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012MikeVangel
Comprehensive three year analysis of Social Media community growth and recruitment effectiveness by UPS and TMP Worldwide presented by Matt Lavery and Mike Vangel at the 2012 Social Recruiting Strategies Conference in San Francisco, California.
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Social Media Recruitment & Employer BrandingJatin Singh
Agenda:
1) To familiarize the audience with the concepts of ‘Social Media Recruitment’ & ‘Employer Branding’.
2) To shed light on the employer’s initiatives towards these two emerging concepts.
3) To make the audience aware as to how they can contribute to these initiatives.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Atlas Webinar: How websites and social media work togetherAtlas Integrated
Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.
Social media has taken the business world by storm. Many companies struggle
as they try to build successful strategies with social networking tools. When used
purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Learn about common business uses of social media through real life examples. Discover how to leverage social media to increase effectiveness of corporate communication; how to build a successful social media strategy within your company;
and how to measure social media ROI (Return on Investment). Be the catalyst
for managing the social media challenges in your organization!
How real and relevenent is social media as a recruitment channel for global recruiters. This presentation at Teneo's Future of Recruitment Seminar in Barcelona 2011 gives real insight into how it is being used and outline strategies to help recruiters.
Social Media Recruitment: an IntroductionAlex Bond
This is a presentation I gave as a 2 hour learning session introducing social media recruitment strategy. It is not comprehensive it was an introductory session for a broad range of businesses. It gives a good starting point to some of the opportunities within social media recruitment. Again it was a talk so some information was conveyed outside of the slide but its a really good overview especially for SME businesses.
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012MikeVangel
Comprehensive three year analysis of Social Media community growth and recruitment effectiveness by UPS and TMP Worldwide presented by Matt Lavery and Mike Vangel at the 2012 Social Recruiting Strategies Conference in San Francisco, California.
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Social Media Recruitment & Employer BrandingJatin Singh
Agenda:
1) To familiarize the audience with the concepts of ‘Social Media Recruitment’ & ‘Employer Branding’.
2) To shed light on the employer’s initiatives towards these two emerging concepts.
3) To make the audience aware as to how they can contribute to these initiatives.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Atlas Webinar: How websites and social media work togetherAtlas Integrated
Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
Similar to Eight Things Economic Developers Should be Doing with Social Media (20)
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Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
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But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
2. About Atlas Advertising Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, social media, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership
3. Cool stuff to do/download Visit our slidespaceto download: This presentation Introduction to Social Media Search Engine Marketing Terms How ED Marketing is Changing How Atlas InSite GIS compares Future presentations Join us for future “Compete Smarter” webinars: Webinar #2: "Mastering Social Media: Eight things your organization should be doing with Linked In, Twitter and other Social Media tools." Webinar #3: "Seven Examples of Highly Innovative Communities and What They Are Doing to Get Ahead Today“ “Using workforce information to drive marketing differentiation” December 9, Noon Follow us on Twitter: www.twitter.com/AtlasAd
4. Outline What is Social Media? Why Social Media is important An overview of tools that should be on your radar The Atlas Report: Social Media Use by Site Selectors Eight Things you should be doing with Social Media today Wrap up
6. Social Media Definition, provided by social media At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Source: Wikipedia
58. What is the typical size of your location deals in number of employees? 63% typically represent deals between 50 and 499 employees
59. What new media advancements have you seen that you think are valuable to your profession? Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.
60. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook.
61. How frequently do you use each? 72 % use some form of Social Media at least weekly.
62. What is the applicability of facebook to your profession? 60% say facebook has no/very little applicability to the site selection profession.
63. What is the applicability of Twitter to your profession? 63.6% say Twitter has no/very little applicability to the site selection profession.
64. What is the applicability of LinkedIn to your profession? 52.6% say LinkedIn has good application to the site selection profession.
65. What is the applicability of LinkedIn to your profession? “I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.” “I think it has good application. I have gotten proposals through this tool.” “Pretty low rated.” “It’s okay.” “I already have the contacts I need in my email – how is this different?” “Not much” “Good for seeking independent information.” “Good for finding contacts, and to keep in touch with peers.” “More of a business site” Useful networking tool Don’t know yet.
