LinkedIn - To Grow your Business Relationships


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  • Personal connections from your email list Connections through Groups Get introductions from connections to others
  • Be found for business opportunities & find potential partners Gain insights from discussions with professionals Discover connections for jobs and to close deals Post and distribute jobs, find best talent for your company Stay informed about your contact and industry Find people & knowledge you need to achieve your goals Control your professional identity online Create & Collaborate on projects, gather data, share files solve problems
  • Mobile access: Iphone, Blackberry, Palm, Android all other phones go to: for mobile access Browser button, added to your toolbar: allows you to quick search, access LI directly (IE – pc / Firefox mac & pc TweetDeck allow you access to
  • LinkedIn - To Grow your Business Relationships

    1. 1. To Grow your Business Relationships <ul><li>South Shore Ad Club </li></ul><ul><li>Nov 9, 2011 </li></ul>
    2. 2. <ul><ul><li>Laura Willis </li></ul></ul><ul><ul><li>Gen-Sights & Willis-Works Communications </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>781-294-1450 </li></ul></ul><ul><ul><li>Twitter: lawillis & gensights </li></ul></ul><ul><ul><li>LinkedIn/FB: Laura Willis </li></ul></ul><ul><ul><li>Gen-Sights page on Facebook </li></ul></ul>Laura
    3. 3. <ul><ul><li>Reiko Beach </li></ul></ul><ul><ul><li>The Toolbox, Inc </li></ul></ul><ul><ul><li>781 987 1655 </li></ul></ul><ul><ul><li>Twitter & FB: Reikob </li></ul></ul><ul><ul><li>LI: reikobeach </li></ul></ul>Twitter & FB: nptoolbox Reiko Web development, video, web strategy Twitter & FB: TechDayCamp
    4. 4. What we will cover: <ul><li>Introductions </li></ul><ul><li>Overview </li></ul><ul><li>10 Basics </li></ul><ul><li>Etiquette and more... </li></ul><ul><li>Your Turn :) </li></ul>
    5. 5. Social Media is…
    6. 6. Social Media Basics <ul><li>Your SM message comes before your audience </li></ul>
    7. 7. <ul><li>Largest Professional Network </li></ul><ul><li>Over 135 million users </li></ul>http:// /
    8. 8. http:// /
    9. 9. So How does it work? <ul><li>Connections </li></ul><ul><li>Connections </li></ul><ul><li>Connections </li></ul>http:// =2pXWrHN0elg
    10. 10. It’s NOT just a resume or online business card <ul><li>Get Help </li></ul><ul><li>Do Research </li></ul><ul><li>Stay up to date </li></ul><ul><li>Reconnect </li></ul><ul><li>Control your professional identity </li></ul>http:// =2pXWrHN0elg
    11. 11. 10 points about LinkedIn 1. Complete your profile
    12. 13. 10 points about LinkedIn 2. Rename your websites
    13. 15. 10 points about LinkedIn 3. Customize your public profile
    14. 16. 10 points about LinkedIn 4. Recommendations
    15. 17. 10 points about LinkedIn 5. *New* Organizations and skills
    16. 19. 10 points about LinkedIn 6. Use Applications
    17. 20. <ul><ul><li>slides (slideshare) </li></ul></ul><ul><ul><li>polls </li></ul></ul><ul><ul><li>events </li></ul></ul><ul><ul><li>files ( </li></ul></ul><ul><ul><li>your wordpress blog </li></ul></ul><ul><ul><li>reading list </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
    18. 21. 10 points about LinkedIn 7. Answers
    19. 23. 10 points about LinkedIn 8. Claim your Company’s Page <ul><ul><li>Be a current employee of the company </li></ul></ul><ul><ul><li>Have a confirmed email address with that company (i.e. </li></ul></ul><ul><ul><li>Have that email address in your profile </li></ul></ul>
    20. 26. 10 points about LinkedIn 9. Status update
    21. 27. 10 points about LinkedIn 10. Join Groups and Participate
    22. 28. LinkedIn Etiquette (netiquette) <ul><li>Do: </li></ul><ul><ul><li>Connect with people that you know* </li></ul></ul><ul><ul><li>Reply to messages sent directly to you </li></ul></ul><ul><ul><li>Have a current, professional photo </li></ul></ul><ul><ul><li>Be sure your profile is Public </li></ul></ul><ul><ul><li>Recommend others that you have worked with </li></ul></ul><ul><ul><li>Request recommendations from contacts (yes it is okay) </li></ul></ul><ul><li>Don’t: </li></ul><ul><ul><li>Spam email to possible connections or current connections </li></ul></ul><ul><ul><li>Flood all your groups with “interesting” articles </li></ul></ul><ul><ul><li>Too much Twitter </li></ul></ul>Photo by Kristian Bjornard from Fl i c kr
    23. 29. LinkedIn for Lead Generation <ul><li>Do: </li></ul><ul><ul><li>Offer free advice </li></ul></ul><ul><ul><li>Provide good quality information, industry insights </li></ul></ul><ul><ul><li>Drive people through to a landing page </li></ul></ul><ul><ul><li>Provide a white paper or sign them up for an e-newsletter </li></ul></ul><ul><ul><li>Add apps – link to your blog </li></ul></ul><ul><ul><li>Provide answers </li></ul></ul><ul><ul><li>Join Groups </li></ul></ul><ul><ul><li>Use LinkedIn People to find connections in companies you are targeting </li></ul></ul><ul><ul><li>Direct Ads </li></ul></ul>Photo by Kristian Bjornard from Fl i c kr
    24. 30. Mobile & Web <ul><li>On your phone </li></ul><ul><li>On the web: Browser Tool Box </li></ul><ul><li>TweetDeck & other tools </li></ul>
    25. 31. Pro <ul><li>Portion of Info graphic from Mashable: </li></ul><ul><li> </li></ul>
    26. 32. Pro <ul><li>Pro benefits: </li></ul><ul><ul><li>Contact anyone directly </li></ul></ul><ul><ul><li>See more profiles </li></ul></ul><ul><ul><li>Who’s viewing my profile </li></ul></ul><ul><ul><li>Saved Searches </li></ul></ul><ul><ul><li>Get intros to companies </li></ul></ul><ul><ul><li>See 3 rd degree names and group connections </li></ul></ul>From $19.95/mo
    27. 33. <ul><li>To strengthen and extend your existing network of trusted contacts. </li></ul>In conclusion…