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Get Connected - Building a Social Media Roadmap

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Michael Rees
Michael Rees

Get Connected 2-hour workshop by Michael Rees and Des Walsh at Bond University Club, Gold Coast under the auspices of the Centre for Executive Education and the School of IT at Bond University.

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CENTRE FOR EXECUTIVE EDUCATION Get Connected ,[object Object],[object Object],[object Object]
The Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workshop 5 Point Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s “Social Media”? ,[object Object],[object Object]
In other words ,[object Object],[object Object],[object Object]
Angela Connor ,[object Object],[object Object]
Obstacles to Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging Technologies Social Media Corporate Blogging Web 2.0 Cloud Computing
Some Social Media Tools Facebook Twitter LinkedIn Newsfeeds
Web 2.0
Example: Twitter ,[object Object]
Business Use of Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So why should we care?
It’s “the end of business as usual”
Cluetrain Manifesto ,[object Object],[object Object],[object Object]
The Social Media Business Case ,[object Object],[object Object],[object Object],[object Object]
Fast companies get it
It’s Where Your Customers Are
But it can get complicated If that’s what you want
 
So why bother?
Risk management ,[object Object],[object Object],[object Object],[object Object]
Kryptonite Example Virgin Voyeur Magazine August 2009
Consumers have a big audience ,[object Object],[object Object],[object Object],[object Object]
Social media engagement works
Dell Makes Millions from Twitter
Relevance for Gold Coast?
States of Tworigin Source: Google Insights for Search
Global economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Case Study 1 ,[object Object],[object Object],[object Object],[object Object]
It worked for Tourism Qld
Local Case Study 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Feed Readers ,[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Starter Kit ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Turn
5 Social Media Roadmap Rules ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Please sir, I want some more”
Yes, there is more ,[object Object],[object Object],[object Object],[object Object],[object Object]

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