Networking 101 Seminar - How to work the room (& the inboc) presented by Becky Eatough and Victoria Smith from Triggerfish Communications and Michael Hislop founder of The PA Club
This document provides guidance on developing social media content for organizations. It identifies key social media platforms like Facebook, Twitter, and YouTube and discusses how to generate content ideas and monitor stakeholder sentiment across these channels. The document emphasizes sharing information, building community, and encouraging action on social media and cites research highlighting the importance of listening, engagement, and building relationships rather than just broadcasting messages. It includes potential content types and strategies for organizations to consider when developing their social media presence.
Collaboration: It's Not Easy Being QueenAmanda Hirsch
A case study in collaboration, based on my work leading collaboration between public media organizations. Developed for the Media That Matters: Storytelling Across Platforms conference at American University in Washington, DC on Feb. 11, 2011.
How Meeting and Event Planners Can Use Social MediaKrista Neher
The document discusses social media strategies for meeting and event planners. It outlines key social media tools like Twitter, Facebook, LinkedIn, and information tools such as webinars and white papers. It emphasizes using hashtags to track event discussions and engage attendees. It also recommends using these tools to build long-term relationships beyond events through content sharing and promotions. While social media is important, the document advises starting with just a few effective strategies rather than many ineffective ones.
Krista Neher, social media keynote speaker (www.KristaNeher.com) gave this presentation to the Canadian Produce Manufacturers Association about how the produce industry can use social media.
Massive Real Estate Success With Social MediaDerec Shuler
This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.
Grow your real estate business today
North Carolina Tech 4 Good Conference KeynoteBeth Kanter
This document discusses how nonprofits can become more networked and data-driven. It outlines a "crawl-walk-run-fly" model for increasing social media and data maturity over time through incremental steps. These include developing a networked leadership style, building staff capacity for social engagement, implementing basic measurement of analytics and engagement, cultivating a data-informed culture, and continuously learning from and improving use of data. The goal is for nonprofits to use social networks and data more strategically to enhance their impact.
This document provides 10 social media tips, including being authentic in social media by embracing an extension of your personal brand, listening as much as talking at social events like cocktail parties, using social media to drive traffic to your website, engaging audiences with images and multimedia, following thought leaders in your field, monitoring social media to understand audience interests, creating an action plan to manage your digital presence, and connecting all social media accounts so people can find you easily.
This document provides guidance on developing social media content for organizations. It identifies key social media platforms like Facebook, Twitter, and YouTube and discusses how to generate content ideas and monitor stakeholder sentiment across these channels. The document emphasizes sharing information, building community, and encouraging action on social media and cites research highlighting the importance of listening, engagement, and building relationships rather than just broadcasting messages. It includes potential content types and strategies for organizations to consider when developing their social media presence.
Collaboration: It's Not Easy Being QueenAmanda Hirsch
A case study in collaboration, based on my work leading collaboration between public media organizations. Developed for the Media That Matters: Storytelling Across Platforms conference at American University in Washington, DC on Feb. 11, 2011.
How Meeting and Event Planners Can Use Social MediaKrista Neher
The document discusses social media strategies for meeting and event planners. It outlines key social media tools like Twitter, Facebook, LinkedIn, and information tools such as webinars and white papers. It emphasizes using hashtags to track event discussions and engage attendees. It also recommends using these tools to build long-term relationships beyond events through content sharing and promotions. While social media is important, the document advises starting with just a few effective strategies rather than many ineffective ones.
Krista Neher, social media keynote speaker (www.KristaNeher.com) gave this presentation to the Canadian Produce Manufacturers Association about how the produce industry can use social media.
Massive Real Estate Success With Social MediaDerec Shuler
This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.
Grow your real estate business today
North Carolina Tech 4 Good Conference KeynoteBeth Kanter
This document discusses how nonprofits can become more networked and data-driven. It outlines a "crawl-walk-run-fly" model for increasing social media and data maturity over time through incremental steps. These include developing a networked leadership style, building staff capacity for social engagement, implementing basic measurement of analytics and engagement, cultivating a data-informed culture, and continuously learning from and improving use of data. The goal is for nonprofits to use social networks and data more strategically to enhance their impact.
This document provides 10 social media tips, including being authentic in social media by embracing an extension of your personal brand, listening as much as talking at social events like cocktail parties, using social media to drive traffic to your website, engaging audiences with images and multimedia, following thought leaders in your field, monitoring social media to understand audience interests, creating an action plan to manage your digital presence, and connecting all social media accounts so people can find you easily.
Social Media for You and Your AssociationDeirdre Reid
The document discusses the benefits of using social media for associations and provides tips for getting started. It recommends that associations first listen to member needs, find members on existing social media platforms, and start with a small presence. Associations should form a social media team, use social media to engage members and share content, and not be afraid to fail as they build their social media strategy. Daily attention is required to engage members through tools like Tweetdeck and Hootsuite.
This is an example of how your social media content can be repurposed or remarketing across digital platforms. Version 1.2 Social Media and Digital Business Marketing from Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching and Training.
The document outlines various social media tactical approaches for nonprofits, including listening, participating, sharing stories, generating buzz, and community building. It discusses specific tools for each approach and provides examples. Key points covered include using hashtags for listening, deciding who responds to comments, using influencers to spread buzz, developing engaging content to encourage sharing, and having a community manager to guide fan growth.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
This document provides an overview of social media terminology, tools, and their benefits for organizations. It defines common terms like blogging, newsfeeds, followers, hashtags and trending. It also outlines popular social media platforms like Facebook, Twitter, and LinkedIn and how each can engage communities and build relationships. Finally, it lists resources for non-profits to learn more about using social media effectively.
5 Steps to Get More from Your Online Marketing30 Lines
Steps property managers can take to optimize their online presence. Originally presented by Mike Whaling of 30 Lines on August 26th, 2009.
Organized by Multifamily Insiders (MultifamilyInsiders.com), and sponsored by Appfolio (Appfolio.com and PropertyManager.com).
This document discusses how nonprofits can use social media for marketing and fundraising. It outlines various social media platforms like Facebook, YouTube, and blogs that nonprofits can use to engage supporters and raise money. Case studies show how Amnesty International and students raised over $300,000 for charity through social networks. The document provides tips for nonprofits on creating an online community presence and using videos, email lists, and blogs in an integrated social media campaign.
Building Social Media into Your BusinessJanet Johnson
This document discusses the benefits and strategies for businesses to engage in social media. It recommends that businesses first get their online presence and website optimized before engaging in social media. It then outlines five phases of social media readiness: discovery, strategy, skill building, implementation, and maintenance. It provides tips on using different social media platforms like blogs, Facebook, LinkedIn, YouTube and Twitter to connect with customers and prospects. It stresses understanding why, how and where social media can help a business before engaging on these platforms.
The document discusses using social media for networking and social entrepreneurship. It provides an agenda for a workshop that will help attendees create a social media action plan and understand how to use storytelling and different social media platforms like blogs, Facebook, and Twitter. The workshop will cover how to start small with a few tools, listen to audiences, and experiment with social media to connect with others.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
This document discusses strategies and tools for social media. It begins by outlining why social media is important, noting how platforms like Facebook have grown rapidly. It then discusses setting goals for social media use and choosing appropriate tactics and tools to meet those goals. Examples of tactics covered include developing social media policies and monitoring, while tools discussed include Facebook, Twitter, YouTube and analytics platforms. The key message is to think strategically by setting goals, understanding tactics, and choosing tools to help achieve those goals.
The social media bootcamp aims to:
1) Help participants develop a better understanding of social media as participants rather than just consumers.
2) Develop policies and management strategies to guide social media work.
3) Create a social media plan identifying audiences, objectives, strategies, tactics and measurement.
4) Equip participants to do online research and stay up to date on trends.
5) Help participants understand various social media tools and platforms rather than just trends.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This document provides an introduction to social media. It defines social media as the use of electronic tools to share and discuss information with others. It explains that social media allows marketers to connect with consumers on a personal level. Traditional marketing does not work as well in social conversations where people trust recommendations from other consumers over advertisements. The document then gives overviews of popular social media sites like blogs, Twitter, Facebook and LinkedIn and discusses why brands should have a presence on these sites.
The document discusses social media and its benefits and risks for businesses. Social media allows sharing of content, perspectives, and discussions. It incorporates online technologies that enable the creation and exchange of user-generated content through applications built on Web 2.0. Social media facilitates communication, connections between people, and sharing of stories and important discussions. While it provides valuable opportunities to build credibility and connections, it also presents risks like lack of anonymity, scams, harassment, and being time consuming. The document provides tips for businesses to authentically engage on social media over time by providing valuable content and consistency without spamming users.
The document discusses social media strategies, tactics, and tools. It emphasizes that having a strategic plan is important for success with social media. Some key goals of social media strategies are to inform, educate, persuade, and appeal to emotions. It also stresses that the appropriate tools should be chosen to help achieve defined goals and measure success. Examples of common social media platforms and tools are provided, along with tips for effective use.
This document provides an overview of social media and how it can be used professionally. It defines social media as online interactions and relationships. It then discusses major platforms like Facebook, LinkedIn, and Twitter, describing their functions, features, and how professionals can create profiles and groups to connect with colleagues. The document gives tips for using each platform and concludes with general best practices for social media, such as personal branding, networking, and using it as a professional tool or news source.
The document provides an overview of how to use social networking to promote oneself and one's business. It discusses popular social networking sites like LinkedIn, Facebook, and Twitter and how public figures like President Obama have successfully used these platforms. It then offers tips on using social media effectively through creating meaningful communications, standing out from others, and developing systems to integrate social networking into one's daily activities.
Social Media for You and Your AssociationDeirdre Reid
The document discusses the benefits of using social media for associations and provides tips for getting started. It recommends that associations first listen to member needs, find members on existing social media platforms, and start with a small presence. Associations should form a social media team, use social media to engage members and share content, and not be afraid to fail as they build their social media strategy. Daily attention is required to engage members through tools like Tweetdeck and Hootsuite.
This is an example of how your social media content can be repurposed or remarketing across digital platforms. Version 1.2 Social Media and Digital Business Marketing from Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching and Training.
The document outlines various social media tactical approaches for nonprofits, including listening, participating, sharing stories, generating buzz, and community building. It discusses specific tools for each approach and provides examples. Key points covered include using hashtags for listening, deciding who responds to comments, using influencers to spread buzz, developing engaging content to encourage sharing, and having a community manager to guide fan growth.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
This document provides an overview of social media terminology, tools, and their benefits for organizations. It defines common terms like blogging, newsfeeds, followers, hashtags and trending. It also outlines popular social media platforms like Facebook, Twitter, and LinkedIn and how each can engage communities and build relationships. Finally, it lists resources for non-profits to learn more about using social media effectively.
5 Steps to Get More from Your Online Marketing30 Lines
Steps property managers can take to optimize their online presence. Originally presented by Mike Whaling of 30 Lines on August 26th, 2009.
Organized by Multifamily Insiders (MultifamilyInsiders.com), and sponsored by Appfolio (Appfolio.com and PropertyManager.com).
This document discusses how nonprofits can use social media for marketing and fundraising. It outlines various social media platforms like Facebook, YouTube, and blogs that nonprofits can use to engage supporters and raise money. Case studies show how Amnesty International and students raised over $300,000 for charity through social networks. The document provides tips for nonprofits on creating an online community presence and using videos, email lists, and blogs in an integrated social media campaign.
Building Social Media into Your BusinessJanet Johnson
This document discusses the benefits and strategies for businesses to engage in social media. It recommends that businesses first get their online presence and website optimized before engaging in social media. It then outlines five phases of social media readiness: discovery, strategy, skill building, implementation, and maintenance. It provides tips on using different social media platforms like blogs, Facebook, LinkedIn, YouTube and Twitter to connect with customers and prospects. It stresses understanding why, how and where social media can help a business before engaging on these platforms.
The document discusses using social media for networking and social entrepreneurship. It provides an agenda for a workshop that will help attendees create a social media action plan and understand how to use storytelling and different social media platforms like blogs, Facebook, and Twitter. The workshop will cover how to start small with a few tools, listen to audiences, and experiment with social media to connect with others.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
This document discusses strategies and tools for social media. It begins by outlining why social media is important, noting how platforms like Facebook have grown rapidly. It then discusses setting goals for social media use and choosing appropriate tactics and tools to meet those goals. Examples of tactics covered include developing social media policies and monitoring, while tools discussed include Facebook, Twitter, YouTube and analytics platforms. The key message is to think strategically by setting goals, understanding tactics, and choosing tools to help achieve those goals.
The social media bootcamp aims to:
1) Help participants develop a better understanding of social media as participants rather than just consumers.
2) Develop policies and management strategies to guide social media work.
3) Create a social media plan identifying audiences, objectives, strategies, tactics and measurement.
4) Equip participants to do online research and stay up to date on trends.
5) Help participants understand various social media tools and platforms rather than just trends.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This document provides an introduction to social media. It defines social media as the use of electronic tools to share and discuss information with others. It explains that social media allows marketers to connect with consumers on a personal level. Traditional marketing does not work as well in social conversations where people trust recommendations from other consumers over advertisements. The document then gives overviews of popular social media sites like blogs, Twitter, Facebook and LinkedIn and discusses why brands should have a presence on these sites.
The document discusses social media and its benefits and risks for businesses. Social media allows sharing of content, perspectives, and discussions. It incorporates online technologies that enable the creation and exchange of user-generated content through applications built on Web 2.0. Social media facilitates communication, connections between people, and sharing of stories and important discussions. While it provides valuable opportunities to build credibility and connections, it also presents risks like lack of anonymity, scams, harassment, and being time consuming. The document provides tips for businesses to authentically engage on social media over time by providing valuable content and consistency without spamming users.
The document discusses social media strategies, tactics, and tools. It emphasizes that having a strategic plan is important for success with social media. Some key goals of social media strategies are to inform, educate, persuade, and appeal to emotions. It also stresses that the appropriate tools should be chosen to help achieve defined goals and measure success. Examples of common social media platforms and tools are provided, along with tips for effective use.
This document provides an overview of social media and how it can be used professionally. It defines social media as online interactions and relationships. It then discusses major platforms like Facebook, LinkedIn, and Twitter, describing their functions, features, and how professionals can create profiles and groups to connect with colleagues. The document gives tips for using each platform and concludes with general best practices for social media, such as personal branding, networking, and using it as a professional tool or news source.
The document provides an overview of how to use social networking to promote oneself and one's business. It discusses popular social networking sites like LinkedIn, Facebook, and Twitter and how public figures like President Obama have successfully used these platforms. It then offers tips on using social media effectively through creating meaningful communications, standing out from others, and developing systems to integrate social networking into one's daily activities.
How to use Facebook, LinkedIn, Twitter and other social media tools to connect with your target audience - and still have time left to conduct your core business
LinkedIn Guide for Parliamentary CandidatesLansonsPA
LinkedIn can help parliamentary candidates in three key ways:
1) Build their professional network and brand within their constituency.
2) Engage with voters by asking and answering questions on key issues.
3) Reach a wider audience by sharing content and polling their connections.
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
How To Use Social Media To Increase Your Real Estate BusinessRichard Vetstein
This document outlines how to effectively utilize social media to increase business. It discusses the importance of credibility and profitability in social media marketing. Common marketing methods like telemarketing and direct mail are compared to inbound social media strategies. The presentation defines social media and argues that it is not just for personal use. It provides tips for using different social media platforms like publishing content, sharing content from others, and networking. Measurement of social media results and contact information are also included.
Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.
The document discusses using social media to build relationships and facilitate face-to-face meetings for commercial realtors. It outlines three key concepts for using social media: 1) building a network of customers, contacts and finding potential customers; 2) getting your brand found on platforms like Facebook, Twitter, LinkedIn; and 3) leveraging new opportunities social media provides like reaching a wider audience. The document provides tips for using different social media platforms like Facebook, Twitter and LinkedIn to engage customers, share expertise, and extend real-world networking to virtual spaces.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
LinkedIn for Business – The Secret of AuthenticitySocial Jack
The document discusses using LinkedIn authentically for business purposes. It defines authenticity as genuineness and congruence between how one presents themselves internally and externally. The presentation recommends five steps for authentic engagement on LinkedIn: 1) Completing your profile clearly showing your value, 2) Identifying your goals, 3) Allocating daily time, 4) Connecting and asking others to connect, and 5) Interacting through meaningful conversations that provide value to others. Regular interaction in groups and taking conversations offline is also advised.
A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Social Media And Your Community OrganizationVicki Brannock
This document provides an overview of how community organizations can use social media to engage donors, partners, members, and volunteers. It discusses popular social media platforms like Facebook, LinkedIn, and Twitter and how each can be leveraged to connect with audiences and spread messages virally. The key benefits highlighted are that social media allows for grassroots, relational connections and provides an unprecedented opportunity for community organizations to engage their base.
The document provides an overview of how non-profits can use LinkedIn as a social media platform. It discusses LinkedIn's large professional user base and how non-profits can connect with potential experts, volunteers, donors, and younger audiences. It reviews LinkedIn basics like connections and profiles, terms of use, etiquette, applications, and mobile/web tools. The document also briefly discusses LinkedIn Pro features and concludes by emphasizing listening to audiences and learning through practice on social media.
This document discusses social media and personal branding. It provides an overview of Andrew Chow and his qualifications and expertise in social media strategy, PR, and brand management. It then poses questions about topics like how to leverage social media for business, what platforms to use, how to create engaging content, and social media etiquette. The remainder of the document offers tips and strategies for using different social media platforms like Facebook, LinkedIn, and Pinterest to develop a personal brand and grow a professional network.
The document discusses social media and provides guidance on how to effectively use social media. It defines social media as using technology to connect people and build relationships. It then gives an overview of some popular social media platforms like Facebook, LinkedIn, Twitter and blogs and how each can be used. The document also provides tips on capitalizing on social media to increase revenues, decrease costs and build brand value. It stresses the importance of protecting one's brand on social media and provides suggestions for creating a social media policy.
Similar to RSVP Show 2011 - Networking 101 Seminar (20)
2. Introduction to networking - Exercise What is social media? How to grow and manage your professional network using LinkedIn How to promote your networking event using Twitter How to effectively use networking events – by Michael Hislop Networking 101 – How to work the room (& the inbox)
9. ‘ You no longer have to live in the same city — or even the same country — to build and strengthen relationships that can help you succeed and grow professionally. We’re now growing at roughly one million new members a week, the equivalent of a professional joining the site at faster than one per second. Our ultimate goal is to connect all of the world’s professionals to make them more productive and successful.’ Quote from LinkedIn CEO, Jeff Weiner:
It may that people want to network to sell, looking for a new job, meet people with similar interests or merely just to meet nice people You may only have 2 mins with someone so it is v. important to make an impression – to be memorable & to really stand out Were not saying everyone should come to events dressed like this... Activity: Pair Share: "Pair off with someone you don't know, find 3 things that you have in common but which are not obvious." Allow for two minutes of time, then report out.
Social media is a phrase being used a lot these days The best way to define social media is to break it down. Media is an instrument of communication, like a newspaper or the radio so social media is a social instrument of communication one which involves interaction
We appreciate you have different knowledge/experiences....some may have good... What are goal is today is hopefully for you all to leave this seminar with the motivation to embrace social media as a networking tool Networking via Social media channels is becoming more and more popular obvs we appreciate traditional networking events are still exceptionally important However we believe social media now runs alongside the traditional type of networking the two can work together We are going to focus on the two social networking tools which we think are the most beneficial for you
Linkedin is a business-focused social networking site that launched in 2003 - FREE Its main purpose is to help people network professionally. Obviously we appreciate that there are those of you who may be complete Linkedin novices and that some of you might be Linkedin extraordinaires QUE - How many of you have a Linkedin profile? How many of you feel that you are using Linkedin to its full potential?
He is highlighting the fact that we are now able to network INTERNATIONALLY Linkedin is there to help you succeed!
LinkedIn is the world’s largest professional network If we look at the stats here the biggest age of users is 35-54 year olds
Dating website for business – connecting you with colleagues, business partners, potential business partners and reconnect with people you have lost touch with – it even suggests people you may know – adding them to your network. Spying – one of the most common uses of Facebook has been to check up on exes etc. Linkedin allows us to do a bit competitor analysis as well as checking up on ex colleagues etc. Rolodex (0nline) - LinkedIn does the hard work for you, it helps keep you organised as it’s like having 500 business cards there when you need them – also can see when someone moves jobs. Vanity – a chance to promote your company, product or indeed yourself – lots of job opportunities as well as business opps. (a chance to show off!)
Key Features Profile – your online CV – intro to yourself, chance to stand out – recommendations. Your profile page can list your education, past work history, current and past projects, groups and associations, and more. Users can also forward your profile page to contacts on their lists. Groups – ask questions, comment, offer a service/opinion – again a chance to be noticed by the right people Jobs – A section devoted to job adverts, more and more employers/recruitment etc use Linkedin Events – Can make it visible what events you will be attending, you can invite people to an event you are organising LinkedIn also make recommendations of all of these for you Obviously we appreciate we do not have the time today to show you everything Linkedin offers & it is constantly evolving
There are lots of groups available...linkedin automatically suggests groups which might be of interest to you On the left hand side here you can see a small selection of the type of groups which are available to join on Linkedin Groups are a good way for people to discuss relevant issues and to network but also to stay up to date with industry trends And on the right and side there is an example of a discussion feed from a group called ‘Event Planning & Event Management’ this discussion had around 60 responses from members of the group
No set rules – people do abuse LinkedIn and use too intrusively Conversation – it’s a 2 way thing, personalise your messages to people Contribution – have something interesting to say, don’t advertise and don’t spam Transparency - Be honest & be yourself, don’t lie on your profile to make yourself look more experienced Community – introduce people who might benefit each other, v.easy feature – can also share a profile Medium of communication – if you only know someone via linkedin, only communicate with them via linkedin/email – ask before you phone – v.intrusive
Introductions to people in your extended network through your mutual contact (extended network) – don’t take it personally if somebody doesn’t do this when you ask. If there is anybody to introduce you, See whether you have any shared connections – members of any mutual groups, attending mutual events – this is a way in If this fails then send a personalised introduction via invite Recommendations –
Icons – very easy Recommendations - don’t blanket everyone asking for one – be selective - best way to get one is to recommend other Applications – slide share etc – help to generate interest Updates - at least once a day
Hopefully you have all at least heard of Twitter Who here has a Twitter account? Who here uses it for work/pleasure?
Twitter has quickly risen to become the web's most popular "micro-blogging" site. Microblogging is a new form of communication in which users can describe their current status in short posts
This is an example of a twitter stream taken from the RSVP show As you can see here all of the updates are all rather short this is because they need to be 140-characters-or-less Get more followers and poss attendees
The answer to this question is both! Essentially people use Twitter to talk about their daily activities and to seek or share information or share experiences and this can be done from both a personal and professional perspective
Ok how can you promote an event using twitter Is there anyone here who has used Twitter to promote an event? Its important to note the examples we’re about to show you can also be very useful if you are attending an event as well. Tweeting from an event – eg photo
users with similar intentions connect with each other and one way users on Twitter do this is through using hash tags Hashtags are used to mark keywords or topics in a Tweet Hashtags can occur anywhere in the Tweet As you can see here people use the hashtag symbol before relevant keywords in their Tweet
If we take the RSVP show as an example ‘#RSVP11’ RSVP have created and used this hashtag to start a trending topic surrounding the show – this hash tag can be used before during and after an event Clicking on a hashtagged word in any message shows you all other Tweets in that category.
As you can see here once you have clicked on the hashtagged word it takes to a stream of tweets which also include this hashtagged word Once you have tweeted on your account using a hashtag anyone who does a search for that hashtag can also see that tweet not just your followers so its a good way to introduce you other people on twitter And as you can see from this stream it is great brand awareness for the show - people can see who will be going and what will be available
You need a twitter account before you can create the hash tag for your event Inevitably you will still get people tweeting about your event without including the # so its important to do a search as well to see who may be tweeting about it
So to conclude ... Tweeting about events can be useful both from a organisers point of view and as an attendee as well Give example ‘I saw you tweeted about the event” Obviously we cant guarantee every tweet will be positive however it does give you an opportunity to respond/be reactive
Social Media is really something you can NOT ignore. It is NOT a fad! It’s about sharing information and connecting with people And who here can honestly say this not a goal in our professional lives Dont just rely on Linkedin use it as a tool to further your networking capabilities