66. An indication of what is to come? “Young companies are all about social media. Their whole concept is open source everything. They rely on an online community. They’re building enthusiasts for their product online. I have a current client in the auto manufacturing space that loves social media. These guys are choosing their locations based on what their online community says they want. “If you can find companies on social media, you can reach them. Big corporations not using it this way, but small guys are for sure. “As people who live in the community find these great companies, they could connect ED with companies. Blog with your citizens about what they like and what they know about. Tips are good. Fear is how do you know you have the good information in these channels? I am just learningmyself.” -A Site Selector, early October 2009
68. Eight things you should be doing with Social Media today Use a variety of tools to recruit Site Selectors and prospects to online meetings fam tours. Develop a dedicated approach to using LinkedIn for prospecting Use Twitter to engage your investors and community stakeholders, and to share information about your community Integrate Social Media and sharing into your websites Extend your inbox by using Xobni and LinkedIn Dashboard Start blogging – or else you will be swallowed up by hyperlocal content Develop a dialogue with your workforce and residents with Facebook Share your video content on YouTube
69. Recruiting site selectors and prospects to online meetings Fam tours consistently rank as the best communication tool you have. However, they are expensive, roughly 5-10K per participant. Using standard tools that are free or <$50 per month, you can have 5-10 prospects with you virtually. Tools include Webex, GoTo Meeting, Fuze Meeting, Adobe Connect Pro Set a schedule, one per month, and set a content schedule Recruit using email and Linked In Make the content “inside” information Offer an incentive for Site Selectors to attend. Consider private, one on one meetings as well. Record the presentation, post your content on Slideshare and YouTube, then embed in your website.
70. Using LinkedIn for prospecting Step 1: Build your profile Education and expertise Clients you have worked with Full contact information Link/address to Twitter page Link to your website Slideshare “Slidespace” Membership groups (groups joined) Upcoming and past events Upcoming sales trips (as events)
71. Using LinkedIn for prospecting Step 2: Build your contact list Inventory contacts associated with past deals Inventory industry specific contacts As a team, set territories Import lists into Outlook Import contacts from Outlook into Linked In Write a personalized invitation – keep it simple. Send invitations to those you know well en masse Work your 1st degree connections to gain introductions to others on your list
72. Using LinkedIn for prospecting Step 3:Working your network Status updates 2-3x per week, relevant, inside information Join Groups where prospects are, such as http://biopharmnetwork.org/, which has 70,000 + members SlideShareof new content, like www.slideshare.net/wright0405 Posting news in Groups Hosting and joining events
83. Extend your inbox by using Xobni and LinkedIn Dashboard Your email inbox is the main source of your online relationships. Microsoft and LinkedIn know this, and have given you tools to extend email into Social Media. Check out LinkedIn and www.Xobni.com http://www.linkedin.com/static?key=outlook_toolbar_download&trk=hb_ft_otool http://www.xobni.com/
84. Start blogging – or else you will be swallowed up by hyperlocal content There are over 200,000,000 blogs in the world today, according to SocialNomics. The growth of blogs is largely due to how easy they are to update. Blogs tend to present the unvarnished content that many folks want, and now most of us trust.
85. Develop a relationship with your workforce using Facebook The size of the facebook community is too large to ignore facebook does have some mixing of business and personal content Expect facebook to move more into LinkedIn’s space over time
86.
87. Mac computers come standard with Final Cut Pro, more than what you need to edit in houseUsers will grow to expect video: In the past month, 25 percent of Americans watched a short video…on their phone.
89. Wrap up: Eight things you should be doing with Social Media today Use a variety of tools to recruit Site Selectors and prospects to online meetings fam tours. Develop a dedicated approach to using LinkedIn for prospecting Use Twitter to engage your investors and community stakeholders, and to share information about your community Integrate Social Media and sharing into your websites Extend your inbox by using Xobni and LinkedIn Dashboard Start blogging – or else you will be swallowed up by hyperlocal content Develop a dialogue with your workforce and residents with Facebook Share your video content on YouTube
90. Contact Atlas Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